Mediaweek is excited to announce the Sales Team of the Year, an initiative to highlight some of the high-quality work done in the industry.
Each month, a media sales team will be selected by a rotating panel of judges as the nominee for that particular month, culminating in 12 nominees by the end of the 12 months. The judges will be assessing each team on criteria such as proactivity, strategy and execution, and client and agency relationship management.
The 12 nominees will then all go into the running to be named Mediaweek’s Sales Team of the Year.
The form to nominate a team can be found here
The first round of judges are:
Jane Combes, National Head of Strategic Investment and Partnerships, OMD
Taz Papoulias, Head of Media, Murmur Group
Daniel Cutrone, Head of Media, Avenue C
Jane Combes, Taz Papoulias, Daniel Cutrone
Key Dates for Month One:
Entries open Wednesday, July 5
Entries close Monday, July 31
Winner announced Monday, August 28
The Cannes Lions International Festival of Creativity has wrapped up for 2023, with the event having brought together those that work in creative communications and advertising from every corner of the planet.
Mediaweek has been on location in the South of France, and spoke to some of the most influential people in both Australian and global media. Today is Nicola Lewis, CEO of Finecast.
Bringing the Finecast team to Cannes has a lot of value for Lewis, who highlights the festival’s creative heart.
“Cannes has always been, and should always be about creativity. That’s what’s always attracted me personally to Cannes, this is probably my eighth time here. The Palais, the jury work, the submissions, and just the work that goes into this week, for me is the big draw card.”
There have been a number of trends that Lewis has picked up during her time on the ground at Cannes. They’re not something to ignore either, with Lewis saying that the festival “almost acts as a precursor to the next 12 months.”
“AI is a big one. For me, the interesting part of the conversation is the intersection of the machine and the human coming together. It’s not exclusively about the automation of everything.
“Commerce is another big one, that is a super, super exciting space. Then there’s addressable TV – and I get to have a lens of addressable TV on pretty much everything.”
For those who may not be as familiar with the work that the Finecast team does, Lewis says that the elevator pitch is that “we’re a single point to the addressable TV ecosystem.”
“We put everything together so that we can manage reach and frequency within the plethora of content options, broadcasters, streaming services, OTTs. We put it together into one place for a client, so they can activate their brand within the connected TV environment.
“At Finecast, we don’t talk about top or bottom of the funnel, addressable TV plays in the full funnel – and it’s very well documented. We talk about brand performance with our clients, and they’re asking us more and more about brand performance. It’s that connective tissue between awareness, funnel, through to action.”
As the technology behind addressable TV rockets forward, Lewis says that the Finecast team have another trick up their sleeve – a way to measure addressable TV results.
“Addressable TV is growing, but measurement is still the thing that we don’t have a silver bullet for. We tend to work with clients, depending upon the marketplace – and whether we’re looking at attribution, reach, frequency, mentality, inflation, footfall, web up lifts – and we build a measurement framework almost in a bespoke way for each of our clients. That enables them to measure their core media and business KPIs through addressable TV.”
See Also: GroupM brings total TV measurement to addressable TV with Finecast and Wavemaker
Another major focus for Finecast is Creative Message Optimisation, with the team digging into the nitty gritty of how TV ads are impacting audiences through bespoke research.
“Over the last four months, we’ve worked with System1 to create a bespoke piece of research called Ad Effectiveness, that’s really delved into how you build creative, and how you create a framework for post-campaign enhancements or post-creative enhancements,” says Lewis. “It’s not about just changing the frame of an ad, it’s about looking at things like a star rating, which is how positively a consumer is reacting to the ad.
“There’s spike rating as well, which is how quickly consumers respond to the ad, and looks at a short-term metric of visiting a website or taking an action based on the delivery. Then there’s fluency as well, which is almost the brand recall recognition.”
When it came to putting the Ad Effectiveness research together, the Finecast team went all out to create the most complete dataset possible.
“We specifically focused on some of our core markets, the UK, US, Canada, and Australia,” says Lewis. “We did 13,000 interviews across 46 existing Finecast brands from multiple categories. We analysed that creative to look at what their star rating is, so we could say ‘here, you need to dial up the character, the persona, people need to smile more, you need to change the audio within the ad’. But also, you need to make sure that the messaging from a short-term price point perspective is there. It’s been really interesting, and we’ve now got this amazing set of benchmarks to work with clients.
“We looked at the 11 billion impressions that we serve through the full calendar year 2022, with Finecast globally, and under 1% had any form of creative message optimisation.”
There will be a lot more research in Finecast’s future, with Lewis pointing out that the whole industry is “based on empirical evidence.”
“If you think about things like triple jeopardy and attention metrics, that’s been possible because we have empirical evidence now, because we’re able to embed technology to watch people’s reactions. That’s real-time, that’s humanistic.
“Finecast is investing heavily in research for, and on behalf of, our clients. It moves out of being theoretical to actually being able to implement this in real-time, building a network of the consolidated businesses around us that allow us to execute on that promise. It’s about simplifying the end result.”
As someone well and truly plugged into the TV landscape, Lewis says that shifting audiences is a top-line issue the industry will need to grapple with in the near future.
“The erosion of audiences, and aging audiences. TV consumption and content consumption has changed, and will continue to change – so that presents a challenge for the industry. Because as there’s more content, the expectation for consumers is that the content is quality in nature. If you’re a broadcaster, you’re not going to get a pass on not producing good content because the consumer’s expectations are up.
“You’re going to have the erosion of audiences, but it’s actually the shifting audiences I think that’s really key. As an industry, the challenge is to continue to draw consumers in, to continue to create really, really good content, and to balance personalization versus serendipity.”
It’s not all hurdles, however, with Lewis pointing out that the sheer size of the impact of TV also sets it up for more cheerful challenges.
“A positive challenge for the TV industry is the role that TV plays in omni channel. I see clients talking a lot about a budget fluidity approach to omni channel, and I think that that in itself from a planning perspective could make broadcasters feel nervous.
“TV’s always going to play a significant role in an omni channel plan, because it’s television – think of the impact that television has within the total media plan. So I think understanding the role of TV in an omni channel world is really important.”
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Top Image: Nicola Lewis
Mediaweek’s Ad Placement of the Month examines submissions of creative and clever placements over the past few weeks.
June has seen agencies use a diverse array of channels – from OOH to fun activations and thought-provoking campaigns – to get the word out about their client’s projects and products.
But after consideration of all entries, this month’s Mediaweek Ad Placement of the Month winner is:
Avenue C: “Through UV fluorescence lighting and paint, Avenue C & QMS have pushed the boundaries to bring to life the campaign’s hero asset at night on Melbourne’s most iconic billboard. Welcome to Hell…”
Plus: QMS had to source approvals from Melbourne airport and other stakeholders for this placement, as they changed each and every light on the billboard, illuminating the area at night like never before – so much so that the pilots can see it when landing.
Credits:
Avenue C
• Media director: Andrew Markou
• Business director: Ed Passerotti
QMS
• Account manager: Dion Vainio
• QUBE studio manager: Kit Chun
In second place, Prime Video Australia collaborated with Allied Global Marketing on an Australian-first ‘Choir Singing Billboard’ in Melbourne on Friday June 2 to promote the global launch of new Australian Amazon Original series, Deadloch.
Bringing an in-show moment to life, Melbourne’s Glee Club performed as the ‘Deadloch Choir’ for four hours on Friday afternoon on the corner of Smith St and Gertrude St, Fitzroy.
The choir of 12 women performed renditions of Untouched (The Veronicas), Made You Look (Megan Trainor), Better The Devil You Know (Kylie Minogue), Murder on the Dancefloor (Sophie Ellis-Bextor) and Another One Bites the Dust (Queen).
Deadloch creators, Kate McCartney and Kate McLennan and lead cast, Kate Box and Madeleine Sami were on ground to launch the activation. The series is available on Prime Video globally now, in more than 240 countries and territories worldwide.
Credits:
• Integrated Marketing Agency: Allied Global Marketing
• Client: Prime Video Australia
Rounding out the top three is Demolition of icons for the Australian Conservation Foundation by Spinach
Spinach chief creative officer Frank Morabito said: “This campaign aims to highlight the magnitude of threatened species habitat destruction with unforgettably graphic visual statements. We aim to raise questions and get Australians to recognise that we have a nature destruction problem. Why are we horrified to see the destruction of the Opera House, yet we’re unconcerned about doing the same to forests and woodland? This is an important cause and one we’re proud to have worked with ACF to raise.”
Credits:
Spinach
• CCO: Frank Morabito
• CD: Justin Groves
• General Manager/Media Director: Ben Willee
• Director of Client Services: Nicole Miranda
• Design Lead: Justin Groves
• Copywriters: Frank Morabito, Justin Groves
• Account Executive: Paige Sobczyk
• Strategy Director: Glenn Myatt
• Production Director: James Williams
• Producer: Beaver
• CGI Animation: Cadre Pictures
• Producer: Steven Kerswell
• Sound: Production Alley
• Engineer: Rodney Lowe, Ben Lowe
• Producer: Les Molnar
• Music: Nir Tsfaty
• Edit: Primordial Productions
• Editor: Craig Tonkins
• Grade: Moodlab
• Colourist: Edel Rafferty
• Aerials: Flying Pictures
• DOP: Peter Davis
• Media: Spinach
• Voiceover: Special thanks to Aaron Pedersen, Marcia Hines
ACF
• Chief Executive: Kelly O’Shanassy
• Campaigns director: Paul Sinclair
• Strategic Marketing Manager: Claire O’Neill
• Strategic Marketing Manager: Felicity Trembath
• Marketing Communications Lead: Hansika Bhagani
• Nature Program Manager: Basha Stasak
• Engagement Project Manager: Carly Derisz
• Digital Marketing Lead: Bronte Small
• National Nature Campaigner: Jess Abrahams
See last month’s winner: Mediaweek’s Ad Placement of the Month: Revealing the SEEK-Ret to a successful campaign
Do you have an interesting ad placement coming up? Would you like your agency to feature next month and be in the running for next month’s edition of Mediaweek’s Ad Placement of the Month?
Send your submission to: [email protected] along with the agency’s statement about the campaign, agency credits and images of the placement on show.
On May 26th, Mediaweek’s Next of the Best awards celebrated the best of under-40s talent across the media industry – including TV, radio, media agencies and PR.
Taking home gold for TV – Producer was Mike Searle, supervising casting producer at Endemol Shine Australia.
Searle has been with Endemol Shine Australia for close to a decade and is responsible for supervising the casting team on a slate of Endemol Shine Australia productions such as Australian Survivor, Big Brother, Lego Masters, Married at First Sight, The Biggest Loser and The Bachelorette along with many other recognisable shows on TV.
Mediaweek caught up with Mike Searle about their Next of the Best win and the future of the industry.
Mediaweek: Congratulations on winning gold, how do you feel about the win?
MS: As a TV producer specialising in the field of Casting, winning gold really did feel like a win for Casting in general. Even being nominated alongside these heavy hitters of the industry was a real honour.
Once they had called out bronze and silver on the night, to be honest, I thought that was it for me. When my name was called for Gold I nearly fell off my chair… This win has been without a doubt the proudest achievement of my professional career.
MW: How does this award reflect the work of you and your team?
MS: Ultimately this award is a huge nod to the Casting Team and Department at Endemol Shine Australia. We work with the best Casting Producers in the country, they go above and beyond to find the best ingredients for the huge slate of shows at ESA.
In casting we look at the Executive Producers as our ‘head chef’. It is our job to provide them with the best ingredients for their kitchen.. The producers at ESA are all at the top of their game. If they are given your everyday ingredients, they are still able to use their skills and experience to manage and produce them into something impressive. Despite this, what our team and department does is go that little bit further, dig a little deeper and continue pushing right up to the wire to make sure we find the most rare and special ingredients possible. When the hard work pays off and you provide the same team with these exceptional ingredients, that is when you get the magic on screen.
I have also had the privilege of working for (and learning from) my boss Wizzy Evans for the last 8 years. Alongside our casting manager Nicole Potter, we are incredibly proud of the team, culture and reputation that we have built in the Casting Department at ESA.
MW: MAFS, Masterchef, Gogglebox, Survivor etc are all popular shows on broadcast tv in Australia, why do you think people resonate with these Endemol Shine productions?
MS: I think it’s vastly different for each of these shows. Gogglebox for example is a chance for Australia to see a real cross-section of society on our screens and I like to think that everyone can relate to at least one of the cast in some way, shape or form. With Survivor, I feel Australians love to route for the underdog.. This show gives us a license to put your ‘everyday joe blow’ up against world-class athletes and high achievers in a game where anyone can win.
MW: The Next of the Best is an under-40s award, how will today’s upcoming talent impact the industry in the future?
MS: Awards are generally for the most experienced or elite in the industry or at the other end of the scale being new, fresh up-and-coming talent. The Next of the Best award hits a real sweet spot. It gives recognition to people that have worked hard for decades to get where they are professionally and here’s hoping we all have decades left to give.
MW: What’s your outlook for the year ahead?
MS: The TV landscape is shifting incredibly fast and I feel lucky to work for a company that is pushing hard to always stay ahead of the curve. ESA has an impressive slate for the rest of the year. The Casting Department will be busy working on several productions at any given time. I love the fact that ESA gives me the license to work across some of the most exciting formats in the TV space.
Read more: Mediaweek’s Next of the Best Awards: Winners Revealed
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Top Image: Mike Searle
If you’ve been shopping for groceries – or just about anything, really – lately, you’ll know that everyday cost of living expenses are at an all-time high. The average Australian household spent $120k in 2022 on everyday living expenses, equivalent to $2,316 per week.
Newsamp’s new thought leadership piece Navigating The Mindset Divide, taps into the News Corp Australia Growth Intelligence Centre’s latest research, to explore the story of two distinct mindsets and how brands can connect with them, or risk being ignored.
Mediaweek spoke to Renee Sycamore, executive general manager of Newsamp, about why they undertook the research, and the difference between owls and ostriches.
Whilst the final product is now out to market, Sycamore says that the background for the research began last year.
“This is not a first iteration, this is our second iteration now. Last year, the impact of the cost of living on consumers was starting to really be felt by all Australians – and we’ve seen it impacting all Australians, but in different ways. We took on investigating, and getting underneath the hood of that impact by state, by demographic, by mindset, because we wanted to help our customers and our clients be able to navigate it.”
Ultimately, the Newsamp team decided to tackle the research with a seemingly impossible goal in mind – find a silver lining for brands in amongst the current cost of living crisis.
“We wanted to see if there were any positives – and I know this sounds wild – and how we could even help marketers find growth with such strong headwinds,” says Sycamore. “With such an increased cost of living, and now the perma-crisis, it sounds very ambitious.
“But the reality is that we have partnered with clients, and we have been able to share data and insights for clients to help them find growth, because this is a time when client loyalty can wane. It can be up for grabs, and we wanted to help our clients be able to navigate that, and see the situation as a glass half full.”
The research found that Australian consumers can largely be placed in one of two categories: The Owls and The Ostriches.
Both birds represent a mindset, with Sycamore saying that each category is dealing with the economic conditions by either leaning in or leaning out.
First up are The Owls.
“The leaning in mindset is trying to find opportunities, or different ways of doing things in the crisis. They are calmer in their approach, they’re quite considered. This doesn’t necessarily mean that they are the wealthiest, that’s really important – it might just be the average household that’s going to Coles or Woolies when meat is on sale, things like that.
“They’re leaning into the situation, they’re leaning into the challenges, and they’re trying to find new ways of doing things in order to alleviate some of that pressure. That’s what we call the owl.”
While the Owls take off, their flightless counterparts, The Ostriches, have a different view of things.
“Then we’ve got those that are leaning out. They’re a little bit in denial, head in the sand like an ostrich,” says Sycamore. “They’re not as calm and considered. Again, that doesn’t necessarily mean they’ve got a lower average income.
“The ostrich could be again an average Australian that thinks ‘This might just disappear next week, so I’m going to go out and have a bender with all my mates and rack up way too many drinks on a credit card’. They’re just hoping that they’re going to wake up next week, and it’s a bad dream.”
With each person assigned a feathered friend, Sycamore and the Newsamp team now get to work on what to do with this information.
“Those are the two mindsets that our team have identified. Now we ask, how do we connect with those mindsets? How do we engage with those mindsets? How do we help businesses connect with them and find ways to operate with them?”
For brands, this research is the latest addition to the pile of research done by the Newsamp team. For Sycamore, bringing brands into the treasure trove means providing them with the best information to grow their business.
“With the Growth Intelligence Centre, we are sitting on the most robust set of data information, insights, and intelligence. What we’ve done recently, is we’ve set up a bit of a depository of intel – and for our top clients, we’re giving them logins so that they can jump into, and access this information.
“There are two ways we’re doing it. One, is it’s there’s a bit of an open depository for our core clients. The other though, is that it’s one thing to access this information with no guidance – and sometimes that is what a client or an agency might want – but by and large, what we found is that clients want to sit with us and with our experts to really try and understand it.”
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Top Image: Renee Sycamore
Meeting of the Minds brings together two different points of view from an industry rookie and an experienced expert.
The Mediaweek series aims to showcase their diverse perspectives, thoughts and opinions.
This month’s Meeting of the Minds sees Es Chandra and Kelly Lyons from Glide reveal their leadership heroes, current streaming binge and career goals for 2023.
Es Chandra
Best career advice:
1. Try different areas in marketing to figure out which one is the best fit for you from a skills, values, and strengths perspective. However, if you already have a passion for a specific area of expertise, it’s recommended to specialise in it.
2. Avoid being in a unicorn role in marketing because it can be demanding and you may end up stretched too thin, trying to do a bit of everything. Instead, specialising in a particular area of marketing can help you increase your value, contribution, and pay packet.
3. Specialising in a role with a long-term approach is important in marketing because it allows you to build on your expertise and strategic knowledge, which is crucial with the growing interest in automation and AI in the industry. This will take you from opportunity to opportunity and lead you to better progress your career faster, to step up and take on a senior or leadership role.
4. Learn from mentors or people in senior positions when specialising in marketing. This will help catapult your learning and often lead you to better opportunities to step up and take on a senior or leadership role. People move often in marketing, so there is always something that will come up and will allow you to challenge and grow further.
My favourite podcast/read: The Diary of a CEO – Features interviews with successful entrepreneurs and business leaders. The podcast offers insights into their personal journeys, challenges, and successes, providing listeners with valuable lessons and inspiration. Additionally, the host of the podcast, Niral Patel, is known for his engaging and conversational style, making it easy for listeners to connect with the guests and the content.
Current streaming binge: The Mandalorian – besides my love for sci-fi, the show also explores themes of loyalty, family, and sacrifice, and also represents the struggle of marginalised groups to maintain their culture and identity in the face of oppression and assimilation.
Leadership hero: Gary Vaynerchuk, commonly known as Gary Vee, because of his success as an entrepreneur, his motivational speaking, and his emphasis on hard work, determination, and innovation.
I wish someone had told me: To save as much as you can at an early age, and to invest and hold your investments for the long-term.
Guilty content pleasure: Sometimes caught scrolling on IG or TikTok!
Best training course/session: Anything to do with personal development, or learning about leadership. It adds so much value to your self-awareness.
Your mentor: Gregory Gerhardt – Chairman of Amazee Group, Zurich.
Hot medium or show: Breaking Bad
Favourite media event: I would say the World Cup as it attracts millions of viewers from around the world and shows that camaraderie can be built with nations whilst putting aside their differences.
Wish I’d done that: Worked for a few more agencies first to gain more industry experience, before going out to start my own agency.
Career goal for 2023: Develop my leadership skills further, build upon my professional network, including championing industry events, involvement with professional organisations, and connecting with colleagues on LinkedIn.
Also to enhance my skills in sales and business development to stay competitive in our field, with more public speaking opportunities.
Kelly Lyons
Best career advice: The best career advice I have ever got is to always do something you are passionate about. Passion will mean that opportunities will just fall into place because you are doing something you genuinely love.
My favourite podcast/read: My favourite podcast is ‘A Diary of a CEO’. I love listening to inspiring entrepreneurs talking about their lives and everything that happens behind the scenes. I think when you see these amazing businesses it is really easy to forget that there are real people with real emotions and feelings behind them.
Current streaming binge: I love ‘Blow Away’ – The art of glassblowing is truly amazing and awe inspiring!
Leadership hero: I am inspired by so many different people in my life. I have had the pleasure of being surrounded by and working with some incredibly creative people. My family, my friends, my colleagues in London and my fiancé inspire me every day and give me the drive to wake up every single day wanting to be a better leader and a better human.
I wish someone had told me: That it was okay to think, act and have a different journey to the status quo. I have always struggled with the normal 9-5 life as my mind and brain work very differently. I thrive now that I am in a very flexible workplace. I would love others out there to know that if you feel a bit different or struggle with fitting into a normal work schedule, it is okay and it doesn’t make you lazy or a bad worker.
Guilty content pleasure: Like many, I am a huge fan of MAFS. Much to the Glide office’s dismay, you can usually find me with two screens: one binging MAFS and the other doing my work (I promise I am still doing work!)
Best training course/session: If anyone is wanting to start out a career in design, there are so many amazing YouTube and TikTok tutorials. I suggest, rather than just learning the basics of the programs, find a tutorial of something that inspires you. I am constantly learning even though I have been a designer for years.
Your mentor: The first ever mentor I had was my art teacher in high school as she believed in me, which allowed me to thrive and be the creative I am today. I then had some incredible mentors in London: creatives sitting above me, teaching me so much about the industry and how to expand my mind. I would say now that my work colleagues are my mentors, teaching me and helping me grow every single day.
Hot medium or show: I am a huge lover of TikTok – I could spend hours scrolling through my ‘For You’ page.
Favourite media event: The Fringe Festival. There is something magical about seeing creative people thrive. Be that be through performance, design or music, I love seeing creative people come together. Even the audience at Fringe events are inspiring people!
Wish I’d done that: I wish I had taken more risks earlier on in my life, to travel more, to appreciate the people around me more and to take more opportunities early on in my life. Although I am a firm believer that timing is everything, it is never too late to start building and experiencing a life you want.
Career goal for 2023: I would love to produce some content that I am truly proud and passionate about and develop personal relationships with the clients I work with. I want to provide local Perth businesses and Australian startups with value so that they can thrive, and to see the direct success that creatives can have. I would say by the end of 2023 I would like to grow into the role of creative director at Glide so watch this space!
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Top image: Es Chandra and Kelly Lyons
After 15 years of hosting some of the biggest TV and radio shows in Australia, Jules Lund is now on a mission to unlock the world’s creativity through his tech company, TRIBE. He will be bringing punters one-of-a-kind content on the Amazon Ads Studio, live from Advertising Week APAC.
Lund will host live studio interviews with industry leaders, founders and entertainers. Tune in to discover their thoughts on industry trends, new and upcoming projects, business anecdotes and more.
The Amazon Ads Studio livestream will be on during AWAPAC on 1-2 August, and can be accessed for free on the website.
Also speaking at the event are names including:
– Will & Woody, KIIS FM National Drive Show
– Brooke Boney, Journalist and TV Presenter
– Edwina Bartholomew, Journalist and TV Presenter
– Rica Facundo, APC Editor, WARC
– Russel Howcroft, Co-host 3AW Breakfast
– Gemma Battenbough, International lead, brand partnership studio, Twitch
– Rory Sutherland, Vice Chairman, Ogilvy UK (Virtually)
– Suzana Ristevski, CMO, NAB
– Dina Zaitman, General Manager, IHAC
– Imran Masood, Country Manager, Australia and New Zealand, DoubleVerify
– Mel Silva, VP & Managing Director, Google Australia and New Zealand
– Sherilyn Shackell, Founder & Global CEO, The Marketing Academy
Lund joins an ever growing lineup of speakers – including Mediaweek’s Greg ‘Sparrow’ Graham, founder of The Nest Consultancy.
Also taking to the stage this year will be speakers such as Matty Johns, rugby league commentator and former NRL player, Susan Coghill, CMO of Tourism Australia, Jordi Davieson, musicians San Cisco, and Sunita Gloster, founder of Gloster Advisory.
Advertising Week APAC has also announced that William Shatner will be beaming up to the AWAPAC23 stage via a life size hologram.
See Also: Beam me in, Scotty: William Shatner to speak at Advertising Week via life size hologram
As the event’s keynote speaker, the renowned actor, director, and philanthropist, William Shatner is famously known for his portrayal of Captain James T. Kirk in Star Trek.
Shatner will discuss the ever-evolving role of technology in advertising, from the impact of social media to the innovative use of hologram technology – such as the technology being used live on stage to produce his appearance as a life size hologram.
The Outdoor Media Association (OMA) has released its report for Q2 2023 and found the Out of Home (OOH) industry has had an 11.9 per cent net media revenue increase.
According to the report, the Out of Home (OOH) industry $283.2 million, up from $253.1 million* for the same quarter in 2022.
Digital OOH (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent* for the same period last year.
Year-to-date net revenue has increased 11.9 per cent per cent from the same time in 2022 and is $543.5 million.
OMA CEO Elizabeth McIntyre said: “Our continued robust revenue growth shows advertisers’ trust in our channel. It’s testament that our industry’s focus on clients and innovation is working.”
The OMA added three new members in Q2: Stockland, one of Australia’s largest diversified property groups; Certeq, an OOH supplier who specialises in large-scale IT and AV systems integration services; and Absen, a global provider of LED display solutions.
“Our evolving strategy to build a stronger, more prosperous and resilient industry into the long term is working. We have several initiatives in the pipeline for 2023 and with the launch of MOVE 2.0 in 2024, there will be continued transformation for the channel,” concluded McIntyre.
Certeq is an OOH supplier specialises in large-scale IT and AV systems integration services. Their rapidly growing portfolio across transport, retail and hospitality sectors in both Australia and abroad means they add value for their clients at all levels of the digital space.
S&J Media Group is a leading media company specialising in interior transit advertising on Melbourne Metro and Queensland Rail. With a strong focus on innovation and creativity, S&J Media Group advertises to the modern connected consumer when they are in a captive environment with time to engage.
Stockland, one of Australia’s largest diversified property groups, is also a natural fit for the OMA, with a portfolio of retail, workplace and logistics properties as well as masterplanned communities across the country. Stockland is uniquely positioned to offer advertisers prominent media space that will expand the suite of Out of Home (OOH) options for clients.
See also: OMA welcomes Certeq, S&J Media Group and Stockland
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Top image: Elizabeth McIntyre
QMS has reported strong and growing demand for its consecutive bus shelters, introduced as part of the new City of Sydney network.
QMS has installed more than 500 new digital panels across the 33 suburbs of the City of Sydney, including in six high-traffic precincts that now feature three or more bus shelters in a row to help advertisers deliver a higher level of visual impact for Sydney audiences.
The consecutive bus shelter locations are at Eddy Avenue, Wynyard, Queen Victoria Building, Alfred Street/Circular Quay, Anzac Parade and Taylor Square. There are also two smaller locations, on Liverpool and Elizabeth Streets.
Bligh St shelters
All the new QMS City of Sydney bus shelters have replaced existing assets with improved structures, including a new modular design to maximise footpath access, thermal glass roofs to reduce sun exposure and heat in hot weather and full-height advertising screens that can also display event information, community updates and safety messaging.
QMS executive general manager, Mark Fairhurst, said: “The response to our consecutive bus shelter locations has been fantastic, with very strong demand from marketers and agencies.
“We’re delighted to be able to offer multiple visually stunning, high-impact consecutive sites in our City of Sydney network, in key locations where digital large format is so scarce.
“Leading brands across all the major categories have already run creative across the consecutive sites – including luxury, automotive, finance, FMCG, entertainment and travel – taking advantage of multiple ad panels in a row,” he said.
Alfred St shelters
QMS’ City of Sydney network delivers premium digital outdoor advertising, capable of impacting the entire Sydney market at scale. Across 26 square kilometres and 33 suburbs, the network reaches 2.6 million people a week, two-thirds of whom live across the Greater Sydney region.
Fairhurst said: “We know that 67% of the audience of our City of Sydney network comes from people living in other Sydney suburbs, making the City the heart of Australia’s biggest market. This means that clients are able to build reach more efficiently, while also having a digital-led canvas to deliver relevant messages with unrivalled impact.”
See Also: Mediaweek’s Ad Placement of the Month: Melbourne billboard puts on one hell of a show
oOh!media has secured its second major Out of Home tender with the inaugural long-term contract with Woollahra Council to install and operate a fully digital Street Furniture network in one of Australia’s most affluent local government areas.
Located in Sydney’s Eastern Suburbs, Woollahra’s local government area borders the City of Sydney and is home to some of the country’s most exclusive suburbs such as Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Rushcutters Bay, Watsons Bay, Rose Bay, Edgecliff, Woollahra and Paddington.
As part of the coveted competitive tender, the out of home advertising company will roll out Woollahra’s first comprehensive Out of Home Street Furniture network, including the installation of new bus shelters and the refurbishment of existing ones, with the exception of shelters in heritage areas. oOh!’s new street furniture offering will incorporate a fully digital suite of portrait screens to provide advertisers with optimised visibility and expanded reach across Sydney.
Cathy O’Connor, CEO, oOh! said: “Woollahra is another significant new contract addition to oOh!’s expanding portfolio, with its adjoining Sydney CBD location, audience demographics and travel corridors making it a prize in Australia’s Out of Home sector. oOh! will continue to make strategic network investments that give advertisers enhanced options to engage with consumers at scale, make public spaces better and lead the Out of Home sector to a digital first future.”
This comes after the out of home advertising company announced the win of Sydney Metro’s flagship City and Southwest line last week. When phase one opens next year, oOh! will operate a full digital and full motion Out of Home network covering Sydney CBD stations at Barangaroo, Martin Place, Pitt Street and Central amongst others.
Robbie Dery, chief commercial operating officer, oOh! added: “This is the first long-term Out of Home advertising contract for Woollahra. This brand new, fully digital network will give our clients access to some of Australia’s most affluent audiences, serving as an important element of our broader network strategy. This addition complements our Sydney Metro win, allowing us to deliver 95% audience reach across Sydney and, importantly, enabling our customers to reach high volumes of premium audiences with just one Out of Home supplier.”
Data from the ATO released in February reveals the harbourside council is home to six of Australia’s wealthiest suburbs with incomes in Double Bay – which topped the list – averaging more than $202,000 annually, followed by Darling Point, Edgecliff, Rushcutters Bay, Point Piper and Vaucluse.
JOLT, digital out-of-home advertising network and Australia’s first free electric vehicle charging network, has welcomed the appointment of Hannah Pritchard as its new NSW sales director.
In her new role, Pritchard will be responsible for managing JOLT’s NSW sales operations and driving new business in the NSW market. She will report to JOLT head of sales and platforms, Michael Selden.
Pritchard comes to JOLT with more than 13 years’ experience in NSW advertising sales, having previously worked as oOh! Media’s NSW Agency Sales Director for the past five years. Prior to that, she held Group Sales Manager roles at SCA and Val Morgan Cinemas.
JOLT head of sales and platforms, Selden, said: “We are thrilled to welcome Hannah to our growing sales team. Her extensive experience, strategic mind-set, and passion for building a strong ‘people first’ culture, fits perfectly with our company’s vision. We have no doubt Hannah will make an immediate impact on our sales efforts, driving agency engagement with our carbon negative digital out-of-home proposition.”
Commenting on her appointment, Pritchard said: “I’m incredibly honoured to be joining JOLT at such an exciting stage in its growth. I’m excited to be able to contribute to JOLT’s digital out-of-home advertising growth, while also having the opportunity to work in a progressive company that places sustainability at the heart of its operations.
“I look forward to collaborating with the talented JOLT team to elevate our digital out-of-home, industry leading carbon negative advertising offering and continue to deliver exceptional value to our clients. Together we will not only drive results but foster a greener and more sustainable future.”
Pritchard’s appointment comes as JOLT continues to expand its operations, having recently announced a partnership with TELUS to roll-out 5,000 EV chargers across Canada. The business’ Australian operations also continue to grow, with major contracts inked in 2023 with Transport for NSW and Endeavour Energy.
Pritchard’s appointment is effective immediately.
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Top image: Hannah Pritchard
News Corp Australia’s News Sport Network managing director Michael Wilkins has announced senior appointments for the division to position the business for its next phase of growth.
• Current general manager partnerships Sachin Kumar has been appointed general manager, product and partnerships
• General manager product Charles Shelton-Agar has been appointed general manager audience growth, News Perform
• Genevieve McCulloch has been appointed head of commercial product
• Head of product Paul Zines has been appointed head of fantasy sports.
Wilkins said he was pleased to announce these new appointments for the News Sport Network to further build on audience and commercial growth.
“The News Sport Network leadership team provides coordinated direction for sport and wagering across our business,” Wilkins said.
“Success is built on executing nationally with content, commercial and marketing which is why these new appointments are key to delivering the ultimate experience for both our consumers and clients.”
Kumar will now be responsible for News Sport Network’s partnerships with sporting codes and driving commercial revenue across the network. Since joining the business in 2019, Kumar has been instrumental in building the company’s sport strategy, creating the partnership framework with codes, and scaling its live community sport streaming across Australia under KommunityTV.
Shelton-Agar’s move to manage audience growth of the company’s News Perform business will see him build out its business-to-business offering through innovation. News Perform, which includes Punters, Racenet, Codebet, Greyhound Recorder and odds.com, is transitioning part of its business to be a technology and data provider to the racing and sports industry. After a decade in sales and commercial-related roles at News Corp Australia, Shelton-Agar will be central to the success of this new business.
McCulloch has been appointed head of commercial product. She will be responsible for spearheading the News Sport Network’s commercial product strategy and will work closely with the company’s sales team to meet client needs in this category. McCulloch returns to the business after two years at Optus as Go-to-Market Manager, Content. Having held roles in sport and sales during her previous six years at News Corp Australia, she brings a wealth of experience to the role. Reporting to Kumar, she will join the business on August 01.
Zines’ new role in the News Sport Network has been created to grow the popularity, revenues and audience engagement of its market-leading fantasy sports brands including SuperCoach. Zines’ appointment recognises both his affinity with the fantasy genre, his innovation skills and his commercial acumen. He previously negotiated and oversaw the build for tips.com.au, while also stewarding the current design behind Australia’s biggest NRL, AFL and BBL fantasy sports game, SuperCoach. Under his new remit Zines’ will grow the company’s existing games, and build new ones, while delivering audiences a world-class experience.
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Top image: Sachin Kumar, Charles Shelton-Agar, Genevieve McCulloch and Paul Zines
Screen Queensland has appointed Jacqui Feeney as their new CEO. Feeney brings more than 25 years of experience in global media and entertainment to the state screen agency, including executive leadership roles with Fox Networks Group, National Geographic and the independent sector.
Screen Queensland chair, Roslyn Atkinson AO said that Feeney will steer a dynamic time for the organisation as it implements a 2023-25 strategic plan, focused on further expanding the local screen industry while harnessing global interest in Queensland as a production destination of choice.
“Ms Feeney is extremely well placed to lead the agency with her vast capabilities across stakeholder relations with government bodies, international studios and broadcasters, as well as contract negotiations and business and product development,” Ms Atkinson said.
“She brings a wealth of industry knowledge and relationships as an accomplished screen executive who has worked with major institutions such as the BBC and ABC, as well as Screen NSW and Foxtel.
“Jacqui has also held board positions with Sydney Film Festival, Nickelodeon, Documentary Australia and innovation incubator Fishburners, and supported a range of start-up companies.
“On behalf of the Board, I welcome Jacqui to the Screen Queensland team and offer our deep thanks to Chief Creative Officer Dr Belinda Burns for her commitment and leadership as Acting CEO during the interim period,” Atkinson said.
Ms Feeney said that she is looking forward to connecting with Queensland screen practitioners and games developers and collaborating closely with industry locally and internationally on new opportunities.
“It’s been my privilege to work in a sector that’s all about people, ideas and stories, and now to be in a pivotal role to help nurture Queensland’s distinct and diverse voices, especially those of Aboriginal and Torres Strait Islander peoples.
“I’m committed to working collaboratively with the whole industry, our partners and especially the Screen Queensland team and Board, to capitalise on our state’s strengths as a natural home for the screen sector.
“We have the opportunity to enhance the contribution of Queensland crews and creatives in our local screen storytelling while being the go-to location for Australian and international productions,” Feeney said.
This is Flow (Flow) has added Australian Payments Plus (AP+) to its growing roster of clients. AP+ brings together eftpos, BPAY, and NPP Australia into one organisation to shape the future of payments in Australia. AP+ is also responsible for initiatives such as PayID, PayTo, ConnectID, Osko and Beem.
AP+ also recently partnered with Flow to launch an awareness campaign for PayTo, the latest innovation in payments, which will soon see many direct debits switch to PayTo in customers’ online banking across Australia.
Charissa Brooks, head of brand and marketing at AP+ said: “PayTo is a digital payment solution offering a fast, easy and secure way to pay directly from your bank account. PayTo gives consumers more visibility and control over their payments, and enables merchants and businesses to initiate real-time payments from their customers’ bank accounts. Now is the perfect time to start driving awareness of PayTo, which is available within the online banking of over 50 banks, financial institutions and credit unions, with more to come. We’re excited to be working with Flow and their holistic approach in launching PayTo to our key audiences.”
Jimmy Hyett, Founder and CEO, This is Flow, added: “It’s an exciting opportunity to work with Australian Payments Plus as they bring new payment solutions to life in market, along with established products like BPAY and eftpos. This is a dream client which gives Flow the chance to make a real impact to consumers and businesses across Australia.”
Adding to this new client partnership, This Is Flow has also retained the Air Asia account, following a competitive pitch at end of contract term, with activity already live in market as international travel continues to ramp up towards the end of the year.
See Also: Next of the Best Grand Prix winner Jimmy Hyett on why “the industry is in very good hands”
Resolution Digital has expanded its remit as Aspen Pharma’s search agency partner for Aspen’s house of brands.
This comes one year on from being appointed Aspen’s Search agency for flagship brands, including Coloxyl, Dymadon, Flo and Novalac.
This extended partnership will see the full-service digital agency play a critical role in digital strategy planning to increase Aspen Pharma’s online presence, increase organic search rankings, and optimise paid advertising campaigns across various search engines and social media platforms for all of their brands.
With the dynamic nature of the pharmaceutical industry, which is exceptionally competitive, and online visibility is paramount, Aspen recognised the need for a digital marketing partner with a proven track record of delivering remarkable results. Resolution Digital’s ability to provide tailored solutions and data-driven strategies were key factors in securing this partnership.
Aspen Pharma’s digital manager, Raphaël Hamouri noted: “After a highly successful one-year collaboration with Resolution Digital, we are absolutely thrilled to extend our partnership to encompass all our OTC brands. Resolution has consistently demonstrated a high level of expertise, strategic thinking, and exceptional execution.
“Their ability to deliver outstanding results, coupled with their deep understanding of our brands and proactive approach to problem-solving, leaves us with no doubt that, fueled by a shared vision of long-term excellence and innovation, we will continue to achieve remarkable successes.”
Resolution Digital’s head of Brisbane, Stelios Moudakis comments on the win: “Our extended partnership with Aspen Pharma has come at a great time, following a successful year working closely with Aspen’s flagship brands on their search account. We’re really looking forward to working closely with the brand managers at Aspen to transform their use of Search across all of their brands.”
Resolution Digital is a full-service digital agency, part of Omnicom Media Group AU, APAC’s leading transformation company.
Resolution Digital’s client portfolio includes David Jones, Bingo Industries, The Travel Corporation, MECCA, Torrens University and Precision Group.
Hatched has partnered with My Net Zero to offset carbon emissions from its Melbourne headquarters as well as staff working from home.
My Net Zero is a data-driven climate advisory and platform that helps reduce employee-related carbon emissions and engage people to act towards climate sustainability.
Working-from-home electricity emissions can be offset based on the average Australian home using around five-megawatt hours of electricity per year.
The emissions generated by the agency’s team members will be offset via Renewable Energy Certificates purchased through My Net Zero partner Iberdrola.
Hatched is among the first Australian companies currently committing to this benefit for its staff.
My Net Zero Founder Tim Hodgson said: “When we – individually or through organisations – buy renewable energy certificates, we’re investing in the faster growth of the renewable energy industry and backing the government’s targets as we work toward net zero. Hatched is leading the charge, recognising the importance of supporting emission reductions in the workplace and at home.”
According to the Return on Action report, climate sits within the top three concerns of Australian workers alongside mental health and the cost of living.
Hatched CEO Stephen Fisher said: “This partnership speaks to our commitment as agents of change in the media industry on two levels. Firstly, we want to do our bit for the environment and encourage other businesses to follow suit. And, by offsetting the emissions from our team when they are working from home, we’re showing that we continue to embrace flexible working. These issues are important to our Hatchlings and we’re proud to champion them.”
This comes after the agency recently announced the appointment of Raeshem Chail People & Culture manager.
Chail has been with the agency for seven years, most recently in the role of senior communications manager working with Hatched’s property clients. During her time with the business, she established and led the Belongings & Connections team, which champions diversity across the agency.
See also: Hatched promotes Raeshem Chail to People & Culture manager
The Australian Financial Review has announced the launch of its first prestige watch fair, to be held in Sydney on September 22 and 23.
The About Time Watch Fair will feature many of the highlights from Geneva’s giant Watches & Wonders fair as well as other recent releases. Thirteen of the world’s finest makers of mechanical watches are taking part. Participants include Cartier, Chopard, Grand Seiko, Hublot, IWC, Jaeger-LeCoultre, Louis Vuitton, Panerai, Piaget, Ralph Lauren, Roger Dubuis, Tag Heuer, and Vacheron Constantin.
The Financial Review’s watch editor, Bani McSpedden, said an event like About Time was long overdue.
“The Financial Review pioneered coverage of the watch industry in Australia, and we’re the only media outlet that covers mechanical watchmakers as the serious businesses that they have become.
“The About Time Watch Fair demonstrates how committed the Financial Review is to deepening our coverage in this area,” McSpedden said.
With The Australian Financial Review Magazine dominating Australia’s monthly magazine insert readership figures – it has a print readership of 481,000 and annual growth of 14%, according to Roy Morgan’s last figures – the upcoming fair reflects Nine’s strength in growing the luxury category.
Amanda Upton, Nine’s client director of Luxury & Travel, said: “There is no better fit for some of the most luxurious brands in the world to partner with the Financial Review for Australia’s first watch fair.”
“We are uniquely positioned to host this event. We have the audience they want, and our long history in writing about watches will give this fair unparalleled credibility and authority. This is an opportunity for us to invest further in the industry and become the undisputed partner for brands who continue to prioritise investment with us.”
The free two-day event will follow a unique format as participating brands present their latest models in their Sydney CBD boutiques along with masterclasses in watchmaking. There will be a wide assortment of events designed to ensure attendees can enjoy themselves while trying on the latest timepieces.
Many brands are holding these presentations in areas of their flagships that are normally only accessible to their VIP customers. There will also be an exclusive lounge area at venue partner The Charles Grand Brasserie and Bar on King Street.
According to official Swiss export figures, sales of watches in the Oceania region are up 21 per cent in the year to May, a rate of growth that’s double the rest of Asia.
Matthew Drummond, editor of AFR Magazine, said “We can see from digital readership data how engaged our subscribers and readers are with news about watches.
“The Financial Review has often partnered with individual brands to hold events for our subscribers, but this is the first time we’ve held an industry-wide fair in the luxury space. Given our readers’ interest in watches, we’re confident it will be a resounding success.”
About Time will be held on September 22 and 23.
T: The New York Times Style Magazine Australia (a licensed edition of T: The New York Times Style Magazine from The New York Times) has appointed two new members to its dynamic commercial team.
Analise Gattellaro joins as strategic brands and partnerships director while Tim Fernandes assumes the role of sales and business development director.
Michael Grenenger, previously the commercial director, has been promoted to the position of associate publisher, recognising his understanding of the commercial strategy and significant contributions to T Australia’s growth.
In his new role, Grenenger will assist publisher, Katarina Kroslakova, in managing the publication, distribution and commercial integrity of the publication and other custom publishing titles.
Gattellaro brings a wealth of experience to T Australia, having previously worked with successful properties including Australian Fashion Week, Vogue, InStyle, Gourmet Traveller, and Belle magazines. Her proven track record in strategic partnerships across events, digital, and print media positions her to drive branding initiatives for T Australia and its clients in the beauty and luxury sector.
Fernandes joins T Australia as a seasoned professional in sales, advertising, and partnerships, having previously held roles as sales & partnerships manager for Man of Many and Commercial Director at Australian Men’s Fitness.
Grenenger said: “In the face of a dynamic and challenging Australian media landscape, I am immensely proud of our achievements and eager to continue driving the growth of T Australia. The expansion of our commercial team represents our strategic vision as we venture into new spaces and diversify our offering.”
The team is complemented by Victoria Pearson, digital content director, with T Australia actively pursuing strategic expansion in the digital space.
Kroslakova, publisher and editor-in-chief, said: “We’re delighted to have Tim and Analise join our commercial team and see Michael in his new role. Their combined experience will provide a next level of service for our clients, expanding our product offering across brand partnerships, digital, and events.”
Fernandes says of his new role: “I never expected to get back into print, but I’ve been blown away with what Katarina and the T Australia team have managed to achieve in just two years. It’s impressive to see the magazine’s growing readership. With the backing of The New York Times, there’s so many opportunities for brand partners to be creative and I can’t wait to get started.”
Published bi-monthly, T Australia offers world-class journalism with a uniquely Australian take on local and international lifestyle and culture.
The latest edition of T Australia, Issue 13, explores the captivating theme of “Structure” and features acclaimed Australian actors Miranda Otto and Teresa Palmer on the cover. Captured in Sydney by the talented photographer Hannah Scott-Stevenson, the cover reflects the incredible bonds shared by amazing women worldwide.
Renowned conceptual artist Tyrone Wright, known as Rone, joins the publication in Issue 13 as guest curator for the regular feature, T Australia Faces. Rone has handpicked three up-and-coming talents who are reimagining physical and metaphorical structures.
T Australia is available in newsagents nationally and online. Readers can purchase single copies or choose from one-, two- and three-year subscriptions.
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Top image: Teresa Palmer and Miranda Otto
Australia is set to host the world at the FIFA Women’s World Cup 2023, to be staged across Australia and New Zealand for the first time ever.
From the opening ceremony on July 20, through to the Cup final on August 20, 7SPORT’s Mel McLaughlin and Bruce McAvaney will lead the commentary team delivering 15 key matches – including the first-round clash between Australia and Ireland, major Quarterfinals, both Semi-Finals and the decider and will be broadcast live on Channel 7 and 7plus.
Replays of all Matildas matches will be available on 7plus, as well as bonus content including athlete interviews and feature stories.
Sunrise will feature highlights of the matches every morning while 7NEWS will feature exclusive reports, team news and pitch access, with live coverage from 5:30 am each day.
At 2:00 pm on each day of the tournament, Mel McLaughlin, Kat Sasso, Dani Pirrello and Nick Stav will host the Highlights show, a 30-minute program to wrap up all matches and breaking news and views.
The FIFA Women’s World Cup 2023 starts July 20 to August 20 on Channel 7 and 7plus.
Last month, FIFA announced the expansion of its global collaboration with Universal Music.
BRING – Universal Music for Brands has been engaged to produce the official anthem of the World Cup. To be released on June 29, Do It Again by Benee ft. Mallrat will be showcased by two women from the host nations; the billion-streaming New Zealander Benee and Australian alt/indie musician, producer Mallrat at the opening ceremony.
“We are thrilled to be collaborating with FIFA. Globally, Universal Music has been working closely with the organisation over the past couple of years to strategically grow their presence in music. Now, we can take that strategy to one of the world’s most exciting sporting moments.” said Brooke Pilton, executive partnerships director at BRING. “We have brought together two brilliant female talents for this project, using our industry-leading expertise to create a musical partnership that is bound to make a splash and generate excitement for this international sporting event”.
Read more: BRING kicks off producing official anthem of FIFA Women’s World Cup
The Gold Coast will be front and centre for the new series Gold Coast Ocean Rescue which highlights an elite team of animal experts willing to put their lives on the line to save endangered sea life. The show premieres 6:00 pm Saturday, 8 July on 7two and 7plus.
Gold Coast Ocean Rescue gives viewers a look into the missions of the Sea World Foundation as they work tirelessly to protect the world’s most vulnerable marine creatures.
From rescue to rehab, no mission is too risky for this dedicated team of vets and marine scientists, whether that means wrestling with man-eating sharks, releasing distressed whales from fishing nets, or even removing a polar bear’s sore tooth.
If an animal is too sick or injured to be released on the spot, the rescue team bring it back to Sea World’s state-of-the-art facility for treatment where the aim is always to rescue, rehabilitate and release.
Gold Coast Ocean Rescue also showcases the research and conservation carried out by Sea World across the globe, as its specialist team goes to extreme lengths to save the planet’s endangered sea creatures.
Gold Coast Ocean Rescue premieres at 6:00 pm, Saturday, July 8 on 7two and 7Plus.
This month, Data from Voz revealed a rise in numbers for the Seven Network in the second quarter of 2023.
The figures show Seven reached 17 million viewers a month across all screens in Q2. Since April, Seven has grown its audience by 16% compared with the previous three months, ending Q2 with a dominant 41% commercial share.
The network has also grown in key demos more than any other competitor in Q2, up 16% in 25 to 54s and 20% in 18 to 39s. In BVOD, 7plus’ audience soared 38%, ahead of any other free streaming service.
Across the first half of 2023, Seven was #1 nationally, with a 40% commercial share of viewers across all screens, underpinned by the most-watched news, sport and local drama on Australian screens.
Read more: Voz data reveals lift in Seven’s numbers for Q2 2023
SBS Audio has announced the appointment of Wiradjuri and Western Arrernte woman, Lowanna Grant, as the executive producer of NITV Radio.
During her first NAIDOC Week as executive producer and presenter, Grant – who commenced in the role last month – will discuss the importance of First Nations languages with Letetia Harris, Wiradjuri language teacher at Charles Sturt University. Grant graduated from Charles Sturt University herself in 2022 with a Graduate Certificate in Wiradjuri Language, Culture and Heritage.
Conversing partly in Wiradjuri language, the interview will also touch on the language revitalisation work of Wiradjuri Elder, Dr Stanley Grant Snr AM, and Grant’s paternal grandfather. Dr Grant, his brother the late Pastor Cec Grant OAM and Dr John Rudder were pioneers in reconstructing Wiradjuri language, which led to the production of a Wiradjuri dictionary, children’s books and university teaching materials. In 2022, Dr Grant was awarded the NAIDOC Lifetime Achievement Award for his significant contributions.
Grant said, “I’m looking forward to delivering this story during NAIDOC Week which celebrates Wiradjuri language and the Elders who have had such a huge impact by working to keep First Nations languages alive through language revitalisation and teaching.”
As executive producer, Grant will lead the editorial direction for NITV Radio, presenting the program and producing its distinctive multiplatform content sharing the diverse voices and perspectives of First Nations peoples.
David Hua, director of audio and language content said: “We’re thrilled to have Lowanna join the team at NITV Radio. I’m looking forward to the passion, cultural knowledge and fresh perspective she’ll bring for our listeners across platforms. I’m also looking forward to seeing First Nations stories shared with more multicultural and multilingual Australians as outlined in the SBS Elevate Reconciliation Action Plan. We’re excited to have Lowanna come on board, particularly at a time when ensuring the voices of our communities are heard is so important, and to continue telling important First Nations stories through NITV Radio.”
On her appointment, Grant said: “I’m so excited to be joining the NITV Radio team and taking on this important role for such a unique program, and vital part of SBS’s broader audio offering. NITV Radio provides a critical platform to cover the news impacting Aboriginal and Torres Strait Islander peoples, and dive into the issues and stories featuring a diverse range of voices from our communities including in First Nations languages.”
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Top Image: Lowanna Grant
• Home and Away sees 957,000 in Total TV
957,000 watched Seven’s Home and Away as Alf took centre stage and Andrew connected with Tegan, lifting 21%.
765,000 tuned in for 10’s MasterChef Australia. Rue was eliminated from the competition during a Pressure Test set by international trailblazer, three-time Michelin star and three-hatted chef, Clare Smyth, up 22%.
635,000 viewed The ABC Of as host David Wenham took Germaine Greer on a journey through her ABC Archival life, lifting 17%.
596,000 saw Nine’s The Longest Feud: Chappell v Botham which detailed the bitter rivalry between cricket legends Ian Chappell and Ian Botham, up 17%.
Primetime News
Seven News 955,000 (6:00pm) / 910,000 (6:30pm)
Nine News 807,000 (6:00pm) / 799,000 (6:30pm)
ABC News 558,000
10 News First 241,000 (5:00pm)/ 153,000 (6:00pm)
SBS World News 149,000 (6:30pm)/ 115,000 (7:00pm)
Daily Current Affairs
A Current Affair 677,000
7.30 448,000
The Project 180,000 6:30pm / 293,000 7pm
Breakfast TV
Sunrise 216,000
Today 183,000
News Breakfast 146,000
Nine won Tuesday night with a primary share of 17.7%; however, Seven took out the top network share with 27.5%. 7Two has won multi channels with a 4.7% share.
Nine’s A Current Affair (677,000) spoke to a bride and groom who say they were taken for a ride on their wedding day by their Sydney wedding venue. Then, 268,000 watched Rush. During the episode, the Travellers were dropped in Jordan in the Wadi Rum Desert. Tensions soared as Madeline from Team Navy voluntarily exited the competition. Then, 175,000 tuned into Day 2 of Wimbledon. Australia’s Daria Saville took on Katie Boulter from the UK and Alex De Minaur played Kimmer Coppejans from Belgium. Superstar Brit Andy Murray also beat fellow countryman Ryan Peniston in straight sets.
450,000 began their evening in Summer Bay with Seven’s Home and Away as Rose and Mali came to an agreement and Irene and John turned heads. Million Dollar Island followed as the biggest pot in the game was on offer in the arena and a cruel twist of fate left one player’s chances hanging by a thread. 257,000 tuned in.
On 10, The Project (180,000 6:30pm / 293,000 7pm) spoke to a Queensland woman who has been left outraged after she tried to withdraw cash from a bank only to be told that they don’t carry any and looked at how experts are warning Facebook Marketplace users against organising pick-ups from their homes after an increase in reported attacks. Then, on MasterChef Australia, the final five hit the road, rolling into the bountiful Murray region of Victoria with Declan, Cath, Rhiannon and Theo playing for a chance to earn a spot in Finals Week. Theo was victorious and will cook alongside Brent in Thursday’s Immunity Challenge as 487,000 watched on. The Cheap Seats then followed with 375,000 tuning in.
448,000 watched ABC’s 7.30 explore the first female athlete who has been diagnosed with chronic traumatic encephalopathy (CTE) in a landmark case and detailed the relief felt for borrowers as the Reserve Bank leaves interest on hold for July. Sarah Ferguson also interviewed director Warwick Thornton and Australian actor Cate Blanchett. Then, 310,000 watched the premiere of Joel Creasy’s New Leash on Life and 213,000 viewed another instalment of Black Hand.
The highest rating non-news show on SBS was Great Coastal Railway Journeys with 159,000 tuning in to see Michael Portillo continue his rail journey taking in the Isle of Man and the northwest coast of England.
TUESDAY METRO | |||||||||
---|---|---|---|---|---|---|---|---|---|
ABC | Seven | Nine | 10 | SBS | |||||
ABC | 10.6% | 7 | 17.4% | 9 | 17.7% | 10 | 12.6% | SBS | 6.8% |
ABC KIDS/ ABC TV PLUS | 3.5% | 7TWO | 4.7% | GO! | 2% | 10 Bold | 3.2% | VICELAND | 1.6% |
ABC ME | 0.5% | 7mate | 3.5% | GEM | 3% | 10 Peach | 3% | Food Net | 1.1% |
ABC NEWS | 2.1% | 7flix | 1% | 9Life | 1.7% | 10 Shake | 1% | NITV | 0.1% |
7Bravo | 0.8% | 9Rush | 1.1% | SBS World Movies | 1.0% | ||||
SBS WorldWatch | 0.0% | ||||||||
TOTAL | 16.7% | 27.5% | 25.4% | 19.8% | 10.6% |
TUESDAY REGIONAL | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
ABC | Seven Affiliates | Nine Affiliates | 10 Affiliates | SBS | Sky Regional | ||||||
ABC | 9.1% | 7 | 18.4% | 9 | 13.5% | 10 | 9.2% | SBS | 5.7% | Sky News Regional | 3.4% |
ABC KIDS/ ABC TV PLUS | 4.3% | 7TWO | 4.7% | GO! | 2.1% | 10Bold | 4.6% | VICELAND | 2.2% | ||
ABC ME | 0.5% | 7mate | 6.7% | GEM | 3.3% | 10Peach | 3.1% | Food Net | 1.1% | ||
ABC NEWS | 1.6% | 7flix (Excl. Tas/WA) | 1.4% | 9Life | 1.8% | 10Shake (exc N/NSW) | 1.4% | SBS World Movies | 1.3% | ||
7Bravo | 0.7% | SBS WorldWatch | 0.0% | ||||||||
NITV | 0.2% | ||||||||||
TOTAL | 15.5% | 31.9% | 20.7% | 18.3% | 10.5% | 3.4% |
TUESDAY METRO ALL TV | |||||||||
---|---|---|---|---|---|---|---|---|---|
FTA | STV | ||||||||
87.9% | 12.1% |
16-39 Top Five
18-49 Top Five
25-54 Top Five
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2023. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
That hasn’t stopped Zuckerberg.
On Monday, his company, Meta, which owns Facebook, Instagram and WhatsApp, teased a new app aimed squarely at Twitter’s territory.
The app, which is called Threads and is connected to Instagram, appeared in Apple’s App Store for users to sign up to download on Thursday, when it will be released. The app appears to function much like Twitter, emphasizing public conversations, with users able to follow people they already do on Instagram. Some techies have referred to the coming app as a “Twitter killer.”
Zuckerberg is striking while Twitter undergoes fresh turmoil. Since Elon Musk bought the social platform last year, he has changed the service by tinkering with Twitter’s algorithm that decides which posts are most visible, thrown out content moderation rules that ban certain kinds of tweets and overhauled a verification process that confirms the identities of users.
Zuckerberg’s Meta believes there is a gap in the market for a Twitter-style social network for short posts that is technically stable and isn’t subject to the whims of Musk, who despite being one of the world’s richest men spends a considerable amount of time engaged in disputes on social media.
Threads was unveiled to Meta staff last week, with the chief product officer, Chris Cox, saying the company had been working on the new product since January, according to an internal briefing reported by the Verge.
Cox said the company had already approached prominent figures such as Oprah Winfrey to see if they will jump ship to the new site: “We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run, that they believe that they can trust and rely upon for distribution.”
The comment appeared to get under Musk’s skin, with the Twitter owner breaking away from preparations for his fight to comment about Threads: “Thank goodness they’re so sanely run.”
Dmitry Peskov on Tuesday was asked to comment on the possibility of a prisoner exchange in light of the recent visits to Gershkovich and Vladimir Dunaev, according to reports of the briefing on Russian state media.
“There are certain contacts in this regard, but we do not want to make them public in any way,” Peskov said, without naming any detainee. “They must continue in complete silence.”
Gershkovich, a 31-year-old American citizen who was accredited by Russia’s Foreign Ministry to work as a journalist, was detained by agents from Russia’s Federal Security Service, or FSB, while on a reporting trip in the Russian city of Yekaterinburg on March 29. He is being held on an allegation of espionage that he, the Journal and the U.S. government vehemently deny.
The ABC on Tuesday published its “Diversity, Inclusion and Belonging Plan 2023-26”, which included an announcement on hiring cultural advisers; it comes weeks after the public broadcaster axed 120 jobs.
In the plan, ABC managing director David Anderson said the ABC was focused on “better reflecting social and cultural diversity in our workplace” and was implementing ways to do this over the next three years.
The 30-page plan said the ABC would ensure its content was “more accessible to more Australians” and this included hiring the advisers. “The ABC will recruit cultural guidance advisers in content divisions to guide cultural enquiries from content makers,” it said.
“Cultural guidance advisers will be the first point of contact for enquiries about diversity in content, centralising this process and ensuring that advice is consistent. They will connect content makers with appropriate resources to make culturally informed decisions.”
The plan outlined a timeframe to implement the new adviser roles – there will be three new positions – by June next year.
There have been superfans as long as there have been pop stars, willing to go to great lengths to score tickets in unofficial ways, sneak into live performances or find bootleg recordings. But Swift’s fans have something Beatles fans didn’t: the possibility of subversively watching live shows in real time via crisp and clear unsanctioned streaming.
Erin Slusher is among the millions who participated in the great war to land tickets to the “Eras Tour” when they first went on sale. The 23-year-old nurse ultimately wasn’t successful after unprecedented demand and a Ticketmaster glitch overwhelmed the system during presale, leading to the general sale being canceled.
So when the 33-year-old singer came to Atlanta, Slusher put on a dress and tried to get tickets at the door. After she and her friend struck out, they headed to a local Chili’s restaurant to gorge on fries and watch an unofficial livestream of the show they found on TikTok.
“It just feels like you’re more a part of that whole experience,” she said.
Such unsanctioned livestreams, broadcast by breathless fans lucky or rich enough to get into the concert, are increasingly popping up when artists and music festivals have limited tickets or are too expensive to attend. They can attract thousands of viewers, with audiences that exceed in-person attendance. One TikTok livestream of Swift’s concert in Nashville, Tenn., in May appeared to have more than 80,000 people watching at one point. About 70,000 fans attended that concert, according to the Nashville Convention and Visitors Corp.
Elizabeth Sarsfield, Mark Evans and Jacob Livermore are company directors of the guild, supported by federal and state screen agencies, in addition to producers and other screen guilds.
ALMG president Sarsfield said: “Our department plays a special role when it comes to production attraction, and the value that a location brings to the look of a screen project, as well as the successful management of crews working with communities and public spaces, should not be underestimated.”
It’s fair to say the critical reviews were not kind to the two-part series. Social media commentary was even worse, aside from some who appreciated the nostalgia factor and kind words for Alex Williams.
But viewers did tune in to check it out for themselves, particularly on night one.
While there were 515,000 metro viewers in linear broadcast, that rose to 840,000 in Total TV, which includes Regional and BVOD.
It still trailed Dancing with the Stars at 979,000 but was second in entertainment for its premiere – hardly a ratings flop.