delicious. editor-in-chief Kerrie McCallum has announced Harvey Norman as the exclusive naming rights partner for the delicious. Produce Awards 2019.
The delicious. Harvey Norman Produce Awards will unearth and celebrate the most innovative, sustainable and ethical produce and producers in the country. Now in its 14th year, the Awards continue to champion the best Australian produce and the people behind it.
McCallum said: “For 14 years, the delicious. Produce Awards has set the benchmark for Australian produce, thanks to our 50-strong panel of the country’s best chefs, experts and food journalists who volunteer their time.
“In 2019, we couldn’t be prouder to partner with Harvey Norman for this important and vital initiative: a pioneering Australian company that believes deeply in supporting Australia’s best farmers, artisans, producers, regions and the new generation of chefs that support them.
“I know our producers and chefs will be grateful for Harvey Norman’s support and commitment to help this important program thrive. We want all Australians to know their producers, and the people that set a great example and put the very best food on our plates.”
Harvey Norman executive chairman Gerry Harvey said: “Fresh produce is everything – if it is locally grown even better. Our quality of life depends on the skill and experience of our producers, without them our markets, restaurants, supermarkets and kitchen tables are empty.
“Our Harvey Norman partnership with the delicious. Produce Awards is a wonderful opportunity for us to celebrate those who make food and cooking possible. Top quality produce provides nutrition as well as the pleasure of cooking for family and friends. However the contribution of our producers runs deeper – farmers and their produce create jobs in the journey from paddock to plate and improve our community health standards.”
The delicious. Harvey Norman Produce Awards are judged by some of Australia’s leading chefs, including on the national judging panel: Awards Patron Maggie Beer, Matt Moran, Guillaume Brahimi, Christine Manfield, Shannon Bennett, Peter Gilmore, Andrew McConnell, Alla Wolf-Tasker, Colin Fassnidge and Neil Perry.
In the lead up to this year’s Awards, delicious. will launch a major consumer advocacy campaign supported by News Corp Australia encouraging readers to get behind Aussie farmers and small producers by buying locally and sharing stories via #knowyourproducer. The campaign will highlight stories of the people behind this country’s best produce and encourage Australians to purchase local produce – the very best way to support struggling farmers and small producers.
Winners of the delicious. Harvey Norman Produce Awards will be announced in August 2019.