Nielsen Twitter TV ratings for the Oscars

Nielsen has provided Twitter TV ratings for Monday’s Oscar telecast in Australia

Nielsen has provided Twitter TV ratings for Monday’s Oscar telecast in Australia. Some of the highlights:

• Tweets about the Oscars reached a Unique Audience of 283.7K which accounted for 86% share of the Social TV universe for the day
• Activity reached a high at 3:56PM when Best Actor was announced for Leonardo DiCaprio, with fans sending over 2,000 tweets per minute
• Australians dominated the Oscar with 11 Aussies taking home awards. Mad Max received 6 Oscars
• The 88th Academy Awards is now the most social program to date of 2016 with nearly double the authors of the 2016 Grammy Awards.
• Activity was up compared to last year’s Oscars on nearly all key metrics (except Unique Audience – 2015 Oscars had 16.9K authors, 58.4K Tweets, 240.8K Unique Audience, 3.8M impressions)

Oscars 2016 social 1

 

Image via The Academy’s Facebook Page

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