Network Ten is to integrate Beamly interactive elements into its online catchup and streaming service tenplay.
The Beamly elements will be integrated over the next few months and will include Quizzes, Gaming Brackets and Votelies.
Votelies, which allow people to share their voice with visual one-click interactions that show national sentiment real-time, have recently gained international attention through executions in the UK around Eastenders and the Eurovision Song Contest, where engagement levels were higher for the show than with any other social network.
Network Ten chief digital officer Rebekah Horne said: “The addition of these highly engaging, compelling and entertaining Beamly features is great news for the many users of tenplay and will enhance their online viewing experience.
“Beamly has established a strong following of loyal and highly engaged users. We look forward to connecting with them through tenplay.”