ThinkNewBrands and Australian Marketing Institute partnered to host its Marketing Perspectives session at News Corp Australia HQ on Thursday.

Over 60 marketers attended the session, covering various key topics, including the evolution of consumer beliefs, macro-environmental challenges such as cost of living, inflation and technology advances, practical insights for business growth and how businesses can connect with culturally and linguistically diverse communities.

Vanessa Lyons, CEO of ThinkNewsBrands, moderated the discussion between Amanda Gordon, AM, former president of the Australian Psychological Society, Kerry Warren, editor at news.com.au, and Kathryn Illy, general manager of consumer marketing at Destination NSW.

Vanessa Lyons

Lyons asked the panellists about the consumer shift in seeking hard news stories to have more information to feel in control of an uncertain situation.

Warren concurred and said: “But there’s also a lot that you can do about that. We’ve started making sure that every story that we’re publishing has a little bit of expert advice or has somewhere you can go for help or has that kind of something you can do to not feel so out of control and not feel so hopeless.”

Gordon added: “As long as it’s not the warning that this article contains various scary things, so be wary. We know those trigger warnings don’t work. No, they make people more scared, they don’t stop people from using them, and they don’t actually prepare you for what you read.

“Trigger warnings are the silliest thing that have come up, and I don’t know if you’ve gone to the theatre or cinema lately, but it is totally ridiculous in terms of the warnings that you receive. If you don’t want to see anything new or anything that might confront you or that might touch you in any way, then don’t go to the movies because there’s a warning about everything. They don’t work.”

Amanda Gordon

Kerry Warren

On the topic of “wokeness” in social media and levels of trust as well as a shift in how certain channels are being used and why people are engaging with them.

Warren said on the news.com.au platform, they are also always engaging with real people. She said: “Even when we’re covering federal budgets, we cover them in how they mean for the everyday Australian because that’s not always easy to determine.

Since the final episode of Nine’s Footy Classified went to air, it has been expected Craig Hutchison would be returning to Seven as part of their 2025 AFL makeover.

Seven finally confirmed today that after 18 years, Sports Entertainment Network (SEN) chief executive officer, Craig Hutchison, will return to the network in 2025.

Hutchy is the latest high-profile recruit to join Seven to headline the network’s upcoming AFL news and opinion driven program, The Agenda Setters, which will air on Monday and Tuesday nights throughout the 2025 Toyota AFL Premiership Season on Seven and 7plus Sport.

Hutchy will host Monday night’s edition The Agenda Setters, where he will be joined on the panel by recent Seven signings Kane Cornes and Nick Riewoldt.

Chris Jones

Seven Network director of sport (and a former housemate of Hutchy’s), Chris Jones, said the new schedule was a win for fans, with the network set to have AFL programming seven days a week across Seven and 7plus Sport in 2025.

“The Agenda Setters on Mondays and Tuesdays will be appointment viewing, and together with Rainmaker, we’ve assembled an incredibly experienced production team for this show to complement our unrivalled on-air lineup.

“Unfiltered on Wednesdays is going to take us behind the curtain and give fans the opportunity to learn more about the person behind the athlete. With Hamish McLachlan at the helm, viewers will be granted the best storytelling possible with the biggest and most fascinating names in the game,” he said.

“At Seven, we can’t wait to bring footy fans more content than ever before, every week of the 2025 Toyota AFL Premiership Season on Seven and 7plus.

“From mid-week footy analysis headlined by new signings Kane Cornes, Craig Hutchison and Nick Riewoldt alongside our existing group of AFL experts, to light-hearted footy content midweek, all before the first bounce on Thursday Night Footy, there has never been a more exciting time to be an AFL fan,” Jones said.

Craig Hutchison

Hutchy said: “Seven is the home of free-to-air AFL, and has an unrivalled history, legacy and contribution to AFL football. These new shows will shape and set the agenda of the weekday discussion of football, which is at the heart of the game.

“The media and opinions around the game is the zeitgeist of what fuels Australian football, and we will bring the game’s biggest names to the table and call it as it is.

“And on a personal level, to return to Seven where I spent many years earlier in my career is an honour,” he said.

There is still speculation that former Nine radio and TV contributor Caroline Wilson will also be part of the Seven team in 2025. It has yet to be officially announced though.

Seven’s 2025 AFL schedule

Seven is promising AFL content every day of the week during the AFL season, including games on 23 Thursday nights, 24 Friday nights, 25 Sunday afternoons, five Sunday nights, plus marquee games and every game in the Finals Series including – exclusive to Seven and 7plus Sport – the Brownlow Medal and the AFL Grand Final.

See also: Seven’s new sports boss – Chris Jones details AFL, cricket plans and a whole lot more

As part of its presence at SXSW Sydney in 2024, The Growth Distillery hosted a series of 10 vodcasts hosted by Dan Krigstein and branded Rules Don’t Apply.

In this eighth episode, Krigstein introduced his guest Reg Raghavan, CEO of CulturalPulse, who is pioneering the future of multicultural engagement in Australia.

As the nation becomes increasingly diverse, Reg’s work is helping brands and organisations connect authentically with Culturally and Linguistically Diverse (CALD) communities, unlocking the power of cultural intelligence for social and economic impact.

From developing culturally sensitive tech solutions to creating inclusive narratives, Reg reveals how to bridge cultural divides through storytelling, AI-driven solutions, and strategic partnerships. He discusses the transformative role of cultural intelligence, offering insights on how organisations can thrive by embracing and empowering Australia’s diverse populations.

Dan Krigstein

With a global perspective and deep commitment to community, Reg shares his own journey – from second-generation Australian to Silicon Valley innovator – and the invaluable lessons he’s learned about identity, inclusion, and challenging traditional Western mindsets. His approach to authenticity and empathy provides a fresh perspective on leadership, marketing, and meaningful engagement.

This episode with Reg Raghavan is essential viewing for anyone looking to drive real, lasting impact in a multicultural world.

Krigstein: You’ve got a really interesting story. I’d love for you to share.

Raghavan: I’m a Western Sydney boy. Born at Nepean Hospital. My parents came after the White Australia policy when the immigration floodgates opened a little bit for Asian communities. They left South India in 1973. I was born here, went through school, pretty normal schooling experience out in Western Sydney.

I went through university and studied and I got very curious about volunteering.

I managed to get to Silicon Valley, rode the dotcom wave and lived there for about a year.

When I returned I had the opportunity to visit the Pintupi community who live about 500k west of Alice Springs. It involved shooting a video for a not-for-profit project around kidney disease.

Krigstein: That led to Culture Pulse. Give us a bio on what that is.

Raghavan: Our vision is to activate. Making sure multicultural achievement is our strength as a country. Making sure everyone has access to services, there’s value for money in taxpayer dollars. It’s about an integrated Australia.

Reg Raghavan

Krigstein: What resources do business leaders and brand practitioners have on hand to be able to help navigate what is an increasingly diverse Australia?

Raghavan: There’s a lot out there. We’ve got accredited translators for language.

There are champions in each business. There are cultural competence diversity trainers for example. The thing that’s missing is the kind of underpinning context and strategy about how you might go about that.

People might say I’ve got to reach 300 communities. It’s too much, [it might go into] the too-hard basket. Organisations have an inherent cultural competence. They’re already doing stuff at the moment. If you take a bank now, they’re already doing stuff. They’ve got a migrant banking strategy so it’s not that they’re starting from scratch. But what strategic context are they operating in and how are they plugging that together?

Krigstein: How do you see technology accelerating our ability to empower all Australians over the coming five to 10 years?

Raghavan: The tech part of our business has been focused on codifying culture. I was studying anthropology and I was reading one of the papers and there was a guy who wrote one of the papers that everything in the world is qualitative, but it’s quantitative if you’re good enough. And culture is one of those areas, because it can play out in many different ways. But if you can get it at the right level of abstraction, then you’re able to codify it. Technology can help with that. This is where it’s a fantastic use case for AI.

See also:
• Layne Beachley first guest on Rules Don’t Apply vodcast series from The Growth Distillery
• Rules Don’t Apply: The Battle for Creativity: AI vs. Humanity with Futurist Brian David Johnson
• Rules Don’t Apply: Unmasking Reality – Navigating Truth in the Age of AI with Noelle Russell
• Rules Don’t Apply: From airwaves to algorithms – Adam Spencer’s take on creativity and AI
• Rules Don’t Apply: Breaking barriers – Poppy Reid’s path from intern to editor-in-chief
• Rules Don’t Apply: The Future of Work – 3 Rules Being Rewritten with Ryan Patel
• Rules Don’t Apply: From World Cup glory to cultural impact – Kim Anderson’s leadership secrets

There’s one key secret to the success of Ralph van Dijk and Andy Maxwell from Earmax Media, a pioneering business helping brands leverage audio and podcasts to engage and build loyalty for brands.

Your ears don’t lie to you.

During a fascinating conversation with Liana Dubois on the Talking Media podcast, the trio explore the power of audio, particularly in advertising, and how sound engages listeners on a deeper, more intimate level compared to visual ads.

“Our ears are our best bull**** detectors,” van Dijk told Dubois. “And in an environment where authenticity is such a vital currency in communication, an authentic-sounding audio ad that is engaging and relatable is far more powerful than a visual ad, because the audience is actually the co-author.

“They’re listening, they’re involved, they’re creating pictures in their mind, so you’ve got them. They’re participating. That’s if the creative is good, obviously.”

Van Dijk, who is also the founder of Resonance Sonic Branding, gives examples of some of the most successful sonic cues which have helped to build recognition and trust in some of Australia’s most iconic brands.

Brands like McDonald’s, Woolworths and Bunnings use distinct sonic branding to immediately trigger recall in the listener’s mind, and that power extends even when listeners are distracted, because our ears are still tuned to the sonic cues.

“The poster child for this industry is McDonald’s,” van Dijk told Dubois. “So I probably don’t even need to hum it.

“In Australia, Woolworths have been extremely consistent, so we work with them and we’re updating the Fresh Food People melody in all sorts of genres.”

He added: “Bunnings is an incredibly consistent brand. [There was a] crazy idea to use that instrument in that way, but we don’t think of it anymore, we just instantly know it and it’s been the most consistent brand.”

‘Podcasts are content that people are actively seeking out’

This idea of trust through sound is also built through podcasts and the unique relationship in this one-on-one medium where listeners are highly engaged.

This creates a more receptive environment for advertising.

Andy Maxwell and Ralph van Dijk from EarMax Media

Maxwell explained that podcast listeners actively choose content they want to consume, and they tend to be more focused and engaged.

“This is content that people are actively seeking out,” he said. “It’s not like you’re choosing between TV channels. It’s a very specific thing that you want to know more about or you want to engage with a host.

“There are endless options out there, so to pick out your favourite five podcasts you’re really going out of your way to find that content, and 75% of people listen to learn something new.

“So these are people that are super-engaged, really attentive, and that is why in going back to the creative it’s so important that you reach them – one in the right context and two with a creative that is not shouty.

“I feel like some radio ads are designed to cut through the other radio ads that you’re kind of forced to listen to.

“…Whether it’s through an authentic host-read or 30-second ad or a slightly longer ad, if it’s in the right place contextually and it’s a good creative, you do typically give it a chance.”

In the podcast, the three experts then go on to highlight what works with sound in adverts and podcasts and the ways brands and individuals can connect authentically with listeners, build lasting brand memories, and engage their audiences in a very personal way.

Discover more about the secrets of successful sonic branding and communicating with a podcast audience in the rest of this episode with Liana, Ralph and Andy.

You can also catch up on other Talking Media episodes here.

It was revealed on-air this morning that Nikki Osborne will be joining the Nova 106.9 Brisbane breakfast team as part of the brand new Ash, Luttsy & Nikki Osborne show, launching in 2025.

Osborne was on the phone after 8am on the Nova Brisbane breakfast show this morning and was welcomed to the show by her new co-hosts and O’Neill.

The change of announcer comes in the final week of radio ratings for 2024. Many metro radio breakfast shows around Australia will go off air after Friday’s programs and not return for seven weeks.

Nikki Osborne: ‘I have big flippers to fill’

Commenting on her new role, Osborne said: “I have big flippers to fill but I’m confident Brisbane will warm to my ways. Sure, I get in trouble a bit, but I’ve got two big brothers in Ash and Luttsy and I have no doubt they’ll steer me even further off course! I love Brisbane. I grew up here and I look forward to having a good laugh with our listeners in this amazing city.”

Ash and Luttsy added: “We’re excited to welcome Nikki aboard and join us for breakfast every morning. A Brissie local whose experience in the entertainment industry is second-to-none, we know Nikki will be an awesome addition to the team.”

Nova Network’s group programming director Brendan Taylor made the decision on the new metro radio team member. Taylor said: “A proud Brisbane local, Nikki brings a wealth of experience and her infectious personality and comedic talent makes her a great fit for the show. We know our listeners will love spending time with Ash, Luttsy and Nikki in 2025.”

Osborne has worked as a sketch comedy veteran, writer, trained actor and stand-up comedian across the past two decades.

On social media presence, Osborne’s characters ‘Angry Aunt’ and the popular ‘Bush Barbie’ have earned her a large following and tens of millions of views.

Her comedy credentials have earned her regular roles in sketch comedy television series including Mick Molly’s The Nation, Peter Helliar’s How to Stay Married and as narrator on the AACTA-nominated comedy series, Drunk History.

Osborne has appeared as a guest on television shows including Hughesy, We Have a Problem and I’m a Celebrity Get Me Out of Here and competed in the 2024 season of Dancing with the Stars, making it through to the grand final.

She also hosted game show Quizmania and lifestyle show Find Me a Dream Home and as an actor, Osborne’s credits include starring as Delvene Delaney in the Paul Hogan miniseries Hoges: The Paul Hogan Story.

See also: Brisbane radio bombshell – Susie O’Neill quits Nova breakfast – ‘time to pursue other goals, professionally and personally’

The final Boomtown Masterclass for 2024 left attendees with the key message “Boomtown will boom your business” by three of the nation’s leading female marketing experts.

The masterclass, which was held online last Thursday, featured insights from a panel of senior women in media, including Lucy Formosa Morgan, managing director for marketing agency Magna Global, Nicole Smart, general manager – Group Media for Woolworths Group, and Cath Brands, chief marketing & Innovation Officer for software platform, Flintfox International.

All three women shared their experiences with advertising campaigns in Boomtown, representing the 9.8 million people currently living in regional Australia. Close to 100 people tuned in for the Masterclass. Boomtown is set to swell in 2025, with new research showing two in five city dwellers are looking to make the move to regional Australia.

The data, commissioned by the Regional Australia Institute, shows the number of metropolitan residents looking to move to the regions has doubled over the past 18 months, with 40% of capital city residents now considering a move to regional Australia – up from 20% in May 2023.

The figures demonstrate the significant future opportunity in Boomtown for brands looking to reach new markets at-scale.

Woolworths Group’s Nicole Smart said: “What I like most about regional is the opportunities it presents marketers. Because it’s uncluttered, [marketers] can be doing so much more and engaging at a deeper level.

“The most rewarding times in my career have been when I’m doing work in big regional towns. You can really connect with the local community and make a difference,” she added.

Flintfox International’s Cath Brands agreed: “One of the things I’ve learned about regional [is that] the reach and frequency is strong, but the conversion [happens] a lot quicker. It might be because there’s less noise, but it’s also because of the community and word of mouth.

“What regional offers brands is a sense of community. It’s one thing to show up on a billboard, but why not be at the local Bunnings sausage sizzle, advertising on the local radio station and being content driven? The reality is, in regional, [customers] are more likely to bite because they listen harder, and they’ve got less noise around them.”

Magna Global’s Lucy Formosa-Morgan encouraged brands to add regional campaigns to their media plans in 2025. “My advice is to test regional. Work with your clients to understand the regional distribution, the regional targets and test it.

“There is such an opportunity – with less clutter, there’s the opportunity for bigger brands to really stand out in regional markets and deliver great results,” she added.

Last week’s Masterclass was the latest session in Boomtown’s popular Masterclass series, designed to explore the opportunities in regional advertising. Since its 2020 inception, the masterclasses have educated thousands of Australian advertising and media professionals on the benefits of Boomtown advertising.

Details of the 2025 Boomtown Masterclass series will be released soon.

–

Top image: Wade Kingsley, Lucy Formosa-Morgan, Cath Brands and Nicole Smart

oOh!media has expanded its partnership with QIC to represent its large format digital screen network, including 28 screens across nine key retail destinations along Australia’s eastern seaboard.

The extended contract represents 33 small format digital screens across QIC’s portfolio, aligning with QIC’s real estate strategy to fully digitise its media platform.

QIC manages a portfolio of some of Australia’s best shopping destinations, including Eastland in Melbourne’s eastern suburbs, Canberra Centre in the nation’s capital, Robina Town Centre on the Gold Coast and Grand Central in Toowoomba.

This partnership includes the introduction of new large-format displays at Castle Towers in Castle Hill, one of the largest shopping centres in the country, which attracts 20 million visitors annually. Other centres include Hyperdome, located in the Brisbane-Gold Coast growth corridor just 20 minutes south of Brisbane, Watergardens and Woodgrove, in Victoria’s expanding western corridor.

The out-of-home media company continues to create the highest retail Out-of-home network, with over 1.6 billion shoppers annually and creates high-impact digital displays. In 2024 oOh! has upgraded more than 350 digital screens in its retail portfolio, with a fully digitised network planned by mid-2025.

“We are delighted to have renewed and extended our partnership with QIC,” Robbie Dery, chief commercial operating officer, oOh!, said.

“These highly valuable shopping centres along the eastern seaboard reach shoppers in premium environments along the path to purchase. The continued digitisation and upgrading of our assets will further enhance the customer experience while providing brands with more opportunities to reach them at scale.”

Sally Harding, head of alternative income, QIC, added: “We value our long-term relationship with oOh!media which understands the needs of customers in what is a rapidly evolving retail media sector. This expansion aligns with QIC’s commitment to delivering high-quality experiences to a diverse and engaged audience.”

This network expansion comes after oOh!media recently extended its media partnership with the Sydney Gay and Lesbian Mardi Gras for the next two years.

See also: oOh!media extends media partnership with Sydney Gay and Lesbian Mardi Gras

By Ashton De Santis, director – inventory partnerships, The Trade Desk

Australia’s Upfronts season brought a wave of new energy to the advertising world. With advertisers facing mounting pressure to prove real business impact, this year’s sessions put measurement and accountability at the heart of the conversation.

Publishers doubled down on the value of premium content from BVOD to live sports and challenged the dominance of less impactful channels such as social media. Nine’s new partnership with independent market mix modelling (MMM) solutions and Foxtel’s alliances with Kantar and Adgile signal an industry change away from vanity metrics towards more meaningful business outcomes.

This renewed focus on measurement is setting the stage for an exciting year ahead. In particular, for brands that have moved away from upper-funnel strategies in favour of short-term performance campaigns due to tightening budgets, this shift is a game-changer. With consumer confidence poised to grow in early 2025 and inflation slowly easing, brands may look to unlock bigger budgets. But with these opportunities comes responsibility – marketers must show that every dollar delivers growth. More granular insights can help turn marketing into a measurable growth engine, reinforcing its vital role in driving long-term business success.

Case in point: Kellogg’s proved the real business impact of BVOD by leveraging Unpacked by Flybuys retail data in their advertising strategy. By targeting Flybuys’ high-value audience segments – from low-sugar buyers to cereal enthusiasts and health food shoppers – they effectively reached new potential customers. The campaign demonstrated how BVOD ads directly translated into sales at Flybuys’ retail partners and resulted in a 156% surge in conversions for Kellogg’s Nutri-Grain brand and an impressive 187% sales boost for brands like Coco Pops.

The Upfronts also debunked the myth that TV as a whole is in decline, proving that total TV remains a force in advertising. With publishers introducing technology that enables seamless cross-channel activation, campaigns can now unify across BVOD, SVOD, live broadcast, and streaming all under one cohesive strategy.

However, despite these advancements, the challenge of fragmented measurement persists. To unlock greater efficiency, brands will need tools that integrate data across devices and publishers, including their own first-party data. Industry identity solutions like Unified ID 2.0 can bridge these gaps by targeting and measuring their audience across the wider publisher ecosystem.

Let’s keep in mind that Aussies spend 64% of digital media time on the open internet, from video and audio streaming to online news to apps. This presents a massive opportunity for advertisers. So while publishers are proving the value of premium content, the real impact will come from optimizing investments across the entire open internet.

For advertisers ready to embrace the future, the playbook is clear: premium content across the open internet, unified measurement, and a relentless focus on real business outcomes.

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Top image: Ashton De Santis

In this episode, we peel back the layers to reveal ‘The Person Behind the Profile’ with Jess White (CEO Kinesso, Mediabrands).

Jess opens up about her life in a way that’s raw and relatable, sharing the story behind the professional success.

Growing up, Jess carried responsibilities that no child should have to. She looked after a sister with a disability while also dealing with the grief of losing another. These experiences shaped her independence—but at the cost of hiding her insecurities behind a polished exterior.

Jess’s story reminds us that the people we admire in the workplace often have untold struggles behind the scenes. As she shares her journey, you’ll hear about the toll that pretending to be “fine” took on her well-being, and how a breakdown in her late twenties forced her to confront her past and start rebuilding her life.

What stands out in Jess’s story is how she used tools like therapy, meditation, and creativity to reconnect with herself. Her growth is inspiring not because it’s polished, but because it’s real. She’s candid about the ups and downs, showing us that healing doesn’t happen overnight—but it does happen with intention and effort.

Now, Jess applies what she’s learned to her career, offering a perspective on leadership that values listening, vulnerability, and self-awareness. In a world that often rewards being the loudest in the room, Jess is proof that quiet strength and authenticity can be just as powerful.

“Being reserved, maybe more of an introverted leader, is not just okay, it’s actually a bit of a superpower,” she says in the episode.

If you’ve ever felt like you were carrying too much or hiding your true self to get by, this episode is for you. Jess’s story will inspire you to take a closer look at your own journey and even in the toughest times, growth is possible. Grab your headphones and tune in—you’ll walk away feeling seen, understood, and hopeful.

[Listen to the new episode here]

New episodes of Uncomfortable Growth® Uncut drop weekly and are available to stream across all major audio networks. 

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Coming next on Uncomfortable Growth® Uncut

Next week’s episode:

Episode 10:  Embracing Imposter Syndrome: Joanne Painter’s Journey to Success

In this episode, Rowena interviews Joanne Painter (Group Managing Director and Co-Founder of Icon Agency), on her Uncomfortable Growth story.

Joanne shares her experiences with impostor syndrome, the importance of mentorship, and the evolving landscape of female leadership. Tune in to hear her insights on balancing work and life, embracing emotional intelligence, and navigating the challenges of digital transformation.

Learn more about Uncomfortable Growth here.

The world doesn’t need more stories of success; it needs real conversations about resilience, vulnerability, and the human spirit’s incredible capacity to turn trials into triumphs.

That’s why the Uncomfortable Growth Uncut podcast was born. It’s a reminder that struggle and success are intrinsically linked, that growth is rarely easy, and that the moments we feel most uncomfortable are often where our greatest breakthroughs lie. 

Independent Media Agencies of Australia (IMAA) has launched the first-ever Western Australian intake for its Female Leaders of Tomorrow programme, with a meet and greet held in Perth.

The 2024/2025 programme, which follows the successful inaugural programme last year, is being offered for the first time in Perth this year, along with programmes in Sydney, Melbourne and Brisbane.

The Western Australia Female Leaders of Tomorrow commenced with a meet and greet event at Crown Perth, giving this year’s inaugural Perth mentor and mentee a chance to meet, alongside IMAA CEO Sam Buchanan, who ran through the programme outline.

This year’s Perth mentor is Antonell Doyle, group commercial director at Nova Entertainment, paired with Bang Digital’s Sophie Glasfurd.

The Female Leaders of Tomorrow programme offers IMAA members the opportunity to be paired with some of the industry’s top leaders for mentoring and professional development.

The inaugural programme, which launched in August last year, matched 16 media industry experts with up-and-coming agency talent in a six-month structured mentoring programme, including online and face-to-face sessions, training and meet-ups.

The pilot programme was a resounding success, with all the participants describing the programme as “life-changing,” giving them new-found leadership skills and confidence.

Doyle said: “The launch of the Female Leaders of Tomorrow programme in Western Australia is a very welcome initiative for our industry and I’m honoured to be a mentor for the first time. We have a thriving indie sector in Perth, and I am looking forward to sharing my experience and advice with my mentor and Sophie and watching her career flourish.

”Initially designed to address the gender gap in senior positions in the media industry,” Buchanan said. He noted that the programme was making significant strides in future-proofing the indie media sector.

“Our Female Leaders of Tomorrow programme is now truly national, having expanded to both Western Australia and Queensland. With our existing Sydney and Melbourne programmes, we are now able to offer a bigger mentor network, teaming 28 mentors and mentees for an invaluable experience in career development for young women in the industry,” he added.

“We are incredibly grateful to Antonell for coming forward and volunteering as a mentor in Western Australia, bringing her wealth of experience and learning to our lucky mentor. I am certain her insights will be invaluable.”

The Female Leaders of Tomorrow programme is exclusively available to IMAA members and partners nationwide. It is designed for individuals who currently hold manager/director positions, with a minimum five years’ experience in any media agency discipline.

–

Top image: Antonell Doyle, Sophie Glasfurd, Renae Lunjevich, Sam Buchanan

A Tasmanian woman who established a charity to deliver anti-bullying and emotional wellbeing to schoolchildren in honour of her daughter who died in a horse accident has been named overall winner of the 2024 Shine Awards, a joint initiative between The Weekly Times and Harvey Norman.

Channelling the grief from her 12-year-old daughter Billie’s death in 2016, Danny Mayson-Kinder established the b kinder foundation – the name is based on Billie’s initials – which has created meaningful change in children’s lives across Australia.

Using Billie’s writings, Danny posthumously published a best-selling book titled Hope.

Danny now runs a range of initiatives like the b kinder council, b kinder Day, school leadership program, Billie’s Bench, and Walk for a Kinder World events.

Harvey Norman chief executive Katie Page said: “This year’s Shine Awards overall winner Tasmanian, Danny Mayson Kinder personifies why these awards were first established eight years ago.

“Danny is helping parents and teachers to support children navigate bullying, loneliness and mental health issues, in the face of her own personal, immense loss.

“To have helped thousands of children in crisis and their families is extraordinary – her real contribution extends Australia-wide, far beyond her hometown of Primrose Sands.

“The Shine Awards are our opportunity to recognise her work and the contribution of the 2024 category winners and finalists. Most importantly, this is our chance to say thank you.”

Herald & Weekly Times chairman and News Corp Australia’s community ambassador Penny Fowler said: “For eight years now we have worked in partnership with Harvey Norman to shine a light on well over a thousand outstanding, resilient, generous women across rural and regional Australia who often overcome adversity to become beacons of their communities.

“The Shine Awards reflect our company’s belief in creating positive change through news and advocacy.”

Shine Awards magazine

Natalie Kotsios, deputy editor of The Weekly Times, told Mediaweek full details of the awards and all the winners are contained in a Shine Awards magazine. The publication is inserted in the new edition of The Weekly Times this week. It will also be inserted in The Australian on Thursday.

After nine years on The Weekly Times, Kotsios was all over the project this year. “My role has been to organise the launch stories, collating nominees as they come in from the public, getting stories researched and written on each of the nominees and finalists, putting together the shortlists and then coordinating work on the magazine with all the finalists and winners.”

There were a total of 19 Shine Awards finalists. Kotsios noted they were all worthy nominees.

“Getting all the nominees down to 19 finalists was quite a task. We took that shortlist to the judging panel. Then taking that list from 19 to seven category winners was challenging. The work all those nominees are doing in their communities or further afield is really quite remarkable.

“We had finalists from all over Australia and as it’s turned out this year, there’s actually a winner from every state except for WA, although there were some finalists from that state.”

Although Kotsios admitted she sits at her desk most days, she explained: “The best parts of working for The Weekly Times, and I think any of our journos would attest to this, is that ability to get out on the road and just see all these different corners of Australia, and the work that farmers are doing on the land. It’s just remarkable.”

Each category winner has been awarded a $2500 voucher from Harvey Norman and the overall Shine Awards winner receives an additional $5000.

The Weekly Times’ Natalie Kotsios

2024 Shine Awards Winners

Belief: Kelly Johnson, Wall Flat, South Australia
Launched Woodlane Orchards, a dried fruit snacks business using seconds fruit from local farmers in an effort to reduce food waste, after seeing just how much product was ending up in the bin.

Courage: Danny Mayson-Kinder, Primrose Sands, Tasmania
Founder of b kinder foundation, a charity focused on delivering anti-bullying and emotional wellbeing programs to schoolkids, in honour of her 12-year-old daughter, who died in a horse accident in 2016. The books are now in 58 schools.

Dedication: Katrina Ogden, Wanalta, Victoria
Sheep farmer and community fundraiser who has helped raise almost $500,000 over the past decade for kids with cancer and the Royal Children’s Hospital. The annual fundraisers have got bigger and better each year, with the whole community involved.

Grace: Felicity Burton, Cooranga North, Queensland
A cattle producer and founding member of the Common Ground Foundation, which actively raised funds to buy and run three units in Toowoomba for rural families needing accommodation while accessing healthcare.

Passion: Tegan Nock, Orange, NSW
Co-founder of LoamBio, which is changing the face of grain-growing in Australia through its newly developed seed biotechnology. The product can help reduce emissions while also increasing productivity.

Spirit: Bianca Scrymgour, Darwin, Northern Territory
The captain of the Darwin Brothers rugby league team – who led her team to a three-peat premiership victory this year – is also an under-18s coach and mentor to younger players, and tireless in her championing for growth of women’s sport.

Youth: Sarah Wheeler, Rowena, NSW
The photographer, farmer and horsewoman is undertaking a 5500km solo horse trek through outback NSW and Queensland, to raise funds and awareness for upper gastrointestinal cancers – a cause close to her heart following the death of her mother.

See also: Founder of Indigearth named overall winner of 2023 Shine Awards

Apparent has been appointed to Volkswagen Group Australia’s digital and CX business.

The independent agency will oversee the group’s brands, which include Audi, Volkswagen, Skoda and CUPRA.

“We are delighted to be partnering with Apparent,” Joshua Wood, head of digital and CRM, Volkswagen Group Australia, said. “Their exceptional data analysis, customer experience, and creative innovation capabilities align perfectly with our vision.

“With a strong commitment to partnership we have great confidence in achieving meaningful outcomes,” he added.

Apparent, managing director Suzy Smiley added: “It’s an honour to be selected as Volkswagen Group Australia’s Digital and CX partner. The appointment is a significant new partnership for Apparent.

“Volkswagen Group has an inspiring vision for the future and we’re excited about the opportunity to achieve outstanding results together.”

The win for the agency, whose clients include Google, Cricket Australia, Sydney Symphony Orchestra and IBM, follows recent senior hires to the team.

Apparent recently welcomed Hamish Stewart to the newly created role of chief creative and experience officer to elevate and grow the agency’s integrated offering. He previously served as the national executive creative director of experience at CHEP Network. He has also held senior positions at R/GA Sydney, M&C Saatchi, and GHO.

Throughout his career, Stewart has led creative initiatives for many of Australia’s top brands, including Optus, CommBank, Google, and NRMA Insurance. His extensive experience spans the full range of marketing creativity, encompassing brand development, customer experience, digital strategies, sponsorship, design thinking, and innovation.

Simon Pugh was appointed to the role of chief media officer in June. He has previously held senior roles across Publicis Groupe, Omnicom, and Dentsu in Sydney, New York, and San Francisco.

Before joining Apparent, Pugh helped establish the newly formed EssenceMediacom agency in Australia as chief client officer. He has worked with startups through to international brands including Square, Microsoft, Diageo, and The Coca-Cola Company.

See also: Apparent taps CHEP Network’s Hamish Stewart as chief creative and experience officer

–

Top image: Michael McEwan and Emma Robbins

Sports Entertainment Network (SEN) has revealed the SEN 1116am schedule for Melbourne for 2025.

Following the decision by veteran sports broadcaster Tim Watson to call time on his television career at the end of 2024, SEN has confirmed Watson will still be heard on SEN in 2025, alongside Garry Lyon with SEN’s Breakfast with Garry & Tim (Tuesday-Thursday).

Lyon has committed to another year of breakfast radio despite taking on co-host duties with Gerard Whateley on Fox Footy’s weeknight program AFL 360.

Watson and Lyon were a part of the SEN’s first-ever program when the station launched in January 2004.

‘Best job in the world’

“I’ve always said I’ve had the best job in the world, and without exception, that includes the time Garry and I spend in the studios and on-air at SEN,” Watson said.

“I’ve been fortunate to have been a part of the team at SEN from the very beginning, and whilst the television chapter of my career is finishing up shortly, I’m really keen to still remain a part of the Melbourne media family on SEN.”

Lyon added: “Tim and I are excited about bringing to our audience the most comprehensive and controversial takes on every footy issue going around. There is no coach safe, and we will critique any player without fear or favour. We’ll leave it to the Monday and Friday team to relax, not take themselves too seriously and ramble through some of the lighter things in life. Or is it the other way around?!  Either way, it will be good to be back.”

SEN breakfast hosts in 2025: Cornes, King, Lyon, Watson, Whateley and Buckley

Kingy and Kane bookend the breakfast week

SEN also revealed David King will be expanding his role on SEN breakfast, joining Kane Cornes on both Mondays and Fridays in 2025.

For the last couple of years, footy fans have been waking up to their fiery yet entertaining Fireball Friday show. Now the duo will be expanding their partnership to top-and-tail the week with their blend of light-hearted banter and in-depth footy analysis.

A 241-game player for North Melbourne turned AFL commentator and pundit, King, is known for his hard-hitting football insights and on-air chemistry with Cornes, and can’t wait to double the dose of Fireball for footy fans.

“I can’t wait for Fireball to top and tail the weekend of footy with our loyal SEN listeners. Fun, fights, and footy…bring it on!”

The Port Adelaide premiership player-turned-media personality, Kane Cornes, added: “Having Fireball to bookend the week on Monday and Friday mornings on SEN breakfast in 2025 is incredibly exciting. I’m proud of how the show has grown and evolved over the past three years and the way our audience has embraced us and joined in on our conversations. Now, being able to dive into the biggest talking points, dissect and analyse the games, and share our big opinions first thing on Mondays after the weekend’s action is a fantastic opportunity.  As always, there’s sure to be plenty of fireworks.”

Cornes has kept his on-air commitment at SEN despite signing with Seven where he will be hosting analysis programs and joining the Seven commentary team.

Collingwood great Nathan Buckley will remain with the SEN network in 2025, but in a new role.

Buckley will be joining SEN 1116am’s morning show, Whateley with Gerard Whateley, for The Monday Means Test, as well as being a regular part of the program’s Wednesday show.

Whateley said he was thrilled to have Buckley on Mornings in 2025. “There is nobody more sharp-eyed and clear-minded to find the meaning from a round of footy than Nathan Buckley,” Whateley said. “With a champion’s demeanour and a coach’s brain, Buckley is honed not to the outrageous and over-the-top reactions to each game, but the long-term worth and trend of a team and its fortunes.

“I’ve had the privilege of working with Bucks from the very beginning of Whateley and he’s absolutely perfect for The Monday Means Test – the most important 90 minutes of the week.”

Buckley echoed Whateley’s sentiments: “I’m really looking forward to working more with Gerard on Whateley in 2025. Gerard is one of the country’s premier broadcasters, so not only am I looking forward to having a regular front row seat to see the master at work, but I think there are some really robust and meaningful discussions we can share with our listeners.

“On The Monday Means Test we’ll cover not just all the talking points from what’s happened on the field over the weekend, but League-wide issues and trends. The AFL is more than just a sport these days, it’s part of the fabric of our culture here in Melbourne, and I’m looking forward to diving into it each and every week with Gerard.”

SEN’s chief executive officer, Craig Hutchison, said he was looking forward to the show’s expansion.

“Garry and Tim, Kane and Kingy, and Gerard and Bucks are all really valued members of our on-air team at SEN, and so we are thrilled that our listeners have the opportunity to hear such experienced broadcasters all in the one place again next year.

“We know how passionate our Melbourne audience is about AFL in particularly, and so we’re thrilled to be able to bring them such qualified pundits across our morning programming each weekday.”

Dates for returning programs

Whateley returns to the airwaves in 2025 on Tuesday 28 January, from 9am.
Fireball with Kane & Kingy (6 to 9am) starts on Friday 31 January, 2025.
Breakfast with Garry & Tim will commence on Tuesday 11 February, 2025.

Nathan Buckley will first be heard on Whateley in 2025 on Wednesday 5 March, with The Monday Means Test to commence post the AFL’s Opening Round on Tuesday 11 March (following the Labour Day Public Holiday).

See also: Inside Seven’s Kane Cornes deal – How much are they paying? New Seven shows planned

Fur Media has launched an exclusive sales partnership with pet brand, Bondi Vet.

The pet-focused media channel will exclusively handle all advertising, media sales and distribution for Bondi Vet’s social media and digital platforms, including its YouTube, Facebook, Instagram and TikTok accounts, which have amassed millions of loyal followers.

Fur Media will also work with advertisers to provide bespoke content packages for distribution on Bondi Vet’s channels, aimed at delivering highly engaging content to animal-loving audiences.

Bondi Vet is one of the nation’s most trusted content brands, well-known for its popular TV series, and its digital presence, which showcases real-life veterinary stories. Owned by WTFN Entertainment, Bondi Vet has built a strong online following, sharing emotional and educational content across multiple platforms to promote pet health, animal welfare and veterinary science.

Nic Cann, Fur Media co-founder, said: “We are absolutely thrilled to unveil this exclusive partnership with Bondi Vet. As we continue to grow the pet media space nationally, partnering with brands the calibre of Bondi Vet has been a critical part of our plans and we’re excited to see this collaboration come to fruition.

“Bondi Vet has quickly become one of Australia’s most respected veterinary brands, offering content that both educates and engages pet owners. As a platform, Bondi Vet has a unique ability to genuinely connect with animal lovers, making it a key partner as we seek to build meaningful and authentic connections with animal enthusiasts in Australia and beyond.

“Our partnership with Bondi Vet really emphasises our commitment as a business to expanding our reach and engagement for animal care content through strategic media collaborations.”

Derek Dyson, WTFN’s chief commercial officer, said: “We’re excited to be working with the team from Fur Media. Having been part of the national TV and digital scene for many years, we know the value of building trusted, lifetime relationships with our audiences.

“We’ve already established a strong connection with pet owners, and our partnership with Fur Media will allow us to take this to new heights. The fact they are pet industry specialists is very important to us, giving us enhanced brand visibility and engagement, while also allowing like-minded brands to leverage our pet-focused audience.”

Fur Media is the nation’s top pet-focused media platform, connecting pet businesses with brands. Since its launch in April this year, Fur Media has rapidly grown its digital out-of-home network to more than 100 high-traffic vet receptions across the country. Its network also includes an innovative range of “pee-proof” digital screens, designed to withstand paws and tails, and a unique, pet-friendly content delivery system.

The Bondi Vet partnership comes amid advertising partnerships with Sydney-based start-up Mad Paws, dog bed company Sash Beds and Pet Chemist, as Fur Media continues its rapid growth in the pet media space.

See also: Michael Ryan and Nic Cann target pet owner market with launch of Fur Media

Spinach and Mamamia have partnered for an integrated campaign to help parents to boost their kids’ veggie intake with Nutri V, single-ingredient powder pouches make it easy to add vegetable intake.

In collaboration with the CSIRO, Nutri V transforms Australian-grown surplus vegetables into nutrient-dense, fibre-rich powders that improve the health of Australians, reduce food waste, and care for the environment.

Olivia Said, Nutri V business development manager, said: “Only seven per cent of Australian adults and five per cent of kids eat the recommended five serves of vegetables a day. Nutri V’s mission is to make it easier for parents to boost their kids’ veggie intake without the struggle, ensuring healthier meals and less food waste.”

Available exclusively in Coles supermarkets, Nutri V needed to create awareness of its two key products: Powder Pouches and Goodies, a snack food alternative that contains one serve of veg in every pack.

Spinach collaborated with Mamamia on a strategy to showcase the Nutri V products with a holistic approach to easy healthy eating. This led to an integrated campaign leveraging parenting influencers. Influencer-created content sits alongside display assets, and the campaign runs across video pre-roll and newsletters, Mamamia’s social media channels, and the Mamamia Podcast Network.

Marie Joyce, head of Victorian Sales at Mamamia, said: “We’ve loved working with Spinach and Nutri V on this campaign. It’s been a great collaboration, and we’re proud to help bring Nutri V’s message to life in such a fresh and engaging way that is clearly resonating with our audience.”

Prior to the campaign, Spinach worked with Nutri V on its launch developing the branding for Nutri V Powders and Goodies, designing the Nutri V website and digital creative assets as well as the entire suite of packaging, including pack designs, shelf and display units for Coles.

Spinach director of client services Nicole Miranda said: “Nutri V is an impressively innovative and sustainable brand and we’re thrilled to build on our partnership with the team to create this campaign leveraging influencers in contextually relevant media.”

Amie Rohan

Credits

SPINACH
Frank Morabito – Chief Creative Officer & Co-Founder
Bronwyn Sullivan – Connections & Investments Director
Nicole Miranda – Director of Client Services
Paige Sobczyk – Account Executive
Jenna Tomkins – Senior Designer
Georgia Raynes-Greenow – Finished Artist

NUTRI V
Olivia Said – Business Development Manager

MAMAMIA
Ruby Champion – Brand Partnerships Executive
Jessica Stansbury – Sales Manager

Global consumer health company Haleon has appointed Nagraj Iyer as its new marketing director for Australia and New Zealand.

Iyer, a seasoned marketing executive with over 15 years at Haleon, steps into the role with a wealth of international experience. He has held senior leadership positions across North Asia, Singapore, and India, spanning sales, strategy, and marketing.

Iyer takes over from Cate Sefton, who has served as marketing director for the past five years and contributed 21 years to Haleon across two tenures. The company thanked Sefton for her significant contributions and wished her success in her future endeavours.

In his most recent role as marketing director for North Asia, Iyer successfully led the team through a major business turnaround, achieving strong financial growth and championing talent development. Previously, he was part of the Asia-Pacific Strategy team in Singapore and began his career at Haleon in 2009 within the India Subcontinent (ISC) Business Unit.

Iyer expressed his enthusiasm for the new role: “I am thrilled to take on this new role with Haleon Australia and New Zealand, leading the marketing of trusted household brands such as Panadol, Voltaren, Advil, Sensodyne, Centrum, and Polident. With a strong focus on innovation and people development, I am committed to building on Haleon’s success and delivering sustainable growth for our brands and customers in this exciting region.”

Haleon’s general manager for Australia and New Zealand, Anish Patel, praised Iyer’s global expertise and leadership capabilities: “Australian and New Zealand health consumers are among the most sophisticated globally. Through our iconic brands, scale, and talent, we have the potential to transform the self-care industry in this market. Nagraj’s global perspective and extensive experience will be instrumental in driving our success.”

Stake has launched its new brand platform ‘Onwards’ with creative agency 72andSunny with a cinematic film by Collider’s Dylan Duclos. 

As the old ways of growing wealth are becoming further and further out of reach, the investing platform is offering a new way forward for a generation without the ability to easily break into the world’s most challenging property market.

Shot on a vast set designed to represent a maze of confusion and dead ends, the film launches Stake’s new brand platform ‘Onwards.’ 

“‘Onwards’ is bigger than any one product or service,” James Healey, marketing lead at Stake, said. “It’s a mindset, one that we see ambitious Australians embracing when faced with the challenging economic environment we’re living in.

“It says ‘Despite there being genuine difficulties in trying to get ahead these days, there’s still things I can do. Choices I can make.’ And Stake is here to inspire people to make those choices and help put them into action.”

Ross Berthinussen, president of 72andSunny, said: “Unaffordable housing, spiralling inflation and a cost-of-living crisis have combined to make it harder than ever before for people to get ahead.

“The blueprint for progressing in life that worked in the past no longer works today. Stake empowers ambitious people who refuse to accept this stagnation to take control with a range of easy-to-use ways to manage their wealth. With Stake, they can be confident of moving ‘Onwards’”.

This platform was conceived to inform not just communications but also the broader customer experience and internal culture at Stake.

“The idea that despite any roadblocks standing in your way, there are always things that you can control is inspiring,” Bryan Wilmot, chief marketing officer at Stake. “It hands power back to the individual and allows them to own their path forward. That’s a relevant ideology in all aspects of life.”

The new brand TVC is the first cab off the rank to begin landing this in the market. 

Andy Flemming, 72andSunny creative lead, said “This was one of those jobs where everything just came together. We wanted to capture the corporate claustrophobia of ‘Severance’ and Dylan did just that. The one-line idea was ‘the light at the end of the tunnel’ and he really delivered.”

“The campaign launched on Sunday during the first Australia vs India cricket test. “We’re aiming to reach more Australian’s that are looking for ways to build their wealth,” said Cameron Roberts, director at Fourteen10 who led the media strategy to amplify the campaign.

“With 10% of Australians tuning into Sunday’s match, building out a plan that reflects the scale of the platform idea is an exciting next step in Stake’s mission.”

Stake senior copywriter, Leandro CP, added: “From the outset we wanted something that felt big, both in the scale of the platform idea but also in terms of how we brought it to life. We feel like we’ve achieved this with the team at 72 and Fourteen10. ‘Onwards’ really resonates right now, but it also has legs no matter the market. It’s not just about resilience, it’s about an ongoing focus on what could be next.”

CREDITS:
Client: Stake
Chief Marketing Officer: Bryan Wilmot
Marketing Lead: James Healey
Senior Copywriter: Leandro CP
Marketing Specialist: Maddison Hemphill-Kingston
Agency: 72andSunny
Production Company: Collider
Director: Dylan Ducloss
DOP: Kieran Fowler
Executive Producer: Georgia Moraitis
Offline Edit: Adam Wills
Post Production: White Chocolate
Sound Studio: Electric Sheep
Media Agency: Fourteen10

Delicious Film & Content has officially launched with industry professionals producer Benjamin O’Donnell and director Giovanni Pacialeo.

Delicious offers a creative playground designed for agencies, producers, marketing managers and brands to unleash their creative minds and collaborate with industry leaders, pushing traditional boundaries of Tabletop production.

Known for their work on major brands including McDonald’s, ALDI, Continental and Red Rooster, recent projects include stills and motion photography for new brands Steak & Oyster Co. for West HQ, Meet the Aioli’s and the popular Son of a Baker.

O’Donnell said the new venture is about disrupting traditional Tabletop production with a more nimble, collaborative mindset from the early stages of conception.

“Our combined producer and director experience gives us the means to create high-quality visuals and narratives with quick turnarounds. We can also include added bonuses such as stock footage from our own stock footage library, shot by us on the same camera systems, so it can be seamlessly integrated.

“Our methodology centres around working with agencies and marketing teams earlier in the process. We take a long-term approach in creating more impactful content that fosters trust and creative collaboration for an ongoing integrated production relationship,” said O’Donnell.

Pacialeo said the new venture centres on not being afraid to put pen to paper and let creativity drive the ideas—not the dollars.

“In today’s world, advertising and production are evolving at lightning speed with new technologies and tools. However, storytelling is still the foundation of great communication.

“Platforms might change, but the art of delivering a compelling narrative remains the constant imperative.

“We’re building a collaborative space where ideas are given room to breathe, grow, and connect, producing work that’s memorable, magical, and, of course, delicious,” said Pacialeo.

The duo has just completed long-form project Eat Roam Relish: Sarawak, Malaysia – a 6 x 30-minute episode TV show slated for broadcast in 2025.

Australia’s homegrown on-demand delivery platform, Menulog, has partnered with Endeavour Group’s BWS, marking a major expansion of its alcohol delivery service.

The collaboration will see more than 920 BWS stores join the Menulog platform across New South Wales, ACT, Queensland, Victoria, and Tasmania, just in time for the summer season.

To celebrate the launch, Menulog and BWS are offering an exclusive deal: 30% off BWS orders on Menulog, plus free delivery, providing Aussies with greater value and convenience as they gear up for summer festivities.

In support of the partnership, Menulog has rolled out a broad above-the-line campaign to build awareness around the benefits of this collaboration, ensuring customers are ready to take advantage of the expanded service during the peak festive trading period.

A commitment to convenience

The partnership underscores Menulog’s focus on delivering convenience and accessibility to Australians in both metro and regional areas. With BWS joining Menulog’s network, customers now have a wider selection of national, independent, and speciality liquor retailers at their fingertips.

Morten Belling, managing director at Menulog, said:

“With summer celebrations around the corner, Menulog is thrilled to welcome BWS to our platform, expanding our range and availability for customers looking to shop their favourite drinks from well-known retailers with ease.

“As a home-grown platform, Menulog has long delivered for local communities searching for convenience. We are committed to delivering more for customers, partners, and couriers all across Australia, which is why we are expanding our alcohol delivery service on Menulog.”

Scott Davidson, managing director at BWS, added:

“As summer approaches, we’re excited about joining forces with Menulog to provide our customers with greater convenience and choice.

“This partnership means BWS customers can now enjoy access to their favourite drinks through Menulog, delivered right to their door – getting drinks and snacks for summer gatherings and celebrations has just been made even more convenient.”

Monday 25 November 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s A Current Affair recorded a total TV national reach of 1,532,000, a total TV national audience of 1,080,000, and a BVOD audience of 77,000.

Nine’s 9News recorded a total TV national reach of 2,016,000, a total TV national audience of 1,240,000, and a BVOD audience of 95,000.

Seven’s Seven News recorded a total TV national reach of 2,056,000, a total TV national audience of 1,219,000, and a BVOD audience of 63,000.

Also on Seven, Cricket: First Test – Australia v India D4 S3 recorded a total TV national reach of 1,819,000, a total TV national audience of 577,000, and a BVOD audience of 34,000.

The clash at Perth Stadium between the giants of world cricket in the first of five Tests delivered an average total TV audience of 663,000, including 1.01 million for the third session on day three and 997,000 for the third session on the first day.

The First Test, which saw India claim a 295-run victory over Australia, was the most-watched program in all people, 25 to 54s and 16 to 39s on Friday, Saturday and Sunday.

10’s airing of Wheel of Fortune Australia recorded a total TV national reach of 1,028,000, a total TV national audience of 485,000, and a BVOD audience of 17,000.

People 25-54

Nine’s 9News:
• Total TV nation reach: 518,000
• National Audience: 306,000
• BVOD Audience: 48,000

Seven’s Seven News:
• Total TV nation reach: 555,000
• National Audience: 299,000
• BVOD Audience: 33,000

Seven’s Cricket: First Test – Australia v India D4 S3:
• Total TV nation reach: 571,000
• National Audience: 186,000
• BVOD Audience: 19,000

10’s Wheel of Fortune Australia:
• Total TV nation reach: 391,000
• National Audience: 200,000
• BVOD Audience: 9,000

People 16-39

Nine’s 9News:
• Total TV nation reach: 214,000
• National Audience: 114,000
• BVOD Audience: 24,000

Seven’s Seven News:
• Total TV nation reach: 226,000
• National Audience: 119,000
• BVOD Audience: 17,000

Seven’s Cricket: First Test – Australia v India D4 S3:
• Total TV nation reach: 213,000
• National Audience: 76,000
• BVOD Audience: 11,000

10’s Wheel of Fortune Australia:
• Total TV nation reach: 157,000
• National Audience: 78,000
• BVOD Audience: 4,000

Grocery Shoppers 18+ TV Ratings

Nine’s 9News:
• Total TV nation reach: 1,617,000
• National Audience: 1,002,000
• BVOD Audience: 77,000

Seven’s Seven News:
• Total TV nation reach: 1,620,000
• National Audience: 969,000
• BVOD Audience: 50,000

Seven’s Cricket: First Test – Australia v India D4 S3:
• Total TV nation reach: 1,427,000
• National Audience: 453,000
• BVOD Audience: 27,000

10’s Wheel of Fortune Australia:
• Total TV nation reach: 801,000
• National Audience: 379,000
• BVOD Audience: 14,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.