News Corp Australia has announced the national launch of Business Daily, Australia’s new home for business journalism that will run in each of the metro masthead titles The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.
In addition to local content from each of the state business teams, Business Daily features syndicated national content from trusted business brands such as The Australian Business Review and Business Spectator and commentary and opinion from some of Australia’s best business writers including Terry McCrann, Nick Tabakoff (business editor-at-large The Daily Telegraph), Scott Pape (The Barefoot Investor), Kirstie Spicer (Brightday) and John Beveridge (In the Black).
BusinessNow, the corresponding live rolling markets and news blog, will give people access to up to the minute information on vital business information throughout the day. All this business content ensures readers are kept updated with the most accurate, informed and trustworthy financial news, markets data and insights.
News Corp Australia managing director metro and regional publishing Damian Eales said: “The new-look section harnesses the power of the News Corp network by combining the content of the most credible national business news sources with the best local business content. Readers can be assured they are getting the best international, national and state specific business news all in one place.
“Business Daily is a hugely attractive proposition not only for consumers of news, but advertisers wanting to reach an influential audience. Close to 4.7 million Australians engage with our business content monthly and they are people working in the public and private sector; white and blue collar workers; executives, entrepreneurs and small business owners.”
The Australian CEO Nicholas Gray said: “The formula which drove the success of Alan Kohler’s Business Spectator – fast straight breaking business news and quality commentary tailored to the audience – has now been applied to News Corp Australia’s metro publications. It is now easier than ever for advertisers to access Australia’s largest and most influential business audience through Business Daily and The Australian Business Review.”
Business Daily has secured National Australia Bank (NAB) as a launch partner. For three and a half months, NAB will benefit from exposure to this critical business audience via desktop, mobile and print advertising, editorial content, sponsored advertorials and native content.
The Daily Telegraph business editor Jennifer Sexton said: “Our readers live in the nation’s most dynamic business environment. They demand insightful, concise and lively commentary on the best local, national and international business news.”
Herald Sun business editor Peter Taylor said: “Business Daily in the Herald Sun just got a whole lot better. We have added significantly to the volume and quality of business coverage available for publication from around the corner, around the country and around the globe. And with MoneySaverHQ on Mondays and a bigger and better commercial property section every Wednesday, Business Daily will cement its position as the most-read business section in Victoria.”
The Courier-Mail business editor Louise Brannelly said: “Queensland has the operations of some of the biggest businesses in the country. We cover global coal seam gas consortiums and the resource assets of international miners through to the emerging digital enterprises in our own backyard as well as the specialist magazine Queensland Business Monthly.”
The Advertiser business editor Chris Russell said: “Business Daily adds detailed reports and incisive commentary on national business news and events to complement state-leading coverage of South Australia’s economy in The Advertiser and advertiser.com.au.”
A marketing campaign that promotes Business Daily as understanding all kinds of business launched this week and features Business Daily columnist Terry McCrann.
Source: News Corp