Ten’s coverage of the 2015 ARIA Awards, which screened to 461k, saw multiple wins for Tame Impala’s Kevin Parker and Australia’s favourite new breakthrough Courtney Barnett, as well as Tina Arena’s induction into the ARIA Hall of Fame. This was enough to get the unique Twitter audience of 173.5k talking, racking up 2.8m impressions.
Cricket season is back and in full swing, and though Test three against NZ in Adelaide was over by the third day, fans still had something to talk about: the first two days of the test seeing unique Twitter audiences of 148.0k and 125.3k respectively, with 2.0m and 1.9m impressions.
Nielsen Twitter TV Ratings w/c 22/11: ARIA Awards rack up 2.8m impressions
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Nielsen Twitter TV Ratings w/c 22/11: The third test has Twitter talking while the ARIA Awards rack up 2.8m impressions