New ad campaign to welcome Hamish and Andy back to drive

SCA launches new ad campaign to welcome Hamish and Andy back a week earlier than scheduled

•  Live on 42 hit Network stations Australia wide, July 13 (secretly a week earlier)
•  SCA’s Nikki Clarkson says: “Campaign launches around the country in a big way”

Launching on Sunday (June 14) a new multi-dimensional marketing campaign includes TV, transit media, digital, online and social as well as out-of-home advertising which is Shazamable – allowing users to Shazam the adshel posters to discover even more Hamish & Andy content in a media first.
SCA, head of marketing and communications Nikki Clarkson explains, “This new campaign launches Hamish & Andy back into national drive around the country in a big way. We have a multi-tiered campaign with a strong focus on creating awareness for their return to drive and further engagement through mobile and digital.”
The boys will officially be back on air from July 13 (but secretly a week earlier), driving listeners home live from 4 – 6pm across 42 hit Network stations Australia wide.
SCA teamed up with Hamish & Andy, Fabric Films and The Post Lounge to execute the launch campaign. See below for a full list of credits.

[ot-video type=”youtube” url=”https://www.youtube.com/watch?v=oP_whAkmkK4&feature=youtu.be”]

TVC Written by Hamish Blake & Andy Lee
SCA
Head of Marketing and Comms: Nikki Clarkson
National Marketing Director: Adam Bower
National Marketing Manager: Clementine McBride
Design & Finished Art: Sam McDermott

Production: Fabric Films
Director: Charlie Fergusson
Producer: Krista Fergusson
DOP: Simon Ozlins
1st AD: Andrew Moffat
Production Manager: Jules Moseley
Gaffer: Dan Carr
Grip: Dave Cross

Post Production: The Post Lounge
Editor : Sue Schweikert
Colourist: Nuala Sheridan
Sound Designer: Ben Stewart
Flame Artist: Doron Man
Post Producer: Angela Brooks

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