Murmur Group has been appointed by Summernats as the key media agency for the season-long series of Summernats events and the newly launched National Drag Racing Championship.
The Sydney independent agency will be responsible for the media strategy, buying, planning, and marketing of all Summernats-owned events. Among the events include RockyNATS, Red CentreNATS, Motorvation, MotorEx, Dust Hustle, and the newly launched National Drag Racing Championship.
Dave Levett, Murmur Group’s managing director, said of the appointment: “We’re excited about the opportunity to work with the Summernats group of brands that showcase such a unique offering for automotive fans all over the country.
“Off the back of the last few years, there’s a growing appetite for great events, and we can’t wait to do our part to grow the Summernats series of events.
“I experienced my first ‘rubber tan’ only a few weeks ago after having to find out exactly what one is, and look forward to many more as we integrate ourselves with this wonderful family of brands,” Levett added.
Dave Levett
Andy Lopez, director and co-oner of Summernats, said: “We’’e excited to be working with Murmur on our marketing buying and strategy.
“Their strategic thinking and creative solutions will no doubt prove invaluable in elevating our brand and expanding our reach in both the car festival and drag racing realms. We expect the partnership to further elevate our suite of events as the ultimate destinations for automotive enthusiasts and drag racing fans in Australia.”
The Summernats account win comes fresh after Murmur’s recent acquisition of the Lululemon media account, as well as Blacktown City Council, and Form 700.
Murmur was established in 2016 as a strategic marketing and advertising agency, and since its launch has won domestic and international awards for its work as an omnichannel media agency.
Andy Lopez