Nielsen Social Content Ratings: What beat Winter Olympics? TEN’s reality leader

One sporting event overshadowed anything else last week on social media

Despite the start of the Winter Olympics last week, one sporting event overshadowed anything else last week on the Nielsen Social Content Ratings – Super Bowl. The Winter Olympics filled up three spots on the top five, with T20 cricket taking the other spot.

Away from sport, TEN’s I’m A Celebrity…Get Me Out Of Here! dominated, well ahead of the other major reality franchises on social, Married At First Sight and My Kitchen Rules. Nine News and Today Extra took the other spots in the top five.

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