Next&Co has announced its appointment as the full-service media agency for ride-sharing company DiDi in Australia, following a competitive pitch.
The independent media agency has already launched campaigns for DiDi in Sydney and Brisbane, with more to come.
Since launching in Australia in 2018, DiDi is now available in 28 cities and towns across Australia and was rated by consumers as the best ridesharing business in Australia, winning Canstar Blue’s Most Satisfied Customer Ridesharing Awards in 2020.
John Vlasakakis, Next&Co co-founder, said: “We are thrilled to be appointed to work with DiDi at such an exciting time in the ridesharing company’s growth.
“Ridesharing is a super competitive category and we are working with DiDi to further grow the brand here and continue its reputation for excellent customer service. Our initial campaigns will be followed by more large-scale advertising initiatives soon.”
The DiDi account win follows a string of new business wins for Next&Co, including leading Australian ecommerce business New Aim, the Malouf-owned global superyacht charter business Ahoy Club, Australian rural supplier Combined Rural Traders and agricultural service provider Nutrien Ag Solutions.
Last year, Next&Co announced that the agency will move to a full service model, adding traditional media buying and planning to its suite of services, following growth of 133%.
See also: Next&Co moves to full service model and expands its suite of services
The agency now also offers media buying across television, radio, print, out-of-home, and cinema to its offering.
Vlasakakis also said Next&Co’s proprietary media auditing ad tech tool, Prometheus, had been a key catalyst in the decision to expand the agency’s services to deliver clients a complete media buying offering.
Prometheus has in-built KPIs advertisers, including leads, customer conversions, ROI, and reach, enabling brands to choose their targets across each metric. It can predict how many conversions advertisers could potentially achieve and make creative and CPA (cost per acquisition) improvement recommendations.
–
Top image: Next&Co founders Nick Grinberg and John Vlasakakis