The 2015 PANPA Advertising & Marketing Awards event was held at the Zeta Bar in Sydney’s Hilton Hotel last night.
Presented by The Newspaper Works annually in conjunction with the Future Forum, the PANPA Advertising & Marketing Awards attracted a record 450 entries this year.
“The calibre of submissions was particularly high this year,” said The Newspaper Works chief executive Mark Hollands. “The finalists and winners showcase the creative, compelling and effective ways in which newspaper media promote their essential contribution to readers’ lives, and to advertiser and media agency strategies.”
The 2015 PANPA Advertising & Marketing Awards were sponsored by Oceanic Paper.
PRINT ADVERTISING AWARDS
Best Print Single Advertisement for a Client
Community
Blayney Chronicle – De-Sex Your Dog, He’ll Be Less Nuts
Regional
The Gisborne Herald – Dirty Weekend
National / Metropolitan
The Daily Telegraph – Les Miserables Wrap
Best Print Campaign for a Client
Community
Manning River Times – The Shed Company
Regional
The Gisborne Herald – Larsen Sawmilling
National / Metropolitan
Otago Daily Times – McDonald’s
Best Feature / Supplement / Native Advertising Environment
Community
Riverine Herald – Echucamoama magazine
Regional
The Advocate, Burnie – Ignite
National / Metropolitan
Herald Sun – The Great War Magazine Series
Best Print Idea or Innovation Presented to a Client or Agency (OPEN)
Mercury/Sunday Tasmanian/themercury.com.au – Festival of Voices
Best Integrated Campaign for a Client (OPEN)
Mercury/Sunday Tasmanian/themercury.com.au – Licence to Thrill, Tasmanian Symphony Orchestra
CRAFT
Best Copywriting (OPEN)
The Weekend Australian Magazine – A Life Well Travelled, by Clare Catt
DIGITAL ADVERTISING AWARDS
Best Single Advertisement for a Client
Community
Chinchilla News – Chinchilla Melon Festival
National/Metropolitan
News.com.au – Evil Within
Best Digital Campaign for a Client
Regional
APN Australian Regional Media – Lion XXXX
National/Metropolitan
Fairfax Media – Myer Giftorium
Best Digital Idea or Innovation (OPEN)
Fairfax Media – ANZ GayTM Creator
Best Microsite / Native Advertising
Regional
APN Australian Regional Media – BCF “Easter Migration” Campaign
National/Metropolitan
couriermail.com.au – QUT 25 Years of Innovation – Native Partnership
MARKETING AWARDS
Trade Campaign of the Year
Community
The Courier, Narrabri – Keep it Bright, Keep it Local
Regional
The Gisborne Herald – When you’ve got something to say
National / Metropolitan
News Corp Australia – News Xtend Digital Masterclass
Consumer Campaign of the Year
Community
NewsLocal – Great War & Me
Regional
APN Australian Regional Media – Dinosaur Collection
National / Metropolitan
The Australian – 50th anniversary
Best Cause-Related or Community Service Campaign
Community
Kalgoorlie Miner – Community Support Through Tough Times!
Regional
Geelong Advertiser – Adopt a Family Appeal
National / Metropolitan
The West Australian – ANZAC Centenary
Sponsorship of the Year
Community
Community Newspaper Group – Telethon Kids Appeal
Regional
Newcastle Herald – Surfest
National / Metropolitan
stuff.co.nz – Art in the Dark Sponsorship
Best Young Reader Program (OPEN)
The Straits Times – A Year In The News
EXECUTIVE EXCELLENCE AWARDS (OPEN)
Team Collaboration / Team Player of the Year
Courtney Greisbach – The Advocate, Burnie
Creative Services Team of the Year
Fairfax Trade Marketing Design Studio – Fairfax Media
Sales Person of the Year
Lauren Butler – Fairfax Media
Sales Team of the Year
The Australian
Individual Designer / Creative Services Professional of the Year
Justine Black – NZME
Sales Manager of the Year
Nancy Veart – APN Australian Regional Media
Marketing Team of the Year
National Retail Marketing Team – News Corp Australia
Marketer of the Year
Alice Bradbury – The Australian