Outdoor cinema experiences Mov’in Bed is back for summer with experiential event agency BBR and Val Morgan Cinema.
Harbour Park in Sydney’s Barangaroo will be transformed into a beach club-style cinema from 29th November to 23rd March. Mov’in Bed offers an immersive pre-show experience where consumers can relax, socialise, and indulge in food and beverages while securing their bed for the film. With an average dwell time of 1.5 hours, brands have ample opportunity to make an impact on captivated audiences.
The upcoming Mov’in Bed season will feature of the biggest blockbuster titles and cultural moments of the summer and beyond, including huge franchise hits including the upcoming Gladiator II, Wicked, Mufasa: The Lion King, Captain America: Brave New World and more.
Mov’in Bed will also be screening throwback films with beloved cult classics, including Love Actually, Dirty Dancing and 10 Things I Hate About You.
“This summer, Mov’in Bed brings back an unmatched cinema experience under the stars to Sydney’s Barangaroo,” Vincent Hernandez, event director of BBR said. “This experience combines comfort and a unique ‘city beach’ concept for cinematic magic and unforgettable summer nights.”
Mov’in Bed had a successful season last year, with 93% of all sessions sold out and over 30,000 in attendance. The event has also proved its appeal amongst hard-to-reach P18-34s, with over 50% of the total audience throughout the season delivered from this demographic.
Val Morgan Cinema had a range of opportunities for brands to align with audiences at the event, including Presenting Partner, Supporting Partner, VIP Area Partner, Bar Partner, Turn Off Your Phone Partner and On-Screen Partner.
Brands can also work with Val Morgan Cinema to create custom solutions such as sampling and activations.
“Mov’in Bed will once again take the cinemagoing experience to the next level over summer, giving brands one of the most unique opportunities to connect with engaged, young audiences” said Paul MacGregor, director of strategy and marketing at Val Morgan Cinema.
“Its unique combination of shareability and immersive appeal makes it the ultimate event for brands seeking high-impact visibility. After last season’s highly successful event, we’re looking forward to working with brands on creative solutions that will make this year’s event truly unforgettable,” he added.