News Corp reaches more than 17.6 million Australians as digital audience grows
Pippa Leary: 'Every month, millions of Australians come to our network of trusted news and lifestyle sites.'
News Corp Australia has recorded an impressive year-on-year increase in total audience, according to the Ipsos Iris February 2025 rankings released today.
The media giant reached more than 17.6 million Australians online - representing four in five internet users.
With 144 browser page views per person, News Corp Australia continues to blend reach with deep engagement - critical metrics for both advertisers and media buyers looking to place their bets on premium inventory.
The company also dominated video, pulling in a 2.08 million-strong audience and racking up 56 million views for the month.
Audience engagement fuels commercial strength
At the organisational level, News Corp led the News category with a monthly audience of 14.594 million and a staggering 482 million page views.
"Every month, millions of Australians come to our network of trusted news and lifestyle sites," said Pippa Leary, managing director and publisher, Free News and Lifestyle at News Corp Australia.
"They actively explore multiple pages and invest considerable time in our content. Our laser focus on building a network of engaged audiences at scale is key to delivering strong results for our clients."
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Pippa Leary, managing director and publisher, Free News and Lifestyle at News Corp Australia
News.com.au tops engagement and video
Flagship site news.com.au pulled in 12.214 million users and delivered 260 million page views.
The brand's video arm is also proving to be a major force, accounting for 45 million of News Corp's 56 million total video views - more than half of the entire category. "It’s pleasing to see video achieve 45 million views, representing more than half of the total video views in the category," said Leary.
Strength across categories
Beyond hard news, News Corp’s brands also performed strongly across key verticals.
In the Lifestyle category, taste.com.au continued its dominance with 4.372 million users and an engaged reach of 14 page views per person.
Meanwhile, news.com.au – Lifestyle followed closely with an audience of 4.133 million.
In the Sports category, news.com.au – Sports took the top spot with 3.380 million users, while in Travel, news.com.au – Travel led with 2.118 million, trailed by Escape.com.au with 1.017 million.
Overall, six News Corp brands landed in the top 25 news sites for the month, including The Australian (3.574 million), Herald Sun (3.366 million), SkyNews.com.au (3.296 million), The Courier-Mail (3.196 million, up 10.4% month-on-month), and The Daily Telegraph (3.052 million).
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