The inaugural series of TEN’s The Bachelorette Australia is proving to be a Twitter juggernaut for the network.
In the week beginning on September 27, the reality dating series dominated the two of the top five spots on the non-sports chart. The Wednesday episode recorded over 1.4m impressions on Twitter, with its Thursday counterpart not too far behind with 1.1m.
The AFL Grand Final clash between the West Coast Eagles and Hawthorn was the champ on the sports chart. The game recorded a mindblowing 8.9m tweet impressions ahead of the NRL Grand Final at #2 with 7.9m.
Source: Nielsen Australia. Rankings based on Unique Audience for relevant Australian Twitter activity and includes live/new episodes only.
Source: Nielsen Australia. Rankings based on Unique Audience for relevant Australian Twitter activity and includes live events only. For simulcast events, the metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.