Southern Cross Austereo (ASX: SXL) (SCA) has made a significant move in the strategic review of its non-core regional television assets. The company has signed a heads of agreement to sell its television licences in the three aggregated markets (3-Agg Markets) of Queensland, southern New South Wales, and Victoria to Network 10. This marks the first major step in SCA’s efforts to reshape its regional television portfolio.

The sale will see Network 10 acquire the licences currently used by SCA to broadcast Network 10 programming under regional affiliation agreements. The transaction is expected to be finalised by February 2025, pending execution of final documentation, approval from foreign investment regulators, and resolution of broadcast transmission agreements with service providers.

As part of the agreement, SCA will retain a financial stake in the licences for five years after the sale, receiving a share of the profits during this Participation Period. The company estimates total gross consideration from the deal to be between $15 million and $20 million, with a net present value of $10 million to $15 million.

Additionally, SCA could benefit from a potential “digital dividend” if Network 10 surrenders its spectrum in the 3-Agg Markets to the Government, although no firm plans for such a dividend have been announced.

Long-term impact

Network 10 will take operational control of the 3-Agg Market licences upon completion, integrating them into its broader network operations. This transition is expected to create a more sustainable earnings model compared to SCA’s current regional affiliation arrangements.

To support the ongoing relationship, SCA will maintain its local salesforce in these markets and provide third-party local advertising sales representation services for Network 10 throughout the Participation Period.

Broadcast transmission agreements

A key condition of the sale involves renegotiating broadcast transmission agreements. Network 10 and BAI Communications are required to enter a new contract for transmission services in the 3-Agg Markets, replacing SCA’s existing contract with BAI. This agreement will remain in effect until 1 September 2034, with SCA assuming certain financial liabilities if the contract is terminated by Network 10 after the Participation Period.

Broader strategy

SCA has also confirmed it is in discussions with multiple parties regarding the sale of other regional television assets, including those in Tasmania, Spencer Gulf/Broken Hill, Darwin, and Remote Central and Eastern Australia. Updates on these negotiations will follow in due course.

The proceeds from the 3-Agg Markets sale will be directed towards reducing SCA’s net debt, aligning with the company’s strategic focus on strengthening its financial position.

Following today’s news, Beverley McGarvey, president Network 10, head of streaming & regional lead, Paramount ANZ shared the following message with Paramount staff in Australia:

“Dear all

Southern Cross Austereo (SCA) has announced that it has signed a Binding Terms Sheet for the sale of its television licences in Queensland, southern New South Wales and Victoria to Network 10.

This announcement reinforces Paramount’s commitment to the Australian market and in particular Network 10.

Please note that the completion of the sale is subject to certain conditions, including appropriate regulatory approval.

The SCA ASX release which contains further information is attached.

Please don’t hesitate to reach out to your manager or HR business partner if you have any questions.

Kind regards,
Beverley”

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Hugh Marks, one of Australia’s most prominent media executives, has been appointed the new managing director of the ABC, with his term beginning on 10 March 2025. The appointment, revealed by ABC chair Kim Williams AM, follows a unanimous decision by the ABC Board after an extensive global search.

Marks, who has over 30 years of experience spanning content production, programming, and distribution across television, radio, and digital platforms, is set to lead the national broadcaster into a new era of innovation and audience engagement.

A leader for the future

In announcing the appointment, Mr Williams highlighted Marks’ exceptional breadth of expertise and proven leadership in transforming media organisations.

“Hugh is a highly successful media executive with rare experience that will be critical to the ABC as we look to further strengthen our reach and engagement with the Australian community,” Mr Williams said.

During his nearly six-year tenure as CEO of Nine Entertainment, Marks spearheaded transformative initiatives, including the landmark merger of Nine and Fairfax Media—the largest Australian media transaction in 30 years. This merger reshaped the country’s media landscape, solidifying Nine’s position as a modern, predominantly digital media powerhouse.

Marks also demonstrated a keen ability to navigate complex industry challenges, renegotiating major sporting rights deals and overseeing pivotal changes in news, entertainment, and information delivery.

From Dreamchaser to the ABC

Most recently, Marks co-founded and co-led Dreamchaser, a contemporary Australian content studio that partners with leading creators to develop, finance, and produce premium content for global audiences. His experience in creating high-quality, diverse content across genres will be a significant asset to the ABC, which is renowned for its broad programming portfolio, including news, children’s education, documentaries, and drama.

Reflecting on his new role, Marks expressed both humility and enthusiasm.

“It is an amazing time to be working in media. There are so many opportunities to deliver quality news and entertainment to Australians, but choices to make in what we prioritise in doing so. Making the right choices is what will determine our success into the future,”  Marks said.

“I look forward to working with everyone at the ABC as it continues to host and guide discussion on the issues of importance to Australia and lead in the delivery of quality, truthful, and engaging news, and premium content.”

A vision for renewal

Mr Williams emphasised that Marks’ appointment comes at a pivotal time for the ABC, as the organisation focuses on renewal and investment to adapt to an evolving media environment.

“Hugh is unusually well-qualified to lead the ABC’s editorial and creative production teams,” Mr Williams said. “His leadership will be essential in ensuring the ABC continues to serve Australian audiences as viewers, listeners, and readers across every major delivery platform available.”

As managing director, Marks will also serve as the ABC’s Editor-in-Chief, holding ultimate responsibility for all editorial content and reporting directly to the ABC Board.

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Poem has won the Australian PR business for Google and will lead the company’s publicity retainer and earned creative campaigns for 2025.

The creative comms agency will support in managing upcoming launches, announcements and retained comms activity across Google’s diverse product device offering, AI and consumer news, including Google Search, Gemini, YouTube and Google Maps, and beyond.

Google joins Poem’s already impressive roster of consumer technology clients, including Sony Interactive Entertainment (PlayStation), Sonos, DJI and Withings.

“We were immediately drawn to Poem’s ethos of culture-led creativity, always seeking to put people and helpfulness first in their approach whether that’s through publicity or non-traditional creative campaigns,” Katrin Maurer, director of communications, Google Australia and New Zealand, said.

“We’re thrilled to be working with a partner that shares our passion for innovation and spirit of creative curiosity.”

Poem landed Google Researcher, Simon Carlile, a spot at TEDxSydney to share how AI is revolutionising accessibility and hearing devices

Katie Raleigh, Poem managing director said: “Working with Google is a great privilege for the agency, and we’re beyond delighted to partner with such an iconic brand and talented team.

Rhania Farah, Poem general manager added: “In just a couple of months, we have already put a Google Researcher centre stage talking about the future of AI at TEDxSydney, partnered with Queensland University to promote the power of AI in supporting whale conservation, and engaged renowned Aussie artist, Mulga to bring Google Australia’s most searched trends for 2024 to life in a way that’s caught the attention of press and social media alike.

“I can’t wait to see what the year ahead will bring.”

Google joins Poem’s wider client portfolio including Tourism Australia, Nespresso, Uber,  Cashrewards and Place Making New South Wales.

Spot the trend! Poem enlisted Australian artist, Mulga (Joel Moore) to create an artwork representing some of the top trending searches in Australia in 2024

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As Seven’s Summer of Cricket gets underway, Seven has a lineup of new signings to its cricket commentary team for the Australia-India series, Big Bash League, Australia v India Women’s ODI Series and the Women’s Ashes Series.

Returning to Seven’s commentary team for the Test Series named in his honour, Gavaskar will feature in all five Tests in the Border-Gavaskar Trophy. Joining him throughout the series will be a who’s who of Australian greats, including cricket’s most astute caller Ricky Ponting, former Australian coach Justin Langer, and fellow Australian champion battter Matthew Hayden.

Also returning to Seven’s cricket line-up is former Australian ODI and T20I captain Aaron Finch, who will feature in the first two Test matches and the 2024-25 Big Bash League season.

Current Australian fast bowler Mitchell Starc will join the commentary team for Seven’s Women’s Ashes coverage for white-ball matches, starting at North Sydney Oval on 12 January on Seven and 7plus Sport, while former English cricketer and current media star, Alexandra Hartley, joins the commentary team for the entire Ashes Series.

Rounding out Seven’s new signings is Rachel Khawaja, who will join Seven’s Australia-India Test Series coverage, connecting viewers with the people closest to the Australian cricket teams’ players – their families.

A host of former on-field stars will also return to Seven’s cricket team as expert commentators, including Greg Blewett, Lisa Sthalekar, Trent Copeland, Callum Ferguson, Holly Ferling, Damien Fleming, Brad Hodge, Simon Katich, Katey Martin, Kirby Short and Elyse Villani.

Seven sport presenters James Brayshaw and Mel McLaughlin will also return to Seven’s coverage, alongside resident callers Alister Nicholson, Tim Lane, Alison Mitchell, Andy Maher and Jason Richardson, with hosts Erin Holland and Emma Freedman joining them from boundary side.

Current stars Chris Green, Glenn Maxwell and Sam Billings will be regulars on Seven’s live and free BBL coverage, while 7NEWS sport reporters Theo Doropoulos and Anna Hay will feature in their local states.

Five-time ICC Umpire of the Year Simon Taufel also returns to the team to share his critical knowledge of the rules of the game, while respected cricket journalists Peter Lalor and Bharat Sundaresan will be on deck to report the biggest breaking news stories of each day’s play.

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Leanne Glamuzina has been appointed as oOh!media’s head of marketing.

She joins the out of home media company from Boomtown, where she was marketing lead. She has also worked in senior marketing roles at Koala and was group marketing director at Nova Entertainment.

Neil Ackland, chief content, marketing and creative officer of oOh!media, said: “Leanne brings a great perspective on Out of Home from the client side buying media during her time at Koala, as well as broad media marketing expertise from many years at Nova Entertainment and her most recent role in elevating regional media at Boomtown.

“She joins oOh! ahead of the launch of MOVE 2.0, which for the first time will include measurement of all regional Out of Home, and her understanding and media insights will be invaluable. I look forward to welcoming Leanne to the oOh! team when she starts in February.

“We have been searching for the right candidate for this role since September, following Claire Woods’ announcement that she would be stepping down after more than six outstanding years. Claire has been a trusted and valued colleague, and a driving force behind key marketing initiatives, including the launch of Outfronts. Her contributions have been immense, and she will be greatly missed. I wish her all the very best in her future endeavours.”

Meanwhile, Glamuzina took to LinkedIn to share the news of her departure from Boomtown, effective January 31. She said: “This decision has been a difficult one, as my time here has been full of growth, learning, and incredible experiences. I have been fortunate to work with an amazing team Brian Gallagher, Madeleine Gregorio, Nikki Clarkson, and I’m truly grateful for the opportunities I’ve had to contribute and collaborate with incredibly talented people and media businesses.

“A heartfelt thank you to all my colleagues, mentors, and friends at Boomtown from Nine Seven Network Southern Cross Austereo News Corp Australia ACM ARN WIN Television Imparja Television. The experiences and relationships I’ve built are treasured and I’ll forever spruik the benefits of regional audiences and media.

Elsewhere in the post, she shared her excitement for her new role at oOh!. She said: “I am thankful for this exciting new chapter and am eager to work with Neil Ackland and the talented team at oOh! as we continue to shape the future of the out-of-home industry.

“While it’s bittersweet to say goodbye, the next exciting chapter awaits. (But in the meantime, make sure you include regional media in your 2025 plans… brand and audience growth awaits),” Glamuzina added.

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Top image: Leanne Glamuzina

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7Bravo, the free-to-air and digital partnership between NBCUniversal International Networks & Direct-to-Consumer and the Seven Network, today announced Australian television personality Bella Varelis as the channel’s new local host and face of iconic Live From E! red carpet events in Australia.

Having been a “Friend of 7Bravo” since February 2023 and familiar face on Australian television, Varelis will now be front and centre at Australia’s biggest awards shows and fashion events, showcasing all the red-carpet glamour and hosting celebrity interviews with Live From E! on 7Bravo. She will also continue to bring audiences trusted beauty tips and tricks with her digital mini-series Bella Beauty.

A natural on red carpets, Varelis has been in the spotlight since she first appeared on screens in The Bachelor Australia. She is also the founder and designer of fashion label House of Eave.

NBCUniversal International Networks & Direct-to-Consumer and Distribution, Australia & New Zealand managing director, Chris Taylor, said: “We are thrilled to have Bella step into this much-coveted role, becoming the new host of 7Bravo and the face of the iconic Live From E! red carpet coverage in Australia. As a familiar face on 7Bravo, we have every confidence that her on-screen warmth, energy, style and expertise will continue to resonate strongly with audiences and talent alike.”

Bella said: “It’s a dream come true to become the host of 7Bravo and the face of such an iconic global brand that I grew up watching. Combining my love for both fashion and beauty, I’ll be bringing Australian audiences exclusives, direct from the red carpet with Live From E! and essential beauty tips on Bella Beauty. I’m beyond excited; it’s going to be an incredible year of entertainment, glamour, style and magical moments.”

After two years as the host of 7Bravo, Lucia Hawley is departing the role at the end of this year to explore other opportunities. As 7Bravo’s first local host, Lucia has been a prominent presence at many of the most exclusive events in the country.

Varelis will officially step into the role as host of 7Bravo and face of Live From E! in Australia in January 2025.

FRAMEN has partnered with premium global digital out-of-home (DOOH) supply-side platform VIOOH to launch advanced digital advertising screens in co-working spaces across Australia.

The first campaign, featuring airline Virgin Australia, ran in prime locations across Brisbane, Sydney, Perth and Melbourne.

As DOOH has evolved from static billboards into sophisticated in recent years, digital-first assets allow advertisers to connect with consumers in dynamic and measurable ways. In Australia, DOOH has experienced a remarkable growth trajectory, with 65% of all outdoor advertising revenue now coming from digital formats as of 2023, according to PwC’s Global Entertainment & Media Outlook 2024-28).

As brands increasingly demand measurable outcomes, DOOH has demonstrated impressive returns on investment, with some Australian campaigns reporting up to a 30% boost in brand awareness and a 15% increase in purchase intent when DOOH is included in the media mix (oOh!Media’s polygraph creative effectiveness study, 2023).

This aligns with a recent campaign that ran on FRAMEN screens in Europe with Gustavo Gusto, a frozen pizza brand, who achieved a 62% increase in sales, proving FRAMEN screens to be reaching above and beyond industry standards.

Further to this, recent studies show 79% of consumers report noticing and remembering place-based out-of-home ads. This along with a 5.5x lift in online searches for brands following exposure, highlight the importance of DOOH given the often-fragmented nature of media consumption today (OAAA: Out-of-home advertising study, 2023).

Reshaping the DOOH Landscape

The partnership between FRAMEN and VIOOH is well-positioned to offer Australian advertisers a powerful programmatic solution that seamlessly integrates into omnichannel strategies. VIOOH’s platform delivers unparalleled reach and precision, enabling advertisers to select screens based on audience demographics, time, and location data to maximise engagement.

FRAMEN’s new network of DOOH screens spans high-traffic locations across Australia’s major cities, allowing brands to interact with consumers in some of the country’s most dynamic, high-footfall areas.

“We’re excited to expand FRAMEN’s footprint into Australia, working with VIOOH to bring a new era of targeted, real-time advertising to the market,” said Dimitri Gartner, CEO of FRAMEN.

“Our network in Australia stretches from Brisbane to Sydney, Melbourne, and Perth, with more growth on the horizon. At FRAMEN, we specialise in programmatic DOOH advertising in indoor environments such as coworking spaces, hotels, and gyms. This collaboration opens up significant opportunities for brands to connect with professionals in dynamic and influential spaces, and we’re proud to launch with such a premium partner as Virgin Australia via the Yahoo DSP.”

The partnership also highlights VIOOH’s commitment to fostering data-driven solutions that enhance brand reach and consumer engagement.

“Our ever-increasing global footprint, powered by strategic partnerships like this one with FRAMEN, is giving even more advertisers access to VIOOH’s programmatic DOOH capabilities,” said Gavin Wilson, chief customer and revenue pfficer at VIOOH.

“Our recent State of the Nation report showed that Australian marketers are focussing more than ever on prDOOH advertising, with investments projected to increase by an average of 28% over the next 18 months. By partnering with FRAMEN, we’re enabling advertisers, both within the local market as well as overseas, to leverage data-driven targeting and real-time optimisation in some of Australia’s most sought-after high-footfall locations.”

Virgin Australia takes off as the launch partner

As a symbol of this new venture, Virgin Australia was the first major brand to take advantage of FRAMEN and VIOOH’s partnership. The Virgin Australia campaign ran across premium digital screens in some of Australia’s most bustling cities, including Brisbane, Sydney, Perth, and Melbourne.

The campaign offered travellers and commuters a vibrant, engaging reminder of Virgin Australia’s Business Flyer product, presenting an exceptional opportunity to connect with audiences during their daily routines. The screens’ strategic placements in high-traffic areas ensured that Virgin Australia’s message resonated with the target audience at precisely the right time and place, boosting engagement and brand recall.

FRAMEN’s partnership with VIOOH marks just the beginning of FRAMEN’s plans for growth in the Australian market. With additional screens and enhanced data-driven capabilities on the horizon, FRAMEN is dedicated to building a far-reaching DOOH network that helps brands connect meaningfully with consumers across Australia. Through its partnership with VIOOH, FRAMEN is poised to transform digital outdoor advertising in Australia, providing brands with innovative tools to make lasting impressions.

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Mix102.3 has revealed Hayley Pearson will join Max Burford as co-host for the breakfast show in 2025, which will be known as Hayley & Max in the Morning.

The show will debut on 20 January 2025, from 6am to 9am, and bring together Pearson and Burford, who have committed to giving the people of Adelaide a whole lot of fun and heart.

Pearson briefly filled in with Max on Mix 102.3 earlier this year and has also previously worked on breakfast radio at both Nova and SAFM. She is currently the co-host of Channel 9’s HelloSA and the co-creator of Adelady.

Pearson said of her new role: “I never thought I’d do brekky radio again, but here I am — so excited to be heading back to my first love: radio! More than anything, I’m just so pumped to have fun and genuine laughs with Max and the whole Mix family every morning!

“What makes this even more special is that when I was 15, I did my Year 10 work experience at Mix 102.3. It was at that moment that I realised I wanted to be a radio announcer, so this feels like a sweet little full-circle moment,” she said.

Burford added: “Hayley’s a gem, our time together earlier this year was short but very sweet. She fit in seamlessly, and it felt like we’d been working together for years. This show is going to be a stack of fun every morning.”

The Hayley & Max in the Morning show promises to bring to the people of Adelaide the news and sport of the day, fabulous stories, massive prizes and life-changing moments every single day.

Duncan Campbell, ARN chief content officer said: “We are thrilled to welcome Hayley to the Mix 102.3 family. We know that Adelaide is going love listening to her and Max as they keep the listeners entertained, informed and inspired.”

Pearson’s appointment comes after Ali Clarke stepped down as breakfast host on Mix 102.3 last month

See also: Ali Clarke to exit Mix 102.3 after three years as breakfast host

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Top image: Hayley Pearson and Max Burford

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The news cycle has seen a wide range of memorable events and major news stories, from Taylor Swift’s unstoppable rise and the Paris Summer Games to strange weather patterns, the premieres of Deadpool & Wolverine and Dune, and significant elections.

Taboola monitors have put together a snapshot of the full readership categories and the top stories that defined audiences, breaking down top topics both in the US and globally and providing a comprehensive view of what captured readers’ attention.

The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network worldwide from January 1 through November 12.

Global Topics

Top Athletes

NBCUniversal reported that viewership for the Paris Games, led by NBC and Peacock, rose by 82% increase compared to the 2020 Tokyo Games, with an average of 30.4 million viewers and the Opening Ceremony attracting 28.6 million, the most since 2012.

When it came to the most-read-about athletes globally, the top five on the Taboola list did not compete in the Summer Games—proving the worldwide interest in different types of sports and teams.

Shohei Ohtani, star Japanese baseball player for the Los Angeles Dodgers (and 2024 World Series Champions) came in at first place with the most global pageviews totalling over 1.9 billion. Taboola’s readership data revealed Japan had more online interest in the World Series than the US, as a result of widespread support for Ohtani and the Dodgers.

Top Athletes by Pageviews:

Top Musicians

Taylor Swift leading the top pageviews for musicians comes as no surprise. Ramping up in 2023 and continuing throughout 2024, Swift proved to be unstoppable and dominated the news cycle for her new album, “The Tortured Poets Department,” worldwide tour and movie, high-profile relationship with Kansas City Chiefs tight end, Travis Kelce, and ongoing “Easter Eggs” unveiling new surprises to her fans.

Taylor Swift

Top Musicians by Pageviews:

Top Movies

Inside Out 2 was the biggest money-maker of 2024, according to IMDB. However, Deadpool & Wolverine was the most-read-about movies this year, generating over 563 million pageviews according to Taboola. It featured action-packed sequences, irreverent humour, and countless cameos that paid homage to the wider superhero universe

This film revitalised the genre by embracing the chaos and self-awareness that defined its characters, something that many have claimed the superhero movie industry has been lacking in recent years. It also sparked widespread discussion on social media, it generated excitement and engaged fans in a meaningful way demonstrates how even within an established genre, there’s still room for innovation.

Timothée Chalamet

Top Movies by Pageviews:

Top Health Trends

Sleep was the most-read-about global health trend in 2024, racking up over 1 billion pageviews. While this is #1 on our list, it’s worth noting that 50% of the top trends are exclusive to women, highlighting the current state of health interest.

Taboola cited McKinsey research that suggested sleep is consistently the second highest health and wellness priority among consumers—and also the area where consumers feel like they have the most unfulfilled needs. With the rise of wearable technology, global interest in science-backed podcasts like those led by Andrew Huberman, and health studies focused on sleep—including an October 2023 study published by The Lancet, which pushed for a global call to action on sleep health—the importance of sleep and its connection to all aspects of health has become top-of-mind.

Top Health Trends by Pageviews:

According to data in the US:

Top People in Business

The richest person in the world—Elon Musk, with a net worth of $US263 billion—is the most-read-about person on Taboola’s list of business figures, with over 1 billion pageviews. Musk’s diverse business ventures, spanning electric vehicles, space exploration, AI, neurotechnology, and social media, have solidified his position as one of the most influential people globally. Additionally, his recent association with President-elect Donald Trump’s upcoming presidency has only increased his public visibility.

Elon Musk

Top People in Business by Pageviews:

Top TV Shows

Hacks was the most read about TV show, amassing 102.6 million pageviews. Starring Jean Smart, the show combines smart, character-driven writing with strong performances and offers a fresh perspective on the comedy world. It sheds light on an unlikely, special friendship between comedian Deborah and LA writer Ava, despite their nearly 45-year age gap.

Left and right: Hannah Einbinder and Jean Smart in Hacks

Top TV Shows by Pageviews:

Top Award Shows

Among the many popular awards shows hosted throughout the year, the Oscars dominates as the most-read-about, with a staggering 643.7 million pageviews. This year’s Oscars is remembered for a series of unforgettable moments, from the playful Barbenheimer banter between Emily Blunt and Ryan Gosling, which sparked widespread buzz and memes, to Jon Cena’s bold outfit when presenting the Best Costume Award (hint: it didn’t involve clothes).

There were also standout performances by Ryan Gosling, who brought his signature charm with “I’m Just Ken,” and Billie Eilish, whose hit “What Was I Made For?” captivated the crowd. Jimmy Kimmel’s Donald Trump roast, which had everyone talking the morning after, added political satire to the event. Additionally, heartfelt acceptance speeches from Emma Stone, Da’Vine Joy Randolph, and Robert Downey Jr. captured the emotional highs of the night.

Top Award Shows by Pageviews:

As the new year quickly approaches, these stories are likely to remain of great interest to readers across the country, as evidenced by Taboola’s data. In addition to covering fresh stories in 2024, publishers should consider revisiting these topics when planning their content for the year ahead.

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Top image: Taylor Swift, Timothée Chalamet in Dune, Elon Musk

Vegemite is setting out to help first-time consumers of the iconic spread enjoy their first bite alongside creative agency, Thinkerbell.

‘Unite with VEGEMITE’ sees Aussies across the country rally together to help introduce the taste to a whole new generation who might be missing out.

Aussies are being encouraged to record a short video explaining how they best enjoy VEGEMITE and submit it to the unitewithvegemite.com.au, for a chance to be in VEGEMITE ads, win great prizes and fulfil a sense of national pride.

“There’s two types of people out there… those that love VEGEMITE, and those that just haven’t tried it the right way yet. So ‘Unite With VEGEMITE’ now exists to educate… or should I say ‘vegucate’… everyone so Australia’s iconic taste can be enjoyed by all,” Ben Couzens, co-founder and executive creative Tinker at Thinkerbell.

“We know it can be hard for people who don’t eat VEGEMITE, or have had a bad experience in the past, to pick up a jar and know what to do with it,” said Mary Stafford, head of spreads at Bega Group.

“There’s a whole new generation of Aussies missing out on the unmistakable joy of VEGEMITE simply because they haven’t found their way to love VEGEMITE… yet.”

“That’s why we’re asking VEGEMITE lovers to capture a quick, 30 second video of your favourite way to enjoy VEGEMITE – something personal to you and your family. By sharing, you’ll inspire Aussies everywhere to give VEGEMITE a go, just the way you love it!” Stafford added.

Georgina O’Hare, business director at Starcom Australia, said: “We’re really excited to be part of the ‘Unite with VEGEMITE’ campaign showing people how to VEGEMITE right… or their right way that is! We are looking forward to seeing fans share their favourite ways to enjoy and to inspire others to get it right,’”

Those who upload a video have the chance to win some mitey prizes and also the chance to appear in VEGEMITE’s ads. ‘Unite with VEGEMITE’ rolls out across OOH, radio, digital, social, retail and extends through to various partnerships throughout the Summer period.

CREDITS
Client – VEGEMITE, Bega Group
Creative agency – Thinkerbell
Media agency – Starcom Australia
Influencer management – Prodigious Play
Production company – Hotel Bell @ Thinkerbell
Photographer – Jon Webb
Food Stylist – Leanne Bennett – Jones
Website – Macadamia
Sound – Rumble

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Natalie Barr and Matt Shirvington from Seven’s Sunrise, are set to light up the stage as they co-host the 2024 Woolworths Carols in the Domain.

Marking its 42nd anniversary, the annual event will take place in Sydney’s Domain on Saturday, 21 December, and will be broadcast live nationally from 8.00pm on Channel 7 and 7plus.

Joining Nat and Matt will be an all-star lineup of performers, including a special appearance by Santa Claus himself and The Wiggles.

The evening will also showcase a performance by the winner of the 2024 season of The Voice, Reuben De Melo, and 7SPORT presenter Erin Holland, along with Sydney Weekender presenter Candice Dixon, will join the festivities as they celebrate with some of their favourite Christmas classics.

Other confirmed performers for the 2024 Woolworths Carols in the Domain include:

Samantha Jade
Rhonda Burchmore
Christine Anu
Hugh Sheridan
Conrad Sewell
Mark Vincent
Silvia Colloca
Budjerah
Amy Manford
Jael Wena
Kym Johnson
Chloe Zuel
Jarrod Draper
Patrick Roberts
Cirque Du Suleil
Young Stars of Australian Opera
Australian Girls Choir
Rejoice Gospel Choir
Sydney Youth Orchestra
Janice Breen Performance Studio
ED5 International
Acromazing
The Salvation Army Choir
Carols in the Domain Choir

Another highlight of this year’s event will be the returning Carols Countdown. Woolworths Carols in the Domain conducted a nationwide poll to find Australia’s most loved Christmas carols, with the Top 20 set to be unveiled throughout the evening.

Woolworths Carols in the Doman is live on Saturday 21 December at 8:00 pm live on Seven and 7plus.

With only a few weeks to go until I’m A Celebrity… Get Me Out Of Here! premieres live from South Africa, we’re closer than ever to finding out the identities of the brand-new campmates.

One of those celebrities is true Reality Royalty, so mind your Ps and Qs – at least until she discovers that in this camp, even royals must empty the long drop sometimes! That’ll turn any crown into a frown.

The Reality Royalty joins a Hero, an Olympian, a TV Host, an Award-Winning Actress, a Footy Legend, a Comedy King, an AFL Star, a Reality Star and a Leading Man.

Check out the clue below and keep your eyes peeled for more hints as we get closer to Sunday, 19 January.

Skye Wheatley won the 10th season of Channel 10‘s I’m A Celebrity… Get Me Out Of Here!, beating out fellow top three contestants Callum Hole and Tristan MacManus.

Wheatley is an influencer and finished third in season 11 of Big Brother Australia. During her time in camp, she never shied away from feeling the big feelings, crying, laughing, and singing her way through every mood.

Wheatley’s charity, Bully Zero, is Australia’s leading bullying prevention charity. It was begun by founder Ali Halkic after his son died by suicide after falling victim to cyberbullying. Bully Zero provides evidence-based education, advocacy, and support for all communities across Australia.

Season 10 saw Aussie darling Robert Irwin – a passionate conservationist, zookeeper, photographer, and son of Steve Irwin – join the show to co-host alongside Julia Morris.

Ahead of his debut, Irwin was named Australia’s most popular broadcast personality in the Australian Talent Index’s 2024 Top Talent Report – before the show had even aired.

Irwin, a relative newcomer to Aussie screens, took out the top broadcast talent spot, eclipsing the last report’s winner – comedian and TV personality Hamish Blake – in his debut appearance on the list.

Alongside his top broadcast position, Irwin was also voted number one broadcast talent by women and was considered the celebrity who gives the most back to the community, according to the Index.

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Imogen Hewitt, Jenni Dill, Seamus Higgins, Tara Ford and James Wright will be jury chairs for the 2025 Young Lions Australia Competition.

Launched by the Advertising Council Australia (ACA), the industry leaders will oversee the briefs and judging for the prestigious contest of ideas.

In an industry first, ACA has joined with the AANA, MFA, and IAB Australia to ensure jury chairs bring a wealth of expertise to identify Australia’s most promising young talent across five categories.

Winners will fly to France to represent Australia at the global Young Lions Competition, held during the Cannes Lions International Festival of Creativity in June 2025.

Hewitt, chief media officer of Publicis Groupe ANZ, said: “Young Lions Australia is a fantastic opportunity for emerging media professionals to demonstrate how strategic thinking and innovation can drive results. It’s about mastering the fast-paced, ever-evolving media landscape and showcasing your ability to deliver impact on a global stage.”

Dill, CMO of The Arnott’s Group & Chair, AANA, said: “I’m thrilled to be part of an initiative that highlights the exceptional talent emerging from Australia’s marketing industry. Young Lions allows young marketers to demonstrate their creative and strategic smarts while also gaining recognition and invaluable experience that will shape their careers.”

“I’m deeply passionate about supporting our industry’s future success,” Higgins, chief creative officer of R/GA Australia, said. “Everything we create connects a brand with a human. Digital offers unparalleled opportunities to enhance these interactions through innovation and participation. We’ll be looking for creativity that elevates these experiences into something truly worthy of that human’s time.”

Ford, chief creative officer, Droga5 ANZ & chief creative officer Accenture Song APAC, said: “This is a unique chance for film and production creatives to experiment, innovate, and refine their storytelling skills while creating work that resonates both locally and globally.”

“PR thrives at the intersection of creativity and strategy, and Young Lions celebrates this perfectly,” Wright, global chairman, HAVAS PR global network and group CEO, HAVAS Creative ANZ, added. “It’s a platform for young professionals to prove their ability to craft compelling narratives, build influence, and leave a lasting impact. I can’t wait to see the ideas they bring to life.”

Early bird registration is now open, offering a $100 discount for a team of two until midnight AEDT on December 24 2024. The early bird cost for a duo is just $200 + GST, with general registrations closing on March 11 2025.

See also: Advertising Council Australia launches 2025 Young Lions Australia Competition

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The Oasis Committee has smashed its target of donating $150,000 to The Salvation Army in 2024, presenting a cheque of $162,000 to the charity’s Oasis Project at an intimate breakfast event.

Under the direction of new chair, Carat WA’s Michelle Testa, West Australia’s advertising industry set itself a target of $150,000 at the beginning of the year as a demonstration of how serious the WA advertising industry is about creating positive change for the community.

The $162,000 was primarily raised at the , a WA industry evening of celebration, gratitude and philanthropy as the industry came together to raise much-needed funds for the Oasis Project, which supports young people who are marginalised or disadvantaged.

With the primary focus of the Project being the Oasis House in Mirrabooka, it was fitting that the Committee were joined at the House, alongside Oasis Ball sponsors and special guests, to present the cheque.

Accepting the cheque was Salvation Army State manager, WA Youth Services, Guy Rees, who explained some of the ways the funds were distributed – and reiterated the fact that the flexibility of the donations via the Oasis Ball allowed youth workers and recipients to get creative.

“This long-term relationship and commitment have truly made a profound difference in the lives of so many young people here in WA. Words cannot fully express our gratitude for the unwavering commitment shown by the committee as a whole, and especially to Michelle in her role as Chair,” said Rees.

“The entire WA Advertising & Communications industry should take immense pride in what the Oasis project has achieved and the countless opportunities it has created. We thank you all so very much for your continued support and hard work.”

Testa said: “In an industry as privileged as ours, it’s crucial to stay connected to our purpose and remember those facing life’s challenges. Every time we’ve brought our industry to Oasis House, it sparks meaningful conversations about how we can do even more. We’re excited about the final donation of $162,000 for 2024, and with Guy Lees’ stewardship, we are confident this will be invested in long-term initiatives that will provide disadvantaged youth with the support and opportunities they need to thrive.”

In the first activation of its kind, industry leaders were invited to bid on the ‘Freedom Flyer’ suitcases at the Oasis Ball designed to help those departing the Oasis House on their journey, packed with vouchers from Forrest Chase, Karrinyup, Spud Shed and Evoke Media.

These suitcases were handed over at the breakfast alongside the cheque, and both the cash and the goods solidify the Oasis Ball’s return to purpose.

“My goal in taking on the chair of the Oasis Committee was to help steer it back to its key purpose after the disruption of COVID. The response from the industry demonstrates how important is for us to be able to give back to our community. We are all passionate believers in the ability to create change and I am so proud of the way the WA advertising community has rallied around this important cause,” Testa said.

The cheque presentation represents the second invite-only event of its kind in 2024, but The Oasis Committee has some exciting plans for next year’s event program.

Major Sponsors: Nine, Crown, oOh Media, Val Morgan Suitcase Activation Sponsors: Evoke Media Chair – Michelle Testa (Carat), Leilani Vakaahi (Urbanlist), Eloise Cribb (303 Mullenlowe), Alicia Campbell (Seven West Media), Chris Perera (Stream Outdoor), Mitchell Dehnel (Nine), Carma Levene (Marketing Consultant), Jodie Allen (Match & Wood), Tia Sullivan (Initiative), Sophie Park (Carat), Sophie Fielding (The Brand Agency), Dominic Driscoll (oOh Media), Sophia Taylor (Moonsail), Ebony Lane (Social Meteor), Caitlin Buck (Val Morgan).

See also: WA industry raises $162,190 at 28th Oasis Ball

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Top image: Guy Rees and Michelle Testa

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Under Armour has signed a two-year ambassador partnership with Sydney FC’s star Douglas Costa, aligning with his marquee contract with the A-League team.

The brand’s managing director for Australia and New Zealand, Fernando Reani, welcomed the Brazilian footballer, known for his explosive speed, agility and creativity, to the brand. He said: “Douglas is a world-class athlete and a true representation of what Under Armour stands for — resilience, determination and an unwavering pursuit of excellence.

“His dynamic presence on the pitch and his personal style off it, make him an exceptional addition to our global athlete roster. With this partnership with Douglas, we hope to inspire the next generation of athletes and football enthusiasts alike. His influence has the potential to elevate the beautiful game in Australia, motivating kids and athletes across all ages to dream big, work hard, and embrace the transformative power of sport.”

Costa said of the partnership: “I’m excited to join the Under Armour family, a performance sports brand I’ve long admired. Their products, both on and off the pitch, align with my sense of style and performance needs. I’m deeply passionate about giving back to fans and supporting emerging players, and Under Armour provides the perfect platform to make this impact.”

Costa’s stellar career includes 31 international caps for Brazil, with appearances at the FIFA World Cup and Copa América. He has secured 24 club trophies, including the FIFA Club World Cup with Bayern Munich in 2021, and has played for top-tier teams such as Shakhtar Donetsk, Bayern Munich, Juventus, Grêmio, and LA Galaxy.

As part of Costa’s ambassadorship, the international star will play a key role in Under Armour’s football and sportstyle initiatives, blending his exceptional athleticism with his trendsetting reputation in the global football community. He will also take part in the upcoming UA Shadow Elite 3.0 campaign, spotlighting Under Armour’s cutting-edge football boots engineered for maximum support, responsiveness and comfort for explosive and agile players.

Costa has already embraced Under Armour’s innovative apparel and accessories, including the UA Apparition footwear, which has become a staple in his off-field wardrobe. His role with Under Armour will be pivotal to further connect UA with football athletes and fans, elevating the brand’s sportstyle offerings, drawing inspiration from European football culture and adapting emerging trends for the Australian and U.S. markets.

To celebrate the partnership, Under Armour has unveiled an Origin Story video , encapsulating Costa’s illustrious career and status as a world-class athlete. Featuring Under Armour’s football and sportstyle apparel and footwear, this original content provides an intimate glimpse into Costa’s professional journey.

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Top image: Douglas Costa

Sunday 15 December 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s 9News recorded a total TV national reach of 1,571,000, a total TV national audience of 923,000, and a BVOD audience of 65,000.

Nine’s John Farnham – Celebrating 60 Years recorded a total TV national reach of 1,564,000, a total TV national audience of 567,000, and a BVOD audience of 31,000.

Seven’s Cricket: Second Test – Australia v India D2 S3 recorded a total TV national reach of 2,410,000, a total TV national audience of 1,291,000, and a BVOD audience of 87,000.

Also on Seven, Seven News recorded a total TV national reach of 2,214,000, a total TV national audience of 1,264,000, and a BVOD audience of 66,000.

10’s Harry and Meghan: The Rise and Fall recorded a total TV national reach of 776,000, a total TV national audience of 229,000, and a BVOD audience of 9,000.

People 25-54

Nine’s 9News:
• Total TV nation reach: 434,000
• National Audience: 234,000
• BVOD Audience: 31,000

Seven’s Cricket: Second Test – Australia v India D2 S3:
• Total TV nation reach: 759,000
• National Audience: 423,000
• BVOD Audience: 50,000

Seven’s Seven News:
• Total TV nation reach: 676,000
• National Audience: 365,000
• BVOD Audience: 35,000

10’s Harry and Meghan: The Rise and Fall:
• Total TV nation reach: 247,000
• National Audience: 62,000
• BVOD Audience: 4,000

People 16-39

Nine’s 9News:
• Total TV nation reach: 145,000
• National Audience: 74,000
• BVOD Audience: 15,000

Seven’s Cricket: Second Test – Australia v India D2 S3:
• Total TV nation reach: 363,000
• National Audience: 203,000
• BVOD Audience: 31,000

Seven’s Seven News:
• Total TV nation reach: 311,000
• National Audience: 141,000
• BVOD Audience: 18,000

10’s Harry and Meghan: The Rise and Fall:
• Total TV nation reach: 93,000
• National Audience: 21,000
• BVOD Audience: 2,000

Grocery Shoppers 18+ TV Ratings

Nine’s 9News:
• Total TV nation reach: 1,262,000
• National Audience: 749,000
• BVOD Audience: 52,000

Seven’s Cricket: Second Test – Australia v India D2 S3:
• Total TV nation reach: 1,831,000
• National Audience: 986,000
• BVOD Audience: 65,000

Seven’s Seven News:
• Total TV nation reach: 1,746,000
• National Audience: 1,007,000
• BVOD Audience: 52,000

10’s Harry and Meghan: The Rise and Fall:
• Total TV nation reach: 632,000
• National Audience: 191,000
• BVOD Audience: 8,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.