• A new quarterly extension of the successful donna hay brand
NewsLifeMedia’s group publisher of food brands, Fiona Nilsson, this week announced a significant investment in the successful donna hay brand with the launch of the new quarterly magazine, donna hay Fresh + Light.
Aimed at the premium luxe-health market, donna hay Fresh + Light offers consumers a range of wholesome and nutritious recipes to help them achieve a more balanced lifestyle. The first issue of the new quarterly will be on sale in October, and it will be available in both print and a fully enhanced, interactive digital edition.
Nilsson said: “Donna Hay is one of the world’s leading food thinkers and through the products she produces for her brand, she creates trends. Fresh + Light is just that, creating a movement around luxe-health that perfectly complements donna hay magazine.
“When Donna’s Fresh + Light special issue was released earlier this year, we were confident it would be popular. When the issue sold out and our readers and advertising partners were asking for more, we knew we had to extend the brand and make this a regular part of the donna hay publishing cycle. The issue was loved by existing readers and also attracted a new audience to the donna hay brand. It firmly put us on the path to attracting the hard-to-reach luxe-health audience who are looking for natural, unprocessed and nutritious foods to fit in with their need to optimise a healthy lifestyle.”
Hay said: “These days we are bombarded with so many messages about what we should and shouldn’t be eating… it can all get a little overwhelming. I’m more about finding that perfect balance between eating foods that are good for you, while also allowing yourself a little indulgence every now and again. That’s why I’m so excited to be extending the donna hay brand with Fresh + Light.
“We know that our readers are moving away from fads and diets to a more sustainable approach to healthy living. Our newly engaged audience is a little younger than our regular donna hay readers – they’re passionate, active and crave inspiration in the kitchen. They love their green juices, their yoga classes and their quinoa, and they want reliable, on-trend recipes that fit in with their lifestyle. Through Fresh + Light we meet all of these needs, with a wholesome, flavour-packed approach to cooking that inspires our audience to achieve the perfect balance and make a step towards cleaner eating and living.”
The new-look magazine has its own editorial team and a unique editorial format. The content will be a mix of extended features focusing on themed recipes and on-trend ingredients, as well as smaller bite-sized features with quick recipes, useful how-tos and tips.
donna hay magazine has a total masthead audit of 93,684* sales per month – 81,844 copies of the print magazine and continues to be Australia’s best-selling digital magazine with 11,840 copies per issue. donna hay has a readership of 694,000 and a social media audience of 495,070 across Facebook (310,000 likes), Twitter (95,857 followers), Instagram (70,400 followers) and Pinterest (18,813 followers).