Nine was this week recognised at the ITnews Benchmark Awards, taking out the telco and media category for its innovative work on the television automation platform 9Galaxy.
Launched in November 2017, 9Galaxy automates the buying and selling of Nine’s television inventory and uses proprietary predictive modelling technology to help better predict television audiences.
Nine was one of three shortlisted entries in the telco/media category. The ITnews Benchmark Awards seek to set a new benchmark for recognising technology leadership in the Australian business community and within government.
“To be recognised with this award is an immense honour,” said Michael Stephenson, Nine’s chief sales officer.
“9Galaxy launched just three months ago and we have already seen significant take-up by our agency partners.
“The award is a recognition of the work done to create a simpler way for marketers and agencies to buy our inventory, and also the innovative work done for better prediction of TV audiences through our proprietary technology, 9Predict.”
Stephenson added: “We are continuing to innovate and evolve the 9Galaxy platform, and later this year it will be integrated into Nine’s data lake, which consists of more than five million IDs, in order to offer addressable advertising at scale.”