News Corp Australia has announced that Julian Delany has been appointed managing director of News Digital Networks Australia (News DNA).
Delany will be responsible for News DNA’s digital assets across content, product, production, strategy and integrated commercialisation for all brands and mastheads. This new role expands his remit from news.com.au and News DNA’s women’s network of sites, to all of the company’s mastheads, regionals, communities, and other digital properties. Reporting to Nicole Sheffield, News Corp Australia’s chief digital officer, the role is effective immediately.
Delany joined News in September 2012 as general manager of news.com.au. In November 2015 he was promoted to the role of managing director of the brand, assumed responsibility of Australia’s number one parenting site, Kidspot.com.au, and became responsible for NewsLifeMedia’s overall digital strategy including product development, commercial growth, digital partnerships and new digital assets.
Delany said: “News DNA is in the business of attracting the most connected audience in every segment we focus on to create valuable and defined networks. We’re committed to maintaining our pace of digital innovation which connects our consumers and our commercial partners with new opportunities on brands that lead their fields in both reach and engagement metrics.
“The next stage of News DNA will build on our defined framework of operations across product, production, digital marketing, integrated sales and content. Validated consumer insight will baseline our strategy then, delivered by an incredibly talented and digitally focused team. The opportunity to build on all of the great work that has already gone into this relatively new division is exciting and I’m thrilled to be given the opportunity to take on the challenge.”
Prior to joining News Corp, Delany spent 10 years at Foxtel leading the growth of The Weather Channel.