Diversified Communications has sold Mumbrella to Mumbrella Media, a new venture backed by The Intermedia Group.
As part of the deal, Tim Burrowes’ trade media publication Unmade will join Mumbrella Media, with Unmade founders taking a minority stake in the new company.
The Intermedia Group, own a diverse portfolio of 30 digital mastheads, 20 events, and 19 print magazines, including National Liquor News, Retailbiz, Australian Hotelier, and Hospitality.
In a post on Mumbrella’s website Burrowes announced he will be the new publisher of the trade media platform.
He confirmed the news saying, “One of the challenges of returning to Mumbrella is the changed landscape. In its first decade, Mumbrella was the exciting new thing.”
Burrowes created Mumbrella back in 2008 and then sold the title at the end of 2017.
David Longman, CEO of Diversified Communications Australia also added: “The Intermedia Group approached Diversified with a vision for Mumbrella’s future, and after thoughtful consideration, Diversified recognised this as the ideal time to transition ownership.
“This move ensures Mumbrella will continue to thrive and grow under new leadership, further cementing its place as a cornerstone of Australia’s marketing and media landscape.”
As for what he’s got planned for the future, Burrowes admitted: “It’s too early to share our plans for Mumbrella and Unmade, not least because they are a work in progress; this all came together quite quickly.”
Mumbrella Media will be based at Intermedia’s Glebe headquarters in Sydney.