Engagement is key at the ABC, and its programs that encourage viewers to tweet in are apparently working with both Q&A and Insiders taking the top two spots in last week’s Nielsen Twitter TV Ratings, and both seeing unique audiences of over 47k. Last Monday 22 February’s Q&A ep featuring Tanya Plibersek and Michael Keenan did almost 1m impressions with 11.2k tweets.
In sport, Fox Sports’ coverage of the last four days of the second NZ test had Twitter abuzz, with Australia’s victory on day five seeing a Twitter audience of 94.5k and 478.2k impressions.
Source: Nielsen Australia. Rankings based on Unique Audience for relevant Australian Twitter activity and includes live/new episodes only.
Source: Nielsen Australia. Rankings based on Unique Audience for relevant Australian Twitter activity and includes live events only. For simulcast events, the metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.