Musicians Making A Difference (MMAD), a youth mental health charity dedicated to helping young people tap into their potential, has announced the return of its annual Musicians Making A Difference Day on Friday October 20.
On MMAD Day, the charity is encouraging everyone to dedicate a song to someone using the hashtag #ThisSongIsForYou. This could be a friend, family member, colleague, or a general shout out to anyone going through a difficult time.
Dominic Brook, MMAD co-founder, said: “Music has the power to heal, inspire, and connect us all.
“On MMAD Day, we’re inviting everyone to use the power of music to make a difference in the life of someone they care about.”
For their MMAD Day dedications Australian artists are dedicating their songs to young people going through a difficult time and encouraging them to reach out to MMAD for support.
The power of music is celebrated in the diversity of dedications with storyteller Ziggy Ramo dedicating his song, Little Things by Paul Kelly, vocalist Conrad Sewell dedicating his song Precious, actress, singer-songwriter, and radio presenter, Avneeesha with her song, Just Like That, guitarist, songwriter, producer, Darren Middleton (ex-Powderfinger), with his song, Let Go, indie rock band, Franjapan dedicates,Teal by Wunderhhorse, independent hip-hop artist Mung Mung, Mockingbird by Eminem, and Bliss n Eso with, Devil On My Shoulder.
To participate in MMAD Day, share a song on social media with the hashtag #ThisSongIsForYou and tag @mmadaustralia. You can also share your story about how music has made a difference in your own life.
The day aims to let everyone know that someone cares and to help connect young people to MMAD for support.
Industry supporters of the campaign include UnLtd, Universal Music Australia, Yahoo, ARN, iheartRadio, CADA, Pedestrian, Octagon, Sony Foundation, and Clear Hayes.
National media placement support led by media agency Kamiera including Seven, Nine, Ten, SBS, 7 Affiliates, Win, oOh!, JCDecaux, Scentre, Shopper/Cartology, VMO, Nova, SCA, Val Morgan, QMS, Australian Traffic Net (ATN), Happy Magazine, Nine Network, ARE Media, Motio, Buzzfeed, Ogury, Playground XYZ, Man of Many, The Guardian, Right Tree Media, and MamaMia.