Nova’s group programming director Brendan Taylor admits he felt a little hazy upon the release of the eighth radio ratings survey of 2024 last week.

While some network heads may feel hazy for a litany of reasons, Taylor’s haziness came from a place of pride, with the network recording overwhelmingly positive numbers to close out the year.

smoothfm came in #1 in Sydney and Melbourne while Jase and Lauren recorded 717,000 CUME listeners, making it the most listened-to Breakfast show in the country.

“It’s humbling to see the results [today],” Taylor said to Mediaweek.

“There were quite a few highlights in 2024 for Nova but it’s hard not to look past the success of Jase and Lauren, who started in March.

“[Jase and Lauren] run their own race, and put aside really all the commentary that hangs over the Melbourne market.

“[They] have proved a connection to an audience and tapped into a need for a local breakfast audience that connects with their engaging content. To me that’s one of the biggest stories of radio and I dare say, will be talked about for some time.”

Taylor is planning on taking the learnings from this year and evolving them into 2025.

“Our focus is to grow our breakfast shows,” he said.

“We need to see improvement in Sydney; In Melbourne, we want to hold on to the momentum that the team has and drive that into their second season with Nova; Brisbane has exciting momentum already with Nikki Osborne joining the Nova family along with Ash and Luttsy on their new show next year; In Adelaide, Jody and Hayesy have built a solid platform against a very competitive Triple M in that market, but they’re building connections there and likewise in Perth, where it will be about driving forward with Nathan, Nat and Sean who have already been doing quality work with us for years.

“Our teams are very strong, what we need to really work on is the time people spend with us and the connection they have with us across the workday.”

Looking again into 2025, Taylor says Nova has a responsibility for the product, employees and owners, but also a responsibility to the audience.

“When you look at those commercial demos, 25-54, it shows we’re in a strong position, we just need to convert that commercially with our partners.

“I think more so our shows and our broadcast talent are connected with commercial partners more than ever before. It’s really important to grow on that and to build on those relations for the success of the industry.”

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The Albanese Government has unveiled a landmark $180.5 million investment aimed at bolstering local news and community broadcasting in Australia. The initiative, announced on Sunday, includes the launch of the News Media Assistance Program (News MAP) and additional funding for community broadcasting, marking a significant step toward sustaining a diverse and resilient media sector.

Supporting public interest journalism

The Government will invest $153.5 million over four years to implement the News MAP, which is underpinned by a policy framework informed by extensive public and industry consultation. Key measures include:

• A new policy framework: Designed to guide government interventions and ensure sustainability for public interest journalism.
• Expert advisory panel: Tasked with advising on targeted mechanisms to build capacity and attract philanthropic support for news organisations.
• Funding for AAP Newswire: $33 million over three years to support the Australian Associated Press, recognising its crucial role in fostering media diversity.
• Capacity building: $116.7 million over four years to strengthen news organisations’ ability to deliver local and public interest journalism.
• Media literacy strategy: $3.8 million over three years to develop Australia’s first National Media Literacy Strategy, aimed at helping Australians critically engage with media.
  Additionally, the Government will require a minimum commitment of $3 million annually for regional newspaper advertising from its total media advertising spend in 2025–26 and 2026–27.

Urgent support for regional and diverse media

The News MAP complements $15 million already announced for the News Media Relief Program, providing urgent support for regional, suburban, multicultural, and First Nations news publishers. It also builds on the $10.5 million allocated to the Australian Communications and Media Authority (ACMA) for the implementation of the Media Diversity Measurement Framework.

The Government will allocate an extra $27 million to support Australia’s community broadcasting sector, with funding divided into:

• Community Broadcasting Program (CBP): $15 million to support over 450 community broadcasters, including $3 million for community television.
• Indigenous Broadcasting and Media Program (IBMP): $12 million to back First Nations broadcasters and media organisations.

This funding comes as the Government collaborates with the sector on the Community Broadcasting Sector Sustainability Review, which aims to ensure the long-term viability of community broadcasting services.

Minister for communications Michelle Rowland highlighted the importance of local media in fostering democracy and social cohesion.

“Local news and community broadcasting are at the heart of communities and make a vital contribution to national identity and media diversity in Australia,” she said.

Senator Malarndirri McCarthy, Minister for Indigenous Australians, emphasised the role of First Nations media in connecting and representing communities.

“First Nations journalists, broadcasters, and media are a vital part of Australia’s media landscape,” she added. “The $12 million investment through the Indigenous Broadcasting and Media Program recognises and supports their important work.”

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As the year winds down, ARN’s chief content officer, Duncan Campbell, sat down with Mediaweek to discuss the network’s key milestones from 2024, trends in the radio industry, and priorities for the future. While 2023 marked ARN’s best year to date, Campbell reflected on 2024 as a year of solid achievements and strategic movements that lay the groundwork for a strong 2025.

A year of highlights

Among the network’s most notable successes was WSFM’s surge to the number one spot in Sydney’s overall radio ratings. The station’s rebrand to Gold 101.7, scheduled for next year, is expected to bolster its appeal among listeners and advertisers alike. “WSFM carries a lot of heritage, not all negative, but some baggage,” Campbell said. “The rebrand will re-energise the station and bring top-of-mind awareness, particularly among younger audiences aged 40 to 49.”

Elsewhere, KIIS 106.5’s consistent strength and the enduring dominance of Kyle and Jackie O cemented ARN’s leadership in Sydney, while Perth’s 96FM claimed the top spot for three surveys this year. ARN also celebrated the steady growth of Mix in Adelaide, highlighting the network’s strong foothold across key metro markets.

The evolution of listener behaviour

Reflecting on broader industry trends, Campbell said there’s been a shift in audience preferences driven by challenging economic conditions. “Historically, when times are tough, people gravitate toward familiarity,” he said. Stations like WSFM, Smooth, and Mix benefited from listeners seeking feel-good, nostalgic formats. “It’s about providing relief—songs they know, shows that make them happy.”

This behavioural shift, Campbell said, highlights the importance of investing in talent. “The connection audiences have with personalities like Jonesy and Amanda, or Kyle and Jackie O, is incredibly powerful,” he said.

Innovating for the digital age

As ARN looks to the future, driving digital listening remains a top priority. The network plans to expand its presence on iHeartRadio through the development of sub-brands for its flagship stations, offering genre-specific content such as comedy, sport, and news. “It’s about building ecosystems around our primary brands,” Campbell explained. “For example, if you’re a Gold fan, you can listen to Gold on FM, DAB, and iHeart, but also explore Gold Football or Gold Comedy.”

The network is also ramping up its podcasting strategy, including localised news content and long-form formats. Campbell highlighted the potential for advertisers to target niche demographics through these specialised streams, enhancing engagement and accessibility.

Challenges and opportunities

While acknowledging the tough economic cycle impacting the media landscape, Campbell expressed optimism about radio’s resilience. “The industry is evolving. Yes, there’s competition from platforms like YouTube and Spotify, but they’re complementary rather than direct competitors,” he said. The focus, Campbell believes, should remain on fostering audience loyalty and exploring innovative formats that adapt to changing consumption habits.

The Kyle and Jackie O show’s Melbourne expansion represents a significant challenge for ARN heading into 2025. Campbell noted the importance of rebuilding perceptions and tapping into lapsed audiences. “It’s going to take time and consistent delivery of strong shows that reflect the DNA of the brand,” he said.

A positive outlook

As ARN prepares for 2025, Campbell emphasised the importance of optimism. “Radio has always evolved, and it will continue to do so,” he said. From integrating video content to diversifying digital offerings, ARN’s vision for the future reflects a commitment to innovation while staying true to its core values.

“The connections our audiences have with radio personalities are unmatched, and that’s our strength,” Campbell concluded. “The future is positive—it’s up to us to drive it forward.”

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2GB is excited to welcome Adam Hawse as the new host of Wide World of Sports, starting today, 16 December 2024.

Hawse is already a familiar voice to 2GB listeners, having delivered the afternoon sports news in the newsroom and regularly stepping in as fill-in host for Wide World of Sports. With over 25 years of experience in the media, Hawse’s passion for sport has taken him to some of the industry’s biggest stages, including NRL Grand Finals, State of Origin games, and Kangaroos overseas tours.

Over his career he has built a reputation as one of Australia’s most trusted and versatile voices in sports, who can deliver everything from breaking news and live reporting, to hosting programs, podcasts and producing documentaries.

Hawse’s previous roles include Senior Rugby League reporter at The Sunday Telegraph, host of Sports Tonight on Network Ten, and presenter on Fox Sports News. He is also a published author, having written Spudd: The Mark Carroll Story, and co-produced the celebrated Eels86 documentary about Parramatta’s last premiership.

2GB content manager, Luke Davis said: “Adam is a popular member of our Wide World of Sports team as a regular fill-in host and the trusted voice of our afternoon sports news on 2GB. He boasts an impressive media career spanning more than two decades across Radio, Podcasting, TV and Publishing and will bring all that experience to this new hosting role. ‘Hawsey’ is well-respected and well-connected,  and I know our 2GB listeners will love getting their sports fix with him each night!”

Adam Hawes said: “In footy-speak I can’t wait to tackle this new challenge and continue the outstanding work of Mark Levy as host.

“For a guy who’s spent his life either in the grandstand as a fan or holding a microphone at a press conference,  I consider it a privilege to be able to share the very latest sports news and opinions with our loyal listeners on this incredible program.

“We won’t be side-stepping any issues and we’ll have plenty of laughs along the way too.“

As previously announced, Mark Levy is moving into the hosting chair of 2GB Mornings while staying on with The Continuous Call Team on Fridays and Saturdays during the NRL season.

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This Christmas Eve, join some of Australia’s biggest musical stars as they light up the stage for Vision Australia’s Carols by Candlelight presented by AAMI, hosted by David Campbell and Sarah Abo live from the Sidney Myer Music Bowl on Tuesday, December 24, at 8.00pm on Channel 9 and 9Now.

This year’s lineup includes performances from:

• Stars of the hit stage musical Jesus Christ Superstar, Mahalia Barnes, Michael Paynter and Javon King
• Multi-ARIA Award winner and producer of the hit new film How to Make Gravy, Meg Washington
• Award winning artist Anthony Callea and much-loved entertainer Tim Campbell
• Singer-songwriter and author Dami Im
• 2023 ARIA Award winner Emma Memma and Elvin Melvin
• The cast of Sister Act The Musical, featuring Casey Donovan
• The Kings of Christmas, Rob Mills and Bobby Fox
• Multi-platinum and ARIA-nominated artist, DJ and Producer Lenny Pearce
• Singer-songwriter and Carols favourite Bonnie Anderson
• Australian world music star Mitch Tambo, teaming up with his wife Lele
• Rising star Beau Woodbridge and the cast of Dear Evan Hansen
• 2024 Australian Idol winner Dylan Wright
• Tarryn Stokes, winner of The Voice 2023
• Direct from his sold-out New York Christmas Show, international singer-songwriter Ben Abraham performing with his talented musical family
• Star of the hit production Tina – The Tina Turner Musical, Ruva Ngwenya
• Vision Australia’s Michael Vaiasinni and his partner Violeta
• Jess Hitchcock with a special performance with Carols host David Campbell
• Nine’s Carols family, including David Hobson, Marina Prior, Silvie Paladino and Denis Walter
• Performances from the Australian Girls Choir and the National Boys Choir
• Plus Sammy J, Colin Lane and a special appearance from the big man in red, Santa Claus himself

All performing under the baton of musical director John Foreman OAM, assisted by Vision Australia’s Carols by Candlelight choirmaster, Doug Heywood OAM.

After eight years with the ABC and two years as the voice of 702 ABC Radio Sydney Mornings, Sarah Macdonald officially signed off Friday morning, marking the end of an era for one of Sydney’s most beloved broadcasters.

Macdonald joined Emma Crowe on air for a heartfelt farewell, sharing her gratitude for the overwhelming support she has received since the news broke earlier this month that her contract would not be renewed. The announcement, made in late November as part of a broader programming shake-up at the ABC, included changes affecting several other on-air roles.

Reflecting on her absence from the airwaves over the past few weeks, Macdonald said she needed time to “find her strength” before returning to say goodbye.

“I’ve really felt the love but I needed to find my strength,” Macdonald said. “I’m proud of what the team and I have achieved and the community we created. I thank the ABC for that opportunity.”

A community connection

Known for her warm and relatable style, Macdonald paid tribute to the diverse and loyal audience she connected with over the years.

“From homeless people to truck drivers, from CEOs to political leaders, from rock stars to living local legends on dog walks, in the garden, while working, in the car, and on public transport, we all came together to chat with candour, respect, and kindness,” she said.

Macdonald’s ability to engage with listeners from all walks of life became a defining feature of her career. “They have taught me something new every day, and it’s been an honour to share the stories of Sydney and the world with such loyal and loving listeners,” she added.

Plans for the future

While her time at ABC Radio has come to an end, Macdonald hinted at exciting ventures on the horizon. She plans to explore writing through platforms like Substack, maintain her presence on social media, and hinted she will “pop up in new and various ways.”

ABC director of audio Ben Latimer praised Macdonald’s contributions to the network. “Sarah has demonstrated her ability to connect with audiences across our schedule – from Weekend Nightlife to Evenings, and for the past two years, Mornings,” Latimer said. “She’s a fantastic broadcaster and a wonderful colleague. We wish her all the best for what comes next.”

A legacy of connection

As Macdonald moves on from the ABC, she leaves behind a legacy of connection, kindness, and authenticity. Her heartfelt sign-off, filled with gratitude for her colleagues and listeners, encapsulates the impact she’s had on Sydney’s radio landscape.

With her next chapter yet to unfold, Macdonald’s loyal listeners will undoubtedly follow her wherever she chooses to share her voice.

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By Matthew Turl, CEO Spark Foundry Australia

As 2024 sprints towards the finishing line, there is much to reflect on – certainly too much to wrap up in one neat summary. So, let’s instead take four of the big themes that were on everyone’s agenda in January, and run the ruler over how they played out: cookie deprecation; our industry’s carbon footprint; the economy; and an aligned method of measuring screen audiences.

That’s the way the cookie (didn’t) crumble

The end of cookies? Not so fast. In July, Google upped stumps on its on again, off again roll out. It was the UK’s Competition and Markets Authority (CMA) which finally asked that they hit the brakes, because replacing a standard technology like the third-party cookie in a browser with over 60% global market share is bound to affect a lot of people.

But Google’s plans had already drawn focus to the importance of first-party data management. If cookies were no longer in play, then how would the digital ecosystem continue to thrive? For a hot moment ‘contextual targeting’ echoed across the cafés of adland, before attention turned to Customer Data Platforms (CDPs) and Conversion API (CAPI) implementation as potential solves for the impending deprecation event.

And was all that effort wasted? Absolutely not! Across agencies, these workstreams enabled reviews into how data was being collected, how it was stored, and how it would be used within privacy-centric frameworks with customer knowledge.

Zeroing in on climate action

And what of the industry’s progress on reducing its carbon footprint? A tick here with the launch in October by the Media Federation of Australia (MFA), the Australian Association of National Advertisers (AANA), the Advertising Council Australia (ACA) and the Interactive Advertising Bureau (IAB) of the Australian chapter of Ad Net Zero.

Ad Net Zero is a global industry alliance and action plan to reduce the carbon impact of developing, producing and running advertising. Supported by 25 foundation partners, Publicis Groupe ANZ being one of them, Ad Net Zero will apply globally developed principles and frameworks to drive meaningful impact in the fight against climate change.

Older Aussies spend up

The economy, well, it seems it has not been our friend… Or has it? That may depend on age.

In August, the Commonwealth Bank of Australia (CBA) brought this dynamic into view with the release of customer spending data for the year to June. This showed that spending on discretionary items by 20-24 years olds was down -1.7% in comparison to 2023, and for 25-34 years old it was -1.0%.

While spending on essential items was up across all demographics (no surprise given that inflation still stalks the supermarket aisles), 55-64 years olds actually grew their discretionary spending by +3.7%, and the 65+ cohort by +4.8%. Where can we find evidence of that discretionary spend by the 55+ cohort? Look no further than the share price of Royal Caribbean, which closed on December 11, 2023 at USD $120.41, and has just closed on December 10, 2024 at USD $245.66.

Two sides of the measurement coin

And, finally, how did the evolution of screen measurement play out? It was decidedly ‘non-linear’ (excuse the pun). VOZ, a project which set out in 2018 to deliver an upgraded audience measurement solution for linear television, was finally realised – bringing metro TV, regional TV and Broadcast Video on Demand (BVOD) viewing into one de-duplicated database. Excellent, now we can build reach per Ehrenberg-Bass principals and minimise excess frequency.

Then Foxtel elected to enter the race with a Kantar measurement solution, citing a desire to tether measurement to data collected from subscribers’ set top boxes. Media agencies continue to lead the way in this new measurement landscape, with solutions that prioritise finding the optimal distribution of our client’s investment.

So, what lies in store for 2025?

America has chosen. If the tariffs are implemented, will they affect a change to the distribution of global adspend, as products manufactured outside the US seek new markets?

Nine’s big bet. It took 7 years to align the players involved in VOZ. Nine now needs to align a dozen major advertisers on measurement methodology and KPIs to prove the effectiveness of incremental total television spend in one year. I applaud their commitment.

Australia and the platforms. The task of keeping the under 16s off social media requires a technically feasible outcome that does not place an onerous burden on parents or teens, and alignment on consistent application across all social apps. A challenge on both fronts.

From intent to impact on carbon. The tightening of belts cannot be allowed to stand in the way of progress. I have no doubt that our industry will rise to the challenge.

–

Top image: Matthew Turl

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Snap Inc. has appointed Ryan Ferguson as managing director for Australia and New Zealand. He replaces Tony Keusgen, who exited the company after over a year in the role.

Ferguson joined the company as head of sales in July after more than 16 years at Google, where he held various senior leadership roles.

Ajit Mohan, APAC President, Snap Inc., said: “With Ryan’s relentless pursuit of delivering value for our clients and partners, as well as his demonstrated natural leadership, I am thrilled to have Ryan as Snap ANZ’s managing director.

“With Ryan’s proven track record and customer-obsessed mindset, I have great confidence that he will drive business growth, deliver outstanding results for our partners and continue to grow and serve our community of 9.5 Million Snapchatters across the ANZ region”.

Ferguson said of his promotion: “I couldn’t be more thrilled to be leading Snap in Australia and New Zealand. Since joining the company earlier this year, the growth potential for Snap in this region has been evident, and I’m excited to be working with a refreshed team of talented, passionate people across the Tasman to realise this enormous opportunity.

“As we head into 2025, I’m focussed on continuing to drive full-funnel results for our partners in Australia and New Zealand.”

Tony Keusgen

Snap wished Keusgen well following his departure. He joined the tech company in May 2023, replacing Kathryn Carter.

The leadership change at Snap comes after the tech giant rolled out new location-sharing features in its Family Centre, reinforcing its commitment to both safety and privacy while offering brands fresh opportunities to engage with teens and families.

With 350 million monthly active users engaging with Snap Map, these new tools are set to redefine how brands interact with the platform’s younger, privacy-conscious audience.

The 13th annual update focuses on increasing transparency and control for families, giving parents more insight into their teens’ location-sharing preferences. For marketers, these updates create new opportunities for location-based advertising, real-time engagement, and campaigns built around family-friendly messaging — all while maintaining the trust of a privacy-aware demographic.

See also: Snapchat adds location-sharing to its Family Centre, boosting privacy and brand engagement

–

Top image: Ryan Ferguson

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Royal Life Saving WA and 303 MullenLowe have teamed up to bring back the ‘Mermates’ platform in a refreshed water safety behaviour change campaign that targets a new generation of water-goers.

The new ‘Be a Mermate’ campaign and its “give risky behaviour a splash in the face” tagline delivers an evolved safety message that goes beyond the original campaign’s focus on alcohol and water safety.

First seen in 2019 and developed by the agency, it resulted in positive shifts in the attitudes of 15–24-year-olds towards safe drinking behaviour around water. With a new generation of water goers, awareness on a broader range of water safety issues was required, according to Royal Life Saving WA’s Blanche Marchant.

“Top factors now associated with fatal drownings range from environmental, location, inexperience, prior injury, and swimming ability, with drug/alcohol use lower than previous years,” Marchant said. “A new safety awareness message was needed to focus on these risky behaviours. This evolved approach will send a clear message to young people, and their mates, that keeping each other safe is the best way to avoid water related tragedy this summer.”

303 MullenLowe Perth copywriter Ellysia Burton said: “Using several ‘Mermates’ basking on the rocks was a deliberate creative choice to bring the Mermates to life in a new and relevant way, while encouraging the young and largely male target audience to think about their own friends in these situations.

“Working hand in hand with Royal Life Saving WA allowed us to develop an approach wrapped in absurd humour that resonates with this hard-to-reach audience – one that doesn’t want a finger wagged in their face. It is incredible to see an organisation like Royal Life Saving WA commit itself to tackling positive change and the serious nature of this message through humour. We’re proud to have been part of this process with them.”

Devon Jackson, 303 MullenLowe Perth senior business manager, added: “Researching the attitudes and preferences of the 18-24-year old, male target audience showed the strong connection between unsafe practises and peer pressure, so we knew we had to play into the influence young people have as a collective rather than as individuals.

“That’s why we moved from having one Mermate deliver a safety message to multiple, young Mermates to create a more resounding message. It reinforces that your mates have the got best chance of giving you a reality check.”

303 MullenLowe’s remit included strategy, creative concepting and production with media undertaken by Mediahub. ‘Be a Mermate’ is now live across Meta, YouTube, TikTok, Snapchat, Programmatic Video, and GumGum.

“We’ve loved working with Royal Life Saving WA and 303 MullenLowe on the Mermates campaign over the past six years,” Meg Handley, Mediahub Perth media manager said.

“This demographic can be tricky to pin down with paid media, however, it’s a challenge we’ve relished tackling each year. The media strategy of this campaign has focused on reaching the audience in contextually relevant placements, using mostly short format video to capture attention. This new iteration of the Mermates creative lends itself beautifully to this strategy.”

A charity focused on empowering the community to be safe in and around water and leading efforts to reduce the impact of drowning, Royal Life Saving WA has partnered with 303 MullenLowe for the past 15+ years.

Credits:

303 MullenLowe
Matt Oakley – Chief Strategy Officer
Harvey Clarke-Smith – Junior Planner
Sara Oteri – Executive Creative Director
Ellysia Burton – Copywriter
Stephen Hansen – Art Director
Alby Furfaro – Head of Design
Connie Trinh – Business Director
Devon Jackson – Senior Business Manager
Brayden Gallop – Business Coordinator
Johnathan Julius – Agency Producer

Mediahub
Meg Handley – Media Manager
Grace O’Meehan – Media Coordinator
Elyse Simich – Senior Performance Manager
Kathleen Severn – Senior Data and Experience Manager
Paige Crabb – Digital Executive

Clockwork Films WA
Katie Trew – Executive Producer
Jake Coombes – Producer
Anouk Ratnawibhushana – Producer
Director – The Cowboys
DOP – Ben Laguille

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Selleys and Howatson+Company have launched a new campaign aimed at tradies and demonstrating the product’s ability to handle tough jobs.

The campaign leverages the iconic line “If It’s Selleys It Works” and takes the brand beyond the DIY world and into the realm of tradies – ingenious professionals and masters of their craft who don’t settle for just any product on the job.

The spot, shot by Michael Hili (FINCH), features two tradies dangling in a high-pressure, high-altitude scenario, casually bantering as they apply Selleys to the job.

“Our aim is to super-charge our next stage of growth and get more tradies exploring the depth of the Selleys portfolio,” Livia McKenzie, head of portfolio, Brands & Advertising, said. To elevate Selleys’ place on the job site, we had to take it out of the world of DIY jobs at home and show it could handle the necessary level of gutsiness trade professionals need.”

True to tradies’ motive of avoiding the dreaded call-back of fixing a job, the assets set out to reintroduce the iconic brand to them in the most epic way possible: showing it being used in high-stakes situations where it simply has to work. The audience won’t find tradie tropes or slapstick humour. Every element of the campaign purposely feels professional, careful and considered – just like how tradies would use Selleys.

Dan Smith, senior art director at Howatson+Company: “If it’s Selleys it works  has been around for decades, but it’s been a bit of a dormant asset. To reclaim the brand’s iconic status, we needed to make it the headline – not the punctuation. This campaign is a testament to the strength of Selleys as a brand, and we look forward to building on this momentum and continuing our work with the Selleys team to win over tradies’ trust across Australia.”

Senior copywriter at Howatson+Company Ernie Ciaschetti said: “As an ex-tradie, it was an absolute honour to tackle this challenge for such an iconic Aussie brand. I hope my old mates in fluro see a bit of themselves in the work and start reaching for Selleys as a result—otherwise, I might be back on-site with them.”

The campaign officially launched in November and is supported by an integrated mix of broadcast, digital, and outdoor media.

This comes after the independent agency officially retained its Carbon Neutral status in continued partnership with carbon advisory Pathzero.

Credits
General Manager: Jemma Carison
Global Marketing Director: Endi Asmira
Head of Portfolio, Brands & Advertising: Livia McKenzie
Group Marketing Capability Manager: Erin Porter

Agency: Howatson+Company
CEO: Chris Howatson
Group Managing Director: Renee Hyde
Chief Creative Officer: Gavin Chimes
Chief Strategy Officer: Dom Hickey
Creative Directors: Simon Friedlander, Scott Zuliani
Head of Craft: Ellena Mills
Senior Art Director: Dan Smith
Senior Copywriter: Ernie Ciaschetti
Design Director: Trent Michael
Client Partner: Sophie Sykes
Senior Business Director: Lisa Zimpel
Senior Business Manager: Eddie Moult
Planning Director: Georgia Pritchard
Studio Lead: Simon Merrifield
Senior Producer: Caitlin Perz

Media Company: IPG Mediabrands
Group Business Director: Charlotte Wills
Head of Strategy: Ali Coysh
Communications Design Manager: Ben Breden
Group Investment Director: Tahnee Fleming
Client & Investment Director: Eliza O’Connor

Production Company: FINCH
Director: Michael Hili
Producer: Amy Dymond
Executive Producer: Loren Bradley
DOP: Gregoire Liere
Production Designer: Ella Butler
Casting: Byrne Casting
Editor: Andrew Holmes
Post Production: Heckler
Colourist: Matt Fezz

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Veridooh has made three senior appointments across key international strategic markets to reflect its commitment to global expansion and innovation and the rising demand for independent verification for the OOH industry.

Joining the adtech company is James Corbett as director of operations, EMEA and Americas, Max Kalkhof as director of communications, and Ebony Cox as account director UK and Netherlands.

Corbett, former Dentsu senior vice president and JCDecaux head of UK operations, joins Veridooh with nearly 20 years of experience across industries, including media, technology, and infrastructure. He brings a strong track record of driving growth through operational excellence and leading large-scale expansion projects globally and will report to co-CEO Mo Moubayed.

“Veridooh is the global leader in independent verification for OOH, and it’s been impressive to see the speed with which they’ve helped grow the industry in Australia and internationally,” Corbett said. “Talking to agencies and advertisers across the board, it’s clear that there’s a huge appetite for greater transparency around the delivery of OOH campaigns, and I’m excited to be part of the team making it happen.”

Kalkhof joins Veridooh as a former Axel Springer China correspondent and Klarna Global Communications. He brings more than ten years of experience in journalism and corporate communications in the financial services industry. He also led communications for Canadian crypto exchange Virgo during the company’s expansion into Australia, and will also report to Moubayed.

Kalkhof said: “Even for someone new to the advertising industry like myself, it’s easy to understand the value proposition and huge upside potential of independent OOH verification. I’m thrilled to be joining Veridooh at such an exciting time to drive communications and marketing for the company as it brings the analytics of the online world to the most powerful channel in advertising.”

Cox brings extensive account management experience in the real estate and technology industries. She was previously a senior account manager at property company Zero Deposit and an Account Manager at IT company Hubble. She will report to Moubayed.

“Veridooh has revolutionized independent verification in OOH advertising, earning recognition as a global leader,” Cox said. “The company’s innovation and influence on the industry are unparalleled. I’m thrilled to join Veridooh during this exciting period of growth, as demand for their solution continues to rise and the company expands its presence worldwide.”

The arrival of Corbett, Kalkhof, and Cox comes as independent verification becomes the next driver for growth for a channel that is going digital at a rapid pace. Global outdoor advertising revenue is forecast to grow by more than 36% between 2024 and 2029, reaching US$67.8 billion in 2029.

Moubayed said: “Demand for Veridooh’s innovative independent OOH verification solution is surging globally, and James, Max, and Ebony bring the expertise to drive our next phase of growth. With their experience, we’ll expand our reach to more advertisers and agencies worldwide.

“James is a leading expert in improving operational excellence while driving scalable and sustainable expansion across multiple geographies. Max is a battle-tested corporate communications and media relations expert with a track record of driving global messaging. And Ebony is a seasoned account management professional who will help us service our global client base.

“I can’t wait to have James, Max, and Ebony on the team to bring independent verification to even more clients and markets around the world.”

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Top image: James Corbett, Max Kalkhof, Ebony Cox

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Robert and Julia will be putting the bat in Batman, the spider in Spider-Man, and will leave you Wonder-ing Woman who is heading into the jungle when I’m A Celebrity… Get Me Out Of Here! premieres live on Sunday, 19 January.

The new hero joins a daring lineup, featuring a Reality Star, an Olympian, a TV Host, an Award-Winning Actress, a Footy Legend, a Comedy King, an AFL Star, and a Leading Man.

Check out the clue below and keep your eyes peeled for more hints as we get closer to Sunday, 19 January.

Skye Wheatley won the 10th season of Channel 10‘s I’m A Celebrity… Get Me Out Of Here!, beating out fellow top three contestants Callum Hole and Tristan MacManus.

Wheatley is an influencer and finished third in season 11 of Big Brother Australia. During her time in camp, she never shied away from feeling the big feelings, crying, laughing, and singing her way through every mood.

Wheatley’s charity, Bully Zero, is Australia’s leading bullying prevention charity. It was begun by founder Ali Halkic after his son died by suicide after falling victim to cyberbullying. Bully Zero provides evidence-based education, advocacy, and support for all communities across Australia.

Season 10 saw Aussie darling Robert Irwin – a passionate conservationist, zookeeper, photographer, and son of Steve Irwin – join the show to co-host alongside Julia Morris.

Ahead of his debut, Irwin was named Australia’s most popular broadcast personality in the Australian Talent Index’s 2024 Top Talent Report – before the show had even aired.

Irwin, a relative newcomer to Aussie screens, took out the top broadcast talent spot, eclipsing the last report’s winner – comedian and TV personality Hamish Blake – in his debut appearance on the list.

Alongside his top broadcast position, Irwin was also voted number one broadcast talent by women and was considered the celebrity who gives the most back to the community, according to the Index.

–

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Thursday 12 December 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s 9News recorded a total TV national reach of 1,597,000, a total TV national audience of 992,000, and a BVOD audience of 75,000.

Nine’s A Current Affair recorded a total TV national reach of 1,292,000, a total TV national audience of 871,000, and a BVOD audience of 58,000.

Seven’s The Chase Australia recorded a total TV national reach of 1,050,000, a total TV national audience of 543,000, and a BVOD audience of 25,000.

Also on Seven, Seven News recorded a total TV national reach of 1,662,000, a total TV national audience of 1,067,000, and a BVOD audience of 52,000.

10’s Top Gear Australia recorded a total TV national reach of 612,000, a total TV national audience of 203,000, and a BVOD audience of 6,000.

People 25-54

Nine’s 9News:
• Total TV nation reach: 404,000
• National Audience: 232,000
• BVOD Audience: 36,000

Nine’s A Current Affair:
• Total TV nation reach: 329,000
• National Audience: 185,000
• BVOD Audience: 29,000

Seven’s Seven News:
• Total TV nation reach: 293,000
• National Audience: 234,000
• BVOD Audience: 25,000

10’s Top Gear Australia:
• Total TV nation reach: 232,000
• National Audience: 89,000
• BVOD Audience: 4,000

People 16-39

Nine’s 9News:
• Total TV nation reach: 169,000
• National Audience: 93,000
• BVOD Audience: 18,000

Nine’s A Current Affair:
• Total TV nation reach: 125,000
• National Audience: 77,000
• BVOD Audience: 14,000

Seven’s Seven News:
• Total TV nation reach: 151,000
• National Audience: 89,000
• BVOD Audience: 12,000

10’s Top Gear Australia:
• Total TV nation reach: 100,000
• National Audience: 35,000
• BVOD Audience: 2,000

Grocery Shoppers 18+ TV Ratings

Nine’s 9News:
• Total TV nation reach: 1,284,000
• National Audience: 802,000
• BVOD Audience: 60,000

Nine’s A Current Affair:
• Total TV nation reach: 1,038,000
• National Audience: 703,000
• BVOD Audience: 47,000

Seven’s Seven News:
• Total TV nation reach: 1,358,000
• National Audience: 873,000
• BVOD Audience: 41,000

10’s Top Gear Australia:
• Total TV nation reach: 464,000
• National Audience: 148,000
• BVOD Audience: 5,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.