The growth of Motorsport Network’s automotive website Motor1.com will continue with the launch of a new Australian edition of the site – the ninth international version of the brand.
Motorsport Network has acquired the Sydney-based Motoring Media Network, which will spearhead not only the launch of the Australian version of Motor1.com, but the continued growth of Motorsport.com in the region.
Sydney, Australia joins the collection of international offices for Motor1.com – a global source of online car reviews, news, and information. Other editorial offices for the site includes Detroit, USA; London, UK; Rome, Italy; Le Mans, France; and Toronto, Canada.
Motoring Media Network founder Matthew O’Malley will lead the new Australian venture. The launch of Motor1.com in Australia also will include the site’s car shopping platform, providing car buyers with complete build and configuration capability for new car purchases, alongside access to pre-owned vehicles across the country.
“We are delighted to have found a partner in Motoring Media Network to launch Motor1.com into Australia,” said Geoff Love, president – European operations Motor1.com.
“It’s an important automotive market and Matthew brings a wealth of experience to his new role as CEO of the business. The Motorsport Network portfolio of businesses, including Motor1.com and Motorsport.com, will now be driven forward by Matthew and his team.”
“After witnessing Motor1.com/Motorsport Network’s operations in Europe and America firsthand, I was left amazed and excited by the possibilities of launching their truly innovative global platforms in Australia and New Zealand,” said Matthew O’Malley, CEO – Motoring Media Network.
“It is both a compliment and a privilege to have Motoring Media Network invited to become part of the exclusive international team that is Motor1.com/Motorsport Network. We look forward to being the Australian ambassadors of a group that represents motoring enthusiasts all around the world.
“We are truly proud to be the newest member of the Motorsport Network’s rapidly expanding global family.”
In addition to spearheading Motor1.com’s Australian expansion, the new Motorsport Network office in Sydney will continue to offer locally created custom print and video content, along with design and production for some of the world’s biggest automotive manufacturers, as well as running corporate track days for leading auto brands and tyre manufacturers.
Photo: Motoring Media Network’s Matthew O’Malley