NAB partners with publisher on Guardian Sustainable Business

Guardian Australia has launched the Guardian Sustainable Business

Guardian Australia has today launched the Guardian Sustainable Business (GSB) Australia, a world-leading online platform examining the social and environmental impact of business as part of the Guardian’s growing global expansion. GSB is underpinned by an editorial advisory council comprised of Australia’s most respected sustainability experts.

The dedicated Australian section will be a core part of Guardian Australia. GSB Australia is designed to engage readers with in-depth analysis, thought-provoking commentary and cutting-edge interactive storytelling, providing a comprehensive look at how Australian companies are rising to meet today’s social and environmental sustainability challenges. The editorial focus will be on social equality, smart cities and innovation in renewable energy.

National Australia Bank (NAB) will partner with Guardian Australia to launch the GSB Australia hub, sponsoring an independent content series on Social Equality within the hub and creating a bespoke partner zone called The Change Makers focusing on key individuals in Australia who are making a social impact in their communities.

Alexandra Spring will edit GSB Australia and will work closely with, Jennifer Kho, editor GSB US, and Laura Paddison, editor GSB UK.

“As international leaders gather in Paris for the United Nations Climate Change Conference, global businesses are increasingly being called upon to play their part in this modern-day humanitarian and environmental challenge. Under The Guardian’s respected open journalism ethos, GSB Australia will examine how Australian businesses seek to meet these social and environmental challenges and what that means for all Australians,” said Spring.

As part of the launch, Spring has created an editorial advisory council of sustainability experts and thought leaders to contribute to the editorial agenda of GSB Australia.

Guardian Sustainable Business currently has almost 7 million global unique browsers, with 2.2 million in the US, 1.9 million in the UK, 1.9 million in the rest of the world and almost 400,000 in Australia. This reflects a growing appetite and passion for analysis and commentary around the world’s increasing sustainability challenges. GSB UK was launched in 2010, while GSB US was launched in 2013.

Source: Guardian Australia

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