News.com.au has launched a new consumer campaign, If it matters to you, it matters to news.com.au, positioning the platform as a go-to source for both serious and light-hearted news.
The initiative aims to reinforce the brand’s role in delivering timely, relevant content that reflects the diverse interests, concerns, and conversations shaping Australian audiences.
The campaign highlights how news.com.au engages with Australians across different aspects of their lives, addressing topics that inform, entertain, and resonate with the nation.
The company says it emphasises the platform’s ability to connect with readers on issues that matter to them, from breaking news to entertainment and lifestyle coverage.
Free news and lifestyle editor-in-chief Mick Carroll said: “The campaign has been designed to keep news.com.au top of mind for Australians who are balancing busy lives, while trying to stay across what’s happening locally and around the world. Whether it’s hard hitting news or the best in entertainment and sport, we want Aussies to know they can turn to us to keep on top of what matters most to them.”
Meanwhile, managing director and publisher free news and lifestyle Pippa Leary said: “The news.com.au editorial team understands and meets the needs of Australians everyday with journalism that is relevant and trusted. Our investment in news.com.au with this new campaign prioritises driving direct audiences into the brand’s ecosystem to foster deeper audience engagement, critical to the site’s success and the success of our clients.”
The campaign was developed in collaboration with News Corp Australia’s in-house creative agency Roller, and begins rolling out today. The campaign is designed to connect with audiences throughout their daily routines, spanning digital, social, audio, radio, and TV.