News Corp Australia (NCA) has emerged as the country’s most engaging digital news publisher, reaching four in five online Australians in March, according to the latest Ipsos iris data.
The media giant attracted 18.4 million unique visitors, marking a 4.3% increase month-on-month, and an average of 149 browser page views per person, up 3.3% from February.
Pippa Leary, Managing Director and Publisher, Free News and Lifestyle, pointed to the company’s consistent focus on meaningful metrics as being responsible for the growth.
“News’ engaged reach continues to be the key driver of outcomes for our clients,” she said.
Leary added: “I’m happy to say we have three times the engaged reach of Nine and 15 times the engaged reach of the ABC. One of the reasons that we are so focused on engagement and high levels of engaged reach is because, as we showed at our recent D_Coded events, this business is about delivering results for our clients.”
Pippa Leary, Managing Director and Publisher, Free News and Lifestyle
Category dominance
In the News category at an organisation level, NCA held firm at the top, pulling in an audience of 15.19 million, generating 574 million browser page views, and achieving an engaged reach of 37 page views per person.
Australians spent an average of 48 minutes and 39 seconds with the company’s news content over the month.
On the video front, NCA also proved a strong performer, attracting an audience of 2.4 million viewers and delivering 67 million video views in March alone.
At the brand level, news.com.au delivered the highest engagement among the top 10 news brands. The site reached an audience of 12.3 million, recorded 292 million page views, and boasted an engaged reach of 23 page views per person.
For comparison, nine.com.au posted an engaged reach of 17, and ABC News came in at 10 page views per person. Users spent an average of 29 minutes and 2 seconds on the platform in March.
The latest Ipsos iris report for March 2025
Regional and lifestyle brands also on the rise
News Corp’s state-based brands also saw significant uplifts. The Courier-Mail experienced a strong bounce, with a 22% increase in audience month-on-month, reaching 3.9 million users.
The site saw 37 million page views (up 23%) and an engaged reach of 9 page views per person. Average time spent on site rose to 18 minutes and 16 seconds, up 22% from February.
In the Lifestyle category, digital food and fashion brands also saw strong engagement:
• taste.com.au drew 4.5 million users, generating 65 million page views and an engaged reach of 14.
• delicious. attracted 790,000 users and delivered 9 million page views, with an engaged reach of 10.
• Vogue Australia saw 565,000 unique visitors, also with 9 million page views, and an engaged reach of 16 page views per person.