Tuesday July 9, 2024

Tourism Australia
Tourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services

By Amy Shapiro

The incumbent is M&C Saatchi, who failed to make the shortlist when the account went up for pitch last September.

After its tender process, Tourism Australia has appointed a panel of agencies to handle its integrated global creative and digital services. Effective from July 2024, Accenture Song, The Monkeys, and Droga5 have secured a five-year contract that initially spans three years with provisions for two one-year extensions.

The incumbent is M&C Saatchi, who failed to make the shortlist when the account went up for pitch last September.

“We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets,” said Tourism Australia’s managing director, Phillipa Harrison.

“Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage.

“During the tender process Accenture Song, along with The Monkeys and Droga5, proved they were best placed to provide Tourism Australia with the integrated global creative and digital services we need. We look forward to working with them to showcase the best Australia has to offer to the  world.”

Tourism Australia chief marketing officer Susan Coghill said: “We will be working closely with Accenture, The Monkeys and Droga5 to remind the world why  ‘There’s Nothing Like Australia’ and are excited to learn more about the creative ideas and big thinking they can bring to the table as we look to get Australia’s tourism industry back on a path of sustainable growth,” Coghill said.  

“I would also like to take this opportunity to thank M&C Saatchi and Digitas for all of their hard work over the past five years. It was a challenging period and thanks to both agencies we were able to  pivot into the domestic space, with the Holiday Here This Year campaigns, and once international  travel resumed we launched our current global campaign Come and Say G’day welcoming  travellers back to Australia.”

Tourism Australia - Susan Coghill

Susan Coghill

Accenture Song CEO David Droga said: “This win means a lot. Professionally and personally. We are thrilled by the wonderful opportunity, immense responsibility and the  rekindled partnership.”

Accenture Song A/NZ President & The Monkeys Cofounder and Group CEO Mark Green added: “It’s a privilege to partner with Susan and her team of outstanding marketers to help transform and elevate Tourism Australia’s global creative and digital marketing approach. 

“Combining the creative firepower of The Monkeys (Australian agency of the decade) and Droga5  (US agency of the decade), underpinned by the technology and global footprint of Accenture Song,  we have some of the best Australian talent from around the world coming together to bring the best  of Australia to the world.” 

Mediaweek has reached out to Tourism Australia for comment.

Paramount
Paramount Global and Skydance Media to merge

By Jasper Baumann

The newly merged company will be led by David Ellison as chairman and chief executive officer and Jeff Shell as president.

After months of merger negotiations, Paramount Global and Skydance Media have agreed to a deal that will see Paramount – the parent company of CBS, 10, Paramount+ and Nickelodeon – merge with its financial partner on several major recent films including Top Gun: Maverick and Mission Impossible – Dead Reckoning.

Paramount’s non-executive chair, Shari Redstone will sell the family’s controlling stake in Paramount in a transaction that will culminate in a merger. The transition is expected to close in the first half of 2025, as it will first be subject to regulatory approvals. 

The merger represents the end of an era for the Redstones, whose late patriarch, Sumner Redstone, transformed his family’s drive-in movie theatres into an empire including Paramount Pictures, CBS, Comedy Central, Nickelodeon, and Network 10 in Australia and MTV.

The definitive agreement forms a “New Paramount” with the company saying the transaction “combines the Skydance Investor Group’s financial resources, deep operating experience, and expertise in cutting-edge technology with Paramount’s iconic IP, deep film and television library, and linear and streaming platforms that reach millions of viewers.”

The newly merged company will be led by David Ellison as chairman and chief executive officer and Jeff Shell as president. Ellison founded Skydance in 2010. 

David Ellison, founder and chief executive officer of Skydance said: “This is a defining and transformative time for our industry and the storytellers, content creators and financial stakeholders who are invested in the Paramount legacy and the longevity of the entertainment economy.

“I am incredibly grateful to Shari Redstone and her family who have agreed to entrust us with the opportunity to lead Paramount. We are committed to energizing the business and bolstering Paramount with contemporary technology, new leadership and a creative discipline that aims to enrich generations to come.”

The merger also includes a “go-shop” provision, meaning the Special Committee of the company’s Board of Directors and its representatives will have 45 days to potentially find a better offer. 

After talks briefly fell apart in June, other prospective bidders for National Amusements (parent company of Paramount) emerged including independent Hollywood producer Steven Paul, Seagram heir Edgar Bronfman, who is backed by private equity firm Bain Capital, and IAC Chair Barry Diller. 

In April, Mediaweek reported that there has been no detail about what the future might be for Paramount’s FTA business Network 10 if a merger was approved. 

Editor-in-chief James Manning wrote: “Some think whoever the new Paramount owner turns out to be, they will be mainly interested in the studio business, the US CBS network, and the US cable channels.

“Other assets might be sold off. Those could include the Paramount+ streaming business and the free streaming business Pluto TV in the US.

“International assets to be sold off could include Australia’s Network 10 and UK’s Channel 5.”

ARN Studio k&j kyle and jackie o radio ratings
Radio Ratings 2024, Survey 4: Highlights + Full Results

Full results for the fourth GfK Radio Ratings Survey of the year.

GFK Radio Ratings Survey 4, 2024

Sydney

Smoothfm tops KIIS but 2GB stays #1, Ben Fordham tops brekky, 2Day FM slides

See also: Sydney Radio Ratings 2024 Survey 4: 2GB stays far and away at #1

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Melbourne

Kyle & Jackie O stay flat in second survey, Ross & Russ #1, GOLD tops FM

See also: Melbourne Radio Ratings 2024 Survey 4: 3AW on top, Kyle & Jackie O flat

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Brisbane

B105 keeps its lead with big brekkie boost, Triple M and Nova round out top three

See also: Brisbane Radio Ratings 2024, Survey 4: B105 rises 2 points and keeps #1

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Adelaide

Roo, Ditts, and Loz lead brekky despite dip, MIX slides

See also: Adelaide Radio Ratings 2024, Survey 4: Triple M remain stagnant but keep #1

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Perth

Nova takes #1 back from 96FM, Nathan, Nat, and Shaun stay on top of brekkie

See also: Perth Radio Ratings 2024, Survey 4: Nova 93.7 reclaims #1

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

See also: Radio Ratings 2024, Survey 3: Highlights + Full Results

Ben Fordham 2GB Sydney radio ratings
Sydney Radio Ratings 2024 Survey 4: 2GB stays far and away at #1

By Jasper Baumann

104.1 2Day FM drops.

Sydney Radio Ratings
GfK Survey 4 2024
Survey Period: Sun Apr 14 to Sat Jun 22.

UP: 2GB +1.4
DOWN: Nova 96.9 -2.0

2GB 14% (13.3%)
Cume: 750,000 (+14,000)
2023 results Best (Worst)
Best 10+ 14.3% (11.0%)
Best Breakfast 18.1% (14.0%)

The Nine Talk station continues the year as the top Sydney station, picking up 0.7 points for a share of 14%

In breakfast, Ben Fordham has maintained the top spot recording a share of 17% – rising 0.4 points since the last survey. 

smoothfm 95.3 9.8% (10.7%)
Cume: 1,287,000 (-42,000)
2023 results Best (Worst)
Best 10+ 11.4% (9.1%)
Best Breakfast 8.3% (6.5%)

Nova’s smoothfm has dropped 0.9 points to record a 9.8% share.

In breakfast, Bogart Torelli and Ron Wilson were down 0.6 points for an 7.9% share. Drive has dipped 1.0 points to bring in a share of 9.5%, holding second overall show in the daypart.

KIIS 1065 9.7% (10.3%)
Cume: 1,198,000 (-79,000)
2023 results Best (Worst)
Best 10+ 13.0% (10.0%)
Best Breakfast 17.9% (13.9%)

KIIS is down 0.6 points for a share of 9.7%.

In breakfast, Kyle and Jackie O take the FM crown once again despite a dip of 0.6 points, bringing the show to a 14.1% share. 

In Drive, Will and Woody are up 0.6 points for 11.4%, holding first place in the daypart.

KIIS FM remains the top station in the 10-17 and 25-39 demographics, as well as in the 18-24 demo.

WSFM 9.0% (9.6%)
Cume: 920,000 (-65,000)
2023 results Best (Worst)
Best 10+ 9.4% (7.6%)
Best Breakfast 10.2% (7.7%)

WSFM has dropped 0.6 points for a share of 9.0%. 

In breakfast, Jonesy and Amanda dropped 0.6 points, for a share of 9.1%.

Nova 96.9 5.9% (6.1%)
Cume: 1,142,000 (+48,000)
2023 results Best (Worst)
Best 10+ 7.7% (6.4%)
Best Breakfast 7.3% (6.3%)

Nova has slid 0.2 points, with a share of 5.9%. The breakfast lineup of Fitzy and Wippa with Kate Ritchie slid 0.3 points for a 6.8% share. The Drive lineup of Ricki-Lee, Tim and Joel was down 0.7 points for a 7.7% share.

104.9 Triple M 5.3% (5.2%)
Cume: 706,000 (-58,000)
2023 results Best (Worst)
Best 10+ 6.1% (5.0%)
Best Breakfast 5.8% (4.6%)

Triple M has stayed largely steady, rising only 0.1 points for a share of 5.3%.

In breakfast, Mick Molloy and Mark ‘MG’ Geyer have reflected the wider station, up 0.1 points for a 5.1% share. Drive was up 0.9 points. 

104.1 2Day FM 4.4% (5.5%)
Cume: 858,000 (-82,000)
2023 results Best (Worst)
Best 10+ 5.8% (4.7%)
Best Breakfast 5.4% (4.0%)

2Day FM has recorded a 4.4% share in the Sydney radio ratings, dropping 1.1 points in survey four. 

The Breakfast Shift with Hughesy, Ed and Erin has dipped 1.4 points, bringing in a share of 3.6%. In Drive, Carrie and Tommy were down 0.9 points for a 5.8% share.

2UE 954 3.7% (4.0%)
Cume: 208,000 (+14,000)
2023 results Best (Worst)
Best 10+ 4.5% (3.3%)
Best Breakfast 2.9% (1.7%)

2UE has dropped 0.3 points for a 3.7% share this Sydney Radio Ratings. The station’s biggest demo was 65+, with a 10.2% share – dropping 1.6 points.

In breakfast, Trevor Sinclair remained stagnant for a share of 2.3%.

SEN 1170 2.7% (2.1%)
Cume: 131,000 (-11,000)
2023 results Best (Worst)
Best 10+ 0.7% (0.4%)
Best Breakfast 0.8% (0.2%)

SEN has lifted 0.6 points for a 2.7% share. Breakfast with Vossy and Brandy was up 0.6 for a share of 2.4%.

Sky Sports Radio 1.2% (1.4%)
Cume: 154,000 (+1,000)
2023 results Best (Worst)
Best 10+ 1.7% (1.2%)
Best Breakfast 2.3% (1.2%)

Dropping 0.2 points, Sky Sports Radio has dropped to a share of 1.2%. 

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab
news corp - Lisa Ronson - Medibank
Lisa Ronson joins Medibank as new CMO

By Amy Shapiro

Ronson’s appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq.

Lisa Ronson has announced her next move as chief marketing officer of health insurer, Medibank. Ronson is set to start on 22 July.

Ronson’s appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq, who left on the 25 June after nine years with the company for a new opportunity, as Medibank told Mediaweek.

In a statement to Mediaweek, Medbank’s chief customer officer Milosh Milisavljevic said: “Lisa’s extensive experience and proven track record in building strong consumer brands and leading high-performing teams will be invaluable as we continue to enhance our customer engagement and drive growth. Her innovative approach and leadership will undoubtedly help us achieve our goals and unlock the potential of our people.”

Ronson is well known for her four-year stint as Coles CMO, departing in May 2023. Since then, she has served as an Adjunct Professor at Deakin Business School. She is also a board member of the AANA, a member of Chief Executive Women, GAICD of the Australian Institute of Company Directors, a director of Wheelchair Rugby Australia, and is represented by the Saxton Group as a keynote speaker, panelist, interviewer, and MC. Additionally, she is an investor and advisor at Journey Makr.

Ronson took to LinkedIn to share the news: “Hi everyone! Im super excited to be joining the fantastic team at Medibank, as their new CMO!

“It has quite honestly been a lovely process of getting to know the Team I will be working so closely with. The company and brand ticks all of my key boxes – great people, culture and a purpose that is truly embraced across the entire business…..’the best health and well being for Australia.’

“Thanks Milosh Milisavljevic for your great support and kind words of welcome! A massive thanks also to Andrew Retschko, David Koczkar, Kylie Bishop, Becky Hyde, [and] Sally Damiani. I cant wait to meet the rest of the team when I start on 22 July!

“Thanks also to my great friends at Coles that continue to be a great source of support and guidance Leah Weckert [and] Kris Webb.

A recent Nielsen Ad Intel insurance report placed Medibank among the top insurance brands that spent the most on advertising in the last 12 months, alongside Youi, Auto & General Holdings, AAMI, and NRMA. In total, the insurance sector invested more than $446 million in advertising since between May 2023 and April 2024, a 6% year-on-year increase.

Mediaweek has reached out to Ronson for comment.

See also: Youi tops adspend for insurance brands: Nielsen

Top Image: Lisa Ronson

IMAA - Sam Buchanan - Mediaweek
Mediaweek and IMAA partner to launch Project Next

By Tess Connery

Project Next will feature talent profiles, showcasing individuals’ expertise in an effort to assist people in landing their next role.

Mediaweek has partnered with the IMAA to launch Project Next, an initiative that aims to support people navigating career transitions by spotlighting their skills and experiences.

As the entire industry grapples with widespread redundancies, Project Next will feature talent profiles, showcasing individuals’ expertise in an effort to assist people in landing their next role.

Mediaweek will also continue to post the latest industry opportunities to the ‘Jobs’ tab on its website, powered by Advertising Industry Careers.

The page draws from AIC’s career hub, which aims to serve as the go-to destination for careers, training, and job information across the advertising, media, and creative industries and to help people make informed decisions about their next career move. 

In addition to Project Next, the IMAA is offering further support through several initiatives:

The Resume Register: Boost your visibility by submitting your resume to be included in a directory accessible to media owners and agencies.

Partnerships with Media Vendors: LinkedIn Australia has donated 12-month LinkedIn Premium Subscriptions valued at $14,000 to support individuals looking for work. The subscriptions provide access to features that can help in both job searching and networking.

As well as LinkedIn, MAARS, a leading talent acquisition service that covers the eastern seaboard of Australia, is offering IMAA members or their suppliers a free of charge session to review or assist with resumes or LinkedIn positioning statements.

Professional Learning: ​​The IMAA Academy aims to address the skills crisis in the industry, level the playing field for independent media agencies, upskill staff for future indie agency success and attract talent to the sector. The eLearning platform offers courses tailored by industry experts to meet the needs of media professionals.

Each of the Academy modules is IMAA certified, with participants receiving a course badge once they successfully complete an exam for each course.

Sam Buchanan, CEO of the IMAA said: “The IMAA is delighted to partner with Mediaweek to introduce Project Next, which will enable those who have been impacted by the tightening of the media sector and ongoing cost of living pressure for consumers, achieve their next career goal.

“We are committed to taking action to support our media colleagues who currently find themselves looking for work, by launching several initiatives designed to showcase the available talent available in the market and Project Next is a fantastic way to bring this to life.”

If you’re interested in any of these opportunities, please contact [email protected].

Top image: Sam Buchanan

women's origin sport
'Fully established': The ongoing growth and opportunities of women's sport

By Tess Connery

“Audiences don’t come first, investment does.”

After the country was swept up in Matildas’ fever last year, the appetite for women’s sport has continued to grow. In 2024, the first three-game Women’s State of Origin series broke record and viewership records, with the regular NRLW season kicking off later this month. 

Matt Granger, Nine’s director of sales – sport, Olympic and Paralympic Games, told Mediaweek that the development of the women’s game has now ended, rather “it’s now a fully established competition with the strength of the teams and the athlete profile that match the the interest.”

The most recent Women’s Origin series recorded a Total TV reach of 4.3 million, with the average audience up 67%. Across Total TV, 9Now was up 160%, with an average audience of 165,000.

“You’re now seeing audiences and fans loving that product in its own right, and that is a fundamental difference,” Granger added. 

The momentum won’t be slowing down any time soon, either.

“When you look ahead, you look at the under nineteen’s playing at the moment and what the game will look like in the next two to three years, the skill set level is only going to get better. That’s what’s even more exciting, it’s not going to stop, it’s just going to keep going,” said Granger. 

Karrin Kuyumcian, associate strategy director at Initiative, told Mediaweek that the sustained interest in women’s sports is because of the sustained media exposure.

Matt Granger and Karrin Kuyumcian

Matt Granger and Karrin Kuyumcian

“Women haven’t suddenly become talented in sports – they’ve been performing at an elite level for years, and there’s always been an appetite to consume the game. It’s the marketing spend and broadcast support that’s been lagging behind,” Kuyumcian said.

“Who would’ve thought that giving women in sport the same stage, broadcast opportunities and marketing efforts as the men’s game would pay off and drive audience growth?”

Kuyumcian does point out that “the playing field hasn’t been levelled yet”, and that women’s leagues will need sustained investment and exposure for growth to continue. 

The investment is where brands come in. Big names backing the NRLW this year include Harvey Norman, Westpac, McDonald’s, Telstra, and SportsBet.

with Granger saying the involvement means they can “connect with an audience of fans who are highly engaged.”

“Being able to tell their stories and connect audiences with their brand, that is powerful. There is some overlap with the men’s game, but there are also new audiences available in this opportunity, which is exciting for those brands.”

Kuyumcian agrees, saying that there are two key things that happen when more household brands – both global and local – participate. 

“Firstly, it signals the strength in the sport – they help the sport be seen as commercially healthy and viable, and that if these brands believe in it, other brands will too. Secondly, signalling the strength also creates strength in the sport, too. It’s a self-fulfilling prophecy – more investment equals more broadcast opportunities, more exposure, more audiences, more participation, more jobs, the list goes on.”

Looking ahead, Kuyumcian admits she hopes “ we come to a point where we stop speaking about the ‘chicken or the egg’ example when it comes to women in sports.”

“You wouldn’t expect your brand to grow without investment to support it – audiences don’t come first, investment does.”

Matt Rowley, CEO, Pedestrian
Changes to Pedestrian brand licences as CEO announces departure

By Tess Connery

Pedestrian refreshed the licensed brands with VICE and Refinery29 in 2022.

As parent company Nine Entertainment makes extensive cuts, Pedestrian Group is transitioning “out of current brand licences,” alongside the departure of Pedestrian CEO, Matt Rowley.

Licensed brands to be dropped include Gizmodo, Lifehacker, Vice, Refinery29, and Kotaku.

In a note to staff seen by Mediaweek, Rowley wrote that “Pedestrian Group has been a highly successful business, but over the past two years, we’ve seen a number of changes that have impacted the financial performance of the licensed brand model, including:

• Our licence partners facing financial headwinds resulting in them experiencing corporate instability and impacting their licensing proposition;
• A decline in the broader advertising market that has impacted all parts of the Nine Group as we read in Mike Sneesby’s note last week; and
• The continued growth of global platforms such as TikTok and Instagram.”

Rowley added that as a result of the licensing change, “I will also be leaving Pedestrian Group and Nine following a transition period. The process to appoint a new CEO is currently underway and will be announced to the team in due course. I have loved my time at Pedestrian Group – it has been a privilege working with you all.”

Pedestrian Group was created in 2018 when Pedestrian, wholly owned by Nine, came together with the Fairfax Allure Media business, whose model was based on publishing licensed global brands in Australia. Pedestrian refreshed the licensed brands with VICE and Refinery29 in 2022, and launched PEDESTRIAN TELEVISION in 2023.

VICE was launched in 1994 and focuses on five key businesses: VICE.com, VICE STUDIOS, VICE TV, VICE NEWS and VIRTUE, a global, full-service creative agency.

A subsequent staff note sent by director of nine.com.au, Kerri Elstub, noted that “we need to continue to be focused on cost management and improving efficiencies at all times.”

Kerri Elstub, Director, nine.com.au,

Kerri Elstub

“As such, we have decided not to replace a small number of existing vacant roles in the team. Given that these positions are all in the video and news teams, we may need to review our structure to ensure we can continue to deliver our award-winning breaking news service and our exclusive digital Olympics coverage, while meeting our commercial and audience budgets.”

Last month, Nine CEO Mike Sneesby announced to staff that the company would be cutting “around 200 jobs” in its publishing business to “offset the loss of revenue from the Meta deal and challenges in the advertising market.”

Sneesby said Nine was not immune to the “economic headwinds which are impacting many businesses globally.”

The reason given for the cuts was to “offset the loss of revenue from the Meta deal and challenges in the advertising market,” with Sneesby saying at the time that “In order for us to be able to keep investing in digital growth opportunities across Nine, we must continue to responsibly manage costs through the cycle.”

As a result, staff passed a motion of no confidence in Sneesby and the Board.

Roundup Upset over Telstra ad, Seven presenter cut, MrBeastRoundup- Upset over Telstra ad, Seven presenter cut, MrBeast
Out of your bubble: Telstra stop motion, KFC's Believe in Chicken, Oslo Tourism, and Heinz's Everything Sauce

This week’s contributing leaders are Hannah Tarpey from Mother London, Pablo González de la Peña from Song, London) and DDB Melbourne’s Psembi Kinstan. 

This marks the first in Mediaweeks’ ongoing editorial series to uncover global creative leaders’ perspectives on campaigns that have the local industry talking.

This week’s contributing leaders are Hannah Tarpey creative director of Mother London, Pablo González de la Peña, executive creative director of Song, London and executive creative director of DDB Melbourne Psembi Kinstan

Psembi: Firstly, from my side of the world, this Telstra campaign has been the most discussed piece of work in a long time. It’s loved and hated in equal measure. Let me know your thoughts. 

Pablo: I am an instant fan of everything Jeff Low does, and this is one of his finest works. All the attention will deservedly go to the visual craft, but it’s worth highlighting the insanely funny voice performances. There’s not much to hate in this one, so I don’t get the hate. Probably lots of people are jealous of them.

Hannah: These are sweet. Well crafted and don’t shy away from the job. Just Eat (UK food delivery service) have just stepped into a similar style here so they don’t feel hugely fresh, to me. But I respect the tone and craft in Telstra’s. They also prompted me to rewatch that old Miller Audion’s series, by Spike Jones. God, I love that talking otter.

Pablo: The biggest piece of work here at the moment is Believe in Chicken (coincidentally from Mother). It’s directed by Vedran Rupic, who worked with us for Confused.com, and it’s a joy seeing him grow with every piece he creates. I enjoyed every second and felt insanely jealous of a brand that truly commits to a simple message and believes in the power of emotional impact.

Psembi: The world is fucked. Thanks to AI we can’t believe in anything. Except for chicken. I was expecting it to be a take on trust in the taste of chicken in these confusing times, but then it becomes a dance video 10 seconds in. I’m confused. I have no idea what it means. But I can’t look away. I’ve had about half a dozen people share this with me loving it, just because it’s so different to everything else on air. If it wasn’t Mother that made it, it wouldn’t be so effortlessly cool, and it probably would have been horrible. So Hannah, well done to Mother for crafting something so weirdly compelling. 

Hannah: If I was 15 again, this might just make me want to work in advertising. No logic, just big gutsy, let-me-watch-that-again feelings. The team responsible were terrified of what they’d got themselves into from start to finish, and shouldn’t we all push for more projects that make us feel like that? 

Hannah: This somewhat charming Oslo Tourism piece has surprised me by garnering attention from my non-advertising friends in the last week… 

Psembi: Haha, yeah the flip on strategy is a nice one. Sure, it might not be a strategy that we haven’t seen before, from the Mona worst reviews campaign to NotCo’s Mayo-haters (sure, different categories entirely), but this is a pretty enjoyable way to take you through nearly two minutes of Oslo landscapes. Oh look there’s the King. 

Pablo: Cute. It’s the Audi ‘Yuppie’ strategy of portraying someone unlikeable in order to appeal to the opposite audience. It’s not a big firework for me, but it works well.

Hannah: I love condiments and the launch of Heinz’s new Everything Sauce is fun. Would like to see if there is more to follow beyond the existence of the sauce itself. What do you both think?

Psembi: Yeah I’m all in, who doesn’t want to know what this monstrosity tastes like. Sure it’s super limited so no doubt a larger social campaign to come, but nice way to push inventiveness and not take itself too seriously.

Pablo: This trend of launching limited edition sauces is a delight. It’s fun and elevates the brand’s innovation credentials. Hats off to Wiedens for crafting such a beautiful set of pictures to introduce the product. Packaging, scratch label, and box are pure executional joy.

Psembi: On an entirely different tangent, Asia had a good showing at Cannes in the film category, but this one was relatively recent and slipped past my radar.

Hannah: A deep dive into the director’s reel (UN aka Wuthisak Anarnkapors) is worthwhile. It only gets more off beat and I’d love to see him cast for a mainstream campaign over here. 

Pablo: Masterpiece. Psembi, could you bring one of those every week? 



About Hannah
Hannah has been at Mother London for the best part of a decade, with a short stint at BBH somewhere in the middle. For the last couple of years she has led the Uber Eats account, helping them win their first gold, and silver, lions. She loves beautiful craft, stupid ideas… and the occasional ultra-marathon.

About Pablo
Extremely passionate and positivity driven, Pablo is the ECD at Accenture Song London with a proven track record of delivering innovative, effective campaigns for some of the world’s coolest brands. He’s a proud advertising nerd and has been craft obsessed for more than 20 years, in which time he has won 33 Cannes Lions and 6 D&AD pencils (including Spain’s first ever yellow pencil).

About Psembi
Psembi grew up on a crocodile farm in the remote Australian outback. Many years later he became the youngest Creative Director at BBH London and ran Audi, BBH’s foundation account. He’s now the Group ECD at DDB Melbourne and has grown the team from just under 30 to nearly 100. His creative awards include a BAFTA amongst 200 others.

Nine
Nine and ABC partner for radio coverage of the Paris 2024 Olympic Games

By Jasper Baumann

Under the deal, the ABC Local Radio network will broadcast the Olympic Games using its own commentary.

Nine has confirmed a sub-licensing agreement that will allow the ABC Local Radio network to broadcast the 2024 Paris Olympic Games to listeners on 891 ABC Adelaide, 105.7 ABC Darwin, 936 ABC Hobart, 666 ABC Canberra and DAB+ channels in those markets, as well as local ABC radio stations across regional, rural, and remote Australia.

Nine states its deal with the ABC will ensure every Australian can access live broadcasts of Aussie athletes competing on the world stage, and help unite the country.

Under the deal, the ABC Local Radio network will broadcast the Olympic Games using its own commentary.

Coverage will include every Australian gold medal chance, Opening, Closing and Victory Ceremonies; highlights programs, updates of key events, and general replay coverage; and comprehensive coverage during regularly scheduled news programming.

In addition, Nine will provide ABC Local Radio with access to its exclusive live, on the ground television and radio commentary and interviews, as well as those of the IOC.

All broadcast coverage by the ABC will acknowledge Nine as the Home of the Olympics during licensed broadcasts, as well as in any promotional material.

Managing director of Nine Radio, Tom Malone said: “Nine’s talk radio stations have a long history of collaborating with the ABC for Olympic broadcasts. This agreement augments our distribution and commercial strategy in our local markets, ensuring all Australians can access the Olympic Games through their local ABC radio station in regional, rural and remote areas.”

ABC managing director, David Anderson said: “The spirit of the Olympic Games is about uniting and inspiring people, and I am delighted to provide audiences with access to such an important global event. Regional, rural and remote areas of Australia are home to many past, present and aspiring Australian athletes, and all should have the opportunity to support and be inspired by those at the Olympic Games.

“I look forward to working with Nine to bring the excitement of the games to audiences around the country.”

The 2024 Paris Olympics starts on 26 July.

Broadsheet - Nick Connellan
Broadsheet promotes Nick Connellan as Australia editor

By Alisha Buaya

Connellan has been with the company since 2015 and was Broadsheet’s first directory editor.

Broadsheet has appointed Nick Connellan to the newly created role of Australia editor to oversee daily operations of the editorial team and contribute to the strategic direction of local content

He will continue reporting to editorial director Katya Wachtel when she returns from maternity leave, while managing the team’s editors.

Broadsheet’s founder and publisher, Nick Shelton, said: “For the past decade, Broadsheet and Nick have grown together. There are not many people that understand Australian culture as well as him.”

“Combined with his deep knowledge of our audience and brand, I cannot imagine anyone better suited to lead Broadsheet’s editorial output.”

Connellan has been with the company since 2015 and was its first directory editor, maintaining several thousand venue listings across the country and spearheading the launch of Broadsheet Brisbane, Adelaide and Perth in January 2016.

Later, he co-hosted the publisher’s Around Town podcast, managed quarterly print papers in Melbourne and Sydney, and edited three hardcover books: The Broadsheet Italian Cookbook, Home Made and Travels.

Connellan said: “My time at Broadsheet has always been characterised by new challenges, and this is the most exciting, ambitious one yet.”

“Google, Meta and other platforms are turning their backs on publishers, and we have to find more direct channels to engage and retain loyal readers with stories they can’t find elsewhere. I’m eager to meet that head-on.”

Additional role changes at the company include Michael Harry stepping into the new role of features editor – food & drink, fashion, active and travel, alongside Emma Joyce as features editor – art & design and entertainment.

In these focused remits, the duo are responsible for telling the big, agenda-setting stories only Broadsheet is capable of. These features also serve as the headliners in Broadsheet’s regular themed digital issues, such as the recent fashion & beauty issue, State of Style, sponsored by Dove.

Harry joined Broadsheet in 2023 and previously edited three titles at Nine (Executive Style, Good Weekend and The Age Good Food Guide) followed by a stint as publisher at cookbook specialist Hardie Grant.

Joyce started at Broadsheet in 2021, and has been instrumental to the growth of the publication’s arts and entertainment coverage. She also co-hosted the Listnr production Broadsheet: Around Town podcast. She has also previously worked at Time Out Sydney.

Top image: Nick Connellan

SXSW Sydney
SXSW Sydney reveals first round of keynote speakers for 2024 program

By Jasper Baumann

The first Keynote speaker revealed for the 2024 program is the New York Times best-selling author, Johann Hari.

SXSW Sydney has unveiled its initial keynote speakers for the 2nd edition of its annual conference.

New York Times best-selling author of Magic Pill and Stolen Focus: Why You Can’t Pay Attention, Johann Hari, was the first Keynote speaker revealed for the 2024 program

Collectively, Hari’s TED Talks “Everything You Think You Know About Addiction is Wrong” and “This Could Be Why You Are Depressed or Anxious” have been viewed more than 93 million times and his books have been translated into 40 languages. Stolen Focus: Why You Can’t Pay Attention was named as a Book of the Year by The Financial Times, The New York Post, and The Spectator and won multiple awards.

Human rights lawyer, Jennifer Robinson, was the second announced Keynote Speaker. Robinson is a barrister at Doughty Street Chambers in London specialising in international law, media law and human rights. She has acted in key human rights and climate cases in domestic, regional and international courts, and has been a long-standing member of the legal team defending Julian Assange and WikiLeaks.

Her recent book, How Many More Women?, exposes how the law silences women and explores the legal backlash to the MeToo movement.

SXSW Sydney managing director, Colin Daniels said: “Our first two keynote speakers reflect our commitment to fostering challenging conversations. Discussing human rights and our wellbeing, intersecting with the rapidly evolving landscape of technology is more critical than ever. Our keynote speakers will ignite discussions that are not only timely but necessary, as we navigate the complexities of our modern world.”

Other SXSW Sydney 2024 speakers include:

Min-Liang Tan – Co-Founder & CEO of Razer
Amy Gallo – best-selling author of Getting Along: How to Work with Anyone (Even Difficult People) and the Harvard Business Review Guide to Dealing with Conflict.
Chad Lawson – Pianist, Composer, Podcaster and certified Breathwork Coach and Yogi
Priyanka Khimani – global expert in entertainment and music rights, especially for India and the South Asian diaspora.
Peony Hirwani – Senior Editor at Rolling Stone India
Molly Taylor – Australian race car driver and winner of the Australian Rally Championship, European Ladies Championship and Peter Brock Medal, and first woman to drive the gruelling 14-day Dakar Rally race
Karen Nelson-Field – CEO of Amplified Intelligence and author of best-sellers “Viral Marketing” and “The Attention Economy, How Media Works”
Andrew Batey – entertainment & technology entrepreneur and Founder and Co-CEO of Beatdapp

The conference has also announced the first round of partners for the 2024 event. Returning for their second year are Super Sponsor CommBank, Strategic Sponsors NSW Government & Destination NSW, alongside UTS, Accenture, VentureCrowd, INVNT, Suntory -196, Clear Hayes, WPP, DEPT®, Canada House, Too Far Media, Screen NSW, and Remote.

New partners also include CyberCX, Procore, Aussie Broadband, B Lab, Alternaleaf, Papa Salt, Acer x Intel, Amplify, American Apparel, and RAC Arena.

SXSW Sydney takes place from 14-20 October 2024.

Gen Z
Gen Z are increasingly seeking out therapy for mental health: Year13

By Jasper Baumann

The report works to help media and brands understand the key issues young people need help with.

More than half of Gen Zs are increasingly seeking out mental health therapy, according to a national youth well-being study conducted by Year13, in partnership with Scape.

Year13 says the new research reveals the top well-being problems and needs of Australian Gen Zs and will help media and brands to understand the key issues young people need help with.

It also revealed increasing rates of body dysmorphia (21%) and ADHD (27%) amongst Australian youth, and their disillusionment about the future in general, with 65% stating they had no purpose.

However, the report found 53% of young adults aged 18-24 years have had, or are having mental health therapy currently.

Undertaken in May 2024, the 2024 Gen Z Wellbeing Index, explores the mental health, exercise, sleep and diet patterns of more than 2,000 young Australians and 1,000 Scape residents aged between 18 to 24 – representing the youth demographic who have finished school and tracking progress made since its launch in 2023.

The 2024 study revealed that more than two-thirds of young Australians say they don’t get enough sleep (69%), more than half say they suffer from anxiety (56%), two in five say they are struggling to make friends (40%), a third are feeling lonely (35%), and overall, almost half cite their mental health as only fair or poor (43%).

The top negative influences on youth well-being in 2024 have also been found with more than half of young Australians saying figuring out their future (56%), fatigue/energy levels (56%), the rising cost of living (53%) and burnout (51%) are negatively impacting their wellbeing.

Two-fifths of young Australians also revealed they are suffering from low self-esteem (43%), poor body image (41%), and social anxiety (40%), while more than a third say they are suffering from depression (35%).

More than half of young people say violence against women (53%) is an issue of concern for them, making it the third biggest issue Gen Zs are worried about after cost of living (77%) and housing/rental affordability (63%), and above climate change (49%).

Year13 national partnerships director Annie Mulders said: “Understanding the most pressing challenges of young Australians underpins Year13’s capability to provide meaningful support to young people. What’s clear is we have a whole generation in need of wellbeing support and actionable wellbeing strategies to support positive outcomes.

“Our yearly measure of youth wellbeing provides insights to the lived experiences and real-life challenges young people are facing and enables us to surface priority areas of concern which help inform our strategies and collaborations with wellbeing partners such as Scape.

“Some of the key focus areas for us are supporting young people with confidence and self-esteem, relationships and of course working out their future, which remains the factor young people nominate as the greatest negative impact on their wellbeing. This is the second year Scape have supported this important research and it’s brilliant to see them taking the findings to optimise support and services for their residents.”

The full 2024 Gen Z Wellbeing Index can be found here.

Prime Video secure exclusive broadcast rights for the 2024 MLC season

By Alisha Buaya

All 25 matches will be available on Prime Video in Australia and New Zealand from 6 July – 29 July.

Prime Video and Cognizant Major League Cricket (MLC) have unveiled a partnership to grant Prime Video exclusive broadcast rights in Australia and New Zealand for the 2024 MLC season. 

All 25 matches will be available on Prime Video in Australia and New Zealand from 6 July – 29 July local time (5 July – 28 July in the USA) at no extra cost to a Prime or Prime Video membership.

The announcement comes after the ICC Men’s T20 World Cup, which Prime Video also had the exclusive broadcast rights to. Co-host of the tournament the USA progressed to the Super Eight stage in their tournament debut. 

The second season of MLC will provide a stage for international T20 superstars to compete alongside the USA’s top domestic players from six major cities: Dallas, San Francisco, New York City, Seattle, Los Angeles, and Washington D.C.

Prime Video

Across the six teams, eight Australian players and five New Zealander players have been confirmed to participate in the tournament.

• Australian Test and ODI captain Pat Cummins joins the San Francisco Unicorns alongside bowler Josh Inglis, batter Jake Fraser-McGurk, and New Zealand all-rounder Matt Henry.

• Seattle Orcas have nabbed Kiwi batsman Michael Bracewell and bowler Lance Morris.

• Washington Freedom have secured Ricky Ponting as coach, as well as Australian batters Steve Smith, Travis Head, and Glenn Maxwell. New Zealand’s bowlers Rachin Ravindra and Lockie Ferguson are also named in the squad.

• MI New York will see batter Tim David and bowler Trent Boult return for a second season.

• Australian bowler Adam Zampa will join the Los Angeles Knight Riders.

“At Prime Video, we are always looking for ways to deliver more value to our customers across our movies, TV series and live sports offerings,” said Hushidar Kharas, Head of Prime Video Australia and New Zealand.

“The feedback from cricket fans in Australia for our first major event, ICC Men’s T20 World Cup, has been really positive and we are delighted to expand our live sports offering through the Cognizant Major League Cricket. We are also excited to offer our customers in New Zealand the first live sports event included in their Prime Video membership.”

“We are thrilled to announce Prime Video as our broadcast partner for Cognizant Major League Cricket in New Zealand and Australia,” said MLC’s CEO, Vijay Srinivasan.

“This partnership marks a significant milestone in our journey to grow the season, which is in it’s second year, as well as bring the excitement of cricket to fans across the globe. Prime Video has solidified its position as a premier destination for cricket enthusiasts in Australia and New Zealand, showcasing major events such as the World Cup and acclaimed series such as The Test.

“MLC eagerly anticipates joining this platform, poised to contribute thrilling cricket action to its global audience through Prime Video’s extensive reach and expertise.”

The MLC and Prime Video partnership comes as the Prominence and Anti-Siphoning Bill was passed without amendment by the Senate last week. 

This means subscription streamers, such as Prime Video, Netflix and Foxtel’s Kayo could now outbid free-to-air networks for digital streaming rights for Australian sporting events.

While streaming services, as well as subscription TV, cannot buy the free broadcast (aerial delivered) rights until a free-to-air broadcaster, such as Nine, Seven, or 10, has acquired them, they are not stopped from bidding on the streaming rights that free-to-air broadcasters currently have on their respective BVOD services (9Now, 7Plus, 10 Play or SBS On Demand).

See also: Streamers can now outbid free-to-air networks for digital sports streaming rights

The General Store wins Chupa Chups creative account
The General Store wins Chupa Chups creative account

By Amy Shapiro

“To work on an iconic brand whose purpose is all about fun is literally going to be a joy.”

Global confectionery brand Chupa Chups has appointed The General Store as its lead creative agency for Australia and New Zealand, effective immediately. The first integrated campaign under this partnership is expected to launch in the coming months.

Per the appointment, The General Store be tasked with developing an integrated above-the-line, social media, and influencer campaign aimed at strengthening and energising the 66-year-old brand among Gen Z consumers. They will create content and experiences tailored for platforms such as TikTok and Instagram.

“We chose The General Store  for their ability to deliver innovative solutions across a variety of complicated touchpoints,  whilst staying true to our “Forever Fun” master brand,” said brand manager of Chupa Chups ANZ, Amelia Goldsmith.

“Their multidisciplinary approach and  deep understanding of Gen Z audiences make them the perfect partner to elevate our brand  presence in the digital space and beyond.” 

Matt Newell, partner and chief executive officer of The General Store, added, “It’s always a privilege to work on an iconic brand. But to work on an iconic  brand whose purpose is all about fun, is literally going to be a joy. Chupa Chups have a brilliantly talented team with loads of ambition. We can’t wait to sink our teeth into the brand.”

Recently, The General Store and media agency Hatched partnered to form an agency village setup for online pet store Swaggle, which launched nationwide in January. The brand is centred on delivering pet happiness through a pet-personalisation offering.

In a separate collaboration, The Idea Shed joined forces with Perfetti Van Melle, parent company of Chupa Chups, to launch the Fresh Feels Like campaign for Mentos under the ‘Yes To Fresh’ platform – the agency‘s debut campaign for Mentos.

See also:
Hatched partners with pet care brand Swaggle
Mentos launches Fresh Feels Like campaign via The Idea Shed

Dan Fryer - HELLO social
Dan Fryer joins Hello Social after five years with The Monkeys

By Alisha Buaya

Sam Kelly: “The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence.”

Dan Fryer has joined Hello Social as executive creative director to expand the independent agency’s creative offering after five years with The Monkeys.

Fryer will lead Hello Social’s creative vision, collaborating closely with a full-service team of specialists across editorial, studio, production, talent, media and PR.

His appointment underscores the digital marketing and social media agency’s commitment to ‘Creative Intelligence’ and ‘Sh!t Worth Sharing’.

Fry brings with him a wealth of experience in elevating brand narratives across both traditional and non-traditional platforms. He has been awarded at the highest level including Effies, One Show and AWARD, as well as winning a Cannes Lions Titanium Grand Prix and D&AD Black Pencil.

Sam Kelly, managing partner at Hello Social, said: “With an ambition to compete with the very best creatively, it’s undoubtedly the right move for us. The fact that one of Australia’s most decorated creatives believes in what we are building here is a huge vote of confidence.

“In addition to exceptional craft, it was important we found a creative leader with shared values: Hustle and Heart, For the Greater Good of the Team and Chase the GOAT. Dan’s not only a brilliant mind, he’s a brilliant partner.”

Fyer said of his appointment at the agency: “With its diverse mix of talent and specialities, not to mention its impressive list of clients looking for different shaped ideas, Hello is an exciting place to be. I look forward to getting stuck in and growing the creative team (wink wink).”

Fyer first projects for Uber and Lynx are set to be launched by Hello this week.

Hello Social was appointed as the creative agency of record for the Lynx brand last month, as it launches a premium fine fragrance collection in Australia and New Zealand.

See also: Lynx appoints Hello as creative agency of record

Top image: Dan Fryer

Adobe - Duncan Egan
ANZ behind in implementing generative AI solutions and pilots

By Alisha Buaya

Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.

Australia and New Zealand are behind in the implementation of generative AI solutions and pilots.

Adobe’s Digital Trends 2024 Asia Pacific and Japan (APJ) report examined brands across the region that are leading other geographies in generative AI deployment and are set to make major near-term organisational changes to scale up adoption.

ANZ reported a 50% rate of formal implementation rate in the APJ region in contrast to Japan with the highest deployment rate at 82%. Meanwhile, India and Asia both recorded 72%.

According to executives among APJ brands, almost two in three (65%) have implemented full or initial AI solutions and pilots, making them further along than peers in the US (61%) and Europe (55%).

Stage of generative AI adoption within the organisation according to senior executives (evaluation vs implementation of full or initial solutions/pilots)

Adobe

However, while executives are confident their generative AI rollouts are advancing to plan, many day-to-day users hold a different view.

Across APJ, just 4% of executives say their organisation doesn’t have a formal generative AI adoption strategy, which rises substantially among practitioners. ANZ has a significant gap where only 3% of executives concede there in no formal strategy compared to 21% of practitioners.

Agree that no formal generative AI adoption strategy exists (senior executives vs practitioners)

Adobe

Duncan Egan, vice president digital experience marketing Asia Pacific and Japan, Adobe said the disconnect can stem from viewing generative AI through a different lens.

“For some senior executives, adoption can be as simple as signing a vendor contract, while practitioners are likely better acquainted with the realities of having the right data, tools and training. However, we expect this disconnect to narrow in 2024, with brands poised to strengthen organisational readiness for generative AI deployment.”

The report confirms that among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).

“Generative AI offers a clearer path to unify data, predict customer needs, and deliver more relevant and time-critical content. However, the study shows that despite widespread adoption intentions, only some brands are recalibrating to seize these benefits, putting them ahead in the race for consumer loyalty, conversion, and trust,” Egan said.

Brands to adapt organisation structures, skills and data capabilities for AI era

Brands anticipate significant changes to operating models and organisational structures to support generative AI adoption. Across APJ, the majority intend to reorganise teams and functions to accommodate AI usage, which is highest in Asia (80%) and India (74%), followed by ANZ (67%). While plans to introduce AI leadership roles are high across the regions (India at 78%, Asia at 73%, ANZ at 64% and Japan at 60%).

Changes to organisational structures expected by mid-to-end of 2024 to support generative AI adoption

Adobe

Executives are also prioritising initiatives to help employees upskill and provide clear guardrails for using generative AI. The top-rated is advanced AI skills training for key staff (47%), followed by policies for ethical and secure generative AI usage (45%).

Over two-thirds of APJ brands also believe that generative AI will transform data analytics and management more than any other part of the organisation. They also recognise that data capabilities and governance are cornerstone capabilities, with most planning to increase investment in customer data management in 2024. Within APJ, this is highest in India (75%).

Sub-regional highlights and comparisons

The Lab - Rebecca Brody
The Lab promotes Rebecca Brody to managing director, Melbourne

By Alisha Buaya

Brody joined The Lab in 2018 and has since led a portfolio of clients across finance, FMCG, media, sport, and the arts sectors.

The Lab has promoted Rebecca Brody to managing director, Melbourne.

The newly created role cements the business’ growth plans, particularly in the Victorian capital, as it continues to enhance its suite of capabilities across qualitative and quantitative research, Behavioural Science, cultural analysis, data and analytics.

Brody brings over 13 years of experience in strategy and insights to the role. She joined The Lab in 2018 and has since led a portfolio of clients across finance, FMCG, media, sport, and the arts sectors.

Most recently, she has spearheaded The Lab’s cultural insights program as the head of The Australia Project.

Neale Cotton, CEO of The Lab, said: “We’re thrilled for Bec to step into this new role. She not only demonstrates exceptional talent but is also a much-loved and respected leader within our team. Bec stands out for her unwavering commitment and passion for driving change and growth for both our clients and within The Lab. We have no doubt her brilliance will shine through as she takes on this new position.”

Cotton added: “Our team is the driving force behind our success, and at The Lab, we prioritise creating opportunities for their professional growth. Bec exemplifies someone who has consistently thrived and grown since joining our team nearly seven years ago, so it feels absolutely right for her to progress into this new role, marking the beginning of an incredible new chapter.”

“This is an exciting time for our team as we enter this next phase of growth,” Brody said of her new role.

“I look forward to heading-up this new chapter for The Lab in Melbourne, as we continue to strengthen our client partnerships, and cement our position as industry leaders with our ability to uncover new layers of human insights and strategies that drive unparalleled connection.”

Top image: Rebecca Brody

M&C Saatchi Group - Australian Red Cross Lifeblood
Lifeblood appoints M&C Saatchi as creative behaviour change agency

By Alisha Buaya

Michael McEwan: “There are motivations to be found, myths to bust, and barriers to overcome to shift that positive change in behaviour.”

Australian Red Cross Lifeblood has appointed M&C Saatchi Group its creative behaviour change agency.

Lifeblood is funded by Australian governments to provide life-giving blood, plasma, transplantation, and biological products for health outcomes.

The agency will work with Lifeblood to help drive a deeper commitment to blood donation in Australia with one in three people needing blood or blood products in their lifetime.

Michael McEwan, CEO of M&C Saatchi, said: “We all rely on the kindness of strangers to become donors and save lives. Most people agree with the premise, but need help to act. There are motivations to be found, myths to bust and barriers to overcome to shift that positive change in behaviour.

“Attracting 100,000+ new biological donors each and every year is a well-defined mission and one that requires each of our specialist capabilities and the team at Lifeblood to rally behind. We have co-created a diverse team of talented and passionate people to achieve this mission.”

Jeremy Weiss, Australian Red Cross Lifeblood’s director of marketing, said: “Donors, new and existing, are our Lifeblood—without them, we can’t deliver the critical services that impact Australians’ health outcomes.”

“Throughout the process, M&C Saatchi demonstrated outstanding understanding of the necessary behaviour change; to build an emotional connection to our brand and inspire those to act. Their breadth of specialist capability, experience, and team model positions them to deliver effectively. In every session, we gained a great sense of their culture and values. We’re excited about the potential of our partnership and the positive impact we can achieve together”

Emma Robbins, M&C Saatchi’s executive creative director, said: “There is a beautiful simplicity and emotion at the heart of Lifeblood, and that’s ‘Life’. Working off that simple truth is a powerful starting point for our collective team. We are very much up for the challenge of helping fellow Australians experience the powerful emotion of becoming a donor. What a wonderful thing to be a part of.”

Inside Out 2
Box Office: Inside Out 2 is Australia's highest grossing film of 2024 so far

By Jasper Baumann

This weekend, the Australian box office made $17.9m.

TOP 5

1. Inside Out 2 – $5,999,000 (1)

There seems to be no stopping Disney/Pixar’s Inside Out 2 as it comes in at #1 for a fourth week. Last week, it became the first film since Barbie in 2023 to hit a worldwide gross of $1 billion. The film introduces a new array of emotions for a now-teenage Riley, including Anxiety voiced by Maya Hawke and Envy voiced by Ayo Edebiri.

Coming in first place this week, Inside Out 2 took $5,999,000 in its fourth week, averaging $9,614 over 624 screens.

Total Australian Box Office gross to date: $37,573,160

Synopsis: Joy, Sadness, Anger, Fear, and Disgust have been running a successful operation by all accounts. However, when Anxiety shows up, they aren’t sure how to feel.

2. Despicable Me 4 – $5,847,103 (2)

Steve Carell returns to voice Gru and this time is joined by fellow funnyman Will Ferrell who plays the villain Maxime Le Mal. The Despicable Me franchise is the highest-grossing animated film franchise of all time, grossing a total of more than $4.6 billion. Coming in second place this week, Despicable Me 4 took $5,847,103 in its third week, averaging $10,349 over 565 screens.

Total Australian Box Office gross to date: $24,248,333

Synopsis: Gru welcomes a new member to the family, Gru Jr., who’s intent on tormenting his dad. However, their peaceful existence soon comes crashing down when criminal mastermind Maxime Le Mal escapes from prison and vows revenge against Gru.

3. A Quiet Place: Day One – $2,538,273 (3)

The newest film in the Quiet Place franchise is directed by Michael Sarnoskil, who takes over the reins from the director of the previous two films, John Krasinski. The film is a prequel, documenting the beginning stages of an invasion in New York City by creatures who are drawn to the slightest hint of sound. It stars Oscar winner Lupita Nyong’o and Stranger Things star Joesph Quinn. Coming in third place this week, A Quiet Place: Day One took $2,538,273 in its second week, averaging $5,782 over 439 screens.

Total Australian Box Office gross to date: $7,865,317

Synopsis: When New York City comes under attack from an alien invasion, a woman and other survivors try to find a way to safety. They soon learn that they must remain absolutely silent as the mysterious creatures are drawn to the slightest sound.

4. The Bikeriders – $933,838 (debut)

Universal’s The Bikeriders is written and directed by Jeff Nichols. It’s plot is inspired by the photo-book of the same name by Danny Lyon which depicts the lives of the Vandals Motorcycle Clyb, a fictional version of the Outlaws Motorcycle Club. Coming in fourth place this week, The Bikeriders took $933,838 in its first week, averaging $2,993 over 312 screens.

Synopsis: Over the course of a decade, a Midwestern motorcycle club evolves from a gathering place for local outsiders to a sinister gang, threatening the original group’s way of life.

5. Bad Boys: Ride or Die – $646,359 (5)

The new film in the Bad Boys franchise is directed by Adil and Bilall, who are rumoured to be in talks with Marvel to direct the upcoming fourth Spider-Man film, starring Tom Holland. Coming in fifth place this week, Bad Boys: Ride or Die took $646,359 in its fifth week, averaging $2,421 over 267 screens.

Total Australian Box Office gross to date: $12,750,317

Synopsis: When their late police captain gets linked to drug cartels, wisecracking Miami cops Mike Lowrey and Marcus Burnett embark on a dangerous mission to clear his name.

Top 6 – 10

6. Kalki 2898 AD
7. The Garfield Movie
8. Jatt & Juliet 3
9. Midnight Oil: The Hardest Line
10. Horizon: An American Saga – Chapter 1

TV Ratings Dancing with the Stars
TV Ratings 7 July 2024: Dancing with the Stars returned for it's 21st season

By Jasper Baumann

The Knights beat the Raiders 16-12.

Sunday 7 July 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s Travel Guides recorded a total TV national reach of 2,071,000, a total TV national audience of 1,191,000, and a BVOD audience of 83,000.

Nine’s NRL – Knights v Raiders recorded a total TV national reach of 1,199,000, a total TV national audience of 421,000, and a BVOD audience of 42,000.

Seven’s Dancing with the Stars recorded a total TV national reach of 2,149,000, a total TV national audience of 938,000, and a BVOD audience of 54,000.

Also on Seven, 7NEWS Spotlight recorded a total TV national reach of 1,316,000, a total TV national audience of 612,000, and a BVOD audience of 30,000.

10’s airing of MasterChef Australia recorded a total TV national reach of 1,185,000, a total TV national audience of 654,000, and a BVOD audience of 61,000.

See also: TV Report 7 July 2024: Travel Guides head into the Amazon jungle

People 25-54

Nine’s Travel Guides:
• Total TV nation reach: 713,000
• National Audience: 419,000
• BVOD Audience: 48,000

Nine’s NRL – Raiders v Knights:
• Total TV nation reach: 387,000
• National Audience: 144,000
• BVOD Audience: 24,000

10’s MasterChef:
• Total TV nation reach: 416,000
• National Audience: 224,000 
• BVOD Audience: 34,000

Seven’s Dancing with the Stars:
• Total TV nation reach: 571,000
• National Audience: 216,000
• BVOD Audience: 26,000

Seven’s 7NEWS Spotlight:
• Total TV nation reach: 347,000
• National Audience: 154,000
• BVOD Audience: 15,000

People 16-39

Nine’s Travel Guides:
• Total TV nation reach: 271,000
• National Audience: 149,000
• BVOD Audience: 23,000

Nine’s NRL – Raiders v Knights:
• Total TV nation reach: 175,000
• National Audience: 60,000
• BVOD Audience: 14,000

10’s MasterChef:
• Total TV nation reach: 150,000
• National Audience: 88,000 
• BVOD Audience: 19,000

Seven’s Dancing with the Stars:
• Total TV nation reach: 204,000
• National Audience: 79,000
• BVOD Audience: 12,000

Seven’s 7NEWS Spotlight:
• Total TV nation reach: 93,000
• National Audience: 38,000
• BVOD Audience: 7,000

TV Ratings

Grocery Shoppers 18+

Nine’s Travel Guides:
• Total TV nation reach: 1,574,000
• National Audience: 913,000
• BVOD Audience: 66,000

Nine’s NRL – Raiders v Knights:
• Total TV nation reach: 889,000
• National Audience: 321,000
• BVOD Audience: 32,000

10’s MasterChef:
• Total TV nation reach: 935,000
• National Audience: 527,000 
• BVOD Audience: 49,000

Seven’s Dancing with the Stars:
• Total TV nation reach: 1,679,000
• National Audience: 740,000
• BVOD Audience: 44,000

Seven’s 7NEWS Spotlight:
• Total TV nation reach: 1,061,000
• National Audience: 503,000
• BVOD Audience: 24,000

TV Ratings

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.

TV Ratings
TV Report 8 July 2024: Final judging begins on Dream Home

By Jasper Baumann

The Project spoke to Chelsea Handler.

TV Report 8 July 2024:

Nine TV Report

Do You Want To Live Forever

Nine’s evening began with the next episode of Tracy Grimshaw’s new show, Do You Want To Live Forever.

After 12 weeks of challenges, intense training and cutting-edge treatments, Tracy Grimshaw and Dr Nick Coatsworth reveal whether they have successfully turned back their biological clocks.

A Current Affair

Over on A Current Affair, the program met with a DV victim’s loved ones who were denied justice after her killer’s death and a Grandmother loses part of retirement fund after she claims she loaned $66,000 to ex-cop.

Seven TV Report

Dream Home

On Seven, Dream Home saw the final judging of the houses with only three teams to go through to the next round to get their dream backyards.

Home and Away

Before Dream Home was Home and Away as Dana was in danger, the residents of the Bay realise they’ve been lied to and Xander and John gave chase.

10 TV Report

The Project

The Project on 10 investigated the dark side of using tracking apps on kids, the plan to ban NDIS-funded sex workers and spoke to Chelsea Handler.

MasterChef Australia

On 10’s MasterChef, the mystery boxes contained a golden ticket which fast-tracked the contestant with the top dish into the semi-final, while the other three are left to battle it out in a pressure test this week.

Have You Been Paying Attention?

Have You Been Paying Attention saw Maria Bamford, Kitty Flanagan, Aaron Chen, Ed Kavalee and Sam Pang all compete to see who’s been paying attention the most with host Tom Gleisner and special guest quizmaster Cayla George.

ABC

7:30

On 7:30, the program looked into confusion over new vape laws, cutting-edge technology being deployed to combat the trafficking of Australian wildlife plus Sir Keir Starmer is the new prime minister of the UK.

SBS

Amazing Railway Adventures Nick Knowles

Nick Knowles’ journey begins at dawn in snowy Anchorage and takes him due north to the USA’s coldest city, Fairbanks, taking in the mighty Matanuska Glacier on the way. Arriving with the first snowfall of winter, Nick sets off on his 12-hour trip as dawn is breaking, giving sun-tinged views of the snow-capped mountain lining the track.

Paramount Merger

Meet David Ellison, Paramount’s future boss and Hollywood’s newest mogul

David Ellison’s Hollywood career has been defined by high-octane blockbusters filled with suspense, stunts and improbable plot twists, reports The New York Times‘ Benjamin Mullin.

But on Sunday he landed his biggest cliffhanger yet, striking a deal to merge with Paramount after months of negotiations with the company and its controlling shareholder, Shari Redstone. If the deal closes, he will be in charge of a sprawling media empire that includes CBS, MTV and the Paramount movie studio.

[Read More]

Paramount to continue job cuts until Skydance deal closes, memo says

Paramount Global will continue reducing the size of its workforce until its merger with Skydance Media closes, the company’s co-CEOs said in a memo seen by Reuters on Sunday, hours after the companies announced the deal, reports Reuters

Paramount will also look to divest some of its assets, co-CEOs Brian RobbinsGeorge Cheeks and Chris McCarthy said in the memo.

“Until the transaction closes, it’s business as usual – we will continue to operate as an independent company and move forward with the strategic plan we outlined at our town hall,” they said. 

[Read More]

Paramount’s third act will still offer plenty of drama

Not that they have much choice in the matter, but Paramount Global’s shareholders should still give David Ellison a chance, reports The Wall Street Journal‘s Dan Gallagher

The troubled media giant has finally wrapped its on-again, off-again merger deal with Skydance Media. Under the deal announced late Sunday, Skydance founder Ellison will become chief executive officer of Paramount while holders of the company’s Class B shares can elect to receive an equal number of shares of the newly combined company, or $15 a share in cash up to a total payout of $4.3 billion. The $15-a-share price tag is a 56% premium to the record low the stock hit last month after Paramount’s controlling shareholder, Shari Redstone, issued a surprise thumbs down to Skydance’s last offer. It is also about half of the stock’s value from two years ago, when the company’s Top Gun: Maverick dominated the summer box office on its way to grossing nearly $1.5 billion globally. 

[Read More]

Jeff Shell and David Ellison Dish on Paramount plans: it’’ll be “creator-friendly again”

Late Sunday night, after the consortium led by David Ellison’s Skydance sealed the deal to ultimately gain control of Paramount Global, Ellison spoke with Shari Redstone, who controlled the company through her family’s National Amusements and ultimately made the call to sell the family business, reports The Hollywood Reporter‘s Alex Werpin.

Redstone “was incredibly gracious and kind,” Ellison recalls.

[Read More]

Business of Media

Washington Post ‘third newsroom’ creation gets underway

The Washington Post’s planned creation of a “third newsroom” has taken a key step with one of its managing editors assigned to the task, reports Press Gazette‘s Bron Maher.

The third newsroom, first announced by Post chief executive William Lewis last month, is intended to help the legacy news title reach new audiences – especially those who might currently only see its work off-platform including on social media – and find new revenue streams.

It will be distinct from the Post’s news and opinion operations and the aim is that it will be operational by the third quarter of the year.

[Read More] 

Alec Baldwin on trial: Is the actor to blame for a fatal shooting on set?

Alec Baldwin’s temper is the stuff of Hollywood legend. His volatile behaviour on the set of The Edge – he refused to shave his beard – left such an impression on producer Art Linson that he made a movie about it, What Just Happened, with Bruce Willis caricaturing Baldwin as a tantrum-throwing star, reports Variety‘s Gene Maddus.

But he is also an adept and dependable actor. Dean Goodine was the prop master on The Edge, a thriller filmed in the Canadian Rockies. Before one key scene, he showed Baldwin how to load dummies into a Winchester Model 1886.

“I have no stories other than of him being professional,” Goodine says. “He paid attention to all the training. He did the scene flawlessly.”

[Read More] 

Television

“Not just ‘tragedy porn’”: I was actually there, from Port Arthur to The Beatles

It was when Kirk Docker and Josh Schmidt were making You Can’t Ask That that the idea for their next show was born, reports TV Tonight‘s David Knox.

“We did an episode on disaster survivors on You Can’t Ask That,” Docker tells TV Tonight.

“We had a woman who was at Port Arthur, and I thought ‘I’ve never really heard your take.’ If I was sitting next to her at a dinner party, I’d want to ask her all about it.

“We realised there was something in moments, in unpacking the story.”

[Read More]

‘Outrageous’: Aussie Bluey fans in uproar after missing out on episodes

Bluey fans in Australia are in an uproar after being forced to wait for the release of new episodes that have been made available internationally, reports News Corp’s Joshua High.

The official Facebook page of the beloved Aussie show shared an announcement on Thursday revealing the first batch of new mini episodes were now streaming.

Seven were released in total for fans in America, but Australians have been left with just five to binge instead.

[Read More]

To Top