DDB Group Sydney, OMD and McDonald’s Australia are celebrating summer with a new integrated campaign posing the question on every Aussie’s lips: ‘Macca’s run?’

The campaign invites the nation to sit back, relax, and enjoy some feel-good moments and celebrates the 1,001 reasons that Aussies choose to go to Macca’s over summer.

‘Macca’s run?’ kicked off with a teaser phase where the two iconic words popped up on ads around streets, screens, beaches, social feeds and beyond. In an Australian first, Tom Sharpe, one of Australia’s biggest food and adventure influencers, went live on socials inviting more than 18 million Aussies to join him on a live Macca’s run, followed by other Influencers sharing their runs with their fans.

All Summer, as the nation responds to the question, their reasons for a Macca’s run will be celebrated across TV, BVOD, out-of-home, social and digital channels; all used to support the new Macca’s Summer menu, featuring new menu items such as the Hawaiian burger range, the world-first Cherry Ripe McFlurry, plus other returning favourites still to be announced.

The media strategy leverages key talent across podcasts, radio and the Nine Network’s Today Show to kick off conversations across the nation. Listen out for Ricki-Lee, Tim & Joel’s reason registry on the Nova 96.9 Drive show, where they will be asking the nation to call a Macca’s Hotline to share their weird and wonderful reasons for a Macca’s Run as we hear from Aussies around the country.

OMD will also extend Macca’s Run across the country with two key partnerships across sport and entertainment, taking to the I’m A Celebrity Get Me Out of Here jungle once again on Network 10, as well as partnering with Fox Cricket as the official partner of Brett Lee’s legendary band, Six & Out.

“It’s the season of Macca’s runs and we’re celebrating all the fun ways our customers engage with us over the silly season and importantly, during their Aussie Summer road trips,” Amanda Nakad, McDonald’s marketing director, said. “It’s designed to drive trial of our exciting new Summer menu and we are thrilled to see it in market thanks to our agency village.”

Matt Chandler, DDB Sydney chief creative officer, said: “The phrase ‘Macca’s Run’ already exists in culture, we just needed to tap into it in a fun, modern and energetic way. I love how alive this campaign is, constantly evolving along with every new reason to run that’s uncovered.”

Emily Bosler, managing partner at OMD, said: “We’re excited to bring Macca’s Run to life by combining creative and context through important cultural moments. Our partnerships of value in sport and  entertainment will bring excitement for audiences across key Summer occasions.”

Phase two of the McDonald’s Summer campaign is set to launch in early January, along with more limited edition Summer range menu items.

CREDITS

Client: McDonald’s Australia
Creative Agency: DDB Group Sydney
Media Agency: OMD
PR Agency: Mango Communications
CRM: Digitas
POS: Akcelo
Production Company: Scoundrel

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The Australian Association of National Advertisers (AANA) announced a renewed board with Jenni Dill appointed chair of the board as Martin Brown steps down from the role.

Brown reflected on his tenure and said: “I’m incredibly proud of how far AANA has come, the value we are delivering to our members and the impact we are having on the industry. This was made possible through the trust of our members, the dedication of the AANA team and the support of our board. I am confident that AANA will soar to new heights with Jenni Dill at the helm.”

Dill thanked Brown for his leadership and said: “Martin has made an incredible contribution to AANA and the industry. We cannot thank him enough for leaving the AANA in such a strong position as the leading marketing industry body in Australia. I’m both honoured and excited to step into this role and lead our efforts in supporting and championing Australia’s marketing community.”

The industry body also welcomed a new cohort of accomplished industry leaders to its board, adding a rich diversity of experience from different industry sectors. The new appointments reflect AANA’s commitment to represent the broader marketing industry in Australia.

Directors appointed to the board include:

Nestle’s Anneliese Douglas, director of marketing and communications, leads an incredible team of Marketers and specialist experts who are focused on driving growth and innovation for the customers Nestle serve. With experience in both agency and client-side, she has a passion for the industry we live and work in, and consistently supports driving for positive growth and change.

Leandro Perez, SVP and chief marketing officer Australia and New Zealand, Salesforce, guides the strategic direction and market positioning for the #1 AI CRM, where humans with agents drive customer success together.  He is a growth-focused executive with over 20 years of experience and a proven track record of driving innovation, setting strategic vision, and delivering sustainable growth across global markets. Leandro’s expertise spans end-to-end business transformation, customer-focused strategy, and organisational development, creating lasting value in complex, high-stakes environments.

Cameron Luby, head of consumer marketing, Optus, leads brand, digital, customer and retail marketing across the Optus consumer business. He is a strategic marketing leader with over 23 years of experience across Australia and the United States in world-class marketing teams and agencies in global and local roles. Cam is passionate about innovative ideas that bring together brands, products and partnerships to drive strong commercial results delivered by energetic teams.

The AANA Board also extended its heartfelt gratitude to the departing directors, Aisling Finch, Anubha Sahasrabuddhe and Martine Jager, for their years of service on the AANA Board and for their contributions to building a stronger marketing industry.

AANA CEO Josh Faulks said: “It is truly an exciting time to be part of the AANA community and we have a bright future ahead of us. Our new chair and renewed board will help AANA shape the future of a trusted and sustainable marketing industry in Australia. Congratulations to Jenni and the new board members, and a big thank you to Martin and those leaving the board for their support and donating their precious time over so many years.”

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Top image: Jenni Dill, Martin Brown.

Keshet International (KI), Woodcut International and the Seven Network are preparing to launch a FAST channel dedicated to true crime content on 7plus before the end of this year.

Titled True Crime Files, this new FAST channel sees KI licensing and delivering nearly 100 hours of true crime content to 7plus.

Launching in December, this initial launch package of factual content includes true crime content produced predominantly by Woodcut Media, one of the UK’s leading true crime doc producers, including the latest two seasons of the phenomenally successful World’s Most Evil Killers (S8 & S9: 40×60’), alongside Jo Frost on Killer Kids (4×60’, produced with Nanny Jo Productions), and Murdered in the Line of Duty (3×60’) – titles already represented by KI.

KI has also completed a separate representation deal with Woodcut International for an additional slate of true crime content for 7plus’ True Crime Files that includes: Surviving a Serial Killer (S1 & S2: 14×60’), How I Caught the Killer (S2: 10×60’), The Killer Within (10×60’), and one-off documentaries Knox: The Rob Knox Story (1×60’), Frankie Fraser’s Last Stand (1×60’), The Krays by Fred Dinenage (1 x 60’), and The Richardsons by Fred Dinenage (1 x 60’). KI has further licensed two high-profile British true crime documentaries handpicked from its factual catalogue: Top Hat Productions’ Exposed: The Church’s Darkest Secret (2×60’), and Flicker Productions’ Wayne Couzens: Killer in Plain Sight (1×60’).

Richard Henson, director distribution & content partnerships at Seven Network, said: “We’re seeing tremendous engagement across our suite of FAST channels with streamed FAST minutes up 84% year-on-year. Mono-thematic, single IP, and sports content are all resonating with our 7plus audience. We’re thrilled to be working with Keshet International on this volume of exceptional true-crime content produced by Woodcut Media and look forward to launching the True Crime Files FAST channel.”

Kelly Wright, KI’s MD of Distribution, said: “Australia’s VOD services and FAST channels are surging in popularity right now, so we are excited to be partnering with the team at 7plus to launch this True Crime Files FAST channel before the end of the year. In addition, this deal has opened the door for us to represent more of Woodcut’s fantastic true crime content with a view to exploiting other VOD and FAST channel opportunities across Asia-Pacific in the future.”

Koulla Anastasi, managing director, Woodcut International, said: “Having developed a solid relationship with Keshet International which spans many years now, we are delighted to provide such key true crime content for the launch of this extremely exciting new channel. The demand for the genre continues to amaze us as producers/distributors, so seeing this new channel launch in Australia will extend our reach even further.”

As the festive season kicks in, Seven’s Summer of Cricket has already begun delivering the goods, with the Border-Gavaskar Trophy now in full swing. Cricket fans across the nation are tuning in to see Australia and India lock horns in one of the sport’s fiercest rivalries, with every ball live and free on Seven and streaming for the first time on 7plus Sport.

With the Big Bash League (BBL) and Women’s Internationals just around the corner and the Women’s Ashes to follow in January, Seven’s comprehensive coverage ensures viewers won’t miss a moment of cricket this summer.

A new era of cricket broadcasting

Chris Jones, Seven Network’s director of sport, said this summer will set a new benchmark:

“There is something for everyone this summer, and fans can see it all live and free, on Seven and, for the first time, 7plus Sport. We’ve assembled a world-class team to deliver the most exciting cricket coverage Australia has ever seen.”

The Border-Gavaskar Trophy headlines the season, with Australia and India facing off in a five-Test series steeped in history and fierce rivalry. Adding an edge to this year’s coverage, 7plus will offer two distinct alternative commentaries:

• Hindi Commentary, catering to Australia’s vibrant Indian community.
• The Grade Cricketer, bringing a light-hearted, irreverent take aimed at younger audiences.

Summer of cricket 2024-2025.

Seven’s strategy: Cricket as content king

Seven’s cricket coverage underscores its broader strategy to cement its position as the destination for live sport. The decision to offer cricket live and free on 7plus signals a move to capture streaming audiences and broaden accessibility. The addition of alternative commentaries and behind-the-scenes content like The Spin and Stars TV reflects the network’s commitment to diversifying how fans engage with the game.

In a crowded marketplace of sports content, Seven is banking on cricket’s mass appeal, paired with a superstar commentary team, to win eyeballs across both linear TV and digital platforms.

Upcoming matches and schedule

Border-Gavaskar Trophy (Australia vs. India Test Series)

3rd Test: Thursday, 14 December – Monday, 18 December
Venue: The Gabba
Coverage starts: 10:30am AEDT on Channel 7 and 7plus

4th Test: Thursday, 26 December – Monday, 30 December
Venue: MCG (Boxing Day Test)
Coverage starts: 9:30am AEDT on Channel 7 and 7plus

5th Test: Friday, 3 January – Tuesday, 7 January
Venue: SCG
Coverage starts: 9:30am AEDT on Channel 7 and 7plus

Big Bash League (BBL 14)

Opening Match: Sunday, 15 December
Perth Scorchers vs. Melbourne Stars
Venue: Perth Stadium
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

Boxing Day Doubleheader: Thursday, 26 December
Sydney Sixers vs. Melbourne Stars
Venue: SCG
Coverage starts: 6:00pm AEDT on Channel 7 and 7plus

Perth Scorchers vs. Brisbane Heat
Venue: Perth Stadium
Coverage starts: 9:10pm AEDT on Channel 7 and 7plus

Doubleheader: Friday, 3 January
Sydney Sixers vs. Brisbane Heat
Venue: Coffs Harbour
Coverage starts: 6:00pm AEDT on Channel 7 and 7plus

Perth Scorchers vs. Sydney Thunder
Venue: Perth Stadium
Coverage starts: 9:10pm AEDT on Channel 7 and 7plus

BBL Finals:
The Qualifier: Tuesday, 21 January
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

The Knockout: Wednesday, 22 January
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

The Challenger: Friday, 24 January
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

The Final: Monday, 27 January
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

Women’s One Day International Series (Australia vs. India)

Game 1: Thursday, 5 December
Venue: Allan Border Field
Coverage starts: 3:00pm AEDT on Channel 7 and 7plus

Game 2: Sunday, 8 December
Venue: WACA
Coverage starts: 10:30am AEDT on Channel 7 and 7plus

Game 3: Wednesday, 11 December
Venue: Allan Border Field
Coverage starts: 3:00pm AEDT on Channel 7 and 7plus

Women’s Ashes Series (Australia vs. England)

ODI Series:
Game 1: Sunday, 12 January
Venue: North Sydney Oval
Coverage starts: 10:00am AEDT on Channel 7 and 7plus

Game 2: Tuesday, 14 January
Venue: CitiPower Centre
Coverage starts: 10:00am AEDT on Channel 7 and 7plus

Game 3: Friday, 17 January
Venue: Blundstone Arena
Coverage starts: 10:00am AEDT on Channel 7 and 7plus

T20I Series:
Game 1: Monday, 20 January
Venue: SCG
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

Game 2: Thursday, 23 January
Venue: Manuka Oval
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

Game 3: Saturday, 25 January
Venue: Adelaide Oval
Coverage starts: 7:00pm AEDT on Channel 7 and 7plus

Pink-Ball Test: Thursday, 30 January – Sunday, 2 February
Venue: MCG
Coverage starts: 2:30pm AEDT on Channel 7 and 7plus

Seven is pulling out all stops to ensure every format, from Tests to T20s, gets premium treatment. Supercharged by features like live highlights, full match replays, and additional streaming channels, Seven is set to deliver more cricket content than ever before.

(L to R) Damien Fleming, Ricky Ponting, Mel McLaughlin, Trent Copeland.

Commentary that sets Seven apart

Cricket isn’t just about the players; it’s about how the story is told. Seven’s commentary team reads like a who’s who of cricketing royalty, with experts including Sunil Gavaskar, Ricky Ponting, Justin Langer, and Mitchell Starc offering insights only legends can provide.

Adding fresh voices, Seven has also recruited Alexandra Hartley and Rachel Khawaja, ensuring diverse perspectives resonate with a broader audience. And for those who love to geek out over the finer points of the game, Simon Taufel returns to break down the most contentious umpiring calls.

Watch live and free on Seven and 7plus Sport.

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Ryvalmedia Melbourne has been appointed the media strategy, planning, and buying remit for footwear brand, Steve Madden.

The agency, led by managing director Joseph Pardillo, will focus on Steve Madden’s digital and performance media efforts to spearhead its vision to continue to grow and scale the brand in the Australian market, leveraging the business’ innate understanding of trends and unparalleled willpower that has propelled its designs to the forefront of fashion.

From a factory in Queens, NY, Steve Madden has revolutionised the shoe industry, merging years of experience with unique and creative designs to establish the brand as a lifestyle, and destination for footwear, handbags, and accessories. The brand is now sold in over 80 countries worldwide.

Jamie Kouktzelas, marketing manager of Steven Madden Australia, said: “It was important for us to find an agency partner who was equally excited and passionate about seeing the brand succeed. Driven by results and backed by great people with refreshing energy, we are excited to work with the team at Ryvalmedia to continue to share and grow the Steve Madden brand in Australia.”

Joseph Pardillo

Pardillo added: “The opportunity to partner with Steve Madden Australia and build on their millions of customers worldwide is super exciting – working close with the brand’s unwavering obsession to innovate constantly and quest to stay ahead of the trends.

“Their energy as a business, inspired by its rock and roll New York roots, will no doubt push us to continue to challenge the status quo in media. So, we look forward to feeding off each other’s passions to create incredible comms solutions that accelerate actual business growth for Steve Madden in Australia.

“It’s always an added honour to work with a brand that has the power to drive people’s expression of individualism and creativity through fashion, and this partnership further places Ryvalmedia at the front line of providing intangible value for customers.”

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Howatson+Company has launched its sister agency Plus Also Studios, an AI-enabled creative technology company that is pioneering brand asset creation, personalisation and automated orchestration, all with complete performance attribution.

The agency is cofounded by data and technology leader Hoang Nguyen and operated under managing director Jessica Coulson and creative director Effie Athanassiou, and will exist independently of Howatson+Company.

Nguyen said: “2024 was the tipping point of AI being a viable alternative for branded asset creation and high quality creative rollout. Where other market offerings have aligned to an AI partner, we remain agnostic, creating value in how we train, secure, fine-tune, and combine multiple AI models to create the perfect, highly crafted output to the brief.

“It’s not unusual for over 50 AI models to be ‘canvassed’ to create a campaign visual indistinguishable from the traditional production process. In this way, the Plus Also difference is in the people, compliance and process. We leave the AI development to well funded global tech innovators.”

Renee Hyde, group managing director of Howatson+Company, said: “Plus Also Studios offers a blend of traditional and AI production methods, but most importantly is investing in people and process with a view that 85-90% of brand asset creation will be informed by AI in the next 3 years. PAS will ensure all our clients benefit from the most cutting-edge applications of IP compliant AI in marketing communications.”

Plus Also Studios has onboarded Endeavour Group as its foundation client and its portfolio of retail and hospitality consumer brands.

“At Endeavour Group, our vision is to be the leading platform enabling social occasions,” Jo Rose, chief marketing officer of Endeavour Group.

“A key part of this strategy is to deepen how our customers experience the benefits of Endeavour Group as a whole, more fully than the sum of their engagement with each brand alone. This experience is core to Endeavour’s transformation from being a family of retail, hospitality and product brands to an intuitive ecosystem of beloved brands that come together to make good times happen for customers.”

Katie Dally, GM of brand, creative and operations of Endeavour Group, said: “It was the combination of creativity and innovative technology that spurred us to establish this market leading capability that transforms the traditional production mindset to deliver both efficiency and effectiveness. Endeavour is delighted to be Plus Also Studios foundation client.”

Chris Howatson added: “With Jo and Katie we have built a world class team, inverting the traditional focus on rollout that exists in production models and reinvesting in upstream strategic, creative and technology roles.

“This enables content to be more strategically aligned to audience and business needs, and therefore play a more fundamental role in commercial performance. This is not a me-too AI capability. Instead, Plus Also Studios reflects 3 years of significant investment, application and testing to create a market leading proposition.”

Plus Also Studios is also licensing its technology to enable internal production teams at Qantas, Foxtel and Petbarn across static, motion and email use cases.

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Top image: Katie Dally, Hoang Nguyen, Jessica Coulson, Renee Hyde, Joanna Rose, Chris Howatson, Effie Athanassiou.

By Vinnie Romano, chief marketing officer, MySocial.ai

The Media Store has forecast acceptance as the new consumer mindset in 2025 as Australians embrace their post-pandemic financial, employment and lifestyle “new normal,” requiring brands to fundamentally shift their advertising strategies.

The independent media agency’s annual trends report, 5 for 2025 – Consumer Trends for 2025, outlines the top trends set to affect consumers next year and how advertisers can meet customers at the moment and their mindset.

According to The Media Store, 2025 is set to be underpinned by Australians taking control of their life, as they embrace new acceptance and say goodbye to excess consumption, environmental negligence and fake news, and embrace a slower, more minimalist way of living. There are five key issues set to be top-of-mind for consumers in 2025:

1. Acceptance

Acceptance will be key for Australians in 2025, with advertisers needing to reshape their products, services and associated targeting strategies, to meet customers in their new normal.

Following the pandemic and the cost-of-living crisis, consumers have created new ways of living and adapted to different circumstances, including new financial realities. This mindset is set to influence everything from spending habits to lifestyle choices in 2025, with data* showing 43% of Australians said they have given up dining out or takeaway, 39% have delayed holidays, and 29% have forgone hair and beauty appointments.

In line with this, many Australians have accepted they will never own a home. Six in 10 said they can’t save a deposit, while nearly half (49%) said they are constantly outpaced by the market. According to the report, this shift is likely to change the shape of households – expect a rise of multigenerational homes and single households.

Brands need to appeal to the new-look Australian consumer, rethinking their target audiences and using first-party data to understand new attitudes and behaviours – and communicate with those customers directly. Advertisers should also consider exploiting untapped markets and needs, leaning into shifting household structures and financial circumstances.

2. Rejection

Say goodbye to excessive consumption, curated information, and technology reliance in 2025, as Australians enter a new era of rejection.

According to the report, 2025 is set to be a “slow buy year” as Australians realise the excess of their consumption and look to make changes. Customers are also expecting brands to do their part for the environment, with shoppers set to reject businesses in 2025 that do not directly address their supply chains and green ethos. Climate change also remains top-of-mind for consumers, as people look to invest in protection from climate-related outages and hacking events, such as solar and battery.

There will be an accompanying rise in readership of newspapers and magazines where consumers choose their news, rather than it being pushed in front of them, and content from real journalists. The fully digital Gen Z and Gen Alphas are acutely aware of how their data is used and we may see a cultural backlash on algorithms and data privacy.

The Media Store Chief Strategy Officer, Sam Cousins, said active communication will be key for brands in 2025.

“The circular economy and zero waste desires are still very prevalent, and brands should find ways to lean into the ‘slow buy year’ by overtly communicating their supply chain to combat over consumption and waste,” she said.

“This overcommunication should extend to how customer data and AI tools are being used. Many Australians are starting to reject controlled thinking and curated information – brands will need to find ways to build customer trust in an increasingly digital world,” she added.

3. Simplicity

Expect a return to the simple life in 2025, as consumers embrace a “less is more” mentality.

Next year will be a period of Australians actively saying no, as they look for a more simplified lifestyle, switching going out for staying in and meaningful connections, spending less to pay off debts and avoid new ones and making active choices to downsize their technology and shopping habits.

Brands will need to adjust their thinking to align with the rise of “de-influencers” and a more simplistic approach to purchasing, being driven online by the TikTok generation. This will affect everything from streamlining tech and content subscriptions, paying off debts, the rise of dupes and well-made ethical products, the increased attraction of cottage hobbies like gardening and craft, and mindful tech use, with ‘screen shaming’ gaining traction.

Cousins said: “It’s no longer cool to over consume. Millennials and Gen Z now want longevity in their products, along with well-made, ethical and quality goods. Expect minimalism and more deliberate choices to make a comeback, in everything from socialising to frugal living, along with mindful technology, as people look to simplify their communications.”

Brands can embrace the trend by creating advertising that encourages more mindful consumption, The Media Store report says. Choose campaigns that promote deliberate purchases, while also offering education and information around budgeting and simple family living.

4. Experience

Connection over landfill in 2025 – consumers want meaningful, immersive and shared experiences, rather than material items – and they’re expecting the same for brands.

Customers are looking for in-store experiences that enhance the shopping journey, with businesses expected to combine real life and technology to reach consumers in a new way. The evolution of VR and AR-led experiences, that complement the physical, are set to grow, along with activities that foster social participation and wellbeing. Tertiary education is now not seen as a rite of passage for young people, who are still wondering about jobs yet to be created. Experiences outside the classroom are as valued just as much as in.

For advertisers, in-platform experiences, where those such as Amazon have combined fandom, commerce and content to persuade consumers to stay within its ecosystem, are still set to be in high demand in 2025, particularly those that “sew up” the user experience.

“Social commerce is still the fastest growing commerce channel in APAC,” Cousins said. “In-platform experiences, where ecosystems are sewn up, are set to grow. Allowing customers to stay in-platform to order food, shop, create and even learn, is a way for brands to ensure users remain fully immersed in the experience – and their products.”

5. Creation

Australians are set to take creation to new heights in 2025, curating their content and connection with generative AI, while also driving curation in their own lives.

According to The Media Store report, 2025 is set to be a year of ‘forced creativity’ for Australians, as they create new revenue streams and roles, in response to the cost-of-living crisis and technology evolution. They’re also set to be more creative in their day-to-day lives – from food and drink ideas, to turning something old into something new, creativity will be prevalent.

Digital content creation is also set to continue to grow in 2025. With the evolution of Gen AI and the accessibility of apps such as TikTok, content creation is easier than ever. Expect to see the rise of digital content creators as brand ambassadors, as brands look to leverage the trend.

“Brands will need to deep dive into their audience insights, looking at what their audience creates both online and offline, to help them find the right opportunity,” Cousins said. “Working with content creators enables brands to jump on trends and be agile to what is going on in culture.”

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Top image: Sam Cousins

Jack Nimble revealed a change in leadership ahead of the new year, three years since its acquisition by Sparro in 2021.

Co-founders Adam Wise and Angus Mullane have decided to leave the business to pave the way for the next generation of leadership and spend time with their families.

Stepping up are long-standing employees of Jack Nimble, James McInnes and Hayley Olsson. The duo have been promoted to key roles to fulfil the day-to-day leadership responsibilities of the business.

They will work closely with Sparro co-founders Morris and Cam Bryant to guide the agency strategy moving forward.

McInnes, who has been with Jack Nimble for four years, will step into the role of managing partner. In this position, he will steer the agency in its next chapter of growth — focusing on new business, brand reputation, and strengthening relationships with core clients.

Olsson, who has been with Jack Nimble for six years, has been promoted to executive producer. She will be to oversee the agency’s growing production team and its output.

McInnes and Olsson will be supported by group general manager, Hannah Jones, who will continue leading Jack Nimble and Sparro’s people and operations functions.

Wise and Mullane founded Jack Nimble in 2017 as a social-first creative agency and production company hybrid. With a disruptive approach focused on making every second count, Jack Nimble quickly became known for its innovative storytelling, efficient production models, and bold creative work.

Jack Nimble was acquired by Sparro in 2021, and in that period, the agency has grown from a team of eight to over 30 — with a client list consisting of the likes of American Express, Spotify, Netflix, LinkedIn, eBay, Bond University, ASICS, The Leukaemia Foundation and AMP to name a few.

In addition to this, Jack Nimble has won numerous trade media accolades over the years. It is also co-certified with Sparro as a Great Place to Work, and the pair were named both Australia’s 6th Best Place to Work and one of Australia’s Top 50 Best Workplaces for Women in 2023.

Cameron Bryant said: “We’re grateful to Adam and Angus for the incredible business they’ve worked hard to build. Morris and I look forward to seeing Jack Nimble grow in its next phase under James’ leadership and we’re glad that Sparro can be the solid foundation on which the agency can continue to grow. Jack Nimble’s unique blend of social-first creative and production capabilities are genuinely world-class, clients love their work, and we’re confident that the agency will continue to thrive in the future.”

McInnes, who has been working closely with Wise and Mullane over the last four years as part of Jack Nimble’s senior leadership team, said he’s grateful for the opportunity to lead the business into its next phase.

“Jack Nimble has made a huge impact on the industry under Adam and Angus’ leadership, so it’s an honour to step into this role and continue building on the foundation they’ve created. The brand, the culture and the team they’ve built is second-to-none, so I’m confident that the future is incredibly bright.”

Reflecting on the decision to leave the business, Mullane said: “Building Jack Nimble has been one of the most rewarding journeys of our lives. We’ve poured our hearts into creating something special, and after seven years, we feel it’s the right time to take a break and let the next generation of Nimblers like James and Hayley thrive.”

Wise added: “We’re really proud of the niche that we found in the market. Staying true to that and finding amazing people, supportive partners like Sparro, and like-minded clients who believe in it as much as we do has been the key to our continued success. There’s still so much more to come from Jack Nimble, and we’re confident we’re leaving the business in very safe hands.”

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Top image: James McInnes, Adam Wise, Angus Mullane, Hayley Olsson.

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As summer holidays near, Australian couples are proving their willingness to splurge on cruising, with new research from Nine revealing that one in four Australians is prepared to spend up to $10,000 per person for an international cruise. Some are even willing to shell out as much as $20,000 for a dream cruising holiday.

Despite persistent interest rate pressures and cost-of-living challenges, the Aussie Cruising Trends Index—launched by 9Travel and Today—uncovers Australians’ passion for cruising. The Nine Audience Insights team conducted the survey, examining when, where, and how Australians plan their cruising adventures.

Key findings include:

• Destination is King: 78% of respondents prioritised where they go over cruise duration (61%) and cost (54%).
• Luxury and River Cruises Shine: 41% of readers and viewers are exploring these premium options.
• International Cruises Lead: 58% prefer overseas cruises, with Europe (56%), the Mediterranean (43%), New Zealand (35%), and Antarctica (25%) topping the list.

For families, onboard entertainment is critical, with 65% of parents citing it as their top priority. Domestic cruising remains popular for parents, with Australia (59%), the South Pacific (50%), and New Zealand (46%) as leading destinations.

The research will be rolled out across 9Travel over the next ten weeks – and will be presented on Today in a series of appearances by keen traveller and presenter Sami Lukis. (Source: Supplied)

Kerri Elstub, director of nine.com.au, highlighted the trend:
“The Aussie Cruising Trends Index shows our audience is saving for bucket list holidays. Whether it’s an Antarctic expedition, a European river cruise, or a Disney family voyage, interest in cruising knows no bounds.”

The findings will feature prominently across 9Travel over the next ten weeks, supported by Today segments with presenter Sami Lukis, showcasing the latest cruising trends.

Steven Burling, director of Morning Television, noted:
“This research reflects the positive sentiment towards cruising among Today’s viewers. Australians are digging deep to turn their international cruising dreams into reality.”

The Aussie Cruising Trends Index solidifies cruising as a major aspirational holiday choice for Australians, with destinations, luxury, and unique experiences driving the trend.

Man of Many’s 12 Days of Christmas Giveaway, the platformʼs most anticipated campaign of the year, has returned with over $23,000 worth of prizes up for grabs.

Running from 1 December 2024, to 12 December 2024, the campaign features a new daily prize reveal, offering followers 12 incredible chances to win big-ticket items and exclusive experiences.

The prizes announced include the cutting-edge Ecovacs DEEBOT X5 Pro Omni Robot Vacuum on Day 1 and the stunning Tissot PRX Powermatic 80 Gradient Watch on Day 2.

John Guanzon, Man of Manyʼs head of social and video, said: “The 12 Days of Christmas Giveaway has always been about celebrating the festive season and giving back to our community. This year, weʼve raised the bar with more prizes, more excitement, and incredible brands on board. Itʼs our biggest giveaway ever, and we canʼt wait to see the joy it brings to our followers.”

This yearʼs lineup includes everything from premium tech and iconic collectibles to exclusive experiences. Some of the highlights yet to be revealed include iconic Fender guitars, a fully stocked whisky bar cart, a luxury smart mattress cover, and an exclusive New Yearʼs Eve party package to ring in 2025 in style.

Man of Many giveaway news comes after the men’s lifestyle publication recently launched its first-ever Upfront event, themed Momentum

The live-streamed event brought together industry partners to unveil an ambitious agenda for 2025, showcasing innovative offerings aimed at enhancing engagement and driving value for brands and media agencies eager to connect with discerning Australian audiences.

Frank Arthur, co-founder, Man of Many, said, “Momentum is about moving forward with purpose. This Upfront was our opportunity to commit to helping partners succeed in 2025.” Co-founder Scott Purcell emphasised the focus on creating impactful content and solutions that resonate with their audience’s interests.

See also: Man of Many launches 2025 upfront event: ‘We’re committed to helping partners succeed’

The Australian box office saw an extraordinary weekend, with Moana 2 steering toward a record-breaking $12.3 million opening, marking the biggest animated film debut in 17 years. The film amassed an impressive 690,000 admissions, claiming its place as the third-largest opening weekend for an animated feature in Australian history, behind The Simpsons Movie (2007) and Shrek 2 (2004).

In a major win for big screens, Moana 2 also contributed to the year’s largest weekend admissions total, alongside Gladiator II and Wicked. Together, the trio delivered 1.31 million admissions and a total box office haul of $24 million, Australia’s biggest since last year’s Barbenheimer phenomenon.

Moana 2’s audience snapshot

• 690,000 admissions, with a 60% female audience.
• 51% of viewers fell within the coveted P25–54 demographic, reinforcing the film’s cross-generational appeal.
• Three times the opening weekend earnings of the original Moana (2016).

Moana 2 didn’t just conquer the Australian box office, it shattered records worldwide, grossing $386 million globally over its opening weekend.

“We anticipated Moana 2 would be a major cultural moment for family audiences, and it has more than delivered,” said Guy Burbidge, managing director of Val Morgan Cinema. “Its $12.3 million opening positions it as one of the most successful animated films of all time, cementing its place in cinematic history.”

A box office renaissance

The combination of Moana 2, Gladiator II, and Wicked fueled what Burbidge called “a four-quadrant weekend,” drawing audiences across all demographics and delivering a powerful reminder of the cultural and commercial impact of cinema.

“With this incredible momentum, brands have a golden opportunity to reach highly engaged audiences on the big screen,” Burbidge said.

What’s next?

The box office heatwave is set to continue, with Mufasa: The Lion King and Sonic the Hedgehog 3 expected to dominate the summer season. Looking into 2024, highly anticipated releases like Paddington in Peru, Captain America: Brave New World, and Snow White promise to keep the momentum going.

Source: CineTAM 2024

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We Are Social has been appointed eBay Australia’s social and influencer marketing agency of record.

The creative agency will work with the online marketplace to elevate the brand’s presence across TikTok and Instagram, as well as in partnership with local creators, continuing to build their audience, drive community engagement and activate retail moments across their many categories, including pre-loved fashion, trading cards and car parts and accessories.

As part of the remit, the agency will review eBay’s organic social and influencer strategy to align with its brand platform, Everyone Has a Thing, and strengthen its presence.

“We’re excited to join forces with an iconic, community-driven brand like eBay, bringing our 15 years of social, influencer and culture-first expertise to their wonderful agency village,” Suzie Shaw, We Are Social’s CEO, said of the agency’s appointment.

“When we started working on the pitch, we came across a great quote that said, ‘If it’s trending in Australia, it’s trending on eBay’ which is so true and presents a really great role for social to play.”

Zannie Abbott, head of campaigns and comms, eBay Australia, said: “Partnering with We Are Social marks an exciting new chapter for eBay Australia as we look to deepen our connection with our enthusiast buyers through innovative and engaging organic social content.

“With 25 years in Australia and millions of Aussies using eBay every month, our brand is truly ingrained in pop culture.”

Abbott added that the agency’s “expertise in social and influencer marketing aligns perfectly with our vision to not only stay at the forefront of trends but to actively shape them.”

The agency’s appointment as eBay Australia’s social and influencer marketing agency of record comes after the global e-commerce giant recently appointed dentsu agency iProspect as its global media agency of record in September.

See also: eBay appoints dentsu’s iProspect as its global media agency of record

Sunday 1 December 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s 9News recorded a total TV national reach of 1,695,000, a total TV national audience of 1,021,000, and a BVOD audience of 78,000.

Nine’s 60 Minutes recorded a total TV national reach of 1,669,000, a total TV national audience of 754,000, and a BVOD audience of 69,000.

Seven’s 7News Spotlight recorded a total TV national reach of 1,549,000, a total TV national audience of 702,000, and a BVOD audience of 34,000.

Also on Seven, Seven News recorded a total TV national reach of 1,922,000, a total TV national audience of 1,215,000, and a BVOD audience of 52,000.

10’s Matildas v Brazil recorded a total TV national reach of 903,000, a total TV national audience of 415,000, and a BVOD audience of 26,000.

People 25-54

Nine’s 60 Minutes:
• Total TV nation reach: 469,000
• National Audience: 205,000
• BVOD Audience: 37,000

Seven’s 7News Spotlight:
• Total TV nation reach: 441,000
• National Audience: 214,000
• BVOD Audience: 18,000

Seven’s Seven News:
• Total TV nation reach: 498,000
• National Audience: 309,000
• BVOD Audience: 26,000

10’s Matildas v Brazil:
• Total TV nation reach: 447,000
• National Audience: 194,000
• BVOD Audience: 25,000

People 16-39

Nine’s 60 Minutes:
• Total TV nation reach: 179,000
• National Audience: 79,000
• BVOD Audience: 18,000

Seven’s 7News Spotlight:
• Total TV nation reach: 154,000
• National Audience: 74,000
• BVOD Audience: 9,000

Seven’s Seven News:
• Total TV nation reach: 173,000
• National Audience: 100,000
• BVOD Audience: 12,000

10’s Matildas v Brazil:
• Total TV nation reach: 190,000
• National Audience: 90,000
• BVOD Audience: 16,000

Grocery Shoppers 18+ TV Ratings

Nine’s 60 Minutes:
• Total TV nation reach: 1,338,000
• National Audience: 612,000
• BVOD Audience: 56,000

Seven’s 7News Spotlight:
• Total TV nation reach: 1,232,000
• National Audience: 559,000
• BVOD Audience: 28,000

Seven’s Seven News:
• Total TV nation reach: 1,553,000
• National Audience: 991,000
• BVOD Audience: 42,000

10’s Matildas v Brazil:
• Total TV nation reach: 866,000
• National Audience: 328,000
• BVOD Audience: 32,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.