News Corp Australia’s new TV commercials for the We’re For You campaign aired on Sunday night in Sydney, Melbourne, Brisbane, Adelaide and Hobart.
The 15 TVCs (5x15sec, 5x30sec, 5x60sec) promoting The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser and The Mercury, take News Corp’s We’re For You brand positioning into its second stage.
The first stage of the campaign featured seven days of newspaper spreads across the network of News Corp Australia metro brands that climaxed with columns in the Saturday and Sunday editions of the newspapers.
In Sydney for The Daily Telegraph that meant a column from celebrity reporter Jonathon Moran on Saturday and editor Mick Carroll in The Sunday Telegraph.
Tony Phillips, chief marketing officer of News Corp Australia, said about the TVCs: “The ‘We’re For You’ tagline embodies how we wish to connect with our readers. It’s a statement of commitment that we’re for the things that matter to our readers and their communities.
The track used for the TVC is the final tune on the much-celebrated 1967 Beatles album “Sgt. Pepper’s Lonely Hearts Club Band”, “A Day In The Life”.
“These commercials, tailored for each city, tap into the places, moments, and methods in which people consume our content, using a universally recognised song.
“The TVCs show consumers in various situations in any given day, and how they’re connecting with reading the news. It evokes a sense of belonging to a community of people who know, share and discuss what’s going on in the world around them.”
The TV commercials aired during Seven’s Australian Spartan and Nine’s Married at First Sight and 60 Minutes.
Supporting the campaign over the coming weeks will be evolving print and digital ads, outdoor advertising across the transit network in Sydney, Melbourne and Brisbane, as well as an extensive radio and cinema campaign.