Uber Eats is back with another cheeky instalment of its Get Almost, Almost Anything campaign, this time enlisting the one and only Cher for a nostalgic (and slightly chaotic) trip through time.
The pop icon stars in the latest spot, seen humming along to her classic hit before making a bold Uber Eats order: a time machine.
The result? A hilarious misfire that sends her back a few too many centuries – far beyond the neon-lit 80s she was aiming for.
“I get approached to do commercials all the time, but the creativity and humour of this concept hooked me right away. I love the final product… though I do hope Uber can get me back my boots,” Cher quipped.
The campaign, created by Special and Essence Mediacom, extends beyond the TVC with social spots that explore Cher’s less-than-glamorous adventures in the 17th century – contrasting the rough realities of the past with the modern-day convenience of Uber Eats.
Uber Eats ANZ Brand Lead, Channa Goonasekara, summed it up: “There’s no bigger name in entertainment than Cher. We wanted to take one of her most iconic songs and looks and use them to reinforce our message: Uber Eats can deliver thyme, but it can’t turn back time – and as it turns out, that’s probably for the best.”
Uber’s Head of Marketing, Nicole Bardsley, added: “Uber Eats is all about saving people time, and who better to front that message than someone as timeless as Cher? We hope this campaign resonates with Aussies and reminds them of the huge range of everyday essentials available at their fingertips.”
The ad made its debut during Married at First Sight, with supporting digital, audio, and social content rolling out across multiple platforms.
With past Get Almost, Almost Anything campaigns featuring the likes of Kris and Kendall Jenner, Tom Felton, Nicola Coughlan, Jason Alexander, and Andy Murray, Uber Eats has mastered the art of poking fun at the limits of its own service. And with Cher now in the mix, the global campaign – already running in markets from the US and Canada to Taiwan and Portugal- has hit a new high note.
CREDITS
Uber Eats
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Brand Lead, ANZ: Channa Goonasekara
Brand Marketing Manager: Rebecca Macciolli
Brand Marketing Associate: Holly Dover
Global Executive Creative Director: Danielle Hawley
Creative Director, APAC: Adam Ledbury
Associate Creative Director: Yessy Downs
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Media Lead, ANZ: Rob Maddison
Strategy Lead, APAC: Josh Pickstone
Sr. Marketing Manager, NZ: Olivia Sykes
Talent and Legal: Cameron Loughlin, Jessica Shao
Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Creative Directors: James Sexton & Harry Neville-Towle
Lead Creatives: Hannah McCowatt & Laura Grimshaw
Managing Director: Lauren Portelli
Team Leads: Rachel McEwen, Laura Little
Business Director: Claire Emery
Business Manager: Oscar Kennedy
Head of Strategy: Celia Garforth
Strategy Director: JJ Bender
Head Of Film Production: Sevda Cemo
Executive Producer: Wendy Gillies, Paul Johnston
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head Of Design: Adam Shear
Designer: Maggie Webster, Cameron Morris
Finished Artist: Jen Bailey, John Rivera
Exit Films / Smuggler Films
Director: Mark Molloy
Cinematographer: Robert Elswit
Executive Producer: Leah Churchill-Brown
Producer: Alexandra Taussig
Producer: Luigi Rossi
1st AD: Peter Kohn
Casting Director: Jodi Sonnenberg
Chee Productions
Executive Producer: Tamiko Wafer
Executive Producer: Matt Chee
Photographer: Christopher Tovo
Digital Operator: Jake Lowe
Retouching: Cream Studios
The Editors
Editors: Stewart Reeves
Managing Director: Nicoletta Rousianos
Executive Producer: Rita Gagliardi
Lead Flame Artist: Eugene Richards
Colourist: Fergus Rotherham
Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound Executive Producer: Michael Gie
BTS Press: Tony Gardiner ACS
Media Agency: EssenceMediacom
Retail Agency: Hatched
Picture: Cher for Uber Eats