News Corp Australia and Xero have joined forces to launch an original six-part podcast series unearthing and discussing the biggest pain points faced today by Australia’s 2.1 million small-to-medium businesses (SMEs), in the hope it will help them on the path to success.
This is the first time podcast content is being driven by the News Corp Australia umbrella brand, supported by all metro mastheads, The Australian, news.com.au and News Xtend.
Hosted by Lauren Moloney of News Corp’s SME digital marketing solutions division News Xtend, the Mentor Next Door podcast series addresses the key challenges when running a small business.
Moloney says small businesses face common challenges: struggling to find the time to work on, not in the business, managing cash flow and how to attract and retain customers.
“We decided to partner with Xero to deliver content that would address key pressure points from experienced business owners,” said Moloney.
“I’ve been working one-on-one with small business owners for years helping them build their brands and reach their goals with creative digital marketing solutions and I know how important it is for small businesses to continue learning and evolving.
“Together with Xero, we saw a gap in the market to provide valuable business tips by utilising mentor and mentee talent through the medium of podcasts.”
In her role at News Xtend, Moloney is well-known within the small business sector, having strong product, digital marketing and sales knowledge, and finding creative solutions to build brands and grow businesses.
“At News Corp, we are committed to providing an agile, innovative and market-leading product suite for SMEs to achieve their business goals through News Xtend digital marketing solutions.”