News Corp CEO Michael Miller was busy before the upfront with a number of senior executive appointments in the final days of winter. As reported earlier in the Mediaweek Morning Report, Nicole Sheffield took on a wider role within the group while Peter Zavecz rejoined News Corp for the fifth time and Louise Barrett signed on.
Speaking to an audience of 700 clients, partners and creative and media agency leaders, Miller said the company was committed to developing innovative ways in which advertisers could better understand and connect with audiences.
In addition to Miller and his other key executives, quirky columnist Joe Hildebrand turned company spokesperson and delivered the bulk of the lengthy presentation making his way around a revolving set in the centre of a Fox Studios sound stage.
Among the initiatives were:
• Food Corp – The launch of a dedicated network of Australia’s leading food brands designed to further leverage their influence in market. Leading Food Corp will be the newly appointed director of food, Fiona Nilsson
• Campaign Solutions Studio – the creation of a specialist unit to create and deliver custom-built solutions for advertisers that may be product, event or experience-focused. It will combine the various data sources and intelligence that exist about News’ brands and audiences, enabling the team to extract greater client value and drive more insightful campaign solutions
• News DNA – the new business unit that aligns all of News Corp Australia’s digital assets within news, food, lifestyle, prestige and women’s categories under the leadership of Nicole Sheffield
• A celebration of the launch edition of Stellar magazine, the new publication which appears in The Sunday Telegraph, Sunday Herald Sun, and Sunday Mail in Queensland
Miller told the audience that News Corp Australia was committed to continually innovating to meet the needs of advertisers.
“These are the new ways we offer to work with our advertising partners to deliver real connections with real people, and most importantly, deliver real outcomes,” he said. “Our marketing solutions will create the opportunities our advertisers want and need.
“No one else does or can do what we do: understanding audiences, making a difference to their lives and reaching them in large numbers every hour of every day. At News Corp, we’re well prepared for a dynamic and creative future.”