New Idea and 7Food announce online destination for food lovers

The Pacific brand said the new destination is supported by Seven West Media’s 7Food network.

Pacific Magazines has announced the launch of New Idea Food.

Backed by the New Idea Test Kitchen, the Pacific brand said the new destination is supported by Seven West Media’s 7Food network.

The digital offering, New Idea Food, is made up of the content verticals:

• Food News
• Dinner Tonight
• Baking
• Easy Entertaining
• Healthy-ish

Louisa Hatfield, group content & brand director for Pacific, said: “Unlike other online food destinations that are geared towards women who are brilliant chefs, New Idea Food is for women who simply love food. With exceptional editorial, native and branded content, the platform is fast becoming the authority on all things food.”

Gereurd Roberts, CEO of Pacific, said: “Creating a new environment for New Idea in a space it already dominates is a fantastic way for our clients to reach a valuable audience that shares one key thing with us – the love of food. Food already drives one of our fastest growing social audiences and so it’s a clear opportunity to play to our strengths and focus on what we know works, for us and our clients.”

New Idea Food is the latest addition to Pacific’s food offering which includes All Recipes and Better Homes and Gardens.

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