The new Mediaweek Hot List monthly feature is compiled by Mediaweek contributing editor Greg Graham with the Mediaweek editorial team. There will be an Agency Hot List at the start of each month.
Sizzling HOT
Media agency- Initiative
Incredible new business success, great diverse talent, and leadership all-round. Plus driving innovative media solutions that embrace culture and get people’s attention.
The Initiative team driving the agency’s current success: Chris Colter (chief strategy officer), Melissa Fein (chief executive officer), Sam Geer (national managing director) and Geoff Clarke (chief operating officer)
Creative Agency – The Monkeys
A powerhouse consistently delivering outstanding work, from MLA, BCF, Telstra, NRMA the list goes on. Admire the work they have done for UN Women Australia –When Will She Be Right? and love the refreshed Qantas work!
HOTTEST
Media Agency – Half Dome
Kicked started the year with some impressive wins and they continue to grow as a thriving independent business.
Half Dome’s Tom Frazer, Joe Frazer and Will Harms
Creative Agency – The Special Group
As the name implies, they do live up to it. Great work for Uber Eats and other clients. Wonderful work recently out of New Zealand for Optus and new work for ANZ in a challenging category.
The Australian team at Special Group
HOT
Media Agency – Sparro
Mediaweek’s Sparrow has no affiliation with this indie however we all respect the great work and results they are delivering for their clients. Recently they acquired Jack Nimble and this agency goes from strength to strength.
Creative Agency – Thinkerbell
They do practice Measured Magic and we continue to talk about the work that sometimes divides opinion. But we are talking about CGU, Dan Murphy’s, NRMA Boat Ramp Rater, etc
Criteria for making the Mediaweek Hot Lists
• New business success
• Current client retention
• Momentum
• Industry acclaim and buzz
Don’t miss our regular Mediaweek features:
• Sparrow’s Nest with Greg Graham
• Mediaweek’s regular IMAA profiles
• Mediaweek On Location
• Mediaweek Salesperson of the Month
• Friday Foodie: Birdman in the Bistro
Coming soon
• Mediaweek 100 – 2022 edition
• Mediaweek Investment 50: Media Buyers & Sellers