Nielsen has released the size of audiences visiting online news brands for the month of October, as measured by Nielsen Digital Content Ratings.
October 29 was the peak day of the month for Australians spending time consuming news content online, up 15% compared to the average days that month. This aligns with the Lion Air plane crash that took place in Jakarta the same day.
For yet another consecutive month, news.com.au was ranked number one in terms of highest unique audience (9.8 million) according to Nielsen Digital Content Ratings monthly tagged data for October 2018. This was followed by nine.com.au (8.5 million) and then ABC News Websites (7.9 million). Fourth place was smh.com.au (7.4 million).
The Fairfax websites again being measured, both smh.com.au (#4) and theage.com.au (#9), have returned to the top 10. Also making its way into the top 10 is a combined audience figure for the Fairfax Regional Network.
The return of Fairfax means three brands lose a spot in the top 10. This month they were the Herald Sun, APN Australian Regional Media and The Australian.
The top 10 leaders posted audience growth month-on-month. News.com.au grew from 9.43m to 9.80m, while nine.com.au grew from 8.35m to 8.49m.