Newspaper media ad and marketing awards

The full list of 2015 PANPA Advertising & Marketing Awards winners

The 2015 PANPA Advertising & Marketing Awards event was held at the Zeta Bar in Sydney’s Hilton Hotel last night.

Presented by The Newspaper Works annually in conjunction with the Future Forum, the PANPA Advertising & Marketing Awards attracted a record 450 entries this year.

“The calibre of submissions was particularly high this year,” said The Newspaper Works chief executive Mark Hollands. “The finalists and winners showcase the creative, compelling and effective ways in which newspaper media promote their essential contribution to readers’ lives, and to advertiser and media agency strategies.”

The 2015 PANPA Advertising & Marketing Awards were sponsored by Oceanic Paper.

PRINT ADVERTISING AWARDS

Best Print Single Advertisement for a Client
Community
Blayney Chronicle – De-Sex Your Dog, He’ll Be Less Nuts
Regional
The Gisborne Herald – Dirty Weekend
National / Metropolitan
The Daily Telegraph – Les Miserables Wrap

Best Print Campaign for a Client
Community
Manning River Times – The Shed Company
Regional
The Gisborne Herald – Larsen Sawmilling
National / Metropolitan
Otago Daily Times – McDonald’s

Best Feature / Supplement / Native Advertising Environment
Community
Riverine Herald – Echucamoama magazine
Regional
The Advocate, Burnie – Ignite
National / Metropolitan
Herald Sun – The Great War Magazine Series

Best Print Idea or Innovation Presented to a Client or Agency (OPEN)
Mercury/Sunday Tasmanian/themercury.com.au – Festival of Voices

Best Integrated Campaign for a Client (OPEN)
Mercury/Sunday Tasmanian/themercury.com.au – Licence to Thrill, Tasmanian Symphony Orchestra

CRAFT

Best Copywriting (OPEN)
The Weekend Australian Magazine – A Life Well Travelled, by Clare Catt

DIGITAL ADVERTISING AWARDS

Best Single Advertisement for a Client
Community
Chinchilla News – Chinchilla Melon Festival
National/Metropolitan
News.com.au – Evil Within

Best Digital Campaign for a Client
Regional
APN Australian Regional Media – Lion XXXX
National/Metropolitan
Fairfax Media – Myer Giftorium

Best Digital Idea or Innovation (OPEN)
Fairfax Media – ANZ GayTM Creator

Best Microsite / Native Advertising
Regional
APN Australian Regional Media – BCF “Easter Migration” Campaign
National/Metropolitan
couriermail.com.au – QUT 25 Years of Innovation – Native Partnership

MARKETING AWARDS

Trade Campaign of the Year
Community
The Courier, Narrabri – Keep it Bright, Keep it Local
Regional
The Gisborne Herald – When you’ve got something to say
National / Metropolitan
News Corp Australia – News Xtend Digital Masterclass

Consumer Campaign of the Year
Community
NewsLocal – Great War & Me
Regional
APN Australian Regional Media – Dinosaur Collection
National / Metropolitan
The Australian – 50th anniversary

Best Cause-Related or Community Service Campaign
Community
Kalgoorlie Miner – Community Support Through Tough Times!
Regional
Geelong Advertiser – Adopt a Family Appeal
National / Metropolitan
The West Australian – ANZAC Centenary

Sponsorship of the Year
Community
Community Newspaper Group – Telethon Kids Appeal
Regional
Newcastle Herald – Surfest
National / Metropolitan
stuff.co.nz – Art in the Dark Sponsorship

Best Young Reader Program (OPEN)
The Straits Times – A Year In The News

EXECUTIVE EXCELLENCE AWARDS (OPEN)

Team Collaboration / Team Player of the Year
Courtney Greisbach – The Advocate, Burnie

Creative Services Team of the Year
Fairfax Trade Marketing Design Studio – Fairfax Media

Sales Person of the Year
Lauren Butler – Fairfax Media

Sales Team of the Year
The Australian

Individual Designer / Creative Services Professional of the Year
Justine Black – NZME

Sales Manager of the Year
Nancy Veart – APN Australian Regional Media

Marketing Team of the Year
National Retail Marketing Team – News Corp Australia

Marketer of the Year
Alice Bradbury – The Australian

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