
SXSW Sydney 2025 confirms changes with new pass options and free programming
SXSW Sydney is also expanding its free programming significantly with extensive brand and partner experiences.
by Alisha Buaya – Mar 3, 2025

Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign
Julian Casa: 'We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that.'
by Alisha Buaya – Mar 3, 2025

Box Office: Aussies continue to be mad about Bridget Jones
This weekend, the top 20 films at the Australian Box Office made $6.6 million.
by Alisha Buaya – Mar 3, 2025

UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company
Libby Hodgson: 'By leveraging the excitement of the Women’s Ashes, we were able to shine a light on the barriers still faced by millions of girls globally and rally support to change their futures.'
by Alisha Buaya – Mar 3, 2025

All the winners from the 2025 Academy Awards
The 97th Academy Awards has proven a night of shocks and surprises.
by Natasha Lee – Mar 3, 2025

Alisha Rouse takes on editor role at Crikey
'My vow is to continue prodding those in power in Canberra, media and major corporations to expose hypocrisy, question the kingmakers and generally cause a ruckus.'
by Alisha Buaya – Mar 3, 2025

Under Armour extends partnership with NRL star
Fernando Reani: 'His journey from rugby union to the NRL is a testament to his versatility and determination – qualities that align perfectly with Under Armour’s relentless pursuit of performance.'
by Alisha Buaya – Mar 3, 2025

Foxtel secures exclusive Australian rights to golf’s most iconic tournament
The new agreement continues the company's long-term partnership with Augusta National.
by Frances Sheen – Mar 3, 2025

Zitcha appoints Jim Kane as Global VP of sales
Nick Hinsley: 'His firsthand experience with the internal challenges and relationships within a retailer when considering or scaling a retail media network is invaluable.'
by Alisha Buaya – Mar 3, 2025

FedEx appoints Digital Minds to lead SEM
Lija Wilson: 'Winning an account of this scale reinforces our commitment to delivering high-impact, scalable growth on a global level.'
by Alisha Buaya – Mar 3, 2025

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