Seven has unveiled what it has labelled an industry first, my7christmas, a new omni-channel gifting platform featuring curated gifts from a wide range of merchants, matched with exclusive content from across Seven West Media’s brands.
Launching today, my7christmas.com.au currently has 3,000 products available as the platform brings together the power of social commerce with the reach of Seven West Media’s television, digital and print assets.
“We reach 90% of the Australian population,” said Adam Elliott, Seven’s director of sales. “Every Christmas millions of Australians connect with us across every screen. This is a significant new initiative for us as we continue to expand and extend our brands and content, and also create new opportunities for our marketing partners. It’s also an initiative that will help our audiences simplify their lives in one of the busiest times of the year and make it easy for shoppers to spend more quality time with family and friends.”
My7Christmas will feature gifts from fashion to home, tech to beauty and more. Consumers can browse products from brands such as Sony Music, Foxtel, Shaver Shop, Microsoft, Lorna Jane, General Pants, The Iconic, David Jones, and Universal Sony Home Entertainment.
Throughout the campaign that runs from November 20 2017 to January 8 2018, Seven West Media will feature a dedicated primetime Christmas special, bespoke co-branded My7Christmas executions, talent-fronted stations ID’s along with in-program segments on The Morning Show, The Daily Edition and Better Homes and Gardens and digital and social extensions across its Pacific and Seven digital platforms.