Mutinex is launching a conference, Marketers and Money, which will feature speakers from business, agency, technology, and finance. Names on the line up include Telstra CMO Brent Smart and Seven’s chief marketing and audience officer Melissa Hopkins.
The marketing science company will host the one-day event on 1 August, which aims to empower senior marketers to speak the language of the C–Suite when it comes to marketing results.
In addition to Smart and Hopkins, Don Meij, CEO and managing director of Dominos Enterprises, and Anathea Ruys, CEO of UM Australia, will also take to the stage to share their industry insights.
Mat Baxter
Mat Baxter, APAC CEO of Mutinex, said: “There are plenty of CMOs that decry their loss of a seat at the executive table. The simple truth is the only way to reclaim it is by being able to prove marketing’s effect on commercial performance. And that’s the business we’re in.”
The conference will cover topics as diverse as how to turn creativity into financial impact, how agencies and marketers can leverage measurement for better media negotiations and how in-housing can impact marketing efficiencies.
Henry Innis, Mutinex Global CEO and co-founder, said: “We work with dozens of enterprise brands and the biggest challenge we see for senior marketers is the gap between what they report and what the C–Suite wants to hear in order to better understand how marketing is actually performing.
“As an industry we need to start talking numerically. Marketers and Money is our contribution to a better standard of conversation around marketing.”
Henry Innis
The launch of this Mutinex event comes off the back of Innis’ recent Leadership Award win at Mediaweek’s Next of The Best.
The Mutinex co-founder and global chief executive recently told Mediaweek that he’s a “sometimes brash but always learning and developing young leader.”