News Corp Australia has launched a new Innovate Reconciliation Action Plan (RAP) to help deepen engagement, promote understanding and build long-term and sustainable relationships between Aboriginal and Torres Strait Islander Australians and the broader community.
Penny Fowler, News Corp Australia Community Ambassador, said: “Our business has had a long commitment to making a positive difference to the lives and communities of Aboriginal and Torres Strait Islanders. Importantly, this RAP further extends our efforts.”
News Corp has launched three RAPS since its first in 2011. Fowler said the company’s commitment to reconciliation had continued to evolve in that time, reflecting News’s pledge to always do more to enhance the lives of audiences and their communities.
“The people who make up News Corp Australia from the top down have a longstanding legacy of community work embedded in the culture of this company. Our new RAP furthers our commitment to all Australians and allows us to strengthen our relationships with Indigenous communities Australia-wide,” Fowler said.
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News Corp Australia’s vision for reconciliation is most prominent in our dedication to reporting on Indigenous affairs across our national portfolio of media brands and platforms.
“Our media brands not only feature the most extensive coverage of the challenges and issues facing our First Australians, but are the first to also celebrate their uniquely long, rich history, and their diverse cultures,” Fowler said.
News Corp Australia’s efforts also extend beyond editorial coverage.
“Through our eight-year partnership with CareerTrackers, we have provided opportunities for 30 young Indigenous students to intern with our teams at News Corp, Sky News, Foxtel and Fox Sports in departments such as editorial, legal and human resources,” Fowler said.
“We work with The Clontarf Foundation to improve the life outcomes of young Indigenous boys through the power of sport as a motivator to stay in school. And we publish an annual Indigenous issue of The Australian’s The Deal which celebrates Indigenous success in business.”
Michael Miller, executive chairman News Corp Australasia, said: “More than 16 million people including leading thinkers, business people and decision makers, engage with News Corp Australia’s products every month.
“Our digital assets alone reach more than 10 million Australians monthly across all key categories. This reach and engagement provides us with the means to make a real difference in the lives of ordinary Australians and in our Indigenous communities.
“We absolutely believe in the social currency of what we do and the role we play in the national reconciliation movement.”
Karen Mundine, chief executive officer Reconciliation Australia said in her foreword to the RAP: “Through the development of an Innovate RAP, News Corp Australia continues to play an important part in a community of over 1,000 dedicated, corporate, government, and not-for-profit organisations that have formally committed to reconciliation through the RAP program.
“Reconciliation is hard work – it’s a long, winding and corrugated road, not a broad, paved highway. Determination and effort at all levels of government and in all sections of the community will be essential to making reconciliation a reality.”
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Children from Beagle Bay community – Tatiana Kitchener, 9