News.com.au was out front in the audience stakes for news and current affairs brands in the week ending November 18, according to Nielsen Digital Content Ratings. The News Corp Australia digital brand had just over a 1.5m daily unique audience in that period.
Also above a million daily were nine.com.au and ABC News websites.
Meanwhile travel continues to be a growing sector for publishers as baby boomers roam the globe in growing numbers, spending their super on cruises, flights and accommodation.
An analysis of the traffic to travel publishers sees News Corp Australia’s news.com.au travel vertical attracting an average of 164,000 daily uniques during the week ending November 18.
Fairfax Media’s Traveller brand was a clear second, albeit some way behind the leader.
