More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017, reported Nielsen in data released late last week.
Nielsen revealed slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%).
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that five out of the top 10 entities saw increases during the previous month.
News.com.au retained the top position with a unique audience of 5.7 million, an increase of 6% compared to the previous month.
Nine.com.au stayed in second place with a unique audience of 4.6 million (+3%) and smh.com.au jumped to third place with a unique audience of 4.3 million (+6%).
The Age jumped from 10th to 8th place with a unique audience of 2.4 million (+4%) and The Daily Telegraph saw a big uplift (+15%) in unique audiences moving from 13th to 9th place with 2.4 million. The
Herald Sun moved to 10th place with a unique audience of 2.2 million. MSN News dropped out of the top 10 to #14.
The big mover on the chart was The New Daily, which climbed from #28 in January to #18 in February. The Australian also lifted, up from #19 to #16.