TikTok is facing mounting pressure on both sides of the Atlantic. European regulators are reportedly preparing a €500 million (A$830 million) fine over data privacy breaches, just as a looming US ban threatens to cut off the platform’s biggest market.

As first reported by Bloomberg, Ireland’s Data Protection Commission is expected to hand down the fine before the end of April after a four-year investigation into TikTok’s transfer of EU user data to China, a violation of Europe’s General Data Protection Regulation (GDPR) laws.

Ireland is leading the enforcement because TikTok owner ByteDance has its European headquarters in Dublin. Under GDPR rules, the nation where a company is based is responsible for oversight.

The probe began back in 2021, when then-Data Protection Commissioner Helen Dixon said there were concerns that “maintenance and AI engineers in China may be accessing data,” despite TikTok’s public claims that EU data was stored in the US.

The potential fine, which could be among the largest ever issued under GDPR, adds further complexity to ByteDance’s global operations, and lands just as the company faces a potentially devastating ban in the United States.

Amazon enters last-minute bid for TikTok US

As the 5 April deadline set by the Biden administration fast approaches, TikTok is under pressure to divest its US operations or face a nationwide ban, citing national security concerns around Chinese data access.

According to 9News Australia, Amazon has reportedly submitted a last-minute offer to acquire TikTok’s US business, positioning itself as a possible saviour of the platform in America’s growing tech-censorship battleground.

The US government has warned that ByteDance’s ownership of TikTok poses risks to user privacy and national security, arguing that sensitive user data could be accessed by the Chinese government, an allegation ByteDance has consistently denied.

While BBC and The Guardian have previously reported on similar EU investigations into TikTok’s data practices, this new round of enforcement highlights the growing concerns with how social platforms handle user data across borders.

What’s next for TikTok?

The coming weeks could define TikTok’s future in two of the world’s biggest digital markets. In the US, ByteDance has limited time to negotiate a sale, restructure, or challenge the law in court, though a delay or extension isn’t off the table.

In Europe, the approaching Irish fine may set a precedent for stricter enforcement against Chinese tech firms operating within the EU. For TikTok’s millions of users, and the advertisers who rely on the platform, the stakes have never been higher.

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WPP has acquired data collaboration platform InfoSum.

The platform will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.

The acquisition is a strategic step forward for WPP’s AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training.

InfoSum’s patented cross-cloud data collaboration technology radically transforms the way companies generate audience intelligence by making it possible to connect data sources across the marketing ecosystem without moving or exposing data. By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

Using federated learning techniques, WPP clients will be able to generate new marketing intelligence based on their first-party data and the universe of data signals available to them through the InfoSum network, WPP’s data assets, and GroupM’s media intelligence.

Clients can rapidly build, train, and deploy custom AI models that utilise these diverse datasets, generating insights and audiences instantly, optimising campaigns across the entire marketing ecosystem, and delivering measurable improvements in campaign performance within hours rather than weeks.

InfoSum’s extensive global data network represents hundreds of billions of data signals across multiple dimensions of data from media platforms including Channel 4, DIRECTV, ITV, Netflix, News Corp, and Samsung Ads, as well as major retailers around the world and identity and data partners including Experian, TransUnion, Circana, Dynata, and NCSolutions.

‘Redefine what’s possible for advertisers and our network of media and data partners’

The acquisition accelerates WPP’s creation of ‘Intelligence Beyond Identity’ for clients, enabling marketers to use 100% of their business intelligence and leapfrog traditional identity-based solutions that depend on decades-old, deteriorating databases weakened by cookie deprecation, platform fragmentation, and splintering audience match rates.

“At WPP, we have been building the technology and data infrastructure that will give our clients a unique competitive advantage in the AI era,” Mark Read, CEO of WPP, said.

“Bringing InfoSum into WPP is a major step forward for our data capabilities and the results we can deliver for our clients. It allows clients to stay in complete control of their first-party data, while also giving them access to vastly greater quantities of high-quality, privacy-compliant data and pioneering technology that is not available anywhere else in the market today.”

Brian Lesser, CEO of GroupM, said: “Directly integrating InfoSum’s global data network and technology infrastructure will allow our clients to create even more value from their first-party data and enable us to train client AI models against the most data, from the most places, at unprecedented scale and speed.

“Our approach recognises the importance of identity data to today’s marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them. As more and more clients leverage our AI-first solutions, every client model, every audience, and every campaign will benefit from network effects that will exponentially increase their intelligence and competitive advantage.”

Lauren Wetzel, CEO of InfoSum, added: “InfoSum’s mission has always been to reimagine how data powers marketing in a secure, privacy-first, and, most importantly, impactful way for advertisers and consumers. WPP and GroupM are the perfect partners to help us accelerate our impact on a truly global scale.

“We couldn’t be more excited to join forces with the team at GroupM as privacy and security become non-negotiables, and AI allows us to redefine what’s possible for advertisers and our network of media and data partners.”

InfoSum’s technology enables WPP clients to swiftly deploy secure data environments optimised for federated learning, allowing marketers to rapidly scale their custom AI models and onboard their data faster and more easily than ever before. InfoSum’s infrastructure will remain interoperable with existing platforms and partners to ensure current and future customers can continue driving growth through secure data collaboration.

As part of the acquisition, Wetzel will remain CEO of InfoSum. Wetzel will take on the additional role as chief solutions officer for GroupM, working cross-functionally to develop data-driven products and solutions for clients of WPP and GroupM.

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Warner Bros. Discovery officially launched its streaming platform Max in Australia this week, with CEO and president of global streaming and games JB Perrette hosting a celebratory event at Sydney’s iconic State Theatre last night.

The exclusive screening of The Last of Us season two premiere marked a significant moment for the brand’s local presence and signalled the beginning of a new chapter for Australian audiences in the streaming wars.

‘All killer, no filler’

“Audiences here have enjoyed for years the iconic original programming of HBO, Warner Bros. films and Discovery’s unscripted content. Now, it all sits in one place to fully enjoy,” said Perrette, addressing the crowd.

Max consolidates a formidable catalogue, boasting HBO’s critically acclaimed dramas like Succession and The White Lotus, Warner Bros. blockbusters such as Barbie and Wonka, and Discovery’s popular reality and factual series, including local favourites like Aussie Gold Hunters. This convergence presents a compelling proposition for advertisers seeking to reach a broad and engaged audience.

Max goes live and local

Describing the platform as a home for “oh s**t moments,” Perrette credited the global and local teams for a seamless rollout: “The launch of Max couldn’t have gone any better on Monday thanks to an enormous amount of work from our team around the world, and especially here in Australia.”

“You don’t need to look any further than a show being watched right now by tens of millions around the world. The White Lotus embodies exceptionalism and delivers numerous ‘oh s**t’ moments. Yes it’s supported by amazing performances from the cast assembled by its incredible creator, writer and director, Mike White, with the season three finale only days away,” he said.

He singled out local leaders and gave thanks to both long-time partner Foxtel and new distribution partner Nine.

“As the launch campaign says, Max is ‘all killer, no filler’. You can always expect the unexpected through extraordinary storytelling, and that’s what makes Max different,” Perrette added.

Read our chat with Sasha Mackie, senior director of marketing – streaming, studios & networks, Australia and New Zealand, here.

Plans and pricing

Max is available via three plans:

• Basic With Ads: Stream on two devices in full HD.

• Standard: Stream on two devices in full HD with up to 30 downloads for offline viewing.

• Premium: Stream on four devices in 4K UHD with Dolby Atmos (where available), and up to 100 downloads.

Australians who sign up by 30 April, 2025, will receive a special promotional price for the first 12 months, available across all plans. Full details are available at www.max.com.

The platform also offers a personalised, user-friendly experience, including tailored recommendations, user profiles (with kid-friendly options and parental controls), and convenient features such as “Continue Watching,” favourites, and offline downloads (depending on plan).

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Bonds has enlisted Robert Irwin and Tkay Maidza to star in its debut campaign, developed by creative agency Special Australia, as it launches in the U.S. market.

The “Made for Down Under” campaign for the Australian brand aims to show Americans how Aussies stay so relaxed in the face of deadly wildlife.

“Bonds have been keeping Aussies comfy for over 100 years, so launching in the U.S. is an exciting new chapter for our brand,” Kedda Ghazarian, head of marketing, Bonds.

“We’re thrilled to introduce our iconic underwear and signature Aussie spirit to Americans – and help them level up their top drawer with down under comfort. Made for Down Under features Aussie legends Robert Irwin and Tkay Maidza – backed by an epic cast of snakes, spiders, lizards and crocodiles.”

The films were directed by Exit’s Stefan Hunt, with stills captured by Sam I Am’s Lula Cuchhiara. Everything was captured in-camera – snakes, spiders, Australia’s crankiest croc ‘Elvis’. The fearless Australian talent effortlessly model their favourite Bonds undies while posing in the midst of danger. Bonds has their backs – and bums – covered.

Ryan Fitzgerald, ECD of Special Australia, added: “Two things are widely known about Australia in the US: the laidback nature of our people and our unusually high concentration of dangerous animals. Less commonly known is how the former stays true in the presence of the latter. The secret? Our very comfy undies. We’re excited to share this gift with our American friends.”

The Made for Down Under national campaign will roll out across OOH, digital, social, SiriusXM podcast network, connected TV and Amazon, beginning 3 April and running through the rest of the year.

CREDITS

Client: Bonds
Head of Marketing: Kedda Ghazarian
Senior Brand Manager: Edwina Moller

Agency: Special

SPECIAL AUSTRALIA
CEO & Partner: Lindsey Evans
CCO & Partner: Tom Martin & Julian Schreiber
CSO & Partner Melbourne : Rebecca Stambanis
Managing Director Melbourne : Sasha Firth
Business Director: Marnie Dunn
Head of Strategy, Melbourne: Nathan Rogers
ECD Melbourne:  Ryan Fitzgerald
Creative Directors: Joe Ranallo, Will Winter-Irving
Social Creative: Eliza Smith, Heidi Rabbitts
Design Director: Sabine Schwarz
Design: Sarah Ristevski
Head of Film + Content Melbourne: Sophie Simmons
Senior Producer: Glen Mcleod

SPECIAL US
CEO & Partner: Kelsey Hodgkin
Group Strategy Director: Janet Shih

Film Prod Co: EXIT
Managing Partner: Wilf Sweetland
Executive Producer: Leah Churchill Brown
Director: Stefan Hunt
Producer: Luke Kneller
D.o.P: Max Walter
Editor: Lucas Vazquez
Grade:  Fergus Rotherham
VFX/Online: Alt.VFX
Sound/Music:  Sonar Music
Head of Production: Haylee Poppi
Sound Engineer: Andy Stewart
Composer: Josh Pearson

Stills Prod Co: Sam I Am
Stills Photographer: Lula Cucchiara
Stills Executive Producer: Rich Cole
Stills Senior Producer: Henry Richardson
Social & TikTok Videographer & Post Production: Luke Tysoe

Media Agency: Hearts & Science, Flywheel

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Long before she was covering Queensland’s breaking news stories, Clare Todhunter was always keeping up with the latest news and current affairs

“I grew up watching Nine News every night of the week. It was the only local commercial news that was our option on the Gold Coast,” Todhunter told Mediaweek.

“Then of course, the statewide 6pm bulletin would follow, and we’d watch that too. It was our daily ritual.”

“When I was about 14 I had, what I like to call, my ‘light bulb moment’. I was watching the news and one of the reporters was doing a live cross and mum said to me, ‘you could do that’, and I thought to myself, ‘yeah, I could do that’. That really set the path for me.”

From viewer to journalist

With a passion for writing and public speaking, journalism made perfect sense.

After university and a graduate diploma in broadcasting, Todhunter entered the world of radio, where she fell in love with the immediacy and energy of the medium. She spent nine years in the medium, eventually landing her “dream job reading the breakfast news for KIIS FM Melbourne.” She also worked as an on-the-road reporter for GOLD 101.7, gaining firsthand experience in the field. However, a desire for new challenges led her to television.

“I got to a point that there wasn’t really anything else to achieve in radio. I had an ACRA (Australian Commercial Radio Award), I had been a breakfast news reader. I’d done the reporting side. I’d worked at the top rating radio stations in Sydney, and I just wasn’t really feeling challenged anymore. That’s when I switched to TV, five years ago and I think within the first week, I thought, ‘what the hell have I done?’” she laughs.

A day in the life of a TV reporter

Now part of the Nine News Queensland newsroom on Brisbane’s Mt Coot-Tha, Todhunter’s daily routine is fast-paced and ever-changing.

“It depends on what’s happening. It depends on whether I have a pitch that I can take to my bosses. Some days, I’ll be assigned a story and then I’ll have to come up with how I want to tell this story,” she explains.

That means thinking fast: What’s the human angle? Who should she interview? What will the footage look like? And all while condensing the narrative into a 30–60 second package.

“Then I’ll get assigned a cameraman and we’ll head out on the road. We’ll get our interviews, shoot a piece to camera, then occasionally we’ll shoot a look-live (a pre-recorded piece to camera made to look as though it’s live) or do a live cross for the 4pm news,” she says.

“Usually we aim to get back to the newsroom by three o’clock at the latest, so we can start piecing the story together for the 6pm bulletin. I think of it like a jigsaw: I pick the bits I want to use and then decide what order I want them in.”

Todhunter added that some of her days are so thrilling, she could easily “write a short documentary with everything I’ve learned about a topic and the people I’ve met in a day.”

It’s a full-day operation, and often an early one. But for Todhunter, the thrill is in the variety: “That’s what I really love about my job on general news, every day is different, and I get to do all kinds of different stories.”

Pitch perfect

With a constant influx of pitches, Todhunter is clear-eyed about what makes a good pitch, and what sends one straight to the trash.

“The ones that really catch my attention will start with a good vision opportunity. Something else that also goes a long way is an exclusive story.”

She emphasises the importance of strong visuals, stating, “I mean the obvious thing is the pictures, they are make or break. For us, when we’re working out our own stories and which ones we will cover for our bulletins, we always check the pictures first. We need to make sure that whatever we do lead with has the best pictures.”

Unlike radio, television demands compelling footage.

“Whereas in radio it’s a lot easier to pick up a story and then work around it, everything in television has to have footage. It sounds obvious, but you’d be shocked at just how many pitches we get that don’t have any accompanying footage or pictures,” she said.

Todhunter stresses the need for clear communication about visual opportunities. “I don’t need them to send me pictures, but I need them to tell me what the picture or vision opportunity is. That’s rule number one.”

As for Todhunter’s other top tips?

Personalise the pitch: “I basically don’t read past the first line if someone spells my name wrong… If it’s personal, and if they have spelled my name right, then I will read on.”

Include a news angle: “Tell me why we should be covering the story.”

Know the audience: “It’s vital to know who you want to target with your pitch and whether or not our bulletins are the best vehicle to do that”.

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A quarter of Australians are planning to turn April’s public holiday sweet spot into a “super break,” according to new data from the NRMA, delivering a potential shot in the arm for domestic tourism operators still recovering from Cyclone Alfred.

With Easter Monday (21 April) and ANZAC Day (25 April) bookending a three-day working week, 26% of respondents in a new NRMA survey say they’re taking time off to stretch out their holidays. The timing also coincides with the autumn school holidays, giving families even more reason to plan a longer escape.

According to the survey of over 1,000 NRMA members across NSW, 64% of those taking a break intend to travel, with most opting to stay within Australia:

• 54% staying in their home state

• 27% travelling interstate

• 18% heading overseas

Of those holidaying locally, 77% plan to hit the road, confirming the enduring popularity of road trips in Australian travel culture.

Cyclone-hit regions brace for a tourism rebound

The data also points to green shoots for domestic travel following recent setbacks, particularly in south-east Queensland and northern NSW, areas still recovering from Cyclone Alfred. NRMA Parks & Resorts, which operates over 60 destinations, is seeing a late rush of bookings, especially across impacted areas like the North Coast of NSW.

“There’s still some availability at a few of our parks, but it’s very limited,” said NRMA Parks & Resorts CEO Paul Davies. “We’re strongly encouraging families to consider a road trip to these regions, local businesses and tourist spots are more than ready to welcome guests back.”

Locations such as Darlington, Treasure Island, and Ocean Beach are among those with some remaining availability, with Davies noting a surge in interest for destinations like the South Coast and even Tasmania.

Economic optimism also driving demand

Interestingly, 13% of respondents said the Reserve Bank’s February rate cut was a factor in their decision to take a break this April, suggesting that economic sentiment is influencing travel plans.

With Australians keen to reset after a hectic start to 2025, Davies says April presents a rare alignment of school holidays and public leave opportunities that families are eager to maximise.

NRMA members are also being incentivised to travel, with discounts, flexible booking terms, and perks through the My NRMA Rewards program, including memberships starting from just $5 a month.

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Lilian Sor has joined Howatson+Company as chief strategy officer after nearly three years with Clemenger BBDO.

“I have known Lil for many years and admired her for just as many. She’s a strategist obsessed by effectiveness,” Chris Howatson, founder and CEO of Howatson+Company.

“Her energy lifts the room and her values steer all to the right thing, not the popular thing. She cares fiercely. All these qualities make her the perfect person to lead strategy.”

Sor said of joining the independent agency: “Howie and the team continue to set the industry bar high, with their trademark combination of speed, modernity, intelligence, craft and passion. Their restless energy is contagious, and I can’t wait to help shepherd and champion the formidable strat team at H+Co.”

Lil has been recognised by the industry with a slew of effectiveness awards, including a Gold IPA, Grand Effie and led her team at CHEP to be awarded Effectiveness Agency of the Year. She has led planning teams in Sydney, Melbourne and London, including AMV BBDO, Grey London, Clemenger BBDO and CHEP Network.

Sasha Smith as chief media officer and Nicole Flinton Ferraro as chief experience officer, the appointment of Sor reinforces Howatson+Company’s focus on intersectional creativity and the value of divergent thinking.

Howatson added: “I’d like to again acknowledge Dom Hickey for her contribution to H+Co. Her contribution to culture, leadership of people and impact to the work is reflective in the agency we are today.”

Her departure comes after Clemenger BBDO recently relaunched with CHEP Network, Clemenger BBDO and Traffik joining forces under one banner and the new vision of “Do Big Things.”

Sor’s exit follows a recent restructure at Clemenger BBDO. Last month, Adrián Flores left the agency and his chief creative officer post. Among the other senior departures from the agency include CEO Dani Bassil, chief growth officer Anita Zanesco and Chep’s CCO Gavin McLeod.

The Group’s agencies – CHEP Network and Traffik – have since been consolidated into Clemenger BBDO. The group is now led by Clemenger Group CEO Les Timar with Lee Legget appointed CEO of Clemenger BBDO.

Top image: Lilian Sor

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Independent men’s lifestyle publisher Man of Many has promoted Harry Parsons to head of branded content, recognising his creative leadership and instrumental role in shaping the brand’s commercial storytelling and campaign delivery.

The internal promotion reflects Man of Many’s ongoing commitment to developing its team and investing in future leadership. Parsons previously served as senior branded content manager, where he played a key role in driving revenue growth, campaign performance, and client partnerships.

In his new role, Parsons will lead the strategic direction and execution of all branded content initiatives. He’ll head the team responsible for creative development, campaign delivery, and cross-functional stakeholder collaboration, with a focus on driving ROI for clients while engaging the platform’s 2 million+ monthly readers.

Proven impact across content, data, and delivery

Parsons has been a major force behind several of Man of Many’s branded innovations, from the Brand Uplift Study offering to the soon-to-launch live campaign reporting dashboards. He has enhanced campaign workflows by introducing clearer timelines and critical paths, streamlining the delivery process for both internal teams and clients.

He has also been central to securing high-profile campaigns and talent, including collaborations with Tissot, McLaren, and MSI, and personalities like Lauren Jackson, Ayrton Senna, and Ryan Papenhuyzen.

As the platform continues to build its full-service offering, Parsons has led the rollout of innovative high-impact ad formats like Skins and Interscrollers, while advancing first-party audience targeting strategies, a critical capability in a post-cookie media landscape.

Leadership through growth and innovation

“Leading the Branded Content department at Man of Many is an incredible honour,” said Parsons. “I’m excited to build upon the platform’s legacy, driving innovation and delivering impactful content solutions that set industry benchmarks. Our focus remains on pushing creative boundaries and ensuring Man of Many continues to define the future of digital lifestyle media.”

Man of Many’s co-founders Frank Arthur and Scott Purcell praised Parsons, saying, “We’re delighted to promote internally and support the incredible talent within our team.

“Harry’s creativity, commitment, and leadership qualities have consistently set new standards, and we look forward to his continued success.”

Parsons’ promotion follows his recent completion of a Mini MBA with the Australian Institute of Management, highlighting Man of Many’s commitment to professional development across its team.

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The Australian Association of National Advertisers (AANA) and global marketing effectiveness consultancy Gain Theory have partnered to deliver a marketing masterclass designed to equip CMOs and marketing leaders with the tools to drive growth through effectiveness.

‘From Data to Decisions: Driving Profitable Growth with Marketing Effectiveness’ is an exclusive breakfast event to be held on 10 April 2025 at the WPP Sydney Campus and will feature some of Australia’s top marketing minds exploring how data-driven decision-making can elevate marketing’s strategic value.

“With increasing pressure to prove the commercial impact of marketing, CMOs need to be equipped with the right tools and insights to drive business growth,” Josh Faulks, CEO of AANA, said.

“This session will deliver real-world strategies from industry leaders who are successfully embedding marketing effectiveness into their organisations.”

The event will feature a keynote presentation by Gain Theory and Standard Chartered Bank, focusing on how to bridge the gap between marketing strategy and executive buy-in.

Jyane Quek, global head of planning and effectiveness, corporate affairs, brand and marketing at Standard Chartered Bank, will share insights on leading global effectiveness initiatives and proving marketing’s value at the highest levels.

The keynote presentation will be followed by a panel of Australia’s top marketing leaders discussing how they have embedded data-led decision-making into their organisations, including Tamara Howe, chief marketing officer of SunRice, Susan Coghill, chief marketing officer of Tourism Australia, and Naomi Gorringe, head of marketing, Southern Cross Austereo.

These industry leaders will share firsthand experiences on how they have used advanced foresight techniques and data insights to build trust, inform investment decisions, and drive long-term growth.

Justin Nel, new business and client engagement director, Australia at Gain Theory, said: “At a time when marketing leaders are under increasing pressure to demonstrate ROI and prove their impact on business growth, this session will provide practical insights from those leading the way.”

“We’ll unpack how CMOs can leverage data to move beyond vanity metrics and align marketing effectiveness with the priorities of the C-suite.”

‘From Data to Decisions: Driving Profitable Growth with Marketing Effectiveness’ will begin at 8:30 AM with networking and breakfast, followed by the keynote and panel discussions from 9:00 AM to 10:30 AM.

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WiredCo. has appointed Alex Frankis as head of paid media and strategy.

Frankis, who was previously at OmniCom Media Group, Spotify, and most recently, Cartology, joins the agency with global paid media and strategy experience having worked across multiple regions including Australia, Canada, India and Korea.

He will oversee the paid media side of the business and work alongside group business director, Samantha Nunura, who marks her fourth year at the agency this year.

Together with founder and managing director, Ange Hampton, and managing partners David Kennedy-Cosgrove and Michelle Hampton, they will continue build the team, and drive results for key client partners, across all paid media channels.

Frankis will also be responsible for continuing to evolve the agency’s MarTech and media buying solution. FuseBox is WiredCo’s owned solution for elevating paid media services, from prediction (WiredPredicts) through to buying and performance, enabling richer insights, transparent omni-channel media buying (Called WiredBuys), and 1st party data first solutions for targeting and attribution modelling (WiredCleanRoom).

Ange Hampton welcomed Frankis to the team and said: “There are plenty of senior marketers out there who can lead a team of people and do outstanding, fame driving, work. We met a lot of people like this during the recruitment process for this role, but what was most important to us was finding someone who also believes the special sauce to creating a truly connected and high performing team is to lead with vulnerability and authenticity.”

“Alex had this in his own special way, and when his professional and technical credentials also checked out with flying colours, we knew we’d found the one,” explained Ange.

Frankis said of joining the team: “Ange, Sam and the rest of the team were so great during the interview process that it became a very easy choice to join. I look forward to working with the team and WiredCo’s exciting roster of clients.”

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The ABC will host the first free-to-air leaders’ debate of the 2025 federal election, with Prime Minister Anthony Albanese and Opposition Leader Peter Dutton set to go head-to-head in prime time.

The debate will take place live from ABC Parramatta studios at 8:00 pm AEST on Wednesday, 16 April, marking a key media moment in the campaign’s early phase.

Speers to moderate live showdown

The debate will be moderated by David Speers, the ABC’s national political lead and host of Insiders.

The format includes opening and closing statements from each leader, equal time for responses, and no advance notice of the topics or questions, selected exclusively by the ABC.

“This will be a gimmick-free debate, focused on the major challenges facing Australia at a critical time, and where the two leaders stand,” said Speers.

“The aim is to give voters an opportunity to hear the Prime Minister and Opposition Leader discuss their competing visions for the country and genuinely debate each other.

“My commitment is to give both leaders fair treatment and an opportunity to make their case.”

Speers brings decades of political reporting experience to the role. He first moderated a leaders’ debate in 2007, between John Howard and Kevin Rudd, and has since guided numerous high-stakes election forums and debates.

Full-scale national rollout

The debate will be broadcast live on ABC TV, simulcast on the ABC NEWS Channel, streamed on ABC iview, and made available on demand. It will also air across ABC Local Radio, Radio National, ABC NewsRadio, and the ABC Listen app.

ABC director of news, Justin Stevens, said the broadcaster’s national footprint gives all Australians access: “The ABC’s election coverage is built on putting the public at the centre of our thinking. It’s terrific the leaders will be appearing on the national public broadcaster and talking directly to as many Australians as possible.”

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Prime Minister Anthony Albanese and Opposition Leader Peter Dutton will go head-to-head at The Daily Telegraph’s Future Western Sydney event today, outlining their competing visions for one of Australia’s fastest-growing and most commercially significant regions.

Held at Blacktown Workers Club, the high-profile forum will see both leaders deliver keynote speeches before fielding questions in back-to-back Q&A sessions moderated by Daily Telegraph editor Ben English.

Hot topics on the agenda

The leaders are expected to address a range of critical issues, from immigration and crime to housing pressures and the transformational impact of the Western Sydney International Airport.

With billions in infrastructure investment reshaping the region, both parties will be under pressure to outline how they plan to support growth without letting essential services fall behind.

Media backing for the west

“For over a decade, The Daily Telegraph has been a proud advocate for Western Sydney, launching the ‘Fair Go For The West’ campaign in 2014,” English said.

“Future Western Sydney celebrates the triumphs of this dynamic, multicultural area at a time when huge infrastructure projects, including the city’s second international airport, are surging ahead. However, more work is needed to ensure essential services meet the demands of a rapidly growing population.”

The event is backed by Western Sydney University, Western Sydney International Airport, Walker Group, Powerhouse Museum, Transurban, and Clubs NSW, highlighting the region’s rising influence across education, infrastructure, culture, and commerce.

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NOVA Entertainment has partnered with Maybelline New York to celebrate women artists through a series of exclusive Nova’s Red Room performances, leading with Kita Alexander.

The ARIA-nominated pop artist will kick off Nova’s Red Room Presented by Maybelline New York. Alexander returns to Nova’s Red Room stage for a third time on 16 April at The Gallery at 238 Castlereagh St in Sydney.

Fresh off supporting Dua Lipa on her Australian tour, Alexander will perform an exclusive live set, giving fans the chance to experience her signature sound up close and intimately. This performance follows the success of her latest single, Press Pause, which has received widespread acclaim from industry professionals and fans.

Alexander said: “I’m so excited to be doing another Nova’s Red Room, and this time with Maybelline which makes it extra special. I’ve got some new songs which I’m excited to put in the set, so it’s going to be a fun night.”

Brendan Taylor, Nova Network’s group program director said, “We’re excited to welcome Kita Alexander back to Nova’s Red Room, as we partner with Maybelline New York for not just one, but a series of Nova’s Red Room events.

“This partnership allows us to offer a unique experience for our audience, highlight Australian female artists and demonstrate the commercial strength of the Nova’s Red Room brand, setting the stage for more great performances to come.”

As part of this partnership, lucky attendees will have access to Maybelline New York product and an entire level of Maybelline New York activations, making the night an immersive fusion of music and beauty. This collaboration celebrates confidence, creativity and self-expression, ensuring fans walk away feeling as inspired as they are entertained.

“Music is integral to the Maybelline New York brand, and our partnership with Nova’s Red Room is a natural extension of that connection,” Melanie Bower, Maybelline New York ANZ marketing director said.

“We believe that makeup, like music, can be a powerful tool for self-expression and confidence, and we’re thrilled to support Australian female music artists like Kita Alexander; an ongoing brand partner who embodies this essence.”

Alexander has firmly established herself as one of Australia’s most exciting voices. Following her Young In Love national tour, she has received widespread praise from publications including Rolling Stone, NME, and Marie Claire for her heartfelt songwriting and soaring pop melodies. With over 285 million global streams, multiple ARIA Platinum and Gold singles and a dedicated fanbase, her star continues to rise.

Steph Loupelis, NOVA Entertainment’s group head of partnerships, CREATE said, “Nova’s Red Room is the perfect platform to bring the essence of an iconic brand like Maybelline New York to life. Women have made this brand central to millions of unforgettable experiences already. We’re proud Maybelline has trusted us to help return the favour.

“More than just makeup, more than just music, this series is a celebration of creativity and connection. And on that front, brands won’t find a live platform that performs better than Nova’s Red Room.”

Top image: Kita Alexander

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A recent survey by strategic insights consultancy Nature reveals a stark generational divide regarding social media’s impact on teenagers and the federal government’s proposed ban on under-16s accessing these platforms.

While 67% of teens acknowledge social media is harming their mental health, only 44% actually support the proposed ban.

Adults, meanwhile, are overwhelmingly in favour, with 68% supporting the move. It’s a generational divide in full view: what adults view as protection, many teens see as disconnection.

Bullying tops the list of issues for under-16s, with social media ranking even higher than traditional teen dangers like alcohol and drugs.

Cyberbullying, anxiety, and misinformation, especially on platforms like Facebook and X, are real concerns. But for teens, social isn’t just a hazard zone. It’s where they go to learn, create, and belong.

“The generational divide is clear: what some see as a risk, others see as a lifeline,” the report states. For teens, social media is not just a source of anxiety, but also a vital tool for connection, learning, and self-expression.

A beacon of positivity

Amidst the negativity, the report found that YouTube stands out as a platform with a positive societal impact across all generations.

“Across all generations, YouTube is seen to be having a positive effect on society, miles ahead of all other platforms,” the report notes.

Seen as an alternative to the “doom scroll” often associated with apps like Instagram, YouTube offers educational content and entertainment, attracting teens seeking meaningful engagement.

Navigating a post-ban landscape: Strategies for brands

• Follow the audience to new platforms

The report predicts a surge in gaming and streaming platforms, offering new avenues for brands to reach a hyper-engaged audience. “Australian kids are gaming more than ever” it reads.

Meanwhile, the data also found that Australian children who play Roblox spend an average of 139 minutes per day engaged in the game.

Platforms like Roblox and Twitch are increasingly social, attracting major brands seeking to connect with young users.

Gaming influencers, such as Lannan “Lazarbeam” Eacott, with his massive YouTube following and in-game collaborations, demonstrate the potential of this space.

• Show up in the real world

The ban may lead to increased engagement in real-life activities, with teens expressing a desire to spend more time outdoors and playing sports.

The report found that many of the teenagers surveyed indicated they would be spending more time engaging in sports and outdoor activities.

Brands can leverage this trend by supporting community sports programs and events.

Examples like Planet Fitness’ Teen Fit Pass and the AO TopCourt’s Gen Z-focused tennis event highlight the potential for brands to connect with teens through sports and community engagement.

3. Keep communities alive beyond the algorithm

Recognising that teens rely on social media for connection, brands must address the potential for feelings of isolation in a post-ban world.

The report discovered that many teens expressed that without social media they would feel “disconnected, lonely or isolated.”

Brands can support teens by partnering with mental health organisations like Beyond Blue and facilitating offline connections.

The report suggests brands could support the transition of online communities, like BookTok, into real-world spaces.

For brands, the proposed ban signals a critical pivot point. Those looking to meaningfully engage younger audiences will need to do more than tweak their social content, they’ll need to rethink their entire strategy.

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Total People TV Ratings

Seven Seven News recorded a total TV national reach of 2,136,000, a total TV national audience of 1,322,000 and a BVOD audience of 85,000.

Nine’s 9News recorded a total TV national reach of 2,046,000, a total TV national audience of 1,245,000 and a BVOD audience of 111,000.

Seven’s The 1% Club UK recorded a total TV national reach of 1,729,000, a total TV national audience of 948,000 and a BVOD audience of 53,000.

Nine’s The Hundred With Andy Lee recorded a total TV national reach of 1,670,000, a total TV national audience of 707,000 and a BVOD audience of 68,000.

Nine’s A Current Affair recorded a total TV national reach of 1,570,000, a total TV national audience of 1,061,000 and a BVOD audience of 89,000.

People 25-54

Nine’s 9News:
• Total TV national reach: 629,000
• National Audience: 347,000
• BVOD Audience: 56,000

Nine’s The Hundred With Andy Lee:
• Total TV national reach: 582,000
• National Audience: 269,000
• BVOD Audience: 38,000

Seven’s Seven News:
• Total TV national reach: 510,000
• National Audience: 288,000
• BVOD Audience: 43,000

Seven’s The 1% Club Uk:
• Total TV national reach: 480,000
• National Audience: 240,000
• BVOD Audience: 27,000

Nine’s A Current Affair:
• Total TV national reach: 474,000
• National Audience: 306,000
• BVOD Audience: 47,000

People 16-39

Nine’s 9News:
• Total TV national reach: 236,000
• National Audience: 117,000
• BVOD Audience: 28,000

Nine’s The Hundred With Andy Lee:
• Total TV national reach: 227,000
• National Audience: 110,000
• BVOD Audience: 20,000

Seven’s Seven News:
• Total TV national reach: 186,000
• National Audience: 93,000
• BVOD Audience: 21,000

Seven’s The 1% Club Uk:
• Total TV national reach: 184,000
• National Audience: 77,000
• BVOD Audience: 14,000

Nine’s A Current Affair:
• Total TV national reach: 173,000
• National Audience: 103,000
• BVOD Audience: 24,000

Grocery Shoppers 18+ TV Ratings

Seven’s Seven News:
• Total TV national reach: 1,698,000
• National Audience: 1,064,000
• BVOD Audience: 69,000

Nine’s 9News:
• Total TV national reach: 1,603,000
• National Audience: 994,000
• BVOD Audience: 90,000

Seven’s The 1% Club Uk:
• Total TV national reach: 1,343,000
• National Audience: 748,000
• BVOD Audience: 43,000

Nine’s The Hundred With Andy Lee:
• Total TV national reach: 1,329,000
• National Audience: 560,000
• BVOD Audience: 55,000

Nine’s A Current Affair:
• Total TV national reach: 1,250,000
• National Audience: 850,000
• BVOD Audience: 73,000

Data © OzTAM and Regional TAM 2025. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.

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