News Corp Australia has updated the market on the performance of key brands in emma readership data in the period ending September 30, 2017.
News Corp Australia has reported year-on-year readership growth for its mastheads, with The Australian, The Weekend Australian, the News Prestige network of titles and rural newspaper The Weekly Times listed as standout performers.
The news media industry’s accredited readership survey – emma – reveals News Corp’s lifestyle sections and magazines have held their leading positions across news, real estate, sport, food, travel, health, fashion and beauty and motoring and digital audiences continues to grow.
News Corp Australia maintained its position as the country’s largest print and digital publisher reaching over 16.1 million Australians each month (including REA Group).
Across lifestyle and sector audiences at News Corp Australia:
• Eight of the top 10 most-read sport sections at News Corp are in print
• Print newspaper motoring sections are reaching more people than carsales.com.au each month
• Foodcorp reaches over eight million people each month
• Taste.com.au is the number one food brand in print and digital
• news.com.au remains the number one news brand in Australia
• realestate.com.au is the leading digital real estate brand
• Escape.com.au retains its position as the number one print and digital travel brand
• body+soul is the leading print and digital health and beauty brand
• Vogue Australia remains the country’s leading fashion title
The company reports NewsLifeMedia and NewsDNA lifestyle brands (excl news.com.au) have overtaken Pacific Magazines to be the #2 print and digital magazine publisher.
News Corp Australia said print titles experiencing audience growth include:
• The Australian (M-F) print audience is up +4.2% and The Weekend Australian up +3.1%
• The Deal, Wish and The Weekend Australian Magazine all experienced audience growth
• The Daily Telegraph (Sat) print audience is up +0.8%
• The Weekly Times audience has consistently grown and is now up +1.2% compared to a year ago
Nine out of 10 NewsLifeMedia print titles have shown audience growth year-on-year, including all of the prestige titles.
News Corp Australia reaches more than double the Fairfax print audience (M-Sat) and three times as many on a Sunday.
Investing in digital is paying off for News Corp Australia with increases in total cross-platform audiences for The Australian, Herald Sun, The Courier-Mail, The Advertiser, The Chronicle, The Mercury, NT News, Sunshine Coast Daily and Townsville Bulletin.