Instagram parent company Meta has revealed the introduction of Instagram Teen Accounts, a new experience for teens, guided by parents.

The social media platform reports Teen Accounts have built-in protections that limit who can contact them and the content they see, and also provide new ways for teens to explore their interests. Teens will automatically be placed into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict.

Instagram Teen Accounts Takeaways

• Instagram Teen Accounts are to reassure parents that teens are having safe experiences with built-in protections on automatically.

• Teen Accounts will limit who can contact teens and the content they see.

• Teens under 16 will need a parent’s permission to change any of the built-in protections to be less strict within Teen Accounts.

Reimagining teens’ experiences on Instagram

The new experience is designed to better support parents, and give them peace of mind that their teens are safe with the right protections in place. Teens will also get access to a new feature, made just for them, that lets them select topics they want to see more of in Explore and their recommendations so they can focus on positive content.

Built-in protections to address parents’ top concerns

The new Teen Account protections are designed to address parents’ biggest concerns, including who their teens are talking to online, the content they’re seeing and whether their time is being well spent. These protections are turned on automatically, and parents decide if teens under 16 can change any of these settings to be less strict:

Private accounts: With default private accounts, teens need to accept new followers and people who don’t follow them can’t see their content or interact with them. This applies to all teens under 16 (including those already on Instagram and those signing up) and teens under 18 when they sign up for the app.

Messaging restrictions: Teens will be placed in the strictest messaging settings, so they can only be messaged by people they follow or are already connected to.

Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of our sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) teens see in places like Explore and Reels.

Limited interactions: Teens can only be tagged or mentioned by people they follow. We’ll also automatically turn on the most restrictive version of our anti-bullying feature, Hidden Words, so that offensive words and phrases will be filtered out of teens’ comments and DM requests.

Time limit reminders: Teens will get notifications telling them to leave the app after 60 minutes each day.

Sleep mode enabled: Sleep mode will be turned on between 10 PM and 7 AM, which will mute notifications overnight and send auto-replies to DMs.

See also: Stories, spotlight, studio tools and specs: Snapchat unveils new offerings and updates at 2024 Partner Summit

How to approve changes to a teen’s settings

Teens under 16 will need their parent’s permission to use less protective settings. To get permission, teens will need to set up parental supervision on Instagram. If parents want more oversight over their older teen’s (16+) experiences, they simply have to turn on parental supervision. Then, they can approve any changes to these settings, irrespective of their teen’s age.

Once supervision is established, parents can approve and deny their teens’ requests to change settings or allow teens to manage their settings themselves. Soon, parents will also be able to change these settings directly to be more protective. Learn more about how to manage Teen Accounts.

When to expect these changes

Teens who sign up for Instagram from today will be placed into Teen Accounts. Teens already using Instagram will be notified about the changes ahead of being moved into Teen Accounts next week.

In the US, UK, Canada and Australia teens will be moved into Teen Accounts within 60 days. In the European Union later this year. Teens around the world will start to get Teen Accounts in January.

Teen Accounts will be introduced to other Meta platforms next year.

Meta noted these are big updates that will change the Instagram experience for millions of teens.

Paramount Australia unveiled a line-up of new and returning shows, innovative ad tech and a mountain of entertainment at the 2025 upfront on Monday.

Advertisers and marketers visited 10’s Sydney studio for an intimate gathering to see what was in store for the year ahead.

In a recent interview with Mediaweek, Beverley McGarvey, president of Network 10 & head of streaming and regional lead, Paramount Australia and New Zealand, said the local and global media industry is “having one of its moments of accelerated change”.

“We’re just trying to keep our heads down, do our job, try and get people to watch our shows and buy our shows.”

Mediaweek caught up with media buyers who attended the event to get their thoughts on offerings and what piqued their interest.

Elizabeth Baker

Zenith Australia’s chief investment officer, Elizabeth Baker told Mediaweek that Paramount set the bar high with a “strong and compelling” presentation.

Baker called the introduction of Paramount Connect a “standout moment”. She said that the network has adeptly addressed market demands with a commitment to “making it simple” through its streamlined interface and a simplified trading process with blended CPM.

She noted that the network’s rebranding of 10Play creates a cohesive brand identity and underscores its “commitment to delivering ‘the same great viewing experience distributed the way you want.’”

Baker noted that while the network positioned itself as a “premium video business “ with a lineup of returning favourites and new content, the “presentation largely bypassed the detailed audience statistics typical of upfronts past”.

She highlighted the return of Big Brother in Q4 2025 with “real people in real time” to be “more accessible”, noting it will feature “less producer intervention and more authenticity.”

Paramount+ will also debut new content and bring back popular shows, including NCIS: Sydney, Lioness, 1923, Yellowjackets, and Aussie Shore. While for football enthusiasts can look forward to “A Mountain of Football” on 10 and Paramount+.

Baker said the power of sponsorship was central to the presentation as the presentation showcased a fictitious chocolate brand ‘Chunk’ to demonstrate that context and seamless integration are key.

“For me, the combination of rich local, integrable, interactive and brand-safe environments offered by Paramount, coupled with an inventive spirit when it comes to sponsorship ideation and execution, is a real positive for advertisers.”

Meanwhile, Paramount’s CTV advertising opportunities – Pause to Shop’ and ‘Own the Moment’ – will be “selectively implemented to balance innovation and technology with the right format.”

In addition to data partnerships, Baker said Paramount’s  80 premium audience segments, known as ‘Paramount Personas’, using its first-party data and insights from partners like smrtr, Coles 360, and Samba TV,  “should help advertisers target key audiences with greater accuracy and efficiency.”

Florian Vaissiere

For Florian Vaissiere, group transformation and performance director, OMD Sydney, Paramount focused on delivering last year’s promise of unifying platforms.

He told Mediaweek that the main announcement centred on the introduction of Paramount Connect and its fully converged trading capabilities by the end of 2025.

“Delivering on this highly anticipated transformative technology will allow advertisers to reach audiences across the totality of the Paramount environment through a single customer view.”

Vaissiere noted that Paramount’s rollout of the platform should benefit from the network’s global footprint and capabilities.

“We expect Connect to provide advertisers with greater control over audience reach across offline and online ecosystems, as well as delivering efficiencies and enabling improved consumer engagement strategies.”

Vaissiere said the shift to total TV investment is a major theme going into 2025, “we are looking forward to seeing how Paramount structures its Connect platform and its converged pricing.

“This will significantly influence how quickly this new technology is adopted by planners and buyers and how successful it can potentially become for Paramount.”

In terms of content, the return of Big Brother was a highlight. He said: “Whilst focusing on new live features it will be interesting to see how the program fares back on its original network after failed attempts to revive it.”

Vaissiere noted that the creative, data, and tech sections of the presentation were “much more succinct” than in previous years.

“No major announcements were made and the inclusion of new data partners along with the launch of Paramount Personas signals that the network seems to be looking at furthering its offering after years of innovation.

“Having developed a strong data and tech infrastructure already, the challenge for Paramount will be to scale and generate measurable outcomes for advertisers,” he added.

Vaissiere concluded that Paramount’s upfront signalled the network’s plan to “align itself with market expectations, without announcing any major innovation but rather focusing on delivering robust solutions across trading, content, consumer engagement and data.”

Nicole Barnes

Nicola Barnes, group investment director of iProspect, a dentsu company, said the introduction of Paramount Connect as noteworthy for media planners and buyers.

“It’s promising to note that this tool, coming from the US, is already proven and should facilitate a smooth transition, providing a single customer view and enhancing audience insights for our advertisers.”

Barnes also highlighted the expansion of contextual CTV advertising, the rebranding of ‘Pause to Shop,’ and a strengthened partnership with Innovid to include social and vertical video solutions.

“This is an exciting move that will enable many of our clients who don’t have traditional TVCs to leverage their existing social media content in a premium big-screen format.”

Beverley McGarvey and Rod Prosser join Paramount Australia talent and executives at the first 2025 Upfront event

For programming, Barnes welcomed the return of fan favourites, such as MasterChef: Back to Win, Australian Survivor: Brains v Brawn II, and I’m A Celebrity during the summer slot in early 2025.

“The Paramount+ lineup is also set to impress with a variety of new comedy formats, showcasing the network’s strength in this genre,” she added.

Barnes called the revival of the original Big Brother format, with live nominations and evictions, a “potentially a strategic move expected to boost linear TV viewership.”

She noted that Paramount was committed to leveraging its global scale and assets while adopting a digital-first strategy.

“This approach is crucial for navigating the fragmented video market and maximising media spend for improved business outcomes. Their focus on enhancing data partnerships also promises better targeting and measurement solutions, which are vital for our clients and their investments,” Barnes added.

Will Chapman

“It’s indeed a tricky time to be in Television, and as ANZ boss Beverley McGarvey said in her opening statement – 2025 will be the year of being resourceful,” Will Chapman, managing partner of Avenue C, said.

“Being resourceful certainly helps when the juggernaut that is Paramount is a call away, and this year I felt the global support more than previously.”

Much like his fellow media buyer counterparts, the announcement of Paramount Connect also proved to be a big announcement. Chapman called it a “significant global tech investment that provides a single-entry point for Total Television.”

“It’ll launch for Paramounts’ online platforms in Jan’ and then it’ll launch with linear in H2 of 2025. Despite the Total TV delay, the online proposition is compelling and fortunately has been tried and tested globally.

“It removes audience duplication, manages VOD fragmentation, controls frequency and likely more scalable than competitor VOD solutions – all significant wins for advertisers.

“The pricing model however, of fixed CPM, is going to be interesting when the rubber hits the road. As Dr (Karen) Nelson-Field has pointed out, not all screens and content are created equal so paying a fixed cost across the board will need to be teased out,” he added.

Chapman noted alongside Paramount Connect is a partnership with KERV for CTV interactive formats.

“For the right brand the formats offer amazing opportunities (shop the runway at AMA’s was the example used). For a lot of brands, however, it’ll likely be square peg round hole where the cost premium won’t be warranted. Nonetheless – these formats are exciting and getting AU up to speed with available global solutions.”

In terms of content, Chapman said: “it was primarily tried and tested formats, and a few new formats here and there.”

He called out the return of I’m A Celebrity during mid-Jan to compete directly with Nine’s Q1 stronghold as “Brazen or brilliant, only time will tell!”

“Big Brother will also return ‘home’, albeit with stronger casting emphasis on relatability (void the influencers).”

Chapman added that Paramount has cemented itself as the destination for comedy with Sam Pang’s own show, the return of Talking About Your Gen(eration) and further investment into the Inspired Unemployed duo.

“Paramounts focus on holding key younger demographics was evident and I hope for advertiser’ sakes this continues to pay off,” he added.

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Top image: Elizabeth Baker, Florian Vaissiere, Nicola Barnes and Will Chapman

 It’s been just over 12 months since The Great Australian Bake Off wrapped its 2023 season.

For this new season, the judges are global culinary icon Rachel Khoo and Australia’s King of Pastry, chef Darren Purchese. The series is hosted by comedians Natalie Tran and the late Cal Wilson.

Season seven of The Great Australian Bake Off sees 12 amateur baking enthusiasts put through a series of challenges over 10 weeks.

The Great Australian Bake Off Season 7 will premiere on Wednesday, 18th September at 8.30pm AEST on Foxtel and Binge, with episodes dropping weekly at 8.30pm AEST on both platforms.

See also: Foxtel reveals launch date and drops trailer for S7 The Great Australian Bake Off

As a tribute to Cal Wilson, who passed away before The Great Australian Bake Off season was finished, Mediaweek has spoken to the judges and producers of the series about the much-loved TV host.

The Great Australian Bake Off host Cal Wilson.
Top image: Wilson with Rachel Khoo, Darren Purchese and Natalie Tran.

Working on the set with Cal Wilson

Darren Purchese, Judge

“Cal was always bringing her unique sparkle and sunshine to set. She was everyone’s friend and genuinely took time to get to know everyone. She would always want to support crew members in their passions and would invite us to go and see a show or a play or production that someone was working on to support them.

“Cal was always generous with gifting and would leave thoughtful gifts to people and was always the person rallying round to get us to chip in for a birthday pressie or thank you to someone in production. Personally, she supported me and my passions and helped me in front of the camera with line learning tips and to hear my crummy puns.”

Rachel Khoo, Judge

“There were so many things I looked forward to when working with Cal. Her boundless energy and infectious positivity were constants, no matter the weather or how long the day had been. She always had a way of brightening up the room and finding the silver lining in every situation.

“I’ll never forget meeting her for the first time. She was the ultimate gift-giver, and it was clear she had a real knack for it. Just after I had a baby, she gifted me a set of baby bibs with vibrant New Zealand animals – all bright and colourful. Because that’s Cal, she was always wearing something bright, always colourful and never in black. That really kind of said something about her personality – she was always upbeat, always bright.”

Cal and Natalie

Natalie Tran, Host

“Every morning Cal would have a joke ready to go for when we were presented with our earpieces. They come in a tiny box and for the first season we worked together Cal would pretend it was an engagement ring whenever it was presented to her. She would say things like ‘I think we’re rushing it!’ or be shocked with a hand over her heart.

“At the season finale she got on her knee and presented a toy engagement ring and I thought that was brilliant. This last season she would pretend it was a tiny box of chocolates and was saying things like ‘Oh! Hazelnut’ or ‘I really shouldn’t, I’m on a diet.’

“I looked forward to whatever she’d come up with every day and never wanted to miss it. She was a natural performer and contributed so much positivity and fun to the set. The Queen of Improv.”

Cal Wilson loves the bakers

Darren Purchese, Judge

“Cal loved the bakers, she always said they are the stars of the show and would spend time with them and learn their stories. She was so lovely and would meet bakers outside of production for coffee or dinner and even attended a viewing of the finale with the three finalists from our first season. Cal was genuine, beautiful and the best person – I miss her terribly.”

Rachel Khoo, Judge

“I always knew she took her time to say hello, to talk to the bakers, to get to know them, to talk to them both on and off camera. She was really attentive and very considerate about each of the bakers and their welfare and how they were feeling. She really cared about them.”

Natalie Tran, Host

“Cal made everyone feel safe and heard – the crew, her castmates, the bakers. She radiated warmth and understanding. I remember one of the bakers having a tough day and Cal took them aside and reassured them that they were doing brilliantly because they were doing two really difficult things – creating an amazing bake and starring in a TV show. She always knew how to lift people up.”

Baker Melisa with Darren, Rachel and Cal

Producers on casting Cal Wilson for Bake Off

Wendy Moore, Executive Director, Entertainment Content and Channels, Foxtel

“What drew us all to Cal Wilson immediately was her unique mix of warmth, energy and kindness. She had such an incredibly quick wit, and she was so excited about being in the Bake Off shed. She loved baking, and she loved all the bakers, her natural charm and relatable presence immediately put the bakers at ease, and we knew she would really connect with our audience. Cal brought a fresh, comedic flair to the show, perfectly complementing the warmth and expertise of our judges.

“She just kicked it out of the park in her role – she exceeded our expectations and helped create a new Bake Off family. Her quick humour and heartfelt interactions with the bakers added an extra layer of joy to the series, making it an absolute delight to watch. We are incredibly grateful for the time we had with Cal and the magic she brought to the shed. We miss her dearly.”

Emily Commens, Executive Producer, BBC Studios Productions Australia

“All the production team loved working with Cal. She was a true joy and brought so much to the show, both on and off-screen. Cal loved being in the shed and she had an infectious energy that was genuinely uplifting to be around and you can see that reflected in the show.

“She was the ultimate professional even when she was unwell. She was incredibly generous as a performer and as a friend and was famous for the gifts she made and gave, from cupcake badges to baby booties and bibs. Cal adored Natalie, Rachel and Darren and each year Cal welcomed the bakers with open arms, she was always the first person to step in and hug them any time they needed a pick me up. Cal was a shining light and the Bake Off team will always hold her in our hearts.”

See also: Remembering comedian, writer, and actor Cal Wilson who has died aged 53

Kane Cornes and his colleagues at SEN have dominated the 2024 Australian Football Media Association (AFMA) Awards.

The awards were held in Melbourne last night at Marvel Stadium which also saw two members of the media awarded AFMA Life Membership awards.

Those honours went to Fox Footy presenter Sarah Jones and journalist-turned-media executive Craig Hutchison.

Kane Cornes, who signed a multi-year contract with Seven earlier this month, took home the major awards. Cornes is seeing out the remainder of the 2024 AFL season with his current employers including, Nine, The Age, and AFL.com.au. He will continue to work with SEN after he starts work with Seven.

Kane Cornes AFMA Trophy Cabinet

• Alf Brown Award for best overall media performer for his work with The Age, Nine, SEN and AFL Media.
• Lou Richards Medal for former or current league footballer working in the media.
• Best opinion/analysis in radio, TV or digital.

AFMA judges said of Cornes’ win in the Alf Brown Award: “No one has had a bigger presence in football this year, via television, radio and newspapers, than Kane Cornes. No one. Now or in the past.”

Other broadcasters working for SEN honoured last night included Gerard Whateley and Tom Morris. As mentioned above, company co-founder and chief executive Craig Hutchison was given Life Membership.

3AW won the award for Best Radio Program and had a table boasting current and past broadcasting greats.

Som of the 3AW football team at the AFMA Awards including Anthony Hudson, Jimmy Bartell, Rohan Connolly, the legend Rex Hunt and audio guru Damian Tardio

Herald Sun winners included Jay Clark who won the award for Best Feature Reporting in print and online. Glenn McFarlane earned a commendation in the same category.

Judges said Clark “took readers behind the headlines – adding depth and detail to some of footy’s biggest stories”.

News Corp’s Michael Klein won two photography categories – the Best Action Shot for his picture of Jamie Elliott’s Anzac Day hanger, and Best News and Feature photo for his image of a teary Dustin Martin following a lap of honour in round 24.

Eliza Reilly won best AFLW reporter for her work on CODE Sports. Lauren Wood won the best AFLW program or feature category.

The Herald Sun received several commendations, including Michael Warner (Best News Reporting), Mark Robinson (Opinion and Analysis) and Ed Bourke in the Clinton Grybas Emerging Talent Award.

The late Sam Landsberger was commended for his news and features on Fox Footy and the Herald Sun website.

Inside the AFMA Awards last night

At The Age, chief football writer Jake Niall won the award for the best print/online opinion or analysis for his piece on Ross Lyon at St Kilda: Bet the house on Ross.

The AFMA judges said: “Niall dissects Ross Lyon’s takeover at St Kilda with a stunning turn of phrase, revealing who the protagonists really are in the seismic shift at Moorabbin. The use of the analogy of the knights at the round table – or Ross’ table – reverberates throughout the piece to great effect.”

The Age’s Marnie Vinall received a commendable mention in the Best AFLW Reporter/Reporting category.

Readers with good memories might recall Mediaweek celebrating 150 years of The Weekly Times back in 2019.

Then editor Ed Gannon said The Weekly Times’ longevity was due to its ability to adapt and find new ways to put readers and their communities first.

He also had some impressive facts. “This is a 150-year-old institution first published the same year as War and Peace with a life spanning three separate centuries.”

See also: The Weekly Times milestone: 150 years of continuous publication

We updated The Weekly Times story as recently as February this year. Tess Connery wrote about News Corp Australia’s rural and regional masthead, now under editor James Wagstaff,  presenting its 12th Farmer of the Year awards.

See also: The Weekly Times’ Farmer of the Year Awards: Reaching regional audiences

On this outing, we are celebrating 155 years of The Weekly Times. A milestone worthy of recognition especially as the brand continues to thrive in print as well as digitally.

Wagstaff has been editor for three years. “I’ve been with the newspaper for 20,” he told Mediaweek. “I grew up on a farm in Western New South Wales.”

It’s a very different business model now from when he joined in the mid-2000s.

“Back then we had a weekly website that had the first four paragraphs of the front page. We now run 24/7 online and have a range of products including a podcast.”

The editorial team at The Weekly Times also produced Ag Journal which gets inserted in every News Corp publication. The print run is over 500,000 copies.

There is also the Coles Farmer of the Year Awards and the Harvey Norman Shine Awards.

The Roy Morgan Readership data lists The Weekly Times with an audience of 300,000.

For those readers to access the content they either read the paper or have a digital subscription. The footprint where most of those readers live covers Victoria, New South Wales south of the Murrumbidgee, southeast South Australia and Tasmania.

“Digitally, we’ve really got a national focus. There’s quite strong support in New South Wales, Queensland, South Australia, and Western Australia,” said Wagstaff.

“That national audience is what we use to leverage the Farmer of the Year and Shine Awards.”

In his 20 years with the brand, Wagstaff has seen many stories repeat themselves, but also others which have developed more recently.

“I don’t know how many droughts or floods I’ve been through in the last 20 years. The uptake of technology has been a huge game changer for the agriculture industry. There are some farms running a tractor worth a million dollars that really drives itself.”

Wagstaff explained some recent good farming seasons saw farmers investing in their businesses. “We’ve tapped into that market with people wanting to know what to spend money on to make money.

“We’ve really seen the big get bigger. In recent years, the amount of money that’s come into corporate agriculture from overseas investors has been amazing.”

Although Wagstaff is based in Melbourne at HWT HQ, he tries to get back to the land as much as possible. “All my family’s in the country, all friend networks are in the country too.”

Print product remains core to The Weekly Times

The bond between the brand and readers is strong. “I’ve been to funerals where people have been buried with a copy of The Weekly Times,” said Wagstaff.

“There’s a lot of loyalty and almost a sense of community ownership over the title.

“Readers praise us generally about what we do. But they’ll quickly give us a clip on the ear if they think we’ve let them down.

“They say The Weekly Times is not just a source of information, but a champion of the issues that are relevant to rural and regional Australia.”

Robert Irwin will host the upcoming TikTok Awards presented by CeraVe at the Hordern Pavilion on Wednesday, November 27.

“TikTok has become a crucial platform for me to share my message and my life at Australia Zoo,” Irwin said. “I am so grateful that I get to showcase our conservation efforts and behind-the-scenes action with over 7.5 million followers.

“Now as host of this year’s TikTok Awards, I’m excited to celebrate Aussie creators and businesses who are leading the charge on TikTok, all while having some serious fun on stage.”

The platform is also teaming up with Wildlife Warriors, the charity founded by the Irwin family, as the official charity partner for this year’s Awards.

“I’m stoked that Wildlife Warriors is the official charity partner for this year’s TikTok Awards because it means more people in Australia and around the world will be able to get on board and support our work to protect endangered species and preserve natural habitats,” Irwin added.

Robert Irwin

Last year’s show was watched by over 2.2 million people on TikTok alone. The awards celebrate the diversity, uniqueness, and achievements of TikTok storytellers with more awards, nominees, groundbreaking performances, and new brand partners.

An impressive fourteen awards will be up for grabs, recognising the best of TikTok including Creator of the Year presented by CeraVe, Video of the Year, and the TikTok For Good Award.

New awards making their debut this year include Food Creator of the Year, Sport & Fitness Creator of the Year, Beauty & Fashion Creator of the Year, and the Learn on TikTok Award. M&M’s will present this year’s Comedy Creator of the Year Award, celebrating the creator who made us laugh the most in 2024.

The star-studded event continues its longstanding relationship with global skincare brand CeraVe as its presenting partner and welcomes its new partnership with M&M’s. The expanded broadcast partnership with Foxtel Group will see BINGE as the streaming home of the event, broadcasting on Foxtel and curated content streamed on Kayo Sports.

Sophie Lacorne, senior brand manager at CeraVe, said: “As a brand with a well-established and highly dedicated TikTok community, we’re looking forward to seeing many of our favourite creators on the 27 November for the TikTokAwards, alongside the best TikTok creators Australia and New Zealand has to offer.

“This year’s awards show is set to be the biggest one yet and CeraVe is excited to be partnering with TikTok again for the highly anticipated event.”

Fans will be able to catch all of the action on TikTok LIVE on the night, or watch the replay on BINGE and FOX8, and, for the first time ever, a special sports edit of the show will be available on Kayo Sports.

Fiona King, director of marketing at BINGE, said: “We’re pleased to extend our partnership with TikTok as the broadcast partner for the 2025 TikTok Awards. BINGE is thrilled to be at the forefront of this special event celebrating creativity, entertainment, and culture.

“Our BINGE customers love to share, create and talk about the hottest shows like House of the Dragon, Colin from Accounts, FBoy Island, and cult classic The Sopranos which is why our TikTok community has more than doubled in the last year.”

Simon Bates

Simon Bates, head of content for TikTok Australia and New Zealand, said: “With a beloved national icon as our host, new brand partners, growing broadcast distribution, and new awards, this year’s TikTok Awards is set to be bigger and better! Robert’s infectious energy will set the stage for an unforgettable night celebrating the creativity and diversity of our TikTok community.

“We’re also proud to continue our partnerships with CeraVe and BINGE, and are pleased to welcome M&M’s and Wildlife Warriors to our expanding roster of partners.”

The TikTok Awards will host over 1,500 creators, businesses, and VIPs for a jam-packed evening featuring music performances, international guests, #FoodTok trucks and much more. Voting for nominees will open to the public on 23 October ahead of the awards on 27 November.

–

Top image: Robert Irwin

Snapchat has unveiled a slew of new offerings and updates to its platform at its Partner Summit, presented at the Barker Hangar in Santa Monica, California.

The summit brought together the platform’s community of partners, creators, and developers, as well as the business’ leaders including its CEO, Evan Spiegel.

A New and Simple Snapchat

The platform testing a new and simplified Snapchat that organises the app around communicating with friends, using the camera, and watching Snaps from friends and the broader Snapchat community, including creators and publishers.

The social media giant been working on unifying Stories and Spotlight, and with this new and simplified design, Snapchatters will have a more personal and relevant viewing experience. The update also has the potential to help creators and publisher partners find new audiences across new surfaces and support Snap’s advertising business over the long-term.

How Simple Snapchat works:

Open to Camera: As always, when Snapchatters open the app, they’ll immediately see their world through the camera, so they can easily take and share a Snap.

Conversations all in one place: On the left, is Chat – home to all of Snapchatters’ conversations. Stories are now at the top of conversations, because sharing and replying to Stories is fundamental to communication.
 
Snapchatters can also hop into Snap Map from a button at the bottom of this tab, making it easy to translate conversations into real-world plans.
 
Personalised content: On the right, Snapchatters will find a new viewing experience that combines Stories and Spotlight videos. It’s powered by Snap’s first ever unified recommendation system – that makes for the most personalised experience yet.
 
Videos from friends are prioritised and recommendations are based on what Snapchatters love sharing with their community, what’s trending among their circle, and of course, what they love to watch.

Simple Snapchat

New AI and Chat Features to Spark Conversation

AI has transformed the way pictures are created, learn about the world, and communicate with friends. Snapchat has introduced new AI-enabled features to spark conversations, make great Snaps, and discover new things.

New AI Lense
The augmented reality technology Snap pioneered 9 years ago transformed the way users express themselves, visually. Last year, Snap made Lenses even better with AI, revolutionising the way Snapchatters express themselves again. Snapchatters will now be able to try the latest AI Lens that offers a glimpse of what they’ll look like in the future.

More AI Memories to share with friends
With a swipe up from the Camera, Snapchatters can view Memories in full screen, and see collages and video mashups of their favorites.

And now, for Snapchat+ subscribers, AI will even act as a personal creative director adding captions and Lenses to Memories, giving them a whole new spin. Subscribers will also see totally new AI Snaps to share with friends.

These AI Snaps rely on a new feature called My Selfie that lets Snapchatters create and manage their Snap AI identity. After uploading a few selfies, Snapchatters will be able to see themselves in AI-generated images, or even in Snaps with friends who have also opted-in.

AI Memories

Problem solve with My AI
My AI will now be better at problem solving Snaps and will be able to interpret Snaps of parking signs, translate menus in a foreign language, or help identify unique plants.

Snapchat has also introduced additional communication features that help you stay connected and express your style.

My AI Snaps

Stay connected from afar
Snapchat can show local times zones in chat to make it easier to connect with friends across the world, and improved HD video calls, and Snap Mail, a feature that lets you leave a friend a Snap if they don’t answer, are there to help you stay in touch.

Showcase your style
New accessories for Bitmoji, your digital cartoon mini-me, will help users customise their fit. Look out for new Snap-yellow Crocs launching today, and get ready to sport a bag from their upcoming partnership with Prada and Miu Miu.

Bitmoji

New Ways for Creators to Build a Community & Find Success

Relationships are at the core of every experience on Snapchat. So naturally, relationships are at the heart of the content experience – whether you’re the one making Snaps, or watching videos created by the community.

Over the last year, the number of creators posting publicly has more than tripled, with creators posting nearly 10 billion Snaps to their Stories, getting trillions of views. The social media giant continuing to make it even easier for creators to facilitate relationships with friends and fans, create Snaps, and get rewarded while being themselves.

Replies and question sticker features

New Tools for Creators to Grow their Community
A new simplified profile design allows Snapchatters 16 and older to easily toggle between their personal and public accounts. If they want to connect with their real friends – personal. And if they choose to reach a wider audience – public. For Snapchatters aged 16 and 17, the highest privacy safety settings are on by default.

Creators are now able to further customise their public profiles to give new viewers a sense of the Snaps they create by pinning their favourite Snaps to the top of their public profile.

Templates also make it easier to create and share great Snaps using photos and videos from Memories and Camera Roll. Stay in the moment and post a recap of your once-in-a-lifetime vacation when you’re ready. Templates all come soundtracked with music from top and emerging artists.

Every day, there are nearly 15 billion interactions between creators and their fans on Snapchat. With the Replies and Quoting feature, Snapchatters can reply directly to, or comment publicly on a creator’s Snap. Now, creators can then turn that message into a photo and video response, allowing for deeper engagement with their audience.

Public profile

More Ways for Creators to Find Success
The social media giant’s Snap Star Collab Studio helps accelerate partnerships between creators and brands. Through their preferred partners and new self-serve tools, creators can now choose to show off their engagement and demographic data to brands. And soon, they’ll be able to share this information directly with any advertiser on Snapchat.

Creators can be rewarded while being their authentic selves across Stories and Spotlight. Also, Snap’s full suite of creative tools, like Lenses and Sounds, has helped support an ecosystem where there are lots of opportunities to build audiences through self-expression.

Snap AR: Enhancing In-App and Real World Experiences

Snapchat’s partners continue to push the boundaries of what’s possible with augmented reality, bringing to life the things you care about – from art and science, to sports and music, beauty and shopping, and everything in between. Today, over 300 million Snapchatters engage with augmented reality every day on average.

Snapchat Cam Expanding to More Venues
During Super Bowl LVIII, the NFL took over the jumbotron at the stadium with Snapchat Cam, powered by Camera Kit technology, which lets partners bring AR into their own applications, websites, and in the real world.

Snapchat has partnered to bring Snapchat Cam to more than 50 venues, teams, artists, and broadcast partners, like the Indiana Fever at Gainbridge Fieldhouse and the New York Knicks at Madison Square Garden.

Super Bowl Lens

Lip Syncing Lens with Eminem
Snapchat is also launching a Lip Syncing Lens with Eminem in celebration of his new song Fuel. Soon this visual Lens experience will support thousands of tracks from Snapchat’s Sounds library so you can take Snaps rocking out in real time or apply the Lens to bring your Memories to life, all with the confidence you’ll never miss a beat.

Snaps with the lip syncing Lens have been shared more than 100 million times – it’s the perfect way to strike up a conversation.

NYX Beauty Bestie
NYX Professional Makeup recently introduced NYX Beauty Bestie, which uses AR and AI to make mastering a handful of looks fun, mess-free, and easy to show your friends in a Snap.

Snap has introduced an advanced version of this Lens that uses generative AI to recommend endless looks tailored to your unique features.

Nyx Beauty Beastie

Introducing New AI-Powered Tools in Lens Studio, Empowering Anyone to Create AR

Through Lens Studio, Snap’s AR authoring tool, more than 375,000 creators, developers, and teams have published over 4 million Lenses on Snapchat, websites, mobile apps, and Snap’s AR glasses Spectacles.

Snapchat is introducing new features and harnessing the power of generative AI to help any creative person – from hobbyists to professional development teams – boost their productivity and bring their imagination to life through AR.

The social media giant announcing a new slate of AI-powered features that make Lens Studio an even more versatile and accessible platform.

Making AR Creation More Approachable
Easy Lens makes it possible to build Lenses in a matter of minutes, just by typing what you want to create. Quickly experiment with new ideas like Halloween costumes and Lenses to celebrate back to school.

Through a chat interface, Easy Lens uses large language models to connect with Lens Studio components and build Lenses in front of your eyes.

This tool enables creators at nearly any ability level to make their own Lenses, while also empowering advanced creators to prototype and experiment quickly. Snapchat launching in beta with select creators starting today.

New GenAI Suite Features
The social media giant also adding new tools to its GenAI Suite, supercharging AR creation. The GenAI Suite handles all the complexity of working with machine learning models – the data processing, training and optimisation – so creators can focus on turning their imagination into reality.

Now, through the Animation Library, creators choose from hundreds of high-quality movements. Animation Blending lets creators stitch multiple animation clips together to make movements look smooth.

Body Morph generates full 3D characters, costumes, and outfits through a text or image prompt. And finally, Icon Generation provides creators with images to represent their Lens on Snapchat, making it easier for their Lenses to be discovered by its global community.

Soon, Snapchat add even more GenAI-powered features to Lens Studio. The social media giant make it possible to generate an animation through a simple description, bringing Bitmoji to life.

The platform also support Video to 3D Gaussian Splats, letting creators bring 3D renderings of real-world objects into Lenses. By taking a short video of an object and uploading it to Lens Studio, the object will be reconstructed into a photorealistic 3D asset.

At Mamamia’s 2025 Upfront, the women’s media company announced it will offer four new categories in the new year: work, birth, divorce and women’s health.

“Mamamia moves at the speed of women. We meet her where she’s at and adapt our content slate in real time to address her needs, her mood, and the zeitgeist,” said Zara Curtis, chief content officer at Mamamia.

“Our superpower is to make entertaining content about any topic: no matter how dry or serious – we call it “edu-tainment”. That’s why Mamamia reaches 7.5 million women each month and why brands want to work with us; we’re the most-trusted women’s brand in Australia.”

“Only we have licence to go anywhere on any topic relevant to women,” said Curtis. “We know how to turn any topic into content that women want to amplify on social and dark social.”

1. Work

“There’s been a seismic shift in what work means to women, opening up a huge opportunity to provide women with the content they’re hungry for,” said Eliza Sorman Nilsson, head of content at Mamamia.

Mamamia states it is addressing this change in audience behaviour with Biz, a new brand that covers all aspects of what work means to women of all generations, now: productivity, ambition, up-skilling, portfolio careers, office politics, WFH, linked in, entrepreneurs and intro-preneurs.

The Biz ecosystem will include content across written, video, newsletters, social, and audio, with Michelle Battersby, former CMO turned entrepreneur, joining Mamamia’s talent bench to host the Biz podcast.

Biz will launch in February 2025.

2. Birth

Diary Of A Birth is Mamamia’s new content brand and podcast which will provide a combination of humour and candid storytelling.

“300,000 babies will be born in 2025. As always, when we see a way to help women, we jump in,” said Curtis. “Diary Of A Birth will provide helpful takeaways designed to reassure and educate expectant mothers in a way that’s not sensational or alarming.”

The podcast will launch in November and will be hosted by Sarah-Marie Fahd, with advice from Dr Golly who debriefs the audience after each birth ‘experience’.

3. Divorce

“Our audience appetite for divorce and affair-related content is at an all-time high with content on site skyrocketing. Even though divorce rates are down right now, our State Of Women report forecasts a spike in divorce once the economy stabilises. There are plenty of women planning their exits,” said Curtis.

“As always, we know where women are going and we’re there just a little bit before she arrives.”

To meet the demand, Mamamia will launch a new podcast and brand, Once Upon A Divorce. The show will tell real-life stories hosted by NYT best-selling author, mother of three, and newly-divorced Sally Hepworth.

Once Upon A Divorce will launch in 2025.

4. Health

89% of Mamamia’s audience said they are struggling to navigate the complex world of women’s health when seeking expert advice.

“Australian women are desperate for reliable health information from a known and trusted source,” said Curtis. “We listened to their asks back in 2022 when we put on the Very Peri Summit with more than 14,000 women in attendance.

“Now we will put that on steroids to address all her major health concerns with the 1 Million Women Project. This ambition is core to our purpose, to make the world a better place for women and girls. There is no other brand that can change the health outcomes for Australian women than Mamamia.”

The 1 Million Women Project will roll out from March 2025 with virtual summits, and a content ecosystem and take-home tools designed to change the health outcomes of four generations of Australian women.

To make it accessible to all Australian women, Mamamia also will be translating all content into languages including Hindi, Mandarin, and more in 2025.

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Top image: Pictured left to right: Maddy Lawler (Squad Strategy Lead), Mia Freedman (Mamamia Co-Founder), Jessica Anderson (Group Sales Manager, VIC), Nat Harvey (Mamamia CEO), Danni Wright (Head of Strategy), Zara Curtis (Chief Content Officer)

News Corp Australia and Subway Australia have launched a new 12-month advertising campaign using data collaboration capabilities as well as bespoke creative ad formats.

The digital campaign uses News’ new enhanced audience intelligence platform, Intent Connect. News has also created bespoke high-impact ad units for the campaign including enhanced Truskin and ScrollX formats that allow for additional scroll capabilities.

A video portal has also been embedded into the Truskin maximising reach and exposure across News’ digital network.

Jessica Gilby

News Corp Australia’s national head of retail & digital growth, Jessica Gilby, said through News’ data capabilities, network scale and diverse portfolio of brands, Subway’s share of voice will be elevated to create awareness and drive purchases.

“This data-led campaign is unique because it combines data strategy and creativity  it’s always-on and we have an evolving framework that enables us to deliver the best possible results across brand, action and transaction,” Gilby said. “It’s great to work with a client who takes a leap with us, using our D_Coded 2024 upfront announcements within a campaign structure.”

The campaign is rolling out across the entire News network led by news.com.au.

Subway director of marketing for Australia and New Zealand, Rodica Titeica, said: “As a brand, we’re constantly evolving to be more relevant in our guests’ lives. Finding new ways to meet them where they are and talk to them in a way that resonates, is essential to achieving this.

Rodica Titeica

“We’re pleased to be partnering with News and look forward to leveraging their strong data and measurement capabilities alongside their unrivalled audience reach credentials to better connect with consumers.”

The campaign is underpinned by independently verified measurement solutions to determine revenue impact, engagement and brand sentiment.

The campaign runs until mid-2025.

Australia’s media leaders and assistant minister for citizenship and multicultural affairs, the Hon Julian Hill MP will gather at Nine’s North Sydney headquarters for the Media Diversity Australia’s (MDA) annual industry round table on Friday.

This year’s event will bring together an expanded group of senior representatives from leading media organisations, including new members such as ARE Media, Junkee Media, Women’s Agenda, National Indigenous Times, Hachette Publishing, and Netflix.

MDA is committed to driving sector-wide change by fostering discussions around diversity, inclusion, and equity and will build on the momentum of last year’s inaugural round table hosted at SBS.

Assistant minister Hill will deliver a keynote address, followed by a thought leadership panel discussion moderated by Nine’s Sarah Abo and featuring AFL DEI executive Tanya Hosch.

Executives from Nine, SBS, ABC, Seven, AAP, The Guardian, The Conversation Media Group, ARE Media, Junkee Media, Netflix, Women’s Agenda, National Indigenous Times, and more will attend.

Industry-wide guest representatives will also attend the first part of the event, including representatives from the Federal and State Governments, Free TV, AFL, Google, Meta, Walkley Foundation, Women in Media, and the Workplace Gender Equality Agency.

The closed-door round table will include discussions around key challenges, barriers, and action plans, that aim to build on the outcomes from the seven working group meetings held over the past year.

The second part of the event featuring the round table will involve a Chatham house event discussion focusing on critical industry challenges and opportunities, including industry collaboration, inclusion practices, talent pipeline, retention and cultural safety, navigating lived experience and impartiality, and capability building and DEI surveys.

Mariam Veiszadeh, CEO of Media Diversity Australia, said: “There’s no denying that the sector has faced some complex challenges in the last 18 months which have only further highlighted the critical role diversity, equity and inclusion needs to play in the long-term sustainability of our sector.

“This year’s round table is an opportunity to confront these realities head-on and to reaffirm our shared responsibility to create a more inclusive media landscape. It’s only by working together that we can truly drive the meaningful, lasting change our industry needs.”

QMS has appointed Meaghan Scurr to the new role of group business director, City of Sydney.

She joins the digital outdoor media company from oOh!media, where she was a group sales leader for five years, and won the Outdoor Media Association’s National and NSW Rising Star awards in 2022. Before that role, she was a trading manager at OMD Sydney.

Scurr will lead the sales team of specialist account managers and coordinators focused on servicing all NSW-based agencies and clients across its market-leading City of Sydney digital street furniture portfolio. She will report to Olivia Gotch, QMS City of Sydney general manager.

Gotch welcomed Scurr to the City of Sydney team, and said: “She is a real talent, with great people leadership skills, strong connections across the market, and a strong passion for digital out of home.

‘Her appointment reflects the importance QMS places on our premium, digital City of Sydney network, which continues to be the benchmark for street furniture globally.

“We have ambitious plans for the continued growth of the QMS City of Sydney network in 2025 and it’s great to have Meaghan on board to assist us in driving this momentum in the key Sydney market,” Gotch added.

Scurr said: “I am thrilled to be joining QMS and to be a part of the City of Sydney team. With a product offering that covers Sydney’s most coveted suburbs and the ability to reach 2.6 million people from across all of Sydney, I can’t wait to help our clients realise the unparalleled impact and influence of this network together with the team.”

Scurr’s appointment comes after the recent appointment of Michael Whiteside as national sales director – advanced trading.

Whiteside joined QMS from Kinesso (part of IPG), where he was chief media activations officer leading teams across digital, tech and data services.

See also: Michael Whiteside joins QMS as national sales director – advanced trading

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Top image: Meaghan Scurr

Paramount held the first of its 2025 Upfront presentations in Sydney on Monday, 16 September.

Stills Photography By Paul A. Broben

Network 10 revealed its key 2025 programming at the event, including a new weekly show featuring Have You Been Paying Attention? star, Sam Pang.

Daniel Monaghan, SVP content and programming, Paramount Australia said: “Sam Pang has been part of the 10 family for over a decade and we’re delighted to have commissioned his brand-new show for 2025.

“Sam’s quick wit has kept Aussies laughing for years, and we know his fresh new program will give audiences exactly what they want.

“We are currently in the final stages of development, and we can’t wait to share it with viewers in the new year.”

See also: 
• Paramount Upfront 2025: 10 kicking of the year with a Pang, + returning Big Brother and Your Gen
• Paramount innovates in advertising with expanded Contextual CTV Ads + new data proposition
• Paramount Australia announces Converged Advertising Technology – Paramount Connect
• Network 10 and Paramount+ commission BBC Studios for local version of comedy series Ghosts
• Paramount+ orders murder mystery, Playing Gracie Darling from Curio Pictures

Next year, 10 also welcomes Big Brother home to the network that first introduced the reality TV juggernaut to Australian audiences.

The lineup of housemates will include a cross-section of relatable, everyday Australians whom audiences will be able to interact with in real time. The Big Brother revival will launch across all Network 10 platforms in quarter four of 2025. 

Monaghan said: “Big Brother, the show that started it all, is coming back to 10 where it belongs. It’ll be bigger, better and bolder than ever before.

“With 24-hour live streaming, live nominations and live evictions, viewers won’t dare miss a moment of the drama as it all unfolds in real time. Get ready Australia – Big Brother is watching.”

Also returning to 10 is the comedy quiz show Talkin’ ‘Bout Your Generation – now known as Talkin’ ‘Bout Your Gen.

With a new host and three new team captains, this intergenerational panel show pits Gen X, the Millennials and the Zoomers against each other in a battle to find out which is the best generation of ever and ever.

See also: Paramount Upfront 2025: 10 kicking off the year with a Pang, + returning Big Brother and Your Gen

The Independent Media Agencies of Australia (IMAA) will launch its indie agency version of Upfronts season with its new InFront webinar series, designed to give members exclusive access to key insights from its media partners’ Upfronts and Outfronts.

The webinars, which kicked off this month and continue through October, will include individual presentations from several IMAA media partners, providing critical takeaways from their upfronts, including new product information and the latest audience data.

Participating media partners include Foxtel, SBS, Mamamia, Amazon, Nine, Paramount, Seven and oOh!media, among others.

“One of the biggest challenges many media owners face is communicating to the ever-expanding indie universe, particularly in the busy upfronts season,” IMAA CEO, Sam Buchanan, said.

“Our InFront webinar series will provide a platform for our media partners, allowing them to communicate their key messages directly to indie agency staff who may have missed their initial upfront presentation.

Sam Buchanan

“It’s an excellent way for our media partners to extend their reach within the indie sector, ensuring their insights resonate with those working ‘on the tools’ and that their future plans are effectively communicated to our sector,” he said.

“The InFront series is just another way the IMAA is delivering value for its members. We’re committed to taking feedback from both our agencies and media partners and using it to drive tangible change in the sector.

“We’re hopeful this series will provide much-needed information and inspiration for member agencies, while also giving our media partners another touchpoint to connect with media professionals as planning begins for 2025,” Buchanan added.

Nine’s chief sales officer, Michael Stephenson said: “We are delighted to be part of the IMAA’s ‘Infronts’ and look forward to showcasing key milestones in the areas of Content, Technology and Data along with innovations across Total TV, Total Audio and Total Publishing designed to drive real business outcomes for Indies and their clients.”

Foxtel Media’s director of customer engagement, Toby Dewar said: “The Foxtel Media Upfronts will restate our resolve to deliver better outcomes for brands, and reinforce our focus on the most watchable content, meaningful partnerships, and momentum in measurement.

“Indies help shape our Upfront by inspiring us to challenge conventions and create value through deeper partnerships and innovation. Our Upfronts will bring to life how we will continue to disrupt with purpose and help clients invest smarter across our platforms.”

oOh!media’s national head of sales – direct clients, independent agencies, boutique agencies, Tim Elder said: “As Australia’s number one out-of-home company, we have been extremely excited to bring this series of announcements to the market through Outfront ’25.

“oOh!’s clear understanding of five key megatrends of the power of scale, the rise of retail media, the fragmentation of audiences, the AI revolution and the shift to outcomes, showcases our ability to adapt and innovate in a rapidly and significantly transforming media landscape.

“The positive response from the independent agencies sector highlights the value of our approach in simplifying processes and enhancing campaign effectiveness. Data driven, customised and highly effective advertising solutions, powered by our proprietary platforms and supported by partnerships such as Westpac Data X and Unpacked by Flybuys, are playing an important role in delivering results.”

Mamamia’s national head of independent agencies and direct, Holly Yates said: “Mamamia kicked off our Upfronts in Brisbane last week as part of our national Upfronts tour in September. This year Mamamia, the super channel for women, is going bigger, broader, and deeper. As Australia’s largest women’s media brand, Mamamia is supercharging in three ways: new content, platforms, and insights.

“Mamamia is an independent media publisher and has been a proud partner with the IMAA, and is supporting their newly launched InFronts this year. We look forward to going deeper with our IMAA independent agency partners and working closer in the coming year.”

The InFront webinar series will be available exclusively to IMAA member agencies in the coming months.

Man of Many has launched its TRAILBLAZERS digital edition, featuring exclusive profiles, in-depth reviews and personal accounts.

The latest edition is fronted by a trio of nationally recognised cover stars: ARIA Award-winning musician G Flip, rising NBA player Dyson Daniels, and NRL champion Ryan Papenhuyzen. In three revealing profiles, each star describes their experience overcoming resistance and how the process has shaped their outlook.

G Flip leads the way with a raw retelling of their shift from background player to headline act. Nick Hall, editor-in-chief of Man of Many, said ‘The Worst Person Alive’ singer’s candid and honest feature perfectly set the tone for an inspiring collection of stories.

“G Flip is the ultimate trailblazer. An artist who marches to the beat of their own drum, they are a shining example of what happens when tenacity meets talent. I couldn’t be more proud to have them grace the cover of our TRAILBLAZERS digital edition, alongside two of our most important sporting talents.

“While they may come from very different worlds, G, Dyson and Ryan all exude the same spirit of relentless determination in the face of adversity. To me, that is the very definition of trailblazing.”

“Australia is a nation of trailblazers and we consistently punched above our weight in the creative, sporting and technology sectors,” Hall continued.

“This edition celebrates the remarkable work of those willing to challenge the status quo and go firmly against the grain. Without their perseverance and determination, who knows where we’d be.”

Daniels is fresh off an appearance at the 2024 Paris Olympic Games, representing Australia in Basketball. Ahead of the NBA season, the Aussie athlete talks about fashion, fame and the future of Australian sport.

NRL star Papenhuyzen also reflects on two years of heartbreak and injury in a new interview, with the Melbourne Storm fullback setting his sights on another stint at the top.

The edition also features profiles with gold-medal-winning skateboarder Keegan Palmer, chef Lennox Hastie and AFL star Buddy Franklin.

Affinity and UTS Business School have partnered up to launch a new campaign that highlights how business and business research can make a positive contribution to the world.

The campaign, This is your business, takes a bold step to reinforce UTS’s credentials as a forward-looking and socially committed business school, focused on producing responsible business leaders who will not only make a meaningful societal impact but can change the whole way that business operates.

Professor Carl Rhodes, dean of UTS Business School, said: “For too long business schools have been flag bearers to the most rapacious approaches to capitalism. It is time that changed.”

The campaign by the growth accelerator business is accelerating recruitment and encouraging prospective students to reframe their view of UTS, and in turn reassess the social impact they could be making through their chosen career in business.

“We’re incredibly excited to launch this campaign, and how it reflects the way UTS Business School thinks and operates,” Rhodes said.

“The research and work we do is genuinely exciting and leads to material positive improvements to people’s lives. It has been a pleasure working with Affinity on this campaign platform. Their rigorous strategic approach helped us articulate the real problems we needed to address, and the resulting work will no doubt disrupt the category in a positive way.”

“When Carl said, ‘We’re not producing foot soldiers for capitalism,’ he had me,” said Vaughan Townsend, Affinity’s executive creative director.

“It’s not often you work with clients who truly want to change a category with courageous work. And fewer still have the resolve to fight for the work to keep the integrity of it intact. So, it was a rare pleasure to collaborate with the UTS on this campaign. We hope it attracts and produces the leaders who will make a measurable difference to society.”

“Traditional agency processes and models can often struggle to accelerate business change because the agency often doesn’t have agency. And too often agencies don’t have any influence over the real problems to be addressed,” said Luke Brown, CEO of Affinity.

“Our working model is focussed on delivering business change and growth, not outputs. So, it’s been deeply satisfying for our team to have worked closely with UTS to help realise the change so needed in the business world.”

Monday 16 September 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s 9News recorded a total TV national reach of 2,085,000, a total TV national audience of 1,239,000, and a BVOD audience of 103,000.

Nine’s The Block recorded a total TV national reach of 1,970,000, a total TV national audience of 1,076,000, and a BVOD audience of 162,000.

Seven’s My Kitchen Rules premiere recorded a total TV national reach of 1,620,000, a total TV national audience of 858,000, and a BVOD audience of 73,000.

Last night on MKR, brother and sister Danny and Sonia from Townsville made everyone feel at home at their Instant Restaurant: The Broasis. Despite the laid-back pub vibe, their food failed to fire, with a total score of 56 out of 110 landing the likable duo on the bottom of the MKR leaderboard.

Also on Seven, Seven News recorded a total TV national reach of 2,278,000, a total TV national audience of 1,399,000, and a BVOD audience of 72,000.

10’s Have You Been Paying Attention? recorded a total TV national reach of 1,232,000, a total TV national audience of 772,000, and a BVOD audience of 33,000.

People 25-54

Nine’s The Block:
• Total TV nation reach: 743,000
• National Audience: 464,000
• BVOD Audience: 100,000

Seven’s Seven News:
• Total TV nation reach: 624,000
• National Audience: 351,000
• BVOD Audience: 38,000

Seven’s My Kitchen Rules:
• Total TV nation reach: 539,000
• National Audience: 263,000
• BVOD Audience: 40,000

10’s Have You Been Paying Attention?:
• Total TV nation reach: 515,000
• National Audience: 343,000
• BVOD Audience: 20,000

People 16-39

Nine’s The Block:
• Total TV nation reach: 377,000
• National Audience: 233,000
• BVOD Audience: 59,000

Seven’s Seven News:
• Total TV nation reach: 244,000
• National Audience: 131,000
• BVOD Audience: 19,000

Seven’s My Kitchen Rules:
• Total TV nation reach: 220,000
• National Audience: 108,000
• BVOD Audience: 22,000

10’s Have You Been Paying Attention?:
• Total TV nation reach: 217,000
• National Audience: 142,000
• BVOD Audience: 11,000

Grocery Shoppers 18+ TV Ratings

Nine’s The Block:
• Total TV nation reach: 1,523,000
• National Audience: 834,000
• BVOD Audience: 130,000

Seven’s Seven News:
• Total TV nation reach: 1,803,000
• National Audience: 1,122,000
• BVOD Audience: 57,000

Seven’s My Kitchen Rules:
• Total TV nation reach: 1,259,000
• National Audience: 675,000
• BVOD Audience: 59,000

10’s Have You Been Paying Attention?:
• Total TV nation reach: 961,000
• National Audience: 611,000
• BVOD Audience: 27,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.