News Corp Australia appoints Ian Smith as GM trading, national sales

Smith was formerly head of partnerships at global media agency Initiative in Sydney

News Corp Australia has appointed Ian Smith as general manager trading, national sales, with a focus on managing trading operations for both consortium and key accounts across print and digital.

Lou Barrett, executive general manager of network sales at News Corp Australia, said: “I’m delighted Ian has joined our team, with such a strong track record of success and a wealth of experience in managing strategic partnerships, large accounts and key relationships.

“With a number of creative print and digital projects in the pipeline, I look forward to working with Ian to maximise our innovative client solutions.”

Smith was formerly head of partnerships at global media agency Initiative in Sydney. He has a 17-year career and significant accomplishments with skills in commercial strategies and negotiations, dynamic and programmatic trading, sports rights negotiations and the development of broadcast and digital partnerships. He previously worked for Initiative’s sister agency Ensemble as well as the Nine and Ten TV networks.

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