Nine and Swimming Australia dive into landmark 10-year deal

‘Swimming is a cornerstone of Australia’s Olympic success.’

Swimming Australia and Nine have signed a historic ten-year partnership, locking in the nation’s most-watched Olympic and Paralympic sport on Nine’s platforms until 2034.

The deal guarantees free access for Aussie sports fans to more swimming action than ever, with coverage spanning the 9Network, 9Now, and Nine’s publishing platforms. Events include the Australian Swimming Trials, Short Course Championships, Age Championships, and Open Championships.

Kicking off with this week’s Australian Open Water Championships in Busselton, WA, the agreement cements Nine as the home of swimming. The network’s swimming coverage of the 2024 Olympic Trials reached 5.7 million viewers, delivering some of the most-watched moments of the Games. Looking ahead, fans can catch elite international events like the Pan Pacs in 2026 and 2030.

Swimming Australia CEO Rob Woodhouse hailed the partnership as a game-changer. “This unprecedented deal ensures our Dolphins shine on the global stage and inspires Australians to embrace swimming as a sport and a lifestyle,” he said.

Nine Acting CEO Matt Stanton added, “Swimming is a cornerstone of Australia’s Olympic success. With this partnership, Nine is proud to provide a platform that showcases the brilliance of our athletes as we head toward Brisbane 2032.”

Nine’s Director of Sport Brent Williams said the deal will spotlight both established stars and rising talent. “From iconic Olympic moments to fiercely competitive local meets, this partnership ensures swimming remains at the heart of Australian sports broadcasting.”

Swimming Australia’s Jodie Hawkins described the agreement as transformative. “Nine’s support will elevate swimming’s profile and ensure it continues to be one of Australia’s most-loved sports.”

This deal sets a new benchmark for swimming coverage, delivering unmatched accessibility and securing the sport’s place in the spotlight for years to come.

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