Seven West Media’s The Nightly has appointed Nicole Waudby as its director of commercial strategy.
Waudby will lead advertising sales and commercial strategies for the digital publication. She joins The Nightly after an eight-year tenure at News Corp Australia, where she was the general manager of the product integration division and, prior to that role, the general manager of sales for The Australian and prestige titles, including Vogue, Travel + Luxury, The List and Wish.
“I am delighted to be joining the team at The Nightly at such a pivotal time,” Waudby said.
“Its fresh approach and take on digital news is resonating and with the audience rapidly growing, the opportunity to define the commercial strategy hand in hand with the platform’s evolution is very exciting.”
Before News Corp, Waudby held senior sales and strategy leadership positions at Time UK, Bauer Media Group, and ACP Publishing.
Brent Stewart, Seven West Media’s WA chief sales officer, said “I’m so excited to have someone of Nicole’s calibre on board to help drive The Nightly commercial proposition forward. Her experience in publisher media and working in partnership with major clients and prestige brands will be such an asset.”
Ipsos iris figures for June revealed The Nightly now has a unique monthly audience of 2.3 million readers – a 24% leap from May’s 1.86 million.
The Nightly’s audience, following its launch on 26 February this year, has grown 163% since its first Ipsos iris-recorded month of March. From an audience of zero at launch, The Nightly also recorded 4.99 million page views last month.
The majority of the audience for the publication is based in NSW and Victoria, and 56% of its audience is under 55.
Aside from its core team of reporters, it draws on 7NEWS journalists from around Australia and overseas correspondents, international brands The Economist, The New York Times and The Washington Post, as well as London’s Daily Mail newspaper.
See also: The Nightly’s monthly audience grows 163% since March