Sydney’s eastern suburbs weekly newspaper the Wentworth Courier has been transformed into a prestige community title, with a brand new look, new hyperlocal lifestyle content, and new celebrity columnists, providing a more prestige offer for its audience and prestige environment with local connections for advertisers.
Executive chairman of News Corp Australasia Michael Miller described the Wentworth Courier as the company’s flagship community title and said it will provide the environment for prestige brands to make consistent, local connections.
“The new-look Wentworth Courier reaffirms the depths of our commitment to community publishing more broadly, and specifically, the local eastern suburbs community of readers and advertisers. It is a trusted local brand, with credible local journalism, and true local audience connections.
“Its new design and content reflect the aspirational nature of the eastern suburbs of Sydney, celebrating local life with fresh, authentic and relevant content, ensuring people remain connected with everything happening within this community. Our connection with our local audience is unmatched and we understand what our readers and advertisers are seeking each week from the Wenty.”
Miller said the changes to the Wentworth Courier are the first step in a series of impending upgrades to the company’s prestige community titles across the country.
The Wentworth Courier changes include the addition of Australian landscape designer and co-host of Foxtel’s Selling Houses Australia, Charlie Albone, and celebrity wife, Australian stylist, interior designer and host of the Lifestyle Channel, Juliet Love, who have a brand new homes section Inside and Out, showcasing the latest beautiful style trends.
Jo Casamento, regular panellist on Studio 10 and The Project and the face of East column, will take readers inside the glamour set of the eastern suburbs social scene, and Stephen Nichols, the man who knows all the key players in the hottest real estate market in Australia, will cover the weekend auctions and hot property news happening throughout the East.
Together with high profile columnist Angela Mollard, a regular on the Today show and Mornings on Channel 9, parenting columnist Miranda Murphy and respected editor of the Wentworth Courier, Steve Howard, the new paper and new hyperlocal content are sure to inform and entertain the eastern suburbs community.
Kathy Lipari, editor-in-chief of NewsLocal, said: “The new premium Wentworth Courier will reinforce its position as the bible of the eastern suburbs, featuring the who’s who of buying and selling what, and for how much, mixed with fresh, new lifestyle news to inform, inspire, and celebrate the very best of the east.
“With an expanded team of high-profile columnists, we’re covering stories on all the movers and shakers, the local characters and identities while hailing everything wonderful about living in the eastern suburbs of Sydney.”
Michael Wilkins, executive general manager of The Daily Telegraph and Sunday Telegraph, said the new Wentworth Courier followed months of local market research and consultation.
“It will meet the needs of its audience across all lifecycle stages, from young career-driven professionals, to families and retirees – supporting and celebrating life from Watsons Bay to Bondi, from Surry Hills to Woolloomooloo and everywhere in between.
“The new, prestige Wentworth Courier will deliver the news and inspiration eastern suburbs locals are looking for and the prestige environment with a local connection that our advertising clients need.”
Research shows Sydney’s eastern suburbs set are more social than the general population, being significantly more likely to eat out, to adapt new food trends, explore news places and go for drinks. Around 45% regularly attend art exhibitions or museums and more than a third regularly go to live theatre. With the new, expanded, lifestyle content featuring in the Wentworth Courier it’s expected to delight the local eastern suburbs community.
Image: Interior designer Juliet Love and landscape expert husband Charlie Albone with their children Hartford, 2, and Leo, 4. Juliet and Charlie will be regular contributors to the Wentworth Courier with their decorating and landscaping column, Inside and Out. Photographer: John Appleyard/News Corp