The 2024 television ratings year has drawn to a close, with the Seven Network emerging as the most-watched network in Total People for the fourth consecutive survey year. Meanwhile, Nine Network claimed dominance in key demographics, and Network Ten solidified its reputation as the go-to destination for younger viewers.

Seven Network: Total People leader

Seven secured a 29.8% share, followed closely by Nine at 27.6%. The ABC held a strong position with 18.6%, while Ten captured 14.7%, and SBS rounded out the top five with 9.3%. The network achieved its highest-ever audience share in a non-Olympics year, with six of the top 10 prime-time entertainment programs and an evening total TV audience averaging 961,000 viewers.

For advertisers prioritisng household decision-makers, Seven took the lead with a 30.1% share among Grocery Shoppers, narrowly ahead of Nine at 27.4%. The ABC claimed 18.2%, followed by Ten at 14.7% and SBS at 9.7%

The AFL Grand Final was the year’s highest-rated program, with a total TV audience of 4.06 million and a national reach of 6.24 million. Seven also led in news and current affairs, with 7NEWS and Sunrise remaining Australia’s most-watched evening and breakfast programs, respectively.

Digital growth played a significant role in Seven’s success, as 7plus recorded a 29% year-on-year increase in viewership, solidifying its position as the leading free streaming platform with a 43% VOD share.

Seven West Media managing director and chief executive officer, Jeff Howard, said: “For the fourth year in a row, Seven was the most-watched broadcast and digital network in Australia. That success reflects our passionate focus on creating great content that connects with Australians and delivers results for our commercial partners.

Nine Network: Key demo dominance

Nine dominated the highly sought-after 25-54 demographic, leading with a 30.9% share, narrowly beating Seven at 28.3%. Ten achieved a notable 18.6%, reinforcing its appeal among younger audiences, while ABC and SBS captured 14.4% and 7.7%, respectively.

Nine’s flagship programs like Married at First Sight and The Block topped reality TV ratings, while the State of Origin series delivered impressive sports coverage, with Game 1 drawing a Total TV audience of 3.4 million.

Nine’s BVOD platform, 9Now, experienced impressive growth, leading the category with a 50.6% share in the 25-54 demo, and a 36.7% year-on-year increase in streaming minutes. Michael Stephenson, Nine’s chief sales officer, credited the success to the network’s “Total TV” strategy, blending broadcast, live streaming, and on-demand content.

“At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule,” he said. “The impressive growth of 9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”

Ten Network: The comedy and youth champion

Network Ten reinforced its appeal to younger audiences, securing 10 of the top 15 shows for viewers aged 16-39, including hits like Have You Been Paying Attention?, Taskmaster, and The Cheap Seats. Ten also claimed the comedy crown, with five of the top six comedies in the 25-54 demographic.

BVOD service 10 Play had a record-breaking year, with viewership up 32% year-on-year, and Paramount+ added to the momentum with local hits like Fake and Aussie Shore.

Rod Prosser, chief sales officer, Paramount Australia, said: “Our One Paramount Strategy is delivering results with consistent high-quality shows in every genre entertaining our audiences across all platforms.

“We’re thrilled to be launching Paramount Connect, a single-entry point to a unified digital ecosystem for advertisers to engage our audiences wherever and whenever they are viewing our premium content.

“We’re breaking down the silos of linear and digital providing a single customer view, offering advertisers unique opportunities across Paramount that delivers results for brands.

“Combined with innovative digital ad products and insights, as well as market-leading campaigns, products, experiences and brand integrations with Paramount Brand Studio, we’re providing unparalleled Total TV advertising opportunities to the market.

The Numbers

Total People:
Seven: 29.8%
Nine: 27.6%
ABC: 18.6%
10: 14.7%
SBS: 9.3%

25-54:
Nine: 30.9%
Seven: 28.3%
10: 18.6%
ABC: 14.4%
SBS: 7.7%

Grocery Shoppers:
Seven: 30.1%
Nine: 27.4%
ABC: 18.2%
10: 14.7%
SBS: 9.7%

* VOZ, Shares and platform audiences “when watched” Survey Year to date (excl Easter and excluding Summer Olympics 27.7 – 11.8), Total TV National.

After 15 years as a co-host, ABC News Breakfast‘s Michael Rowland is leaving the program.

The broadcaster revealed his departure this morning, saying he was taking a long break, but assured he would return with the ABC later in 2025.

Friday, 13 December will be Rowland’s last day on air.

“I love working on News Breakfast. Every morning is a buzz and it’s by far the best job I’ve had at the ABC,” Rowland said.

“But after 15 years of 3am starts my body is screaming ‘enough!’. The hours have finally caught up with me.”

“It has been a thrill interviewing everyone from prime ministers to Hollywood superstars.

“On what other program can you switch from presenting hard news to diving into a chilli-eating competition or dancing the Nutbush [badly]?”

Rowland started at the ABC over 35 years ago and has co-hosted News Breakfast since 2010.

“I will miss the fabulous Brekky team, but I will miss our viewers even more. I am intensely proud of helping build the News Breakfast audience over the years. Thank you all sincerely for entrusting me with your mornings,” he said.

Bridget Brennan, Rowland’s co-host on News Breakfast, says it’s been an honour to work alongside him.

“I’ve been able to watch firsthand his enduring dedication to strong journalism and public service,” she said.

“Australians will miss his presence each and every morning enormously, but I know we all appreciate the incredible effort he has given to News Breakfast for such a long time.”

Rowland has covered major events, including federal and state elections, four US presidential elections, the Black Summer bushfires and floods in NSW and Victoria, the 100th anniversary of the Gallipoli landings, and the death of Queen Elizabeth II.

ABC News director Justin Stevens said Rowland had been central to the success of News Breakfast, calling him “a familiar and trusted face for viewers”.

“His ability to traverse serious reporting as well as lighter topics, and do it on live TV for three hours every morning, shows what a hugely talented broadcaster he is,” he said.

“We’ll miss him a lot on the News Brekky couch but we can’t wait to see what he does next for the ABC after a well-deserved rest.”

The ABC will announce Rowland’s replacement soon.

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ARN has let go of Mike Byrne, content director for WSFM, following the station’s milestone achievement of reaching the coveted number-one spot in the most recent radio survey. Byrne’s exit marks the end of a significant chapter for the Sydney station, which he has led since January 2020.

The news follows ARN’s announcement that WSFM will be rebranded as GOLD101.7 in January 2025.

ARN confirmed the news today with Mediaweek in a statement acknowledging Byrne’s instrumental role in WSFM’s success. “Mike leaves having achieved the milestone of taking WSFM to number 1 overall for the first time since it converted to FM,” the statement read. “A loyal and passionate member of the ARN family, we sincerely thank Mike for his outstanding contributions.”

Byrne’s leadership culminated in WSFM securing its spot as Sydney’s top radio station in the last ratings survey, a feat widely celebrated in the industry. However, his departure comes as ARN undertakes structural changes to align with what it describes as “sustainable and cost-effective” strategies.

Reflecting on his departure, Byrne shared his pride in WSFM’s achievements under his leadership. “It’s been a privilege to lead the best radio team in Australia for the past five years. Leaving WSFM as the number 1 station is a career high,” he said. “I look forward to seeing the team go from strength to strength as Gold101.7 in 2025 and a new challenge for me!”

Byrne’s 35-year career in the radio industry includes various leadership roles, and his tenure at WSFM solidified his reputation as one of the industry’s top content strategists. His last day with ARN will be Friday, 6 December.

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Publicis Sapient has appointed Angela Robinson as country managing director (MD) for Australia, based in Publicis Sapient’s Melbourne office.

Robinson’s appointment reflects the importance of Australia for Publicis Sapient’s continued global growth. The digital consulting company’s deep expertise in digital innovation and artificial intelligence (AI) solutions directly supports the country’s digital business transformation goal to become a world-leading digital economy and society by 2030.

As managing director for Australia, Robinson will play a strategic role in driving business growth in Australia, as well as managing the operational business and community.

She will lead the teams responsible for digital business transformation in the country, leveraging the company’s SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities, as well as infusing AI into these capabilities to deliver client and customer impact, value and growth.

“We are deeply committed to supporting Australia’s tech-driven transformation and are thrilled to welcome Angela to the team,” Nigel Vaz, CEO of Publicis Sapient.

“As country managing director for Australia, her expertise and proven ability to drive change will be instrumental as we drive growth in the region, scale our capabilities, and empower clients to innovate, grow, and make a meaningful impact. As a digital business transformation company powered by AI, we harness technology and data to enhance customer experiences and fuel business innovation, helping to position Australia as a leader in AI and GenAI adoption.”

Robinson brings extensive consultancy experience to Publicis Sapient as a practice and senior client leader, driving growth for leading organisations. She has more than two decades of experience in leadership roles across Australia and the Asia Pacific region.

She joins from Deloitte, where she held various senior partnership roles. Prior to joining Deloitte, Robinson also held a senior management role at Accenture. She is a board advisory member for The Resilience Project.

“I’m proud to be joining Publicis Sapient’s incredibly talented team,” said Robinson of her appointment. “The company’s unique expertise, SPEED (Strategy, Product, Experience, Engineering and Data and AI) capabilities and AI-driven solutions enable us to meet the challenges of our clients in Australia who want to accelerate their transformation and create new experiences and innovative services.”

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Top image: Angela Robinson

The Monkeys begins a new chapter as it officially merges with the Droga5 brand to become Droga5 Australia and New Zealand, part of Accenture Song.

Leading the new outfit is Matt Michael, managing director of The Monkeys, who will assume the role of CEO for Droga5 in Australia and New Zealand (ANZ) following the recent departure of Mark Green.

Green, co-founder and CEO of The Monkeys and lead of Accenture Song – Australia and New Zealand, relocated to New York City in October to take on the role of global CEO of Droga5 starting in October 2024.

Michael spoke to Mediaweek about the alignment between The Monkeys and Droga5, the agency’s combined message to the market and the outlook for 2025.

‘It made sense to come together’

“The Monkeys and Droga5 have sat alongside each other within Accenture Song since our acquisition back in 2017. Increasingly, we’ve had opportunities to bring our teams together to work on assignments for clients within the global Song network, and we’ve really enjoyed that interaction.

“Our values, ambitions and approach are so closely aligned it made sense to come together under one banner. The cross-pollination of ideas and ability to access global knowledge and teams has been well-received by our clients too.”

For clients, it’s “business as usual”. Michael said: “trying to make the biggest dent in the universe with creative thinking at the core, except now with the added benefit of global access and a superb talent pool to draw from.”

For their people, the change gives them a bigger stage and more opportunities. “There is a strong DNA match between our two agency cultures so we anticipate the transition to the Droga5 brand should be a smooth one,” he added.

‘The award wins along the way are the icing on the cake’

Michael called The Monkeys’ 2024 “a standout year” with a slew of successful work with campaigns and clients.

“On all measures, we’ve had a phenomenal year, particularly forming new relationships with clients like NRMA Insurance and Tourism Australia, both of which benefited from the global Droga5 network.

“The award wins along the way are the icing on the cake, so we’re grateful for that, but it’s the work our people get to create, the impact in the market and the client relationships we build that matter the most.”

Among the accolades this year include the Cannes Lions Grand Prix for the Sydney Opera House campaign, Play it Safe, and Agency Network of the Year at 45th AWARD Awards. Un 2023, it took home the Titanium Grand Prix for ‘The First Digital Nations’ for the Government of Tuvalu.

‘We’re all energised by the change’

Looking ahead, Michael said the agency has “big ambitions and want to keep the momentum we have going with some incredible work in the pipeline.”

“So, it’s not looking like there will be much rest! I’m looking forward to seeing how we can bring a more holistic approach to impact through our end to end offering at Accenture Song in ANZ via the newly integrated Lumery and media teams as well – they’re already making a terrific impact.

“We have incredible talent in our business and when it all comes together we can do amazing things. So, I think we’re all energised by the change to Droga5 and excited to take the work and impact we make to new heights in the next year,” he added.

The combined teams will, together, tap into Droga5’s global network, sharing best practices, collaborating on projects, and utilising the collective expertise of the entire Droga5 family. Droga5 ANZ will operate as part of Accenture Song, Accenture’s tech-powered creative group, leveraging the full spectrum of the consultancy’s capabilities, including data and AI, strategy, and technology consulting.

Tara Ford, CCO of Droga5 Australia and CCO Accenture Song APAC, said: “We are nothing without our talented people and amazing clients and the work is testament to that. I’m proud of how the team and the work has developed and evolved. Looking forward to the next chapter.

Tara Ford

Mark Green

Mark Green: ‘I am excited to lead the team into this new era’

Mark Green, The Monkeys co-founder and now Droga5 CEO, called the agency’s new era a “big moment and a very exciting opportunity for the team.”

“We have always wanted to make sure that our people feel like they can make the best work of their careers at The Monkeys. And this has been the case for many years. Now with the transition to Droga5 they can also have the confidence that their best work is also ahead of them. And, I am excited to lead the team into this new era,” he added. 

Scott Nowell and Justin Drape co-founded The Monkeys alongside Green in 2006. In celebration of the work created, Nowell said: “I’m immensely proud of what The Monkeys have achieved and came to represent, but it was never the name that defined the place, it was the people.  Those incredible people will now define what the next chapter looks like too.”

Drape added: “Some folks close to us argued that naming the agency Three Drunk Monkeys was an act of nihilistic lunacy… but we couldn’t expect clients to be brave and trust their instincts if we weren’t willing to trust our own.”

Scott Nowell

Justin Drape

A look back at the legacy of The Monkeys

Over The Monkey’s 18 years, the agency has launched culture-impact campaigns that have set benchmark in the market.

2024

2023

2022

2021

2018

2017

2015

2014

2011

2010

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Top image: Matt Michael

The Brag Media, Australia’s largest creator of premium youth content and events, has announced Neil Griffiths as the new Editor-in-Chief of Rolling Stone Australia.

Griffiths will quit his current role of Managing Editor at trade media website Mumbrella to join the iconic music brand in January 2025.

Griffiths has more than a decade of experience in media and entertainment across print, online, radio, TV and podcasting.

He has worked both in Australia and New York across a variety of platforms and hosted music and entertainment podcast The Plug. He was previously Head of Online News and Content at themusic.com.au.

On joining The Brag Media, owned by Vinyl Group who also publish Mediaweek, Griffiths said: “I have been a lifelong fan of Rolling Stone. The chance to join this iconic brand and the Australian team is a culmination of everything I have worked towards in my career to date.

“I vividly remember the first time I picked up a Rolling Stone mag in August 2000, and was hooked instantly. This truly is a bucket list opportunity.”

Neil Griffiths is the new Editor-in-Chief of Rolling Stone Australia.

Griffiths will work alongside The Brag Media’s Head of Content, Lars Brandle, overseeing the Rolling Stone Australia editorial team and shaping its overall content strategy.

Along with Griffiths’ appointment, Conor Lochrie has been promoted to Deputy Editor.

Lochrie joined The Brag Media in 2020, and has steadily risen up the ranks from Online Music Editor to his new position.

In addition to strengthening its editorial team,The Brag Media has also confirmed it will strengthen its commercial leadership team with the promotion of Jack Castles to Head of NSW Partnerships.

Castles will assume responsibility for the strategic oversight of the NSW client portfolio and oversee the management, development and growth of partnership opportunities in the state, reporting directly to Batoul Peters, Head of National Partnerships.

Castles joined The Brag Media as Partnerships Manager in June 2023 and has driven impressive commercial growth.

Jack Castles has been promoted to Head of NSW Partnerships at The Brag Media.

His expertise in securing and cultivating partnerships with major brands including BYD, Paramount Pictures, eBay, nib and BWS has been instrumental to The Brag Media’s success.

With more than 10 years of commercial media experience, Castles previously held senior roles at Nine Publishing, Man of Many and News Corp.

Jessica Hunter, Head of The Brag Media, said of the appointments: “These strategic appointments reaffirm our commitment to strengthening and investing in both our content and commercial teams. Neil Griffiths, with his extensive experience in digital and magazine publishing and his passion for storytelling, supported by Lars Brandle, Head of Content, Conor Lochrie in his new role as Deputy Editor and the talented content team, will undoubtedly elevate Rolling Stone Australia to new heights.

“Meanwhile Jack Castles’ strategic leadership continues to strengthen and expand our commercial partnerships. Together alongside The Brag Media Team, this group is poised to drive innovation, creativity, and growth throughout  our  business.”

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Paul “Fatty” Vautin is retiring from Channel 9, marking the end of a 33-year career at the network.

Known for his wit, warmth, and passion for rugby league, Vautin leaves a legacy of countless live sports commentary and entertainment hostings that created unforgettable television moments.

Following his playing career where he represented Australia and captained his beloved Queensland Maroons and Manly Sea Eagles, including a premiership in 1987, Vautin began his broadcasting career at Channel 9 in 1991 on the Midday show alongside Ray Martin, Derryn Hinch and Kerri-Anne Kennerley, where he co-hosted a weekly sports segment with former cricketer Simon O’Donnell.

His infectious personality, combined with his deep personal experiences in the game, saw him rise within the network to join the Wide World of Sports team, alongside the voice of rugby league Ray “Rabs” Warren and Peter Sterling, including the debut of The Sunday Footy Show in 1993.

However, it was his long-running role on Thursday nights as the host of The Footy Show, which began in September 1994, that cemented his status as an Australian television legend.

The Footy Show became a cultural phenomenon, blending sport, entertainment, and comedy, and offering an irreverent, behind-the-scenes look at the world of rugby league. As the charismatic and cheeky host, alongside Sterling, Fatty’s unique ability to balance humour with genuine passion for the game made him a standout figure as his larger-than-life personality, quick wit, and easy rapport with guests and colleagues shone through.

The show’s success was recognised with 11 TV Week Logies Awards for best sports entertainment program, and in 2003, Vautin was awarded the Logie Award for Most Popular Sports Presenter.

Speaking on his retirement, Vautin said: “I’ve been incredibly fortunate to work with so many talented people over the years, and I’ve had the pleasure of connecting with some of the most passionate sports fans in the country.

“It’s been an absolute privilege to be part of and I’m grateful for every moment. I’ll miss the laughs, the banter, and of course, the incredible athletes, commentators and the Channel 9 family that I’ve been lucky enough to work with for over three decades.”

Nine Acting CEO, Matt Stanton, said: “Paul Vautin is a true icon of Australian television and a much loved member of the Nine family. After an outstanding playing career he forged a stellar path here at Nine, and we’re truly proud and thankful for what he has achieved.

“He has been a major part in forging our successful and long standing partnership with the NRL and the passionate fans of the game with his cheeky, yet passionate takes that have resonated so broadly. We wish him all the best in retirement and will continue to celebrate what he has accomplished for business.”

Nine Director of Sport, Brent Williams, said: “Fatty’s contribution to Nine and Wide World of Sports over 30 years comfortably puts him in the upper echelon of contributors to the Australian television landscape. His infectious energy and warmth, plus a wicked sense of humour made his style unmissable for generations of NRL and sporting fans.

“Throughout his remarkable television journey, his greatest strength was that he never tried to be anything but himself, which was more than enough for audiences to love him. We thank him for the countless laughs, unforgettable moments, unique insights and friendship. He will always be an integral part of the Wide World of Sports family.”

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Tones and I and Empire of the Sun’s Luke Steele have joined forces to launch the local version of Rolling Stone magazine’s iconic Musicians on Musicians issue.

The duo feature in the December 2024 – February 2025 edition of Rolling Stone AU/NZ, which goes on sale on Thursday, 12 December.

The pair interviewed each other for their cover story, after meeting for the first time in person at the photo shoot.

The open and honest chat between Tones and Steele focuses on their shared experience of busking, writing and performing global hits and their rise to worldwide fame.

Tones and I and Luke Steele interview each other in the Musicians on Musicians issue of Rolling Stone AU/NZ

Tones — who is the world’s most-streamed female artist thanks to her hit Dance Monkey — also reveals the moment she was inspired her to write that song, and how trusting her gut and creative vision has been imperative to her success.

“I don’t know why we seem to ask for a lot more people’s advice as we become more successful,” she tells Steele in the Musicians on Musicians interview. “We need to trust our own ability more.”

Musicians on Musicians is a highly-anticipated edition of Rolling Stone in the US.

Global and local superstars chat openly and honestly to each other, revealing their thoughts and feelings in fascinating conversations.

In the Australia and New Zealand version, the first Musicians on Musicians issue is packed with interviews between Kasey Chambers and Thelma Plum, INXS’ Andrew Farriss and 5 Seconds of Summer’s Ashton Irwin, BENEE and Bic Runga, and Confidence Man and Orbital.

Christina Aguilera and Raye, also feature alongside Reneé Rapp and Wicked’s Cynthia Erivo and Bruce Springsteen and Zach Bryan.

Tones and I with Luke Steele on cover of Rolling Stone AU/NZ

Lars Brandle, The Brag Media’s Head of Content, said: “Without musicians, the world of art would be flat; no music, no concerts or festivals and no industry behind it.

“The latest issue of Rolling Stone AU/NZ, the Musicians On Musicians special edition, pays tribute to the artists — the engine room for creativity in all its musical forms.”

You can watch exclusive behind-the-scenes footage of Tones And I, Luke Steele and the Rolling Stone AU/NZ team creating the cover image.  

Rolling Stone AU/NZ hits newsstands on 12 December.

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Atomic 212° has announced it has acquired the media division of independent creative communications company KWPX, effective 27 November.

The media division of KWPX has 23 staff members and a client roster that includes Coopers Brewery, RAA, OTR, S.O. Asher, and The Jewellery Group.

The newly acquired company will be rebranded to Atomic 212° in due course, given its first presence in South Australia and Western Australia. The Adelaide and Perth business will be run by Natalie Morley, currently KWPX’s executive director of media.

Atomic 212° chairman Barry O’Brien OAM said: “We have long admired KWPX for their strong media skills and strategic thinking. Our agencies have collaborated successfully on several clients in the past, so when the opportunity came up to make KWPX’s media arm part of the Atomic 212° family, we jumped at it.”

Rory Heffernan, Atomic 212° chief executive officer, said: “This acquisition is an important moment for us, giving us a strong entry into the South Australian market and a new resource for our clients around the country.

“KWPX’s exceptional media and digital skills are a great fit with Atomic 212° and we are all looking forward to working with Natalie and her team to build on what they have already achieved.”

Morley added: “I’m thrilled about the opportunities that joining forces with Atomic 212° will unlock, growing our people and our product offering, and enabling us to deliver even greater outcomes for our clients. By tapping into Atomic 212°’s innovative strategies and extensive analytics, we’re well-positioned to elevate our capabilities and create exciting new possibilities for our talented team and valued partners.”

KWPX’s acquisition follows a series of client wins and retentions for Atomic 212° over the past year, including BlueScope, Great Wall Motor, BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Vet Partners, Adyen, UKG, and most recently Chargrill Charlie’s.

The agency won Global Independent Agency of the Year (Media) and Global Digital Innovation Agency of the Year in Campaign’s Global Agency of the Year Awards announced in June 2024, and won Best Agency Culture and Talent (more than 100 awards) at the 2024 MFA Awards in September.

Atomic 212° also ranked #1 among independent agencies in Australia in new business wins, including client retentions, according to the FY 2023 report from COMvergence.

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Top image: Barry O’Brien

ARN has rebranded WSFM to GOLD101.7 from January 2025, bringing a fresh, unified identity to the GOLD Network.

The rebrand is the radio network’s strategic shift to connect with a younger 25-54 audience while still appealing to the station’s loyal fan base.

Led by Sydney presenters Brendan ‘Jonesy’ Jones and Amanda Keller, and Christian O’Connell on GOLD104.3 in Melbourne, both stations will have a dynamic new look and a fresh new on-air sound from next year.

GOLD aims to blend legendary anthems and contemporary hits from artists including INXS, P!NK, Powderfinger, Bon Jovi and Bruno Mars, delivering a sound that refuses to age, perfectly reflecting the mindset of its audience.

The GOLD Network rebrand follows ARN’s recent content restructuring, in which Sue Carter, previously GOLD104.3 Content Director, was promoted to head of content – GOLD Network.

In her new role, Carter will have responsibility for the ratings performance of GOLD101.7 (previously WSFM), GOLD104.3, and Cruise1323, as well as 96FM, and executing the Content strategy for each station including survey tactics and promotions, station features and music.

Carter said: “Our refreshed GOLD brand in Sydney and Melbourne underscores ARN’s commitment to evolving with our audience. The new sound will resonate with listeners across generations. Real music, real connection, real fun! These changes will maximise value for our clients by making the GOLD Network a truly compelling choice.”

Jonesy & Amanda

This rebrand reinforces ARN’s investment in the key commercial 25-54 demographic, delivering a powerful, market-leading proposition for advertisers. With a cohesive identity across the country’s two biggest markets, Sydney and Melbourne, the GOLD Network is well-positioned for streamlined promotions and enhanced impact for both audiences and client.

Elsewhere in the ARN universe, Mix 102.3 breakfast host Ali Clarke told listeners on Monday she will step down after three years in the role.

She said: “This year has given me a new perspective, so now I’m ready for the next challenge. I’ll miss our listeners terribly and can’t thank them enough for their support of not just me but my family.”

See also: Ali Clarke to exit Mix 102.3 after three years as breakfast host

Meta has introduced stringent verification requirements for advertisers promoting financial products and services to Australian consumers. The goal is to enhance transparency and curb misleading practices on Facebook and Instagram.

Under the new rules, advertisers must verify their beneficiary and payer information, including their Australian Financial Services Licence (AFSL) number, before running financial services ads. Verified ads will feature a “Paid for By” disclaimer containing the verified information of the advertiser and payer, including the licence number or exemption. They will also be visible in the Meta Ad Library while active, allowing for greater scrutiny and accountability.

The requirements apply to ads promoting financial services such as insurance products, mortgages, loans (both short and long-term), investment opportunities, credit cards, and applications. Advertisers must complete the verification process before publishing any qualifying ads, with the rules set to roll out in February 2025.

Will Easton

A step forward in combating scams in Australia

This initiative forms part of Meta’s commitment as a founding signatory of the Australian Online Scams Code, introduced by the Digital Industry Group Inc (DIGI) in July 2024. The Code provides a framework for technology companies to combat scams in Australia, with advertiser verification playing a key role in protecting consumers.

“Meta recognises the devastating impact that finance and investment scams can have on Australian consumers,” said Will Easton, managing director of Meta ANZ. “The introduction of financial advertiser verification is an important step towards protecting people from sophisticated scammers impersonating legitimate institutions and advertisers.”

Sunita Bose, managing director of DIGI, echoed this sentiment, stating, “Meta’s introduction of financial advertiser verification is a welcome boost in defences for Australian consumers against criminal scammers exploiting digital platforms. This measure aligns with the commitments outlined in the Australian Online Scams Code.”

Building on broader anti-scam efforts

This announcement comes as Meta ramps up its anti-scam measures in Australia. The tech giant has recently tested facial recognition technology to combat celebrity endorsement scams, partnered with the Australian Financial Crimes Exchange (AFCX) to share intelligence through the Fraud Intelligence Reciprocal Exchange (FIRE), and rolled out verification for new advertisers in the country.

What this means for advertisers and marketers

For marketers in Australia, these changes highlight the increasing need for transparency and compliance in digital advertising. Ensuring proper verification not only meets Meta’s new requirements but also builds trust with audiences wary of financial scams. It’s a reminder that maintaining integrity in financial advertising is no longer optional—it’s a necessity.

As financial advertising becomes more tightly regulated, marketers and advertisers must be proactive in adopting these changes. Doing so not only safeguards consumer trust but reinforces the value of legitimate financial services in a market where scams have caused widespread damage.

Foxtel have confirmed they will no longer be airing Gogglebox Australia.

The news was announced by Isabelle Silbery, a member of one of the families who starred in the show, as she revealed they will not return to the Australian reality television series in 2025 when it will be shown only on Network 10.

The show has been a co-production between Foxtel’s LifeStyle Channel and Network 10 with Foxtel showing episodes one day before they were aired on 10.

In an Instagram post on Thursday, Isabelle Silbery revealed the show would continue on Network 10, but that she and her family would not be part of it.

She shared photos from the show of herself, her mother Kerry, grandmother Emmie – who starred with them until 2023 – and her baby daughter, Ruby.

Silbery wrote in the caption: “It’s with a very heavy heart to announce that Mum, Ruby and I will not be returning to Gogglebox in 2025.

“Foxtel have decided not to renew our beloved show and although the show will continue on Channel 10, the three of us have not been included in its new form.

“Nine years ago, I saw an opportunity to showcase real women’s voices across multi generations. Baby Ruby filling in for Emmie in recent seasons made it feel full circle. 🥰

“It has been an absolute pleasure sharing our lounge rooms with you all and cannot thank you enough for the love and support. It might be the end of an era but it’s also an opportunity for new exciting beginnings… ✨” she added.

A spokesperson for Foxtel Group confirmed they would no longer be airing the show on LifeStyle.

“The TV show about watching people watch TV. Nobody believed in it, but Foxtel did. Since 2015 we have broadcast Gogglebox Australia into our lounge rooms – putting a mirror not only up to Australian television but Australian culture, humour and entertainment.

“We have laughed, cried and shared many iconic moments together alongside the Gogglebox households.

“As Gogglebox Australia moves onto its next era, we want to thank our partners at Endemol Shine Australia and every single family that opened their houses to take part in this wonderful adventure.”

 

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Network 10 spokesperson said: “The three generations of women in the Silbery family, brought a wealth of life-experiences, personality, empathy, humour and opinion every time they sat down to watch the telly together.

The Silbery family will not be returning next season, but we thank them for their incredible contribution to the show over the past nine years.”

Gogglebox was launched on Australian screens in 2015 and has been a fan favourite throughout its 20 seasons on air, winning several Logie and AACTA Awards over the years.

It has also been the launch pad for the likes of former Bachelorette Angie Kent, Yvie Jones, Simon Lovett and Adam Densten in the media, TV and podcast space.

In 2022, the show launched a one-off celebrity special of the show features several celebrity households, including Hamish Blake and Zoë Foster Blake, Dylan Alcott and Andy Allen, Tim Campbell and Anthony Callea, Robert and Bindi Irwin.

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The Privacy and Other Legislation Amendment Bill passed Parliament this morning and is set to be signed into law in the coming days, ushering in the first stage of significant updates to Australia’s privacy landscape.

Andrea Martens, CEO of the Association for Data-Driven Marketing and Advertising (ADMA), comments: “This is an important day for the advancement of responsible marketing practices in Australia. The passage of this Bill signals the beginning of a transformative period for privacy legislation in our country, which every business needs to be prepared for.

“ADMA fully supports these changes as a necessary first step to bolster consumer trust, reinforce best practices in data management, and ensure our industry remains aligned with evolving expectations around privacy and transparency.”

While this Bill addresses critical issues such as doxxing, a tort for serious invasion of privacy, and enhanced protections for children online, it also sets the stage for broader reforms that will continue to reshape the industry.

One key amendment is enhanced transparency for automated decision-making (ADM) processes, which will require businesses to clearly articulate how personal information is used in automated decisions that significantly impact individuals.

Dr Rob Nicholls, manager, regulatory and policy at ADMA, comments: “Businesses must now critically assess their data collection practices, considering both the necessity and the future implications of their data use.

“This legislation is meaningful, and reinforces the importance of data minimisation to prepare organisations for further reforms anticipated in the next stages of the Privacy Act’s evolution. The late introduction of a compliance notice regime, combined with the ability to issue infringement notices, emphasises the role of the Privacy Commissioner as an enforcement regulator.”

ADMA says it remains committed to guiding its members and the broader business community through this transition with a range of resources and training courses available to marketers from any organisation. ADMA will continue to work with the government to ensure the marketing industry’s voice is represented as the reform agenda progresses in 2025 and beyond.

The Sporting News has announced a strategic partnership with global sports streaming platform DAZN and the expansion of its network.

In Australia, DAZN’s sports and entertainment content and channels generate over 8 million long-form, brand-safe streams a month on YouTube, which can now be directly targeted through contextual ad campaigns.

As part of the agreement, The Sporting News will support DAZN commercialise its content and channels in Australia and New Zealand.

“Australia is a growing focus for our business due to the sheer size and scale of consumption that we’ve built organically in the region. Rodrigo Ventosa, DAZN VP Media & Revenue strategy, said.

“As our footprint expands and evolves globally, we are thrilled to collaborate withThe Sporting News, in further commercialising the Premium DAZN Video sports offering globally. The Sporting News’ market knowledge and expertise in driving premium video sales will be crucial in maximising the value of our offering.”

The Sporting News Executive Vice President ANZ, Wade Maris, said: “The addition of DAZN allows us to expand our network offering further, solidifying our position as a global leader in sports video, whilst complementing our growing streaming offering with the popular NFL League Pass, DAZN Group, beIN SPORTS and the NBA League Pass in Australia.”

The DAZN partnership follows The Sporting News’s agreement with beIN SPORTS for the commercialisation of its SVOD, website and social sports offering.

beIN SPORTS is the destination for international football, tennis, and rugby enthusiasts, offering over 4,000 live events per year, including a wide array of live and on-demand football content, like LaLiga, Serie A, Bundesliga, English Football League with events like the Carabao Cup and the Championship, lus Scottish Professional Football League, Africa Cup of Nations, and more. Fans can catch thrilling tennis events, encompassing the ATP and WTA tours, Davis Cup and Billie Jean King Cup in Australia.’

See also: beIN SPORTS partners with The Sporting News to drive commercial expansion in AUNZ

–

Top image: Wade Maris

Guide Dogs NSW/ACT have teamed up with creative, PR and marketing agency Keep Left to raise awareness of what it’s like to shop online as a person with low-vision or blindness with an activation that removes shoppers’ ability to see what they’re buying.

In line with Black Friday sales, the pop-up shop is a social experiment that puts us in the shoes of Australians with low vision or blindness. The low-vision and blind community regularly face frustrating barriers like inaccessible buttons or images with no descriptions, preventing them from having the full online shopping experience and even checking out. This is especially challenging during busy sales periods like Black Friday.

The pop-up shop invites shoppers to browse curated, pre-loved items from fashion marketplace Uturn. However, each item is hidden with the packaging displaying only limited written descriptions, so you don’t know exactly what you are buying.

In addition to educating consumers, the campaign will encourage retail brands to offer more inclusive online product descriptions – a simple act that will remove barriers for people with blindness and low vision.

Keep Left and worked closely with Guide Dogs NSW/ACT to produce the integrated campaign activation from concept to design, including the shop fit-out, out-of-home, social creative, web design, partnerships management, earned media and influencer engagement.

“Blackout Friday is more than a pop-up shop; it’s a disability awareness experience that gets people thinking about the barriers in online shopping for consumers who are low vision or blind,” Michael Apte, Guide Dogs NSW/ACT chief marketing officer, said.

“Many e-commerce brands aren’t aware of small changes that would make a significant difference to the community. We have found a way to clearly explain the issue with actionable steps to create real change.”

Keep Left executive creative director Blair Kimber added: “The retail frenzy that is Black Friday provided the perfect backdrop for us to co-opt this day and create an immersive, earned creative experience in Blackout Friday. While our store may be the only one in Australia actively promoting products consumers won’t be able to see, thousands of other e-commerce stores across the country will be doing this unawares.

“We hope this activation sparks conversation among consumers and retailers to ultimately create a more accessible and inclusive world for people with blindness and low vision. While we can’t fix every website this year, we can raise awareness, so businesses are inspired to prioritise accessibility and stop leaving millions of consumers in the dark.”

CREDITS

Guide Dogs NSW/ACT
Dale Cleaver, CEO
Michael Apte, CMO
Sarah Watts, Campaigns Manager
Tori Larosa, Senior Event Coordinator 

Keep Left
Caroline Catterall, CEO
Blair Kimber, Executive Creative Director
Ruby Gill, Senior Copywriter
Johanna Murray, GM Integration
Jessica Williams, Client Services Director
Tiffany Simon, Client Partner
Laura Agricola, Director of Strategy
Larissa Thorne, Director of Planning & Performance
Rebecca Shaw, Senior Account Manager, PR
Zach Edwards, Strategist
Harris Galloway, Strategist
Hannah Palmer, Designer
Bryce Ford, Production Design

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Morning Glory with Matty Johns will return to SEN in 2025, marketing the host’s fifth year on air with the network.

Kicking off on Friday 7 February 2025, the show will air weekly from 9 am to midday AEST, broadcast across SEN stations including SEN 1170am in Sydney, SENQ 693am in Brisbane, and SEN 1620am on the Gold Coast, with fans being able to enjoy their favourite Friday tradition, running all the way through until the NRL Grand Final in October.

Matty Johns first joined SEN in October 2020 during the launch of the network’s 1170am band in Sydney, with the show later simulcasting into Brisbane following the inception of SENQ 693am in July 2022.

Johns’ weekly program has gone on to be a hit with both radio and digital audiences, with professional rugby league player-turned-media personality known for his unique blend of humour, insight, and a touch of chaos. Johns is ready to deliver more of what listeners love in 2025, with iconic segments like ‘Movie of the Week’, ‘Morning Glory Jeopardy’, and a host of surprises all returning.

Johns will also continue to be heard twice weekly on ‘The Run Home with Joel and Fletch’.

Johns shared his excitement about returning to the SEN network for another year.

“I’m looking forward to being back for ‘Morning Glory’ for 2025. This show is about having a laugh, talking footy, and just connecting with people who love their sport and having a good time!” he said.

SEN chief executive officer, Craig Hutchison, praised Johns’ ongoing contribution to the network.

“Matty Johns has become a cornerstone of our Friday lineup on SEN in Sydney and Queensland, and it’s fantastic to have him back for his fifth year. His passion for sport and his ability to entertain audiences are second to none. ‘Morning Glory’ is the perfect way to kickstart the weekend for all NRL fans, who we know can’t wait to have him back on air” he said.

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New research from Livewire has revealed a shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken centre stage as the new way families connect.

The research, based on a comprehensive study of 2,100 parents across the US, UK, and Australia, documents this transformation in family entertainment. The study reveals that 74% of families now play video games together regularly, with gaming prime-time occurring between 5 PM and 10 PM, especially on Saturdays. This isn’t just a change in entertainment choices; it represents a fundamental shift in family priorities, where interactive play is preferred over passive viewing.

Adam Fischer, head of APAC at Livewire told Mediaweek: “As a parent of three playing Fortnite and Roblox with my kids it’s clear to see the shift in attention. Entertainment has evolved to be interactive entertainment to be shared as families. A fully immersive experience without second screens, that brands are welcome to and can actually help deliver life-long skills. Game time has truly become prime time.”

Further implications of this research highlight a critical insight for brands – in a world of constant digital distractions, gaming represents a rare moment of undivided family attention. While traditional TV viewing often competes with second screens, 83% of parents reported no second-screen distractions during family gaming session.

This focused engagement extends to brand presence, with 96% of parents welcoming in game branding that aligns with parental values and enhances the gaming experience, signaling a new era in family engagement. The traditional Saturday night prime-time TV ad buy is evolving into gaming-based activations on platforms like Fortnite, Roblox, and Minecraft, where families are actively creating memories together.

Key findings include:

● 74% of families play video games together regularly, with peak gaming times between 5 PM and 10 PM
● 83% of parents reported no second-screen distractions during gaming sessions, versus high distraction rates during family viewing of traditional TV (source: PewResearch 2024)
● 96% of parents welcome brand integrations that align with parental values and enhance the gaming experience
● 70% of parents report gaming has become a positive influence on their children’s social and cognitive skill development
● Prime gaming platforms for family engagement include Fortnite, Roblox, and Minecraft
● Gaming has reduced traditional TV viewing time by 40% among co-playing families

Charlie Aspinwall and Daley Pearson, the co-founders and directors of Ludo Studio, have been named the winners of the first-ever Variety Australia Entertainment 50 award, presented during the Mediaweek 100 event in Sydney last week.

The new Variety Australia category celebrates excellence in producing innovative and original content, recognising trailblazers across production, direction, writing, executive roles, and beyond.

Ludo Studio, the creative powerhouse behind Bluey, one of the most beloved children’s shows globally, earned the accolade following a standout year. Earlier in the week, the Bluey team added another feather to its cap, winning an ARIA Award for Best Children’s Album with Dance Mode!

Aspinwall and Pearson triumphed over competition from industry heavyweights including Endemol Shine Australia, Live Nation, Amazon Studios, and Screen Australia to take home the inaugural award.

The Mediaweek 100, presented by Variety Australia, celebrates Australia’s media leaders driving success, innovation, and results. Held on November 22, 2024, at the Pearl Ballroom, Crown Sydney, this year’s event was supported by major partners Vevo, News Corp Australia, and Foxtel Media.

The lunchtime event welcomed industry leaders, including SCA CEO John Kelly, Foxtel Media CEO Mark Frain, Are Media CEO Jane Huxley, and GroupM CEO Aimee Buchanan, as well as a host of media and entertainment power players.

Michael Miller, executive chairman of News Corp Australia, claimed the top spot on the Mediaweek 100 list, edging out Melanie Silva, managing director and VP of Google Australia and New Zealand. Lou Barrett, News Corp’s managing director of client partnerships, was honoured with the Mediaweek 100 Icon Award for her outstanding contributions to the media industry. Aimee Buchanan, CEO of GroupM ANZ, was recognised as the top media agency executive on the Mediaweek Agency 50 list.

Lars Brandle, head of content at The Brag Media, publisher of Variety AU/NZ, said: “The Mediaweek 100 is an established jewel in Australia’s awards season, and this year’s show lived up to expectations. Variety AU/NZ is thrilled to be a part of it with the inaugural Variety Australia Entertainment 50, which salutes the game-changers in our industry. Congratulations to all the star performers who made the cut, and, of course, the first-ever winners – Charlie Aspinwall and Daley Pearson, co-founders and directors of Ludo Studio. Bring on next year’s event!”

For the full Mediaweek 100 list, click here.

Thursday 28 November 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s 9News recorded a total TV national reach of 1,744,000, a total TV national audience of 1,074,000, and a BVOD audience of 84,000.

Nine’s A Current Affair recorded a total TV national reach of 1,397,000, a total TV national audience of 949,000, and a BVOD audience of 67,000.

Seven’s The Force – Behind The Line recorded a total TV national reach of 1,078,000, a total TV national audience of 247,000, and a BVOD audience of 14,000.

Also on Seven, Seven News recorded a total TV national reach of 1,769,000, a total TV national audience of 1,129,000, and a BVOD audience of 55,000.

10’s Matildas v Brazil broadcast recorded a total TV national reach of 1,054,000, a total TV national audience of 401,000, and a BVOD audience of 37,000.

People 25-54

Nine’s 9News:
• Total TV nation reach: 464,000
• National Audience: 235,000
• BVOD Audience: 42,000

Nine’s A Current Affair:
• Total TV nation reach: 360,000
• National Audience: 233,000
• BVOD Audience: 34,000

Seven’s Seven News:
• Total TV nation reach: 436,000
• National Audience: 257,000
• BVOD Audience: 27,000

10’s Matildas v Brazil:
• Total TV nation reach: 399,000
• National Audience: 169,000
• BVOD Audience: 22,000

People 16-39

Nine’s 9News:
• Total TV nation reach: 189,000
• National Audience: 113,000
• BVOD Audience: 21,000

Nine’s A Current Affair:
• Total TV nation reach: 156,000
• National Audience: 101,000
• BVOD Audience: 17,000

Seven’s Seven News:
• Total TV nation reach: 131,000
• National Audience: 84,000
• BVOD Audience: 14,000

10’s Matildas v Brazil:
• Total TV nation reach: 187,000
• National Audience: 86,000
• BVOD Audience: 14,000

Grocery Shoppers 18+ TV Ratings

Nine’s 9News:
• Total TV nation reach: 1,404,000
• National Audience: 867,000
• BVOD Audience: 68,000

Nine’s A Current Affair:
• Total TV nation reach: 1,109,000
• National Audience: 756,000
• BVOD Audience: 54,000

Seven’s Seven News:
• Total TV nation reach: 1,451,000
• National Audience: 929,000
• BVOD Audience: 44,000

10’s Matildas v Brazil:
• Total TV nation reach: 839,000
• National Audience: 325,000
• BVOD Audience: 28,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.